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Department of Media and Communication

EXTENDED PROJECT PORTFOLIO

Academic Year 2016/2017

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Student NameYear 2 – Write the title of your

pathway Unit 13/14 – Extended Project

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CONTENTS

CONTENTS.........................................................................................................................................2

LIST OF FIGURES.............................................................................................................................5

LIST OF TABLES...............................................................................................................................5

DEFINITION OF TERMS...................................................................................................................5

Unit 13/14 - Project Proposal...............................................................................................................6

.......................................................................................................6

Project Action Plan and Timetable.....................................................................................................10

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CHAPTER 1...........................................................................................................................................12

Introduction........................................................................................................................................12

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The Background of my Project........................................................................................................12

Who am I?...................................................................................................................................13

What did I learn on my course?..................................................................................................13

What is my project about?.............................................................................................................13

Why my project is important?........................................................................................................14

My Research Plan............................................................................................................................14

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CHAPTER 2...........................................................................................................................................17

Literature/Resources Review.............................................................................................................17

.........................................................................................17

Introduction....................................................................................................................................17

Practitioners Report........................................................................................................................18

CONCLUSION - Who/what was my inspiration? /Contextualisation of my study.....................22

CHAPTER 3...........................................................................................................................................23

Research Design..................................................................................................................................23

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....................................................................23

Introduction....................................................................................................................................23

Research Questions........................................................................................................................24

Research Design Evolution..............................................................................................................25

CHAPTER 4...........................................................................................................................................27

Research Findings...............................................................................................................................27

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Data analysis...................................................................................................................................28

Conclusion - How did the research help me with my project?......................................................28

CHAPTER 5...........................................................................................................................................28

My Project...........................................................................................................................................28

.................................................................................28

Introduction....................................................................................................................................28

Pre-Production................................................................................................................................28

Production.......................................................................................................................................29

Post-production..............................................................................................................................29

Presentation....................................................................................................................................29

CHAPTER 6...........................................................................................................................................29

MY EXTENDED PROJECT – FINAL PRODUCT........................................................................................29

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CHAPTER 7...........................................................................................................................................30

Project Evaluation...............................................................................................................................30

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APPENDICES........................................................................................................................................31

Extended project in creative media production Learning Outcomes and Assessment.................31

1. Be able to initiate and develop a creative media production project proposal.......................31

2. Be able to use research, analysis and evaluation to develop solutions for creative media production project.......................................................................................................................31

3. Be able to solve practical, theoretical and technical problems in a creative media production project.........................................................................................................................................31

4. Be able to plan, organise and produce a creative media production project..........................32

5. Be able to use practical methods and skills in a creative media production project................32

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6. Be able to use evaluative and reflective skills in the production of a creative media product.32

7. Be able to present a creative media production project..........................................................32

REFERENCES........................................................................................................................................32

LIST OF FIGURES

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Figure 1- What is research...................................................................................................................24Figure 2- How to ask good questions...................................................................................................25Figure 3 - My exercise 1.......................................................................................................................25

LIST OF TABLES

Table 1 - Project Proposal......................................................................................................................7Table 2 - Project Action Plan and Timetable........................................................................................11Table 3- My research Plan...................................................................................................................14

DEFINITION OF TERMS

EP – Extended ProjectUAL – University of the Arts London

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Unit 13/14 - Project Proposal

Candidate Name

Steven Alexander Prince

Candidate Number

5782271328

Pathway Digital Design and Animation

Project Title Psychometric Audio: Steve’s Amazing Audio Adventure!

