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#innoexpo @andystoll STARTUP COMMUNITY ALCHEMY LESSONS LEARNED FOR GROWING SOUTH DAKOTA’S STARTUP COMMUNITY ANDY STOLL, SEED HERE STUDIO / IOWA Thursday, October 25, 12

Startup Community Alchemy Deck - Oct 2012

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This presentation was prepared for the South Dakota Innovation Expo 2012 in Sioux Falls, South Dakota, USA on October 23-24, 2012. This deck builds upon previous presentation from Nashville and adds key insight from Boulder, Colorado, based on the indispensable work and insight of Brad Feld. More at www.andystoll.net/startupculture

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Page 1: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll

STARTUP COMMUNITY ALCHEMYLESSONS LEARNED FOR GROWING SOUTH DAKOTA’S STARTUP COMMUNITYANDY STOLL, SEED HERE STUDIO / IOWA

Thursday, October 25, 12

Page 2: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll

June 13, 2008Iowa Floods 2008

Thursday, October 25, 12

Page 3: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll

Iowa Floods 2008

Thursday, October 25, 12

Page 4: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll @codyjamesbutler @cornfinger

Cody Butler, CornFinger

Thursday, October 25, 12

Page 5: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll @bpmilne @dwollaBen Milne, Dwolla

Thursday, October 25, 12

Page 6: Startup Community Alchemy Deck - Oct 2012

THE FUTURE IS ALREADY HERE

ITS JUST UNEVENLY DISTRIBUTEDWilliam Gibson

William Gibson

#innoexpo @andystoll

Entrepreneurship has been democratized

Thursday, October 25, 12

Page 7: Startup Community Alchemy Deck - Oct 2012

William Gibson

STARTUP

#innoexpo @andystoll Thursday, October 25, 12

Page 8: Startup Community Alchemy Deck - Oct 2012

William Gibson

STARTUPSMALL BUSINESS

LARGE COMPANY

#innoexpo @andystoll Thursday, October 25, 12

Page 9: Startup Community Alchemy Deck - Oct 2012

a temporary organization designed to search for a repeatable and scalable business model whose founders desire to “change the world”

William Gibson

STARTUP

#innoexpo @andystoll Thursday, October 25, 12

Page 10: Startup Community Alchemy Deck - Oct 2012

a temporary organization designed to search for a repeatable and scalable business model whose founders desire to “change the world”

William Gibson

STARTUP

#innoexpo @andystoll

On Colourlovers: “We didn’t have a business model.” @bubs, ColorLouvers

On Peppermint Energy: Third times a charm. Brian Gramm, Peppermint Energy

Thursday, October 25, 12

Page 11: Startup Community Alchemy Deck - Oct 2012

William Gibson

WHY DO STARTUPS FAIL?“Most startups DON’T fail because they failed to write a good business plan or they lacked an incubator or capital, they DO fail because they underperform to their potential--they made a product that their customers don’t want or they couldn’t build a team that has the capabilities to build, sell and grow, with just a few people.”

Tom Chapman, Nebraska Global

#innoexpo @andystoll @tchap623Thursday, October 25, 12

Page 12: Startup Community Alchemy Deck - Oct 2012

William Gibson

WHAT STARTUPS NEED TO SUCCEED“What startups need is help finding customers, mentors, business models, peers, investors and collaborators that provide the needed information and guidance for launching and pivoting their business.”

Tom Chapman, Nebraska Global

#innoexpo @andystoll @tchap623Thursday, October 25, 12

Page 13: Startup Community Alchemy Deck - Oct 2012

William Gibson

WHAT STARTUPS NEED TO SUCCEED

+ access to knowledge+ access to networks+ encouragement

Josh Cramer, serial entrepreneur

#innoexpo @andystoll @tchap623Thursday, October 25, 12

Page 14: Startup Community Alchemy Deck - Oct 2012

William Gibson

A STARTUP COMMUNITY[an entrepreneurial ecosystem]

#innoexpo @andystoll #nola #omaha #boulder Thursday, October 25, 12

Page 15: Startup Community Alchemy Deck - Oct 2012

William Gibson

A STARTUP COMMUNITY[an entrepreneurial ecosystem]

