8/13/2019 Start-up Business Plan Jelena Filipov

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START-UP BUSINESS PLAN

NAME AND INDEX NUMBER:  __Jelena Filipov S/384/12__centar: Smederevska Palanka_ 

COMP!"#S !M$ _______%Clean Ser&ia doo%_______ 'OC()O! ____*eli Potok+ *el,rade__________ 

O-!$.#S !M$ ___________Jelena Filipov_________________ 

("P$ OF *S)!$SS _________ .ec0clin, plant ___________________ 

EXECUTIVE SUMMARY:

• O*J$C()$S / M)SS)O! / $"S (O SCC$SS

O*J$C()$S : -e ave man0 ,oals+ some o5 tem are: to rec0cle as m6c 6man 7aste as

7e can+ to acieve a positive pro5it+ to create more o&s9 One o5 te most attractive aspects is

tat te &6siness is proected to attain a stron, cas position and acieve pro5ita&ilit0 in te5irst 0ear o5 operation9 6e to a lar,e need 5or tese prod6cts and services+ and a lack o5 direct

competition+ o6r proection o5 ;6ick pro5ita&ilit0 is attaina&le9

 M)SS)O! : O6r mission is to o6r planet make ealtier and cleaner9 O55er o6r prod6cts atdisco6nt prices in te 5irst t7elve monts o5 operation< Contin6o6s ,ro7t<

$sta&lis te rec0clin, 5acilit0 in *eli Potok*el,rade< Open additional 5acilities in te second

and tird 0ear9$"S (O SCC$SS: O6r ke0 to s6ccess is to 7ork ard and to respect o6r emplo0ees and

opinions o5 comm6nit09 Overcome perception iss6es tat ma0 e=ist 7it 6sin, compost made

5rom 6man 7aste sl6d,e< $sta&lis and &6ild relationsips and tr6st 7it c6stomers< $=pandrapidl0 to control te market< O55er reasona&le prices9

COMPANY SUMMARY:

• COMP!" O-!$.S>)P (is compan0 7ill &e a stock compan0+ and ever0one

7o is interested can invest capital9

• COMP!" 'OC()O! ! FC)')()$S (e re,istered o55ice 7ill &e at 24c

Fricka 'oa St9+ *eli Potok+ *el,rade+ Ser&ia and te rec0clin, 5acilit0 7ill &e sit6atednear *eli Potok*el,rade

PRODUCTS:

• ($C>!O'O?" -e ave ordered te latest e;6ipment 5rom France and ?erman0+

tat incl6des: mill 5or compost+ a 7aste sorter+ &6lk0+ 7aste cr6ser+ sredder+ma,netic separator+ al6min6m separator+ c6ttin, macine+ ind6str0 7asin, macine+

compressor+ scale9

• F(.$ P.OC(S (ere is a trend in te market to7ard more nat6ral or,anic

soil enancements9 O6r prod6ct responds to tis market trend9 Compost as man0advanta,es over traditional 5ertili@er9 O6r compost is similar to 5ertili@ers9

MARKET ANALYSIS SUMMARY:

• M.$( S$?M$!(()O! -e 7ill ave t7o se,ments+ 5or retail c6stomers and

7olesale c6stomers9

• COMP$()()O! ! M)! COMP$()(O.S (ere are several competitors as 5ar

as oter rec0cled material is concerned A *eometal doo+ *r@anPlast+ Pet reciklaBa+999

in Ser&ia< te0 rec0cle P$(+ electronic and electric 7aste+ paper+ ,lass+ etc9

• )!S(." P.()C)P!(S irect competition incl6des companies tat prod6ce an

8/13/2019 Start-up Business Plan Jelena Filipov

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or,anic soil enancement prod6ct9 Maor direct competition incl6des ltamed+ $cosoil9

STRATEGY AND IMPLEMENTATION SUMMARY:

M.$()!? S(.($?" (e marketin, strate,0 is te core o5 te main strate,0:

19 $mpasi@e i, val6e+ i, ;6alit0 prod6cts and services929 *6ild a relationsip oriented &6siness9

39 Foc6s on m6nicipalities+ 5ertili@er man65act6rers+ landscapers+ n6rseries+ and te

,overnment as ke0 initial markets9• P.OMO()O! S(.($?" D -e#ll promote o6r 5actor0 tro6, national ( stations

and &ill&oards+ and 7e tink on tat 7a0 7ill &e availa&le to a lar,e n6m&er o5

c6stomers9 -e 7ill also send ne7s releases to all o5 te maor ne7spapers9

• )S(.)*()O! S(.($?" t 5irst 7e plan to ire a local distri&6tion 5irm to

deliver compost materials to c6stomers9 )n 56t6re as te &6siness ,ro7s+ 7e plan toave o6r o7n tr6cks and oter means o5 distri&6tion9

• P.)C)!? S(.($?" (e ,oin, rate per ton 5or compost is .S 4+8E and 6p9 (is

 price is lo7 eno6, to ens6re rapid ,ro7t in te market and still provide a ealt0 pro5it &eca6se 7e ave no direct competition and cemical 5ertili@er is m6c more

e=pensive9 )5 7e re,ister o6r material as a 5ertili@er+ te price per ton 7ill &e .S

12+E per ton and 6p9 -e 7ill car,e at market rates 5or te 7aste disposal service 7eo55er to m6nicipalities9

• S'$S S(.($?" O6r present mana,ement team 7ill &ecome te main sales 5orce

7en operation &e,ins9 )n te 5irst si= to t7elve monts o5 operation+ o6r sales team

7ill 5oc6s on m6nicipalities+ 5ertili@er man65act6rers+ 5armers+ and oter relatedcompanies9 (e team 7ill promote te prod6cts &ased on teir environmental stren,ts

and e=tended d6ration9 Clean Ser&ia doo Gs sales strate,0 is relativel0 strai,t5or7ard9

MANAGEMENT SUMMARY :

•

M!?$M$!( ($M (e mana,ement team 7ill &e comprised o5 te ?eneralMana,er+ Operations Mana,er+ Marketin, irector+ Controller9

• P$.SO!!$' P'! -e 7ill ave a sta55 o5 41 emplo0ees9 (is incl6des te o7ner+

4 mana,ers+ 3 tr6ck drivers+ 4 e;6ipment operators+ E la&orers+ 3 metal 7orkers+ and 1

secretar0< tis sta55 o5 21 7ill 7ork at te rec0clin, 5acilit09

FINANCIAL PLAN :

• P.OJ$C($ S(.(P COS(S: (e start6p 56ndin, 7ill &e provided as

5ollo7s: O7ner e;6it0 investment o5 7ill &e in te 5orm o5 a loan ,ranted &0 te &ank<

tis loan is sec6red &0 te o7nerGs real estate assets9 (otal 56ndin, re;6ired $.38+9

• Radove sla! "a sana9evticH5m@9ed69rs 

• U sva#o$ $e%l& OBAVE'NO "a(!sa!: !$e ! ()e*!$e+ ,)o% !"de#sa ! $eso s&d!)a"%a