Section 1: Rationale (approx. 150 words)I came onto this course with prior knowledge in the field of Digital Design; primarily in computer graphics techniques and knowledge of music theory. Despite my initial wishes to work on video game development, this course has let me expand my skill set and learn things for all kinds of digital media. From developing skills and knowledge in photography and video filming, to editing and green screen work, I've learnt a whole lot more than I had anticipated. But my work in audio is what caught me the most; learning the methods of creating sound in video games and movies with foley production, to using techniques to create the illusion of gramophone audio, all of it has fascinated me, specifically the reactions it draws from people; which is what I wish to explore this project. From the ping of collection a coin in a Mario game being synonymous with having a fun time, or the legendary Final Fantasy victory fanfare meaning triumph, I wish to be able to capture such feelings.Section 2: Project Concept (approx. 200 words)Drawing influence from video game sound effects and musical scores I wish to study the ways in which people react to sounds, be it positively or negatively, or any which way. I hope to research into how people react psychologically to certain sounds and how they were designed with emotional reactions in mind. I would research into these themes and develop a digital

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soundscape using techniques I have amassed throughout my college education, such as Foley, to see what auditory differences can make a person feel in comparison to another, within a pure audio environment. By then recording the reactions of people taking part, I will collate them into a comedic presentation, showcasing the reactions to my ‘Audio Adventure!’ through their fear, joy and calm. Technically speaking, I would have to record base components using Foley methods and spend a thorough amount of time researching sound effect editing methods and applying them to create a wide array of these sounds, requiring suitable recording tools and locations, and the software to undergo the editing. I will aim toward this project appealing to game designers or sound designers, in hope that my studies would be able to help people in furthering their own skills in using audio’s potential to the fullest.Section 3: Evaluation (approx. 150 words)After developing my project I would wish to show the results to my peers and others to see if they could impartially understand the meaning behind the sounds I had created, which ones fulfilled their purpose, and how the weaker ones could be improved upon. I would hope to share my studies online using formats such as YouTube, to see if a public eye could discern my intentions and receive criticism on my creations, also by using questionnaires and online survey systems, I can gain a lot more feedback. A consistent theme throughout my project would be getting peers to examine the state of my pieces so that I could get instant feedback on my work and develop my project and skills even more so. If I manage to succeed in my aims then this will be a valuable asset for a potential career pathway, and if not then I would hope that with feedback I could learn and develop my explored ideas even more, as I believe that this work with sound could be my desired pursuit.

Proposed Research Sources and Bibliography (Harvard Format)Books

Fields, A. (2016). Human psychology 101. 1st ed. N/A: N/A.

Websites

Amplifon. (2017). Amplifon: How your hearing affects you. [online] Available at: http://www.amplifon.com/web/uk/ [Accessed 18 Apr. 2017].

Frank, J. and Taylor, D. (2017). The Good, the Bad & the Irritating. [online] Twenty Thousand Hertz. Available at: https://www.20k.org/episodes/good-bad-and-irritating [Accessed 9 May 2017].

Mick Gordon. YouTube. (2017). Mick Gordon on Composing DOOM's Soundtrack - Extended Interview. [online] Available at: https://www.youtube.com/watch?v=Bthei5ylvZ4 [Accessed 18 Mar. 2017].

Mick Gordon. YouTube. (2017). DOOM: Behind The Music Part 1. [online] Available at: https://www.youtube.com/watch?v=ua-f0ypVbPA [Accessed 18 Mar. 2017].

Mick Gordon. YouTube. (2017). DOOM: Behind The Music Part 2. [online] Available at:

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https://www.youtube.com/watch?v=1g-7-dFXOUU [Accessed 18 Mar. 2017].

Mick Gordon. YouTube. (2017). Doom Music Panel with Mick Gordan - PAX AUS 2016. [online] Available at: https://www.youtube.com/watch?v=Pu4dB_Wy1-E&t [Accessed 18 Mar. 2017].

Mick Gordon. YouTube. (2017). Killer Instinct Panel PAXAUS 2013 (Part 1). [online] Available at: https://www.youtube.com/watch?v=okdBkHuIf4Q&t [Accessed 18 Mar. 2017].

