Stanyl Innovations_Embassy Of The Kingdom Of The Netherlands_Nov09

Innovation Is Our sport

DSM Engineering Plastics

Stanyl InnovationsEmbassy of the Kingdom of The Netherlands, ParisNovember 26 & 27th, 2009

DSM Engineering PlasticsDipl. Ing. Franck Lagoutte, Global Marketing Manager Stanyl



Engineer in ChemistrySpecialization in Sales & Marketing

12 years experience in Sales, Marketing, and Business Management(Chemical & Plastics Industry)

1997 - Key Account Manager E&E Fr.

2001 - Sales Manager Automotive Fr

2005 - Arnitel TPE ‘Champion’ + Global Account Manager Auto Fr.2006 - ‘’ Product Manager Arnite PBT & PET Europe NL.

since 2008 - ‘’ Global Marketing Manager Stanyl PA46 NL.

Biography Franck LAGOUTTE



Agenda

1/ Introduction of DSM Engineering Plastics

2/ ‘Bring Sustainability to Life’

3/ Innovation at DSM EP(Marketing Fundamentals and Stanyl Best-Practises)

4/ Stanyl Innovations(Success-Stories in E&E and Automotive Segments)



DSM was established by the Dutchgovernment as a coal-mining company

DSM produces its first chemicals

Expansion in performancematerials and fine chemicals

By acquiring Gist-brocadesin 1998 DSM acceleratedgrowth in life science products

DSM celebrated its centennialand became “Royal DSM”

History of DSM

DSM was privatized and listed onthe AEX stock exchange

Acquisition of Roche Vitaminsand Nutritional products division



DSM organizational chartDSM organizational chart

DSM Nutritional Products• Human Nutrition and Health• Animal Nutrition and Health

DSM Food Specialties

Nutrition

DSM PharmaceuticalProducts

DSM Anti-Infectives

Pharma


DSM Dyneema

DSM Resins

PerformanceMaterials

DSM Fibre Intermediates

PolymerIntermediates

DSM Agro

DSM Elastomers

DSM Melamine

DSM Energy

Corporate Staff

Shared Competences& Business Support

DSM Managing Board

DSM Innovation Center



DSM Engineering Plastics position in DSM

Pilar in Performance materials cluster

performancematerials

26%

polymerintermediates

13%

nutrition31%

base chemicals& materials

20%

pharma10%

DSM 2008 Sales € 9.3 bn

DSM Engineering PlasticsSales € 0.76 bn

DSM ResinsSales € 1.23 bn

DSM DyneemaSales € 0.31 bn



DSM Engineering PlasticsSegmentation

Electrical & Electronics

Extrusion General Industries

Automotive



DSM Engineering PlasticsSome of our Customers from all over the world



Agenda





DSM Engineering PlasticsDSM Engineering Plastics

DSM : a global leader in sustainability, now and in the future

DSM Value: “We can’t be successful in a world that fails”Feike Sijbesma, CEO DSM

Global partner for high performance solutions



DSM Engineering Plastics: bringing sustainability to life

1. Halogen free flame retardant gradesAlready available in Stanyl, Akulon, Arnitel, Arnite and Xantar

2. Eco Footprint – Weight Reduction / Life time extensionMetal-to-plastic and Rubber-to-plastic conversion / Smart Design /Stanyl Diablo and Arnitel C

3. Product StewardshipControl of hazardous substances / Legislation and standardization / REACH

4. DSM Triple P PolicyAnnual triple P report / Dow Jones Sustainability Index / World Food Program

5. RecyclingRegrind Studies / Recycling: own technology / IP position

6. Innovation in White BiotechnologyBio-based raw materials / Biopolymers (EcoPaXX)



Hazardous MaterialReduction

Eco Efficiency Recycling

Sustainability @ DSM Engineering Plastics

‘Green is Green’ *

Bio-BasedMaterials

E&E : Halogen Free plastics AUTO : Increase efficiency of engines, reduce CO2 emission,decrease oil consumption. Can be achieved per :- using more plastics (vs Metal) in cars- developing more ‘efficient cars’ (Hybrid & Electrical Vehicles, Start/Stop systems, ...)

