Storage Solutions for the Efficient Enterprise

Storage Solutions for the Efficient EnterprisePresenter NameTitle

The efficient data center addressespeople, processes and infrastructure

Smart, virtual ready infrastructure for rapid deployment and optimized operations

IntelligentInfrastructure

Tools for managing and deploying physical, virtual and logical infrastructure

+ Policy-based updates & config+ Manage network, storage,

servers in a single pool+ VMWare, Hyper-V, Xen,

physical

Rapid delivery of strategic IT services with groundbreaking new capabilities

+ Compress the time-to-value for new applications

+ Self-service IT+ Proactive, predictive

monitoring

Optimization of data value throughout its lifecycle, placing iton the right tier and storage type

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Simplified Infrastructure Management

Streamlined Application& Workload Management

Intelligent Data Management

+ Intelligent, purpose built servers+ Efficient I/O fabric+ Optimized storage+ Cloud-optimized infrastructure

+ Disaster recovery / continuity+ Object and unified storage+ Automated tiering

and de-duplication

Can the data center be efficient withoutOptimized Storage?

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• Storage represents almost 20% of IT infrastructure spend

• Storage consumption is forecasted to return to over 60% per year

• 49% of firms will increase spending on storage in 2010

• Labor makes up 60% of the cost of storage





Dell’s point of view: efficient storage

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Storage optimization will deliver measurable results

Network storage is key for the Efficient

Enterprise

Intelligent data management will turn data into a strategic

asset

iSCSI / 10GbE is the enabler

Keep more data online while reducing costs

Tiered storage gives back up to 50% of your costs

So what does a “typical” storage infrastructure look like?

• 15% of backups and 40% of restores fail – 70% of backup costs are labor related

• Planned downtime for storage system can take weeks

• Only 16% virtualization of workloads

• Over 30% direct attached server storage

• FC SANs TCO is 3X iSCSI SANs

• Only 3 weeks useful life for unstructured data left on Tier 1 storage

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What optimized storagecan look like with Dell

• 55% lower TCO with virtualized SAN

• 50% cost savings with tiered storage

• 75% faster storage deployments

• 55% reduced backup times

• 70% improved recovery times

• 76% savings on storage network costs by converging on 10GbE iSCSI SANs

• Improved restores with integrated application & VM level protection

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• Seamlessly moved from 12,000 to 82,000 Microsoft Exchange mailboxes using Dell’s iSCSI SAN

• Configured 36 arrays under 1 hour for each data center

• Achieved better utilization of compute & storage resources

We know we can do this for you because Dell has already done it.

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Most efficient storagePortfolios of technologies

Powerful ecosystem of industry leaders

• Business ready configurations

• Reference architectures

• Solutions

•Dell servicesPowerVault

Dell brings together all the elements critical to driving optimized storagein the enterprise

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EqualLogic

=

http://www.caringo.com/index.html

Storage virtualization and consolidation

Scale storage while maximizing availability, minimizing complexity through automation and keeping capital and operating costs low.

Five storage solution areas ready for the efficiency sea change

Application integration and optimization

Size and scale storage infrastructure to meet performance, availability and protection requirements of mission-critical applications.

Advanced data protection and recovery

Create data copies that can be simply created, cost-effectively stored and quickly recovered to guard against data loss and disaster.

Data tiering, archiving & compliance

Optimize data placement across storage tiers based on performance, retention and regulatory requirements.

Enabling the distributed enterprise

Enable secure access and comprehensive protection of data resources distributed across the enterprise.

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Enabling the distributed enterprise

Enabled employees toshare knowledge and work together onprojects more productively with a centralized SharePoint infrastructure

EqualLogic replication in 15-minutes over 100 miles and a 32x improvement in recovery point objective (RPO)

Data tiering, archiving & compliance

Dell’s EMS Enterprise Archive™ and Rapid Archive solutions provide control over retention and deletion policies, & eDiscovery without the risks of data loss

Data archiving built on Virtual SAN & enterprise vault software saves $200,000 annually in outsourced eDiscovery services

Advanced data protection and recovery

Simplified disaster recovery processes through automation, and rigorous testing to shorten failover of some mission-critical systems to minutes

Deployed recovery site serving multiple environments using IP based SAN replication saves $600,000 annually in co-location hosting fees

Application integration and optimization

Reduced application deployment time from 45 to 4 days helping Dell’s business units work better and accelerate product development cycles

Delivered world class database performance, reduced deployment time by 30%, consolidated 21 applications and reduced hardware costs by 25%

Storage virtualization and consolidation

Saves an estimated US$29 million on new hardware purchases, reduced space, and power costs with consolidation ratiosof up to 20:1

Achieved a 20% reduction in power consumption and floor space savings by consolidating 25 racks into 9 through SAN consolidation and server virtualization

We’ve helped many become more efficient

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http://www.kronos.com/

Can the data center be efficient withoutintelligent data management?

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• The Digital Universe will double every 18 months…

• Of which, 95% is unstructured data1…

• Of which, 90% is never accessed after creation2

1IDC White Paper sponsored by EMC, As the Economy Contracts, the Digital Universe Expands, May 20092Measurement and Analysis of Large-Scale Network File System Workloads, UC Santa Cruz





Plan Analyze

Protect

Archive & Retain

Discovery

Optimize

IDM

Intelligent data managementTransform data from a burden into a valuable strategic asset

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Manage data growth

Keep more data accessible

Minimize risk

What if you could help customers expand their

performance and capacity simultaneously and non-disruptively over time?What if you could help

customers have all of their data readily available at a

much lower cost profile than their primary storage

platform?