Mick Gordon. YouTube. (2017). Killer Instinct Panel PAXAUS 2013 (Part 2). [online] Available at: https://www.youtube.com/watch?v=p0SH-2779MQ [Accessed 18 Mar. 2017]

Novotney, A. (2013) Music as Medicine. Available at: http://www.apa.org/monitor/2013/11/music.aspx [Accessed: 02/05/2017].

Table 1 - Project Proposal

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Project Action Plan and Timetable

Project Action Plan and Timetable

Week Date WeekBeginning

Activity / What you are intending to do - including independent study

Resources / What you will need to do it - including access to workshops

1 04/04/2017

Observational studies. Recording devices. Going into Canterbury Town.

2 10/04/2017

Creation of skills timeline. Tiki-toki website for timelines.

3 17/04/2017

Creating Research Plan. Drafting and gaining feedback.

4 24/04/2017

Creating Research Plan. Reacting and modifying proposal.

5 01/05/2017

Starting in-depth research for audio psychology. Looking for items to use for Foley.

Using the library and finding reliable online sources.

6 08/05/2017

Experimenting with sounds from research.

Recording basic sounds and using stock pieces, then recording experimental edits with software.

7 15/05/2017

Start constructing flowing pieces to create a first soundscape.

Audio editing software.

8 22/05/2017

Refining separate sound pieces and the structure of the soundscape.

Taking feedback from people who I’ve had test the soundscape, recording their criticism through questionnaires, then acting upon it.

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9 29/05/2017

Create a second version of the soundscape by taking into account all previous factors and script/record the promo for ‘Steve’s Amazing Audio Adventure.

Script writing software, audio editing software, quality recording equipment along with the results from feedback and testing.

10 05/06/2017

Take a test group to sit down and listen to the soundscape and video record their reactions.

Video camera and video editing software.

11 12/06/2017

Edit the reactions into the promo for the Audio Adventure. Add new voice lines if need be. Refine and edit to make sure everything is in order. Admin work.

Video editing software, audio editing software.

12 19/06/2017

Evaluate my project’s development. Admin work.

All previous tools.

Table 2 - Project Action Plan and Timetable

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CHAPTER 1

Introduction

Introduction to the Chapter

This project portfolio is an ongoing report of my Extended Project for my second-year UAL Extended Diploma in Digital Design and Animation pathway. The project is to be a soundscape ‘adventure’ following the start of a fantastical adventure, progressing through calm respite and troubling danger, being only represented through audio. This chapter will explain the background information of the project and how I got inspired to do it, along with what I have learned over my time on the course. After explaining what the concept of my project is and why it would be important in today’s media, I will finish with the research plan.

The Background of my Project Early in the first year of this course, we lightly touched upon sound design and audio through the means of Foley and effects editing. Even through such small work pieces, I found myself fascinated by the Foley production methods and how they were used so extensively, so many innocent cabbages and leeks have been chopped and snapped to replicate slashing bodies and breaking

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bones, but also how the smallest touches to an actual soundwave could change it by such an extremity.

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Our first larger scale sound task was re-dubbing a piece of gameplay from the video game Limbo (Playdead.com, 2017) only using sounds we could create from pieces of paper, hence the title of the experiment; ‘The Paper Cut’.

You can use any medium (Videos, photos, audio, sketches, etc.)

What is it that makes me do my project? My personal experiences that influence my choices (idea for the project, my role in the

project, how it relates to my future career) What is the basic premise of my project? What do I seek to achieve and how it relates to my target audience?

Who am I?

To better understand ourselves and what kind of discipline we'd like to focus in, we were tasked with investigating our own interests and how they might be able to be incorporated into a media based final major project, and how we can use research skills to gain necessary information. The mind map above is the network of my greatest interests, and I'll expand on them and what they mean to me in this report. These things have influenced me throughout my life and have changed my experiences throughout my life and on this course, leading up to this project.

What did I learn on my course?

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Demonstrate your achievements through proposing and realising a project, which integrates the skills, knowledge and understanding acquired throughout the course. Write about your two-year experience on the course and what you have learned during the course. Also, compare where you were when you enrolled on the course and where you are now.