Plastics Solutions :

* J.Immelt, CEO GE



DSM Engineering Plastics product portfolio

Tem

pera

ture

Per

form

ance

Amorphous Semi-crystalline

PE PP

PS PVC

ABS PMMA

PEIPEEK

LCPPSU

PES PPS

PA6, PA66

PBT, PET

POM

PC

mPPO Blends

Stanyl®

Arnitel®Akulon®

Arnite®

Stanyl® ForTiiPA46PA4T

TPE-C

EcoPaXXTM

* EcoPaXX TM : the new bio-based, high performance engineering plastic of DSM.

Halogen free solutions available for all product lines

PA410PPA



Stanyl / key propertiesPA66 Stanyl

70% crystallinity results in :

• High heat resistance

• Toughness

• Chemical resistance

• Little loss of properties from80° to 265°C

Stanyl : best combination ofmechanical perform. x great Wear&Friction x high heat resistance

HIG

H C

RYS

TALL

INIT

Y



Agenda







Stanyl InnovationsPriority settings & selection criteria

* From the Market to the Innovations

= High priority / Must do= Medium priority / Nice to have= Low priority

Market Segments/ Applications

Automotive E&EConnectors

E&ELighting

GI'New-New' 'Green'

USAEuropeAP

program1 program x ... ... ...xxxx xxx

xx xxx

Geo

grap

hic

Area

s

* Selection criteria / all new R&T programs are selected on :- feasability- time-to-market- ROI- and strategic fit

MARKETING FOCUS CHOICES

2,2 Veranda1,3 Acrylics

5,0 Ultra

6,0 Hyperdurable

5,0 DTM

Intumescent powder coatings

PA thermoplastic alternative

HiTone Color

PA Heat Transfer Imaging

Masterbatch metallic pigments

IdeaFeasibility

DevelopmentUpscaling

LaunchProgram #1

Program #2

...

...

...

...

...

IdeasFeasibility

DevelopmentUpscaling Launch

= high priority = medium priority = low priority

...

......Segment #2Segment #1



Stanyl InnovationsMarketing Best-Practises

1/ Identify/recognize the trend (in the right time !)Hear ‘Customers Voice’

2/ Set-Up the right strategyChoose key partner(s) for your development

3/ Appoint dedicated cross-functional Team per key Program/ProjectWith 1 common driver = sense of urgency

4/ Get sure you have strong VPInvolve Customer(s) during your development (Customer intimacy, co-development)

5/ Create Value at Customers and capture Value for DSMValue Selling approach

6/ Bet the 1st on the MarketAnd claim it !

7/ Go full speed for ‘Commercial Hunting’Value Proposition roll-out / Multiplication opportunities

8/ Have Fun and get your dedicated Team recognized for successes !

INNOVATE AND GENERATE VALUE AT OUR CUSTOMERSFASTER & BETTER

2,2 Veranda1,3 Acrylics

5,0 Ultra

6,0 Hyperdurable

5,0 DTM

Intumescent powder coatings

PA thermoplastic alternative

HiTone Color

PA Heat Transfer Imaging

Masterbatch metallic pigments

IdeaFeasibility

DevelopmentUpscaling

LaunchProgram #1

Program #2

...

...

...

...

...

IdeasFeasibility

DevelopmentUpscaling Launch

= high priority = medium priority = low priority

...



Agenda







Stanyl Innovations

1 - Stanyl TC

Innovative Thermally Conductive materialsfor LED Retrofit lamps, Auto E&E, ...



Stanyl InnovationsStanyl TC (Thermally Conductive High Performances Materials)

Halogen Housing in Aluminum MASTER LED using Stanyl TC for Housing2,000 hours 45,000 hours

Stanyl TC :the choice of Innovators in Lighting Industry

* Lighting applicationsTrack-Record in LED Retrofit Lamps as Q2 09

* Automotive applicationsAuto E&E parts requiring heat dissipation + mechanical performances +

electrical insulative or electrical non-insulative properties...