#innoexpo @andystoll #nola #omaha #boulder

“inside the secret garden” @bubs, ColorLouvers

Thursday, October 25, 12

Page 16: Startup Community Alchemy Deck - Oct 2012

William Gibson

A STARTUP COMMUNITY[an entrepreneurial ecosystem]

#innoexpo @andystoll #nola #omaha #boulder

“inside the secret garden” @bubs, ColorLouvers“the value of Kickstarter was customer feedback” Brian Gramm, Peppermint Energy

Thursday, October 25, 12

Page 17: Startup Community Alchemy Deck - Oct 2012

William Gibson

A STARTUP COMMUNITY[an entrepreneurial ecosystem]

#innoexpo @andystoll #nola #omaha #boulder

“inside the secret garden” @bubs, ColorLouvers“the value of Kickstarter was customer feedback” Brian Gramm, Peppermint Energy

“the best place to get advice is other entrepreneurs” Dan Martell, Clarity

Thursday, October 25, 12

Page 18: Startup Community Alchemy Deck - Oct 2012

William Gibson

A STARTUP COMMUNITY[an entrepreneurial ecosystem]

#innoexpo @andystoll #nola #omaha #boulder

“inside the secret garden” @bubs, ColorLouvers“the value of Kickstarter was customer feedback” Brian Gramm, Peppermint Energy

“the best place to get advice is other entrepreneurs” Dan Martell, Clarity

“you are the average of the 5 people you spend yourself with” Dan Martell, Clarity

Thursday, October 25, 12

Page 19: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll

June 13, 2008Iowa Floods 2008

Thursday, October 25, 12

Page 20: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll @ideavillage @thwilliamson @robbievitrano @cschultz Thursday, October 25, 12

Page 21: Startup Community Alchemy Deck - Oct 2012

William Gibson

THE TALE OF 3 CITIES

#innoexpo @andystoll

‣ there are no silver bullets, no easy and quick solution‣ what works in Nashville doesn’t necessarily work in Dubuque

DON’T FORGET

building entrepreneurial communities in unexpected places

Thursday, October 25, 12

Page 22: Startup Community Alchemy Deck - Oct 2012

William Gibson

NEW ORLEANSpop: 343,829

traditional industriesOIL & GAS

SHIP BUILDINGTOURISM

AEROSPACE

#innoexpo @andystoll @ideavillage @thwilliamson @robbievitrano @cschultz Thursday, October 25, 12

Page 23: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll @ideavillage @thwilliamson @robbievitrano @cschultz

Some of the startup community leaders in New Orleans

Thursday, October 25, 12

Page 24: Startup Community Alchemy Deck - Oct 2012

William Gibson

NEW ORLEANSpop: 343,829

traditional industriesOIL & GAS

SHIP BUILDINGTOURISM

AEROSPACE

#innoexpo @andystoll @ideavillage @thwilliamson @robbievitrano @cschultz Thursday, October 25, 12

Page 25: Startup Community Alchemy Deck - Oct 2012

William Gibson

NEW ORLEANSpop: 343,829

traditional industriesOIL & GAS

SHIP BUILDINGTOURISM

AEROSPACE

‣ started by a small group of entrepreneurs‣ broke the traditional networks of power‣ change began internally‣ success has many mothers and fathers‣ must “hardwire” your community with others‣ just start (and be patient)

LESSONS

#innoexpo @andystoll @ideavillage @thwilliamson @robbievitrano @cschultz Thursday, October 25, 12

Page 26: Startup Community Alchemy Deck - Oct 2012

William Gibson

OMAHA

#innoexpo @andystoll @slobotski @dustyd @siliconprairie @tchap623

pop: 408,958

traditional industriesFINANCE

INSURANCETELECOMSHIPPING

AREOSPACE

Thursday, October 25, 12

Page 27: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll @slobotski @dustyd @siliconprairie

Some of the startup community leaders in Omaha

Thursday, October 25, 12

Page 28: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll @slobotski @dustyd @siliconprairie @tchap623