Use timeline you created where you depicted skills and knowledge you acquired during your course.

What is my project about?

When defining your interest and or topic and or theme, define it regarding some observable event. For example:

Today more and more teenagers are completing their education without real prospect to

find a job which will pay bills and offer a decent start in life. Facing the challenge of not

being employed and having to pay the bills, Maria a 23-year-old veterinary nurse has

decided to look for alternative ways of earning money. The film I have created for my

EXTENDED PROJECT is a story about Maria’s struggle to earn money to pay the rent. To

avoid being evicted from her home by the Landlord who gave her 24 hours’ notice to find the

money. Faced with the deadline and not heaving job or someone to borrow the money,

Maria in desperation turns to crime. She decided to rob the local shop.

My role in this project is writer/producer and film director.

Why my project is important?

Describe this in general sense as a statement of why you wanted to do the project. For example, as a desire to improve something or a desire to understand something, to entertain, inform, educate, to develop skills and knowledge in given media industry context, etc.

Write a short version of this chapter straight into your Research Plan.

My Research Plan

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Table 3- My Research Plan

EXTENDED PROJECT - RESEARCH PLAN No of Words

Interest/Topic/Theme 150My proposed topic of research is that of sound design in visual media; the ways in which sound can generate meaning in conjunction with visual elements to create a theme, the theme itself will develop as the project progresses.Why is it important? - Importance 100Without clever sound design, visual mediums would be nowhere near as effective as they are nowadays; scores for video games and cinema is imperative for creating certain atmospheres in certain genres. It is important to my work due to my desire to expand my skills horizon beyond my, current skill set; ideally developing into an advanced skillset that will be appealing to employers and also for my own personal projects. But also for myself as I have a passionate love for music and sound effects in media, as they have driven me to even be on this course.

My research question(s) 100How can music be used in conjuncture with visual elements to create meaning that wouldn't be possible with either alone?

Does removing or changing the visual or auditory elements from a piece of media change the meaning from its original intention?

What techniques can I use to create sounds that would be apt to use for any visual medium?

What emotions are drawn from different types of music and sound effects in comparison of those used from different genres?

Research Design 100Primary: Questionnaires, contacting current artists and practitioners, experimenting with my own methods and gaining feedback off peers and taking audio recordings and analysing their sounds. Recording as much as sound as I can from natural and Foley method sources.

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Secondary: Analysing videos talking about my topic and theme, looking at other practitioners work and analysing them heavily.Literature (Proposed Sources – Harvard Format)Books

Fields, A. (2016). Human psychology 101. 1st ed. N/A: N/A.

Websites

Amplifon. (2017). Amplifon: How your hearing affects you. [online] Available at: http://www.amplifon.com/web/uk/ [Accessed 18 Apr. 2017].


Mick Gordon. YouTube. (2017). Mick Gordon on Composing DOOM's Soundtrack - Extended Interview. [online] Available at: https://www.youtube.com/watch?v=Bthei5ylvZ4 [Accessed 18 Mar. 2017].


Mick Gordon. YouTube. (2017). DOOM: Behind The Music Part 2. [online] Available at: https://www.youtube.com/watch?v=1g-7-dFXOUU [Accessed 18 Mar. 2017].

Mick Gordon. YouTube. (2017). Doom Music Panel with Mick Gordan - PAX AUS 2016. [online] Available at: https://www.youtube.com/watch?v=Pu4dB_Wy1-E&t [Accessed 18 Mar. 2017].

Mick Gordon. YouTube. (2017). Killer Instinct Panel PAXAUS 2013 (Part 1). [online] Available at: https://www.youtube.com/watch?v=okdBkHuIf4Q&t [Accessed 18 Mar. 2017].

