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ProvenWholesaleSourcing.com Proven Wholesale Sourcing Webinar #4 [automated message] 0:00:03 Speaker 1: Hi everybody, it's week four training of the Proven Wholesale Course. I can't believe the stuff that we have for you tonight, we've got a great mystery guest, and Robyn and I have a lot of great things planned. We've got a lot of bonuses that at this point in the course are gonna be added, some advanced things. So, we wanna provide something from this course to everybody, people that are intermediate, that are beginners, that are advanced, and tonight I think we're gonna hit on some of that. We're also gonna talk about a lot of people asking questions about, how do I get a wholesaler website, and what what should I do? And we're gonna answer those questions, and I'm going to let Robyn go right for it and dig right in, as little of time wasting as possible, we appreciate your time and we wanna get right down to the nuts and bolts here for you. 0:01:01 Speaker 2: Okay. So, I've been getting a lot of questions on a couple of things, and a lot of them were on the analysis part, so I kinda had to shift my plan a little bit and we're gonna do some review. We're gonna just quickly... I promise for those of you who got this, it's gonna be quick, we're gonna just retouch on a couple of things that people keep asking over and over again, just so we can make sure everybody has what they need in order to start. So, just for review, an EIN is your federal tax ID, it takes five minutes to get. You don't need it for the IRS probably, unless you're an employer, you have to meet certain criterias to need it, but the thing is the vendors are gonna ask for it. That's why we recommend you have the EIN, not because you're going to need one necessarily to use as an EIN as something to do payroll, but they are going to be asking to show that you are a legitimate business. So, that's why we're asking for the EIN. 0:01:57 S2: The TPT Resellers License, sales tax, Transaction Privilege License, whatever it's called in your state. So, the advantages of that is if you still do retail arbitrage, you don't have to pay sales tax in the stores that allow you to do that, it shows that you're buying for resell. They are gonna need a copy of that, hypothetically, they should all be asking you for a copy of your resell license so they can show that that state happened across state lines. And even states that don't have sales tax will have some sort of business license you can get. Now, there are 50 states, and I am a know-it-all, I'm sure that my husband would tell you that, however I don't know everything for every state, so you're gonna have to Google, "Texas Resale license application." Or, "Massachusetts Resale license certification application." And then if you have questions you're gonna need to call your state's office, because we can give you the best information we have, but really those are the people that you wanna talk to, they setup businesses all the time, this isn't gonna be... Shouldn't be new for them. Just tell them what you need, which is a reseller's license, or a TPT, if they say that there's no sales tax, then you probably still need a business license. 0:03:17 S2: Now, people are asking what a business entity is? So, sole proprietor, so when you put in your social security in as your... In Amazon as your tax ID, then you're a sole proprietor. Basically you are gonna file one tax return for you, and not a separate tax return. An LLC is 07/21/15 Page 1 of 26

Store & Retrieve Data Anywhere - Proven Wholesale Sourcing Webinar … · 2015-07-24 · Webinar #4 [automated message] 0:00:03 Speaker 1: ... Your store name is just the display

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Page 1: Store & Retrieve Data Anywhere - Proven Wholesale Sourcing Webinar … · 2015-07-24 · Webinar #4 [automated message] 0:00:03 Speaker 1: ... Your store name is just the display

ProvenWholesaleSourcing.com

Proven Wholesale Sourcing

Webinar #4

[automated message]

0:00:03 Speaker 1: Hi everybody, it's week four training of the Proven Wholesale Course. I can't believe the stuff that we have for you tonight, we've got a great mystery guest, and Robyn and I have a lot of great things planned. We've got a lot of bonuses that at this point in the course are gonna be added, some advanced things. So, we wanna provide something from this course to everybody, people that are intermediate, that are beginners, that are advanced, and tonight I think we're gonna hit on some of that. We're also gonna talk about a lot of people asking questions about, how do I get a wholesaler website, and what what should I do? And we're gonna answer those questions, and I'm going to let Robyn go right for it and dig right in, as little of time wasting as possible, we appreciate your time and we wanna get right down to the nuts and bolts here for you.

0:01:01 Speaker 2: Okay. So, I've been getting a lot of questions on a couple of things, and a lot of them were on the analysis part, so I kinda had to shift my plan a little bit and we're gonna do some review. We're gonna just quickly... I promise for those of you who got this, it's gonna be quick, we're gonna just retouch on a couple of things that people keep asking over and over again, just so we can make sure everybody has what they need in order to start. So, just for review, an EIN is yourfederal tax ID, it takes five minutes to get. You don't need it for the IRS probably, unless you're an employer, you have to meet certain criterias to need it, but the thing is the vendors are gonna ask forit. That's why we recommend you have the EIN, not because you're going to need one necessarily touse as an EIN as something to do payroll, but they are going to be asking to show that you are a legitimate business. So, that's why we're asking for the EIN.