Some of the startup community leaders in Omaha

Thursday, October 25, 12

Page 29: Startup Community Alchemy Deck - Oct 2012

William Gibson

OMAHA

#innoexpo @andystoll @slobotski @dustyd @siliconprairie @tchap623

pop: 408,958

traditional industriesFINANCE

INSURANCETELECOMSHIPPING

AREOSPACE

Thursday, October 25, 12

Page 30: Startup Community Alchemy Deck - Oct 2012

William Gibson

OMAHA

#innoexpo @andystoll @slobotski @dustyd @siliconprairie @tchap623

pop: 408,958

traditional industriesFINANCE

INSURANCETELECOMSHIPPING

AREOSPACE

‣ first step: find the entrepreneurs‣ highlighting success can have outsized impact‣ events, events, big events‣ get as many people on the bus as you can, then go‣ treat serial entrepreneurs like gold‣ there’s power when shirts connect with suits‣ be humble, learn from mistakes ‣ be prepared to pivot as you go

LESSONS

Thursday, October 25, 12

Page 31: Startup Community Alchemy Deck - Oct 2012

William Gibson

BOULDER

#innoexpo @andystoll @bfeld @techstars @bdnt

pop: 97.385

traditional industriesSCIENCE RESEARCH

ELECTRONICSAEROSPACE

NATURAL FOODS

Thursday, October 25, 12

Page 33: Startup Community Alchemy Deck - Oct 2012

William Gibson

BOULDER

#innoexpo @andystoll @bfeld @techstars @bdnt

pop: 97.385

traditional industriesSCIENCE RESEARCH

ELECTRONICSAEROSPACE

NATURAL FOODS

*Brad Feld’s “Boulder Thesis,” the core of his must read book Startup Communities.

Thursday, October 25, 12

Page 34: Startup Community Alchemy Deck - Oct 2012

William Gibson

BOULDER

#innoexpo @andystoll @bfeld @techstars @bdnt

pop: 97.385

traditional industriesSCIENCE RESEARCH

ELECTRONICSAEROSPACE

NATURAL FOODS

‣ led by entrepreneurs‣ leaders have long term commitment (20 years)‣ foster a philosophy of inclusiveness‣ events that engage the entire entrepreneur stack‣ give before you get‣ don’t ask permission

LESSONS

*Brad Feld’s “Boulder Thesis,” the core of his must read book Startup Communities.

Thursday, October 25, 12

Page 35: Startup Community Alchemy Deck - Oct 2012

William Gibson

CEDAR RAPIDS

#innoexpo @andystoll @seedhere

pop: 126,326

traditional industriesAGRICULTURE

FOOD PROCESSINGAEROSPACE

TRANSPORATIONTELECOM

Thursday, October 25, 12

Page 36: Startup Community Alchemy Deck - Oct 2012

William Gibson

CEDAR RAPIDS

#innoexpo @andystoll @seedhere

pop: 126,326

traditional industriesAGRICULTURE

FOOD PROCESSINGAEROSPACE

TRANSPORATIONTELECOM

‣ first asked: where are our entrepreneurs?OUR ACTION

Thursday, October 25, 12

Page 37: Startup Community Alchemy Deck - Oct 2012

William Gibson

CEDAR RAPIDS

#innoexpo @andystoll @seedhere

pop: 126,326

traditional industriesAGRICULTURE

FOOD PROCESSINGAEROSPACE

TRANSPORATIONTELECOM

‣ first asked: where are our entrepreneurs?‣ how to find them: started and instigated new events

OUR ACTION

Thursday, October 25, 12

Page 38: Startup Community Alchemy Deck - Oct 2012

William Gibson

CEDAR RAPIDS

#innoexpo @andystoll @seedhere

pop: 126,326

traditional industriesAGRICULTURE

FOOD PROCESSINGAEROSPACE

TRANSPORATIONTELECOM

‣ first asked: where are our entrepreneurs?‣ how to find them: started and instigated new events ‣ also: built online and offline “watering holes”

OUR ACTION

Thursday, October 25, 12

Page 39: Startup Community Alchemy Deck - Oct 2012

William Gibson

CEDAR RAPIDS

#innoexpo @andystoll @seedhere

pop: 126,326

traditional industriesAGRICULTURE

FOOD PROCESSINGAEROSPACE

TRANSPORATIONTELECOM

‣ first asked: where are our entrepreneurs?‣ how to find them: started and instigated new events ‣ also: built online and offline “watering holes”‣ motivated our serial entrepreneurs to lead