Mick Gordon. YouTube. (2017). Killer Instinct Panel PAXAUS 2013 (Part 2). [online] Available at: https://www.youtube.com/watch?v=p0SH-2779MQ [Accessed 18 Mar. 2017]

Novotney, A. (2013) Music as Medicine. Available at: http://www.apa.org/monitor/2013/11/music.aspx [Accessed: 02/05/2017].

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CHAPTER 2

Literature/Resources Review

Introduction The introduction should be relatively brief, simply providing an overview of the chapter. For example:

This literature review will present a wide range of sources that I’ve consulted before beginning my production, on sound design, the roles of sound design in the media industry, how sound design has evolved, and the skills and techniques that I can use to make my Extended Project’s base groundwork.

This chapter specifically shall review the resources that I sought out for the project and how it influenced my research, the insight and development of the idea that will become the final basis for the Extended Project. Starting with the work from my Practitioners Report that looks into two renowned sound designers. It’ll also look into interviews with other sound designers and podcasts relating to audio design. Conculding with the ideas I had deliberated upon thanks to the sources.

Practitioners Report Artists of Audiovisual CharacterisationWithin media that requires both auditory and visual elements, the relationship between them is paramount when trying to achieve certain responses from consumers. Within such a platform as Pro Wrestling, with which a character needs to be portrayed in the first few seconds they are introduced, a characterised music track is critical. Likewise, video games may require high quality specialised tracks to accompany certain characters, environments, scenarios, etc...

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Jim Johnston: Superstar Composition

From 1985 onward, Jim Johnston has been the composer for nearly all the musical aspects for World Wrestling Entertainment (WWE) since then and until 2014, and now he works part-time, overseeing the current production and making pieces from time to time. He is the man responsible for the entrance themes of WWE Superstars such as Triple H, Stone Cold Steve Austin and even the late Ultimate Warrior.

Born in 1959, James Alan Johnston became the primary composer for nearly all of World Wrestling Entertainment's (WWE) musical needs; promotional pieces, movie soundtracks and almost every superstar's entrance theme up until 2014. He has talked multiple times about his methodology behind the pieces he has written in regards to the character they are for.

In his many promotional videos that Jim has been a part of for WWE, he has explained his different methodologies behind his entrance pieces in relation to their character's personality, in-ring style, whether they're face or heel (Good guy or bad guy.)

In discussion regarding the theme of The Undertaker, Johnston talked about the first input with the character of Undertaker. Given that in the turn of the 90s, the character was introduced as a literal dead man, an undead wrestler if you will. And so Johnston started with a very sombre piano tune that evolved into a modified funeral dirge with that initial piano piece to create a full melody. As time passed and the character became somewhat of a legendary figure, the music passed on from just an organ piece into a full blown symphony of grand church organs, a tabernacle choir and, of course, the legendary gong; which in fact was a combination of two different church bells and a drawn out bass note.

Mick Gordon: Characterisation In Video Game Soundtracks

In recent years, a video game composer that has caught the attention of many, is Mick Gordon, an Australian musician who started composing pieces in 2006 for a game called Destroy All Humans 2.

Born in 1985, Michael John Gordon is now a lead sound designer for many video games, going on to be the lead composer for games such as Need for Speed, the recent Wolfenstein games and the reboots of both the Killer Instinct and Doom franchises. Mick has talked about his work in multiple interviews and panels in regard to his ideas regarding the 'characterisation' of music.

Starting with his work on the Killer Instinct soundtrack, Mick has stated that the music was created 'by' the character itself, taking into account the aspects of the character's motivations, look, moral alignment, backstory and fighting style. For an example, the character of Glacius; an alien that can manipulate ice with technology that supersedes humanity's by an extreme amount. Glacius has to abandon his technology on his last journey. In this time, Ultratech, a tyrannical conglomerate business, steals Glacius' alien technology. Once the frigid alien returns, he realises his technology has been stolen, knowing that the company would only use it to spread war and violence, Glacius begins a noble quest to stop Ultratech from abusing his kind's tech. Mick described Glacius' theme, titled 'Shatterhail', as the representation of Glacius' newfound honourable cause and ever present alien mystery and advancements.

