Start-up coaching in Germany - the realisation of a concept

5th EMN Annual Conference Workshop: “Good practices in coaching microentrepreneurs”

Dr Jochen StruckFirst Vice PresidentKfW

Nice, 9th of September 2008

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Overview

Need for action

I & C 2009 – A Concept

“Start-Up Coaching Germany” – A Solution

Summary

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Germany 2005:Need for action

Good developed support structure

But:

High occurrence of overlaps

Inefficiencies

“Promotional competition“

Control problems

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Overview

Need for action

I & C 2009 – A Concept

“Start-Up Coaching Germany” – A Solution

Summary

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Concept for an Integrative ITC Offer

ConsultingOnlineself-assesment

Personal meeting with regional partners

(Online) training

Business plan with online tutor

Orientation Pre-start-up Start-up

Information, opportunities & risks

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Concept for an Integrative ITC Offer

ConsultingOnlineself-assesment

Personal meeting with regional partners

(Online) training

Business plan with online tutor

internet portal “start-up garage“

startothek

consultant exchange

Orientation Pre-start-up Start-up

Information, opportunities & risks

start-up coachingGermany

business exchange

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Overview

Need for action

I & C 2009 – A Concept

“Start-Up Coaching Germany” – A Solution

Summary

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Financing windowfor starting a business to

avoid unemployment

additional contributions from counties

Restructuring promotion of advisory services

countypromotionalprogrammes

Business start up

Pre-start-up Year 1 Years 2 - 5

„Start-up coaching Germany“

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Conditions

Purpose of support: to finance coaching and consulting servicesfor start-ups (by the unemployed)

Basis for calculation: EUR 6,000 (4,000 EUR)

Per diem remunerationeligible for support: max. EUR 800

Grant: 75 % or 50 % (90%)

Grant amount: max. EUR 4,500/3,000 (3,600 EUR)

Target group: up to 5 years (1 year) from the beginning of the self-employment

Coaching period: max. 12 months from the time of commitment

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Start-up coaching in Germany: How it works

SME regional partner

Consultant KfW

Co

ntr

ac

t

Commitment &disbursement

Application

guidance

Accreditation

countydesignates

german governmentcommissions

Review of Application

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Start-up coaching in Germany: How it works

SME regional partner

Consultant KfW

Quality control

consult.exch.

Entry o

f

profil

e

Search &

evaluation

Co

ntr

ac

t

Application

guidance

Accreditation

Review of Application

Commitment &disbursement

countydesignates

german governmentcommissions

online tool

Search

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Summary

KfW – An Offer loans and grants for students, houseowners, SME and start-ups

Information & Consulting 2005 – An As-Is Analysis large number of programms - less efficience

I & C 2009 – A Concept ideal process leads to ideal instruments

“Start-Up Coaching Germany” – A Solution one target group – one support programme – one hand to the

customer

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