OUR ACTION

Thursday, October 25, 12

Page 40: Startup Community Alchemy Deck - Oct 2012

William Gibson

CEDAR RAPIDS

#innoexpo @andystoll @seedhere

pop: 126,326

traditional industriesAGRICULTURE

FOOD PROCESSINGAEROSPACE

TRANSPORATIONTELECOM

‣ first asked: where are our entrepreneurs?‣ how to find them: started and instigated new events ‣ also: built online and offline “watering holes”‣ motivated our serial entrepreneurs to lead‣ building hardwired connections regionally/nationally

OUR ACTION

Thursday, October 25, 12

Page 41: Startup Community Alchemy Deck - Oct 2012

William Gibson

CEDAR RAPIDS

#innoexpo @andystoll @seedhere

pop: 126,326

traditional industriesAGRICULTURE

FOOD PROCESSINGAEROSPACE

TRANSPORATIONTELECOM

‣ first asked: where are our entrepreneurs?‣ how to find them: started and instigated new events ‣ also: built online and offline “watering holes”‣ motivated our serial entrepreneurs to lead‣ building hardwired connections regionally/nationally‣ always asking “does this help our entrepreneurs?”

OUR ACTION

Thursday, October 25, 12

Page 42: Startup Community Alchemy Deck - Oct 2012

William Gibson

CEDAR RAPIDS

#innoexpo @andystoll @seedhere

pop: 126,326

traditional industriesAGRICULTURE

FOOD PROCESSINGAEROSPACE

TRANSPORATIONTELECOM

‣ first asked: where are our entrepreneurs?‣ how to find them: started and instigated new events ‣ also: built online and offline “watering holes”‣ motivated our serial entrepreneurs to lead‣ building hardwired connections regionally/nationally‣ always asking “does this help our entrepreneurs?”‣ being patient, trying lots of things, learning

OUR ACTION

Thursday, October 25, 12

Page 43: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll

Lots of grassroots events to “shake the trees” and connect people - barcamp, startup weekend, meetups, conference, fairs

Thursday, October 25, 12

Page 44: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll @iccreatives

Organic growth of online “watering holes” for the community, to help find and engage people in our cause - ICCreatives.us

Thursday, October 25, 12

Page 45: Startup Community Alchemy Deck - Oct 2012

Organic growth of physical “watering holes” for the community - Vault Coworking & Collaboration Space grand opening

William Gibson

#innoexpo @andystoll @crvaultThursday, October 25, 12

Page 46: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll @bigomaha

Hardwire connection between our region and elsewhere - Cedar Rapids/Iowa City contingent to Big Omaha 2012

Thursday, October 25, 12

Page 47: Startup Community Alchemy Deck - Oct 2012

Some very visible success stories and national exposure of our early stage entrepreneurs and startups

William Gibson

#innoexpo @andystoll @recbob @activegrade

ActiveGrade at the HuffPost Event at the DNCRecBob at DEMO

Thursday, October 25, 12

Page 48: Startup Community Alchemy Deck - Oct 2012

William Gibson

BUILDING YOUR STARTUP COMMUNITY

#innoexpo @andystoll

Conclusion: Ten key take aways that I think are important.

Thursday, October 25, 12

Page 49: Startup Community Alchemy Deck - Oct 2012

William Gibson

BUILDING YOUR STARTUP COMMUNITY

#innoexpo @andystoll

1. led by entrepreneurs2. must be in it for the long game (20 years)3. identify your entrepreneurs and startups & rally around them4. create new events that engage the entire entrepreneurial stack5. be inclusive6. highlight entrepreneurial success & tell stories7. connect between generations & siloed groups8. give before you get9. its more an art, than a science (try lots of things)10. don’t wait for permission, start today

Conclusion: Ten key take aways that I think are important.

Thursday, October 25, 12

Page 50: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll

trust your crazy ideas

Thursday, October 25, 12

Page 51: Startup Community Alchemy Deck - Oct 2012

William Gibson

#innoexpo @andystoll

ANDY STOLLSEED HERE STUDIO / IOWAandystoll.net@andystoll

this deck & more links: andystoll.net/startupculture

Thursday, October 25, 12