‘LED Retrofit Lamps is the future of Lighting’.2 main challenges to fix :

- thermal management : #1 enemy is Heat !- mechanical/electrical issues

Solution = Stanyl TC as the material of choice for LED Retrofit Lampsproducers. Key reasons :1/ vs metal : design freedom: size & shape flexibility

thermal managementmultiple cavity tools / no finishing processes (drilling, ...)weight savingssafer and easier fixture designgreener solution

2/ vs other (potential) plastics: better heat dissipation on parts in combinationwith high mechanical performances and electrical properties (Isolative ornon-Isolative)

3/ and Stanyl TC is a proven solution !

Elements of value

for the Custom

erStanyl Innovations

Stanyl TC (Thermally Conductive High Performances Materials)



Using Stanyl TC, our E&E and Automotive Customers get :

various range of thermally conductive levels(heat dissipation)

electrical insulative, or non-insulative solutions(electrical properties)

high mechanical performances of Stanyl(mechanical strenghts)

Stanyl InnovationsStanyl TC (Thermally Conductive High Performances Materials)



Stanyl Innovations

2 - Stanyl ForTii for LEDs

High reflectivity levels and best-in-classheat ageing properties



Stanyl For Tii for LEDs



Stanyl InnovationsStanyl ForTii for LEDs

84

86

88

90

92

94

96

0 500 1000 1500 2000 2500 3000 3500

time (hrs)

Ref

lect

ivity

460

nm

(%)

NC1103AGenestar TA112Amodel LS WH118Optimized Stanyl LED

PPAs

Stanyl ForTii

20% of the global electricity is consumed forLighting (Source: Philips Lighting)

Compact fluorescent bulbs, use about 1/3 asmuch electricity as incandescents. LED bulbsuse about 1/10 as much, and over their 50,000to 100,000 hour lifetime are cheaper thancompact fluorescents.

Stanyl ForTii is demonstrating 1/ highreflectivity levels and 2/ best-in-classheat ageing properties.

Stanyl ForTii for LEDs :more efficient LEDs with much longer live times.

significant savings in energy, expense and CO2 emissions.

PPAs

1/

2/



Stanyl Innovations

3 - Stanyl Diablo

The new polyamide with revolutionaryhigh temperature oxidative stability



Stanyl InnovationsStanyl Diablo for Under The Hood applications

• Stanyl Diablo OCD2100 (40% GF):‘THE next generation long term oxidative stable Stanyl’. Developed for twoshell welded ducts; outstanding ageing behavior up to 210-220 ºC andexcellent welding properties.

• Stanyl Diablo / new series (40%, 50% GF…):‘OCD2100 with improved mechanical properties’ for HCADs, CACs. Higherstiffness & creep resistance for ducts that are directly bolted to the turbo.

high stiffness grades for CAC and low creep grade for HCAD/CHC.

Hot Side Charge Air Duct, Inlet Elbow, Resonator, Lamp Holder …



Cross section after heat ageing 210°C / 2,500 Hrs.

Competition (PPAGF30HS): Significant loss ofcross section resulting in lower mechanicals

Stanyl® Diablo OCD2100 : Nearly allfunctional cross section retained


Stanyl Diablo : when strength and stiffness must besustained for long periods at high temperatures

Issue !

Diablo PPA




Airducts: Outstanding weld line strengthExcellent weld line strength even afterthermal cyclingReliability from weld line ruptureKey benefit for manufacturing rigid hightemperature air ducts

Turbocharger applications: durability75% stronger than other hightemperature thermoplastics aftercontinuous exposure to temperaturesabove 210°C for 2500hrs with pulsatingpressure cycles.




Stanyl Diablo OCD2100 Breakthrough

Extended High Temperature Performance

Automotive Under The Hood :- Up to 50% weight savings vs Aluminum

- Long term thermal stability - high mechanical properties retentionpast 10,000 hours continuous exposure at 210°C.

Stanyl Diablo outperforms aliphatic and semi aromatic polyamidesand even PPS

- Excellent welding performance – both ease of welding and retentionof weld line strength after thermal aging.



Stanyl Innovations

4 - New generation Stanyl HalFree

Complete new portfolio of Halogen FreeFlame Retardant Stanyl for E&E



E&E Segment1 goal for the whole Value Chain : become ‘green’ ASAP !



