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SHAVONAdobe Photoshop CS6
InDesign CS6Illustrator CS6Microsoft Ofice
Lexis Nexus/ MRI+
HTML/CSS (beginner
Mac & Windows Platforms)
Mac & Windows Platforms)Columbia College Chicago, 2014
Creative Advertising/ Marketing Fashion Business
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Assigned to contribute in developing the media kit,
used to promote the brand to interested advertisers
Analyzed statistics regarding website trafic
Worked directly with owner; managing new accounts & clients
Represented the magazine at Events:
Press/Media Breakfast: Interview with Kelly Osborne
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marketing
Responsible for verifying payday loan applications, in the international department,
developed customer service skills through call center requirements.
Reviewed and responded to emails. Work included offering loan packages,
customer assistance, and status updates to applicants residing
in the UK via phone and emailMonitored relevant fashion trends to assist in staging BP Juniors Department visuals
Joined in planning Saturday fashion show, showing Spring/Summer Merchandise
Discussed and analyzed the importance of customer loyalty to the Nordstrom Brand
lCollaborated in teams to create well-executed marketing idea,
that could be utilized for current client: SPRINT
Reasearched the demographic, studied company branding
Developed concept, created entire campaign, and presentaion
Pitched to the lead account team, the client and top industry creatives
720-935-8508
WWW.SHAVONTHOMP.TUMBLR.COM
Skip rush hour and relax. Amtrak’s Acela Express is a great alternative to driving, enjoy at seat electrical outlets and conference tables.
Visit www.amtrak.com/acela-express-train for more information about rates and routes
The New face of commuting The extra hour you always need
Travel in Peace and Enjoy the Ride
That extra hour you always need
| by Amtrak Sit back and relax. Amtrak’s Acela Express is a great alternative to driving, enjoy at seat electrical outlets and conference tables.
Visit www.amtrak.com/acela-express-train for more information about rates and routes
CLIENT: LUSH COSMETICS AGENCY: SHAVON THOMPSON
CREATIVE BRIEF
BACKGROUND
LUSH believes in making effective products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics. Lush produces and sells a variety of handmade products, including soaps, shower gels, shampoos and hair conditioners, bath bombs, bubble bars, hand and body lotions and facemasks. Lush uses fruit and vegetables, essential oils, synthetic ingredients, honey and beeswax in their products In addition to not using animal fat in their products; they are also against animal testing and perform tests with volunteers instead
OBJECTIVES
1.) Successfully target the athletic market 2.) Eventually develop recognition as the go-‐to company for men’s cosmetics 3.) Increase product sales by 50% 4.) Develop a stronger global market within 2 years after campaign launches
TARGET AUDIENCE
Men (19-‐29) specifically interested in sports, passionate about (basketball, football, soccer, baseball,) constantly watching college basketball, and keeping up with the latest sports new. Enjoys ESPN, GQ magazine
MAIN MESSAGE
Lush offers fresh, natural, handmade products that cater not only to women but even men; for the fun, energetic, active man.
SUPPORT-REASONS TO BELIEVE
Our Celebrity endorsements are a new asset to the company.
TONE
Lively, Energetic, Fresh, Happy, Organic, Honest, Free
INTERGRATED CAMPAIGN COMPONENTS
Print ads, press releases, event launches, Endorsements, website ads, sampling
New College Recruiting Tournament, sponsored by LushRecruiters from all over the country sign up to attend , June 17th
Idea Statement:
We want to make the connection of being outdoors and creating memories. Most people go on ventures (hunting, boating,
camping, hiking, etc.) to have great memories. By drawing on
these trips, we will show that Bass Pro Shops has all outdoor needs to accomplish any and all of these
ventures and create the memories.
convince daughter to pitch a tentcatch a 10 pound fish
make venison jerky
Weekend Bucket List
teach son how to shoot a rifle
#BassProVenture Creating Memories Outdoors