What if you could help customers reduce their

dependence on tape backups?

All data is not the same

Static70%

Active10%

Most is unstructured

ArchiveCreate

Secure & Protect

Replicate &

Distribute

Semi-Active20%

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Dell™ EqualLogic™Dell™

PowerVault™ Dell™ / EMC

Dell™ EqualLogic™Dell™

PowerVault™ Dell™ / EMC

Dell™ / EMC DD Family

Dell™ DX6000

The benefits of intelligent data management

• Identify and create rich metadata about information• Eliminate unnecessary data• Store information based on its attributes

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• Policy-based automation to move, protect & delete• Expand capacity & replace/retire nodes non-

disruptively• Reduce footprints, power costs & WAN bandwidth• Solutions that keep more data online• Tools and processes for rapid discovery & retrieval• Leverage online data for analysis & compliance

Determinerelevance

Reducecomplexity

Extractvalue

Dell EqualLogic StorageIntelligent, seamlessly expandable virtualized iSCSI SAN

• Perpetual self-optimization– Automated load balancing

across disks, RAID sets, connections, cache and controllers

• All inclusive functionality– Comprehensive software

portfolio included, no add-on licenses

– Easy-to-use host integration tools

• Efficient Enterprise Scalability– Seamless scaling of both

performanceand capacity

– Investment protection – no fork-lift upgrades

• Powerful & Simplified Management– Intelligent, automated– Easy set-up“EqualLogic can provide

storage management manpower savings of 45 days/year ” - ESG

Virtual storage architecture enables:

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EqualLogic software value• Investment Protection

– All-inclusive software– Incremental technology protection

• Consistent Performance– Optimization of resources across the SAN– Non-disruptive data movement

• Storage Infrastructure Flexibility– Add capacity to existing groups without

disrupting critical business applications• Data Protection

– Comprehensive feature set including:› Space-efficient snapshots› Clones› Replication› Instant restore from snap› Fast failback

You bought a powerful SAN tool, and you expect all the tools you need to be in the box. Dell delivers with a valuable portfolio of storage software to support the family of EqualLogic storage arrays.

PROTECTION AND DEDUPLICATION - THE POWERVAULT DL BACKUP TO DISK APPLIANCE IS PREPARED FOR GROWTH

Plus:• Factory installed hardware, software, and services• Integrated support for tape attach

Powered bySymantecBackup Exec

2010

Powered byCommVault

With up to terabytes of usable disk space18

PowerVault DL Backup to Disk Appliance

Optional:Maximum Usable Capacity with the optional MD1200s

• Up to 288TB of usable space (384 TB of raw disks)Optional Expansion with SAN:

• Support for MD3000i, CX Arrays or EQL PS Arrays

Storage: Dell DX Object Storage Platform

DX Object Storage Platform and Ecosystem

Access

Store

Distribute

Medical Archive• Acuo, BridgeHead Software & InSight

One

SharePoint Unlimited• Stealth

File/Email/SharePoint Archive• Symantec

Access, store and distribute fixed digital content using an elegant, self-managing, cost-effective, peer-scaling architecture

NEW SOLUTIONS IN 2nd HALF OF 2010

DX Object Storage ApplicationsArchiving for Compliance &

eDiscovery• HCLS - Electronic Medical Records, Medical Images• Large Data Sets– Email Archiving, Invoices, Financial Services• Industries with high compliance or legal risk

Archive for Storage Consolidation• Tiering/Archiving already & looking for affordable platform with investment protection for the future

• Looking to reduce backup windows• Running out of primary storage space

Digital Asset Management • Research, Archives & Document Management – Applied Research Labs, Marcom, Product Libraries, CAD Images, Oil & Gas, Archives, bids

• Web 2.0 Businesses

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Vertical:Medical Archive

Horizontal: General ArchiveE-mail/ File/ SharePoint

Horizontal:Cloud

Horizontal:Enterprise Content Management/ eDiscovery

Ethernet Connectivity with RESTful protocol

DX Partner Program

•Enables ISVs to quickly and easily leverage the DX solution• Integrating several partners now, more to follow.•Targeting a wide range of customer solutions•Multiple levels of partnership provides investment choice and flexibility for partners

DX Object Storage Platform Partner Ecosystem

Introducing Dell’s DX Object Storage SDK

http://www.teramedica.com/

Storage Overview

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Structured Data Unstructured Data

Block Storage File Storage Object Storage

Unified Storage

CX4/AX4-seriesPS-seriesMD-series

NX4NX300NX300

0NX310

0

NX4NX300

NX3000NX3100

NS120NS480NS960

NS120NS480NS960

DX Object

Storage Platform

Data Protection

Drives, 114T, 124T, TL2000, TL4000, ML6000 – Tape Backup DL2200 Disk Backup, Archive, Dedupe

DD140, DD610, DD630 – Disk Backup with Dedupe

Product KeyWhite= existing productBlack= New Solution in FY11

How do you get started on the efficient storage journey?

IntelligentData Management

• Engage your Dell Partner for NDA planning on the Dell DX6000 Object Storage Platform

• Consider an assessment to better data management and tiered storage


• Engage your Dell Partner for an Equallogic or Powervault storage conversation.

• Consider assessments for server virtualization, backup, recovery, and archive

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Efficient Storage

Documents

Storage Solutions for the Efficient Enterprise