Stanyl Roadmap in E&E

Halogen FreeV0, or HB rating

Market Needs

DSM solutions to fix needs

New FRpackage

New basepolymerwith existing FR

New generation StanylHalFree Flame Retardant

Stanyl ForTii

Roadmap 1 Roadmap 2

Stanyl HB series

New Stanyl High Flow(HB)

HB V0 V0



Stanyl InnovationsNew Stanyl High Flow : HB solution

Market trend: Most of Micro product do not require UL94 V-0(according to existing IEC60950-1 and upcoming IEC62368)

USB 3.0 is accepting UL94 HBUSB 2.0 was revised to delete UL94 V-0 requirementMobile OEMs NOKIA, SAMSUNG, LG, SONYERICSSON, accept UL94 HB

Newly developed Stanyl portfolio for super miniaturized connectors- Excellent flow capability- Incomparable mechanical properties- UL94 HB rated

New Stanyl High Flow (HB) :advancing miniaturization for connectors

* DSM’s proprietary Highflow technology



Stanyl InnovationsNew generation Stanyl HalFree : Completely changing FR package

DSM new generation flame retardant package for StanylVery robust flammability(DSM: high investment & strong commitment to E&E market over past 20yrs)

Key benefits for connector manufacturers :Very good flow capability – between Stanyl TS250F6D and 46HF5040Corrosion behavior is significantly improved over competition(Completely corrosion free is possible)

New generation

Stanyl HalFree Flame Retardant:

NOW COMMERCIAL !

Roadmap 1



Stanyl InnovationsStanyl ForTii : Completely changing polymer

Stanyl ForTii : DSM’s new range of high temperature PAFirst new polymer in the new millennium !Unique polymer: has highest Tg and TmLow moisture uptake, excellent blister resistanceGood combination flow/mechanicalsSignificant corrosion improvementLow warpage

Success-Stories so far :

Stanyl ForTii :The HTPA solution vs LCPs

Roadmap 2



Stanyl Innovations

5 – Stanyl ForTii LDS

High Temperature Polyamidefor Laser Direct Structuring



Stanyl ForTii LDSHigh Temperature Polyamide for Laser Direct Structuring

1.01 mm

3.77 mm

2.42

mm

Stanyl ForTii LDS offers :excellent processing

characteristics suitablealso for micro-molding;

highest flexibility andnew structural conceptssuch as MEMs packages.

Traditional materials such asLCPs are limited due to weldline strength and leakage dueto delamination.

World’s smallest MEMS package

Stanyl ForTii LDS:enables aggressive designs and SMT reflow assembly



INNOVATION RACEWITH :



INNOVATION RACEWITH :

Back-Up pages




EcoPaXX™ : the green performer

EcoPaXX™ is a green high-performance plastic:

•It is based on natural resources

•It is a unique DSM development

•It has excellent properties



EcoPaXX™ / introduction

The green character of EcoPaXX

EcoPaXX is a bio-based polymer:

- Presently 70% of the polymer is derived from renewable resources

- In the future: 100% (expected time ca. 5 yrs)

- Renewable resources are not competingwith the food chain

- EcoPaXX is carbon neutral:(CO2 generated in production process,compensated by absorption in growth process)



EcoPaXX™ / property profileEcoPaXX™ is a new polymer based on unique DSM technology:

- Mechanical properties comparable to polyamides- High melting point of ca. 250oC- High crystallization rate- Low moisture absorption- Dimensional stability- High stiffness retention after conditioning- Excellent resistance against oils, greases, salts, etc.- Relatively low density

EcoPaXX™ is a high performance engineering plastic, it can be:- Injection moulded into plastic parts with excellent mechanical properties- Extruded into transparant, strong films



EcoPaXX™ / property profile vs other PAs

Ca. 250short - longPA4,10

210 - 220medium - longPA6,10 PA6,12

180 - 200long - longPA10,10 PA11 PA12

Mp (oC)characterpolymer

EcoPaXX is different from “standard” polyamides, like PA6 and 66:It is a “long-chain polyamide”. The long (alifatic) chain has a very distinct influenceon the material properties (reduced moisture uptake, excellent chemical resistance,hydrolytic resistance, etc.). In the family of long-chain polyamides EcoPaXX is unique,because it has the highest crystallinity and mp!

Simple positioning of long-chain polyamides

crys

talli

nity

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Stanyl Innovations_Embassy Of The Kingdom Of The Netherlands_Nov09