Stop Overthinking your DAM - Just do it!

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  • 1. Stop Overthinking Your DAM Just do it!IO Roadshow sponsored by thelab September 24, 2014inform | transform | outperform Proprietary & Confidential

2. 2Starting a DAM from ScratchIntroductionGretchen Nadasky, MSLISConsultant at Optimity AdvisorsOptimity is a strategic and operational firmWe help people get started: Understanding DAM Recognizing resistance Overcoming obstacles Being a DAM hero 3. 3DAM Connects Content and UsersThe Benefit of DAM 4. The Purpose of DAM4Manage your content you are managing your connectionshttp://www.dailymail.co.uk/news/gallery-1001858/The-World-Today-Pictures.html 5. 5DAM process is mysterious.http://www.dailymail.co.uk/news/gallery-1001858/The-World-Today-Pictures.html Metadata schemas and taxonomy User Interviews Knowledge organization Information Architecture Search capability Cross-functional Communication User Training Technical writing Information Policy Digital rights managementDAM is Scary 6. DAM is Conceptual6.And lacks sex-appeal DAM can be intimidating andabstract Sometimes hard to explain Low on the priority list Cross-functional cooperation Broad array of vendors Defining scope and purpose Choosing channels and platformshttp://www.womenshealthmag.com/weight-loss/the-naked-truth 7. 7 Shameless promotion Build a support system Become a thought leader Communicate trends Promote the benefits Listen with compassion Buy the drinksJust move the ball forwardMaking DAM HappenBy Kieran Clarke (Flickr: Thomas Eisfeld) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons 8. 8Pitching the DAM flight plan Envision the future Sell the benefits/risks Sketch out the specs Know your audience Anticipate objections Be patient Repeat yourself often Buy the drinksGetting a Budget 9. Cross-platform Approvals9Position Yourself as the Lifeguard not the GatekeeperBy Alien65 (Own work) [CC-BY-SA-2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via WikimediaCommonsBy Spc. Jazz Burney [Public domain], via Wikimedia Commons 10. Communications with UsersPeople Love Talking about Themselves ..Connect by Focusing on Them10You can learn a lot about workflow by interviewing peopleArticle.wn.com 11. 11Take responsibility and show strengthResource Management