CASE STUDY # 9Team

InnovadorMBA@SNGCE

.Sterling Farm Research & Services Pvt Ltd (SFRS) was established in 1987. The company is engaged in the manufacturing and marketing of blended fertilizers, plant macro, micro nutrients, high analysis organic manure, fertilizer, coir garden care products, geo textiles and coir log beside others..Engaged in the manufacturing and marketing of blended fertilizers, plant macro, micro nutrients, high analysis organic manure, fertilizer, coir garden care products, geo textiles and coir log beside othersApart from above, they produce cocopeat as per international standards and export to more than 30 countries under the registered trade name “Neopeat.”Manufacturing and marketing of NPK fertilizers in mixture form through our well established offices and agents throughout Kerala where it produces 15,000 tons, about 10% of market share.

introduction

Shivdas B Menon

Innovator

M.D, Sterling Farm Research & Services Pvt Ltd

COCO PEAT BLOCKS-MULTI PURPOSE PLANT GROWING MEDIUM COCO CUBE COCO GROW DISC COCO HUSK CHIPS COCO WAFER COCO PLANKS COCO DISC COCO GROW DISC ROLL COCO PEAT BRIQUETTES

PRODUCTS-COCO PRODUCTS

Gerbera DiscGreen isle grow bagGreen isle grow cube

PRODUCTS-COCO PRODUCTS

Geo textile

innovation

Geotextiles which are made of coir fibers used to control erosion ,planting on steep slopes and then degrades into humus, enriching the soil after 5 years•IT is a 100% organic fiber,• Naturally resistant to rot, moulds and moisture, it needs no chemical treatment. •Hard and strong, it can be spun and woven into matting. •They also have the right strength and durability to protect the slopes from erosion, while allowing vegetation to flourish.

StrengthRecognition of the key role of agriculture in the national and rural economyOrganic raw materialsStrongly branded green image of the sector with high welfare standards and disease- free statusComparative advantage in grass- based animal production systems

Age structure and professional image of the sectorabsence of market-based profitability in key enterprisesHigh entry and expansion costs

Weakness

OpportunitiesFood security is a key global concernNew productivity gains from innovation New bio-product opportunities Opportunity for expansion management of the natural resources as a new field

Impact of environmental and climate change mitigation measuresImpact of climate change on productivityIncreased competition from low cost producersDominance of multinational retailers with shift in distribution of rewards throughout the food chain.Increased market price volatility

Threats

Field pictures

Stage 1 – Table Analysis

0 1 2 3 4 5

Capacity to Scale up

Ensuring Social Equity

Creating new Price-performance levels

Fair & transparent transactions & relationships

Environmental sustainability

Respecting rule of law & Individual Rights

Rating the innovation on a scale of 0 to 5 (5 Being the highest score) on each of the parameters outlined in the sandbox , the self assessment scores are : -

Stage – 2 CKP’s SANDBOX

High

High

Moderate

High

High

Low

Reference

http://www.agricultureinformation.com/mag/2009/03/sterling-farm-research-services/

http://www.sterlingfarm.net/