This kind of characterisation lending toward the composition of the music and vice versa is what I'm looking to achieve in my FMP. Further corresponding the relation between audio and visual was his work on the sound track for the rebooted Doom game, a blend of heavy metal, industrial and intense synthesising.

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Stating that his original ideas for the soundtrack being primarily synths "Just didn't feel like Doom." Mick worked back to achieve a synthesised effect but by using the lowest strings on a nine-stringed guitar and plugging the audio through many, many different pieces of equipment; pedals, synth boxes and even an incredibly old soviet mixing box, that was literally held together with tape.

Not only did the concept of Doom change the music but the landscape and plot held major roles. With the big bad company UAC literally exploiting the energy that the realm of Hell produces, the main character reluctantly helps the UAC stop the demons from crossing into the human world, this lead to Mick Gordon changing the music to feel as if you, as the player, are the bad guy; slaughtering hordes of demons for a conglomerate that you yourself despise.

CONCLUSION

These two practitioners are, in my opinion, the best at their jobs when it comes to characterising a piece of music to a subject. Jim Johnston's mastery of the accordance between a character's charisma and stage presence, combined with music to make something more than just a person, but a true to life Superstar. Or Mick Gordon's love for his craft, going so far as travelling to a Tibetan monastery to learn how to throat sing in production of the character Jago's theme.

By studying their work and techniques, I believe that I can further my own progression in the field of audio and visual design, more so than without taking the initiative. I hope to contact Mick Gordon in the near future hopefully to ask him a few questions regarding this subject and to see if he has any advice for this field of work.

Good, Bad, Irritating. The podcast called Twenty Thousand Hertz is an ongoing adventure into the world of audio with many different episodes about different Ear, mechanial waves enter canal, vibrates ear fluid. Vibrations trigger neural codes, shifted through different nerve channels, parsed through different stems in the brain. Properties of certain sounds trigger different brain responses: pitch, location, volume, timbre. Screams possess an accoustic property called 'roughness' which is the rate at which the loudness changes. Waveform organisation is the basis of sound parsing, rougher sounds send unpleasant vibrations as opposed to more pleasant sounds, which are sometimes more subjective.

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Figure 1 Twenty Thousand Hertz Podcast

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CHAPTER 3

Research Design

Introduction

This chapter is ‘How-to’ section of your EXTENDED PROJECT. In this chapter you have to introduce the design of the research, how data was collected.

The introduction should be relatively brief, simply providing an overview of the chapter. For example:

This chapter explains research design for my EXTENDED PROJECT. It starts with research questions and follows by the description of the research design and research methods used in my project.

Research Questions

Start with stating the intent of your EXTENDED PROJECT. What are the key aims and objectives of your project? Outline the key characteristics of your project. Write about your questions? You have to base your research design on questions and interests. Ask yourself: “What do I want to find out?” Write to the reader clear research questions, what you wanted to find out?

Research Design Evolution

In this chapter, you will expand on what you wrote in your project proposal. Write about what you researched and how you collected your data (research activities). Remember, in this chapter, you will only write what you have researched and what research activities you used. In the next chapter, you will write about your findings, analysis and conclusions. You can write following chapters about findings and analysis using same themes (see below) for the sub-titles.

You can use following research themes as separate sub-titles:

• Subject you are going to research (this will be primary research you conducted; the secondary research about subject will be in literature review)

o This is anything done by you, and it could be such:o Online questionnaire – you could ask your Facebook friends to comment on your

project idea and give you some additional ideas how you can make it better.o Get the feedback from your lecturers and comment on it.

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o You can contact companies, council, artist depending on what is your project about to get their opinion on your project idea.

o You can use your phone or tablet to research, take photos of possible locations and places that you can use in your project.

• Target audience

Ask yourself questions: Who? What? Where?

o Who is your target audience? Who are you aiming your product at?o What type of audience is it? Investigate the target demographic and record the type of

media or entertainment they consume. o Where can you find this out? You can use, ‘YouGov Profiles’ site to find out about your

target audience demographic. (secondary)o You can set up interviews or record a ‘Vox Pops’ (primary) to find information about

your audience.

• Skills and techniques

o Come up with the plan of what skills and techniques you will need to research to produce an effective, original and to near professional standard project.

o For example, you can watch tutorials or read about how to achieve specific skills and techniques that you will need for your project (secondary)

o Experiment with range of skills yourself (primary)

• Production research

o Explain what and how: o People needed for the production/availability (how: emails, Facebook, Skype

conversation, etc.) o Research production roles that you will need to carry out and how to do it successfully

(how: the internet, media books, etc.) o Production schedule (how: create your own) o Budget (How: secondary internet, primary ask yourself) o Recce research/location needed (how: take images, contact individuals for permission,

etc.) o Health and safety research ( How: take images, check locations yourself, ask for

permission) o Visual ideas (storyboard optional) (How: take images, create sketches, get inspired by

other people ideas, etc.) o Props (how: make a list, ask to borrow, make it, buy it, use what you have)o Production (techniques, hardware, workflow) ( how: research what you need / how:

try it yourself) o Post -production (Edit, colour correction, VFX, etc. ( how: read, watch how other

people/professionals do it, try it yourself)

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List all research activities; what activities you conducted to answer your questions and collect the data? Write about the data you collected; your choice of data presentation and how you structured your data analysis.

The research activities should be identified e.g:-

Observations (observational drawings; using photography, video and audio to collect data)

Documents analysis (written, but also video and audio documents) Workshops Interviews Focus groups Surveys (visual, audio, etc.) Experiments Tests and measurements

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CHAPTER 4

Research Findings

In this chapter, you will summarise the collected data and the statistical treatment, and/or mechanics, of analysis. You should start this paragraph by briefly restating the topic/theme of your project (take it from Chapter 1).

Explain the object of each question, research activity, point out results, and present those results in a chosen form of summarised data. Select method of presenting data carefully.

In a quantitative study, the results usually begin with a description of the sample (e.g., sample size, description of participants who were excluded and why, handling of missing data). Next, descriptive statistics (e.g., frequencies/percentages for categorical variables, means, standard deviations, and ranges for continuously measured variables) are presented.

In a qualitative study, the results often include many quotes from participants who were interviewed. Here you should also present your non-textual elements such as photos, videos, audio files, maps, tables, charts, mind maps, SWOT (strengths, weaknesses, opportunities and threats) analysis, etc.

From my planned research experiment I’ve gleaned some results from a number of staff members and other students with my natural temple soundscape. Asking if you can generate the feeling of an environment through only audio cues, I used the key words of a ‘natural’ feel and the environment of a ‘temple’.

Data analysis

What strategies did you use to analyse your data? What did you find out?

Conclusion - How did the research help me with my project?

What did you learn from your research and how it informed your project?

Originate a range of ideas – list all ideas you had and explain how you chose the final idea Analyse each idea for viability - use focus groups and lecturer to support Fill out the project proposal form

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CHAPTER 5

My Project

Introduction In this chapter you should present the level of self-direction, personal initiative and commitment necessary to progress ideas and find solutions, and the practical, theoretical and technical comprehension, appreciation, knowledge and proficiency necessary to achieve identified goals. The ability to plan and organise work within a given timeframe and the efficient production of outcomes both individually and collaboratively.

Pre-Production

Produce Pre-Production Portfolio which will formally define your project (location survey; risk assessment; treatment; script; budget; schedule etc.).

Pitch your proposal to the production board (video recording of your production board presentation)

Analyse your target audience. Investigate the target demographic and record the type of media or entertainment they consume

Production Project management techniques, (notes of team meetings; production and post-

production schedules; call sheets, etc.) Team and individual performance monitoring (weekly check against schedule) Development – Demonstrate development (photos from the shoot, screenshots from

computers). Keep daily production and post-production diary and reflect on your production process.

Post-production Describe post post-production of your project. Assess your production and post-production process. Describe, and critically analyses any

production problems and the solution you experienced.

Presentation

In this chapter, you should demonstrate the degree of competence and proficiency shown in the organisation and presentation of yourself and your work to an audience. Your EXTENDED PROJECT has to be presented appropriately (effectively; imaginatively) presented with suitable (relevant; purposeful) media conventions to suit the target audience.

Write about what influenced your decision to present your work in a certain way.

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CHAPTER 6

MY EXTENDED PROJECT – FINAL PRODUCT

Here present your final EXTENDED PROJECT media production.

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CHAPTER 7

Project Evaluation

Critically evaluating your final media project against the agreed requirements and parameters. Answer following questions:

Introduce the project in your words List five strengths and five weaknesses in your final design Was there a theme for the design ideas? Can you describe it? Can you reference any

influences here? - art movements, designers, media companies/campaigns, etc. What experiments and exploration did you do (what happens if). How did it affect your

development? Find a similar type of design publication - place it next to your own - what

comparisons/difference can you identify? What were the key areas of development in this project? - use your daily reflections to

help you with this Review your proposal - what changed, what developments did you make, did you manage

to complete everything you set out to achieve? What did the client think of your concept? How did that make you feel? What could you do to adapt the work produced to improve and develop it? Is the final work appropriate for the needs of the project? Does it sufficiently answer your

brief? Reflect on your pitch to the board; how did you feel about it before? Did it go better or

worse than you expected? What was the feedback from the client/lecturer? What do you think you could improve next time?

Did it go better or worse than you expected? What was the feedback from your lecturer? What do you think you could improve next time?

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APPENDICES

Extended project in creative media production Learning Outcomes and Assessment

1. Be able to initiate and develop a creative media production project proposal.

1.1. Use critical and contextual perspectives to initiate a creative media production project proposal.

1.2. Use analysis and evaluation to clarify and develop ideas for a creative media production project proposal.

2. Be able to use research, analysis and evaluation to develop solutions for creative media production project.

2.1. Use research to support the development of a creative media production project.

2.2. Use analytical and evaluative skills to develop creative solutions to realise a media production project.

3. Be able to solve practical, theoretical and technical problems in a creative media production project.

3.1. Solve practical and technical problems within a creative media production project. 3.2. Solve theoretical problems within a creative media production project.

4. Be able to plan, organise and produce a creative media production project.

4.1. Demonstrate the ability to plan, organise and produce a creative media production project within an agreed timeframe.

5. Be able to use practical methods and skills in a creative media production project.

5.1. Demonstrate the exploration, adaptation and application of practical methods and skills in the realisation of a creative media production project.

6. Be able to use evaluative and reflective skills in the production of a creative media product.

6.1. Maintain evaluative and reflective records of the development and production of a creative media project.

6.2. Use evaluative and reflective skills to make decisions for a creative media production project.

7. Be able to present a creative media production project. 7.1. Explore strategies to present a creative media production project.

7.2. Present a creative media production project to a specified audience.

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REFERENCESAmplifon. (2017). Amplifon: How your hearing affects you. [online] Available at: http://www.amplifon.com/web/uk/ [Accessed 18 Apr. 2017].



Mick Gordon. YouTube. (2017). DOOM: Behind The Music Part 2. [online] Available at: https://www.youtube.com/watch?v=1g-7-dFXOUU [Accessed 18 Mar. 2017].

Playdead Games (2017). Limbo [online] Available at: http://www.playdead.com/games/limbo/ [Accessed 1 Jun. 2017].

Make sure you use Harvard referencing. The bibliography should be continuously updated as the project progresses.

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