0:01:57 S2: The TPT Resellers License, sales tax, Transaction Privilege License, whatever it's called in your state. So, the advantages of that is if you still do retail arbitrage, you don't have to paysales tax in the stores that allow you to do that, it shows that you're buying for resell. They are gonna need a copy of that, hypothetically, they should all be asking you for a copy of your resell license so they can show that that state happened across state lines. And even states that don't have sales tax will have some sort of business license you can get. Now, there are 50 states, and I am a know-it-all, I'm sure that my husband would tell you that, however I don't know everything for every state, so you're gonna have to Google, "Texas Resale license application." Or, "MassachusettsResale license certification application." And then if you have questions you're gonna need to call your state's office, because we can give you the best information we have, but really those are the people that you wanna talk to, they setup businesses all the time, this isn't gonna be... Shouldn't be new for them. Just tell them what you need, which is a reseller's license, or a TPT, if they say that there's no sales tax, then you probably still need a business license.

0:03:17 S2: Now, people are asking what a business entity is? So, sole proprietor, so when you put in your social security in as your... In Amazon as your tax ID, then you're a sole proprietor. Basically you are gonna file one tax return for you, and not a separate tax return. An LLC is

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something that you would... That my CPA recommended that we do once I started making money isthat I had a separate, an LLC, it's a separate tax return, so I file as an individual, and we file as a company. It also... It can provide some liability protection, obviously things like the insurance and stuff help protect you as well, but that's what the difference between a sole proprietor and an LLC is. You don't have to have an LLC in order to do this business, but as you start to make money, morethan likely your CPA will tell you to do that so that you can get the maximum tax benefits and not have to pay as much self employment tax. But I am not a CPA or I am not a lawyer, you should contact one of them.

0:04:26 S2: Your store name is just the display name, it doesn't have to match your company name. So, you can be Robyn's LLC as your business name, but your store could be Nate's Store, because Nate's my husband. Which is confusing 'cause it's also Nathan Bailey, so it doesn't have to be the same. So, in my business structure I have an LLC...

0:04:47 S1: I couldn't be that lucky, Robyn.

0:04:49 S2: Huh?

0:04:49 S1: I couldn't be that lucky, I couldn't be that lucky to have you as my wife. I just couldn't be that lucky.

0:04:53 S2: Aww. I hope Nathan's listening. Or he needs to listen again. [chuckle] Thank you, that'svery nice of you. So, I have an LLC and I have an Amazon store, and the Amazon store name is different because it's... You can change it everyday, if you wanted today to be Monday's Robyn Store, and then Tuesday's Robyn Store, you can change it at any time. And then I also have an independent... I actually have a couple independent websites, some that I sell on and some that are for wholesalers to come see that we're a legitimate business, so I have a very up and down straight business structure. Now, this is straight from Seller Central where you pull in your information, the display name is at the top, see where it says "seller information"? And then it asks for your legal entity, whether you're sole proprietor, you're gonna put your social security number where it says tax identity, it's located at the bottom there, so as you can see they're separate. So, unless Amazon has something that I have not seen, I looked and there was nothing saying that your display name had to match your legal entity.

0:06:00 S2: So that's the research that I found. My website, I went to wix.com. This is a template off of wix.com, I just screen-captured the template that you get when you use wix ecommerce site. It does have a little cart, I would just edit things to make it my own. If 500 of us all go to the show with the same website, for the couple of wholesalers that are going to actually look at our website they're going to be a little confused if we all have the same website. So, you want to edit it, change it, make it a little different but not to spend a lot of time on it. This is just the second page, this is thetemplate. I didn't do anything on this, there is nothing changed and this is how it looks, so you can make some small changes and make it your own. That's what I did.

0:06:48 S2: Now, we've been talking throughout the course how there's different ways to do it, and there's not a right and a wrong way, everybody has to find what works for them. My approach is I go to a vendor and I say, I'm a seller. If they ask where I sell, I say I sell online. I give them my website, if it looks like it's going to be a problem, I tell them that we sell on Amazon and we talk it out from there. My approach isn't the same as everybody's. Bob's is different, Bob Wiley, came on,

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he talked about his approach. Now, Nathan Bailey has a different business structure and I think that's where people are getting confused. He has a business that buys items... I don't know, Nathan, would you rather explain how you do this? He has a buying...

0:07:36 S1: Yeah, what I do is I buy things that I can turn around and resell and make money on.

0:07:42 S2: Yeah, so he's buying through one company and selling it through another, right?

0:07:46 S1: Oh, of course, absolutely. And, I'm keeping those entities separate because the businessmodel that I use I'm usually contacting higher level sales reps of organizations and if you come across as, "Hey I'm this company. I'm an online business. I'd like to talk to you today about buying from you." They don't take you seriously, they don't take your calls, they don't return your calls. It's a little bit different because I'm running multiple tiers in my business. I've got an upper tier of reps Iwork with, but then I also have liquidation brokers that I work with when I buy liquidation lots of inventory. I buy closeouts, so I buy from different types of wholesalers if you will. Different suppliers at different levels that do different types, like you'll find that clothing and apparel can kindof be a different business from grocery and gourmet. Because, those grocery and gourmet people, it hasn't really been saturated, they don't really have a brand that's like Adidas that they're trying to protect. So, those grocery food and gourmet people are... I never... I tell them yeah, I sell online. I never have any problems with it, but I still don't want them to see what I'm doing, in fact I don't ever share with my clients, hey look at my account. I know there are people out there that do but I don't. I'm not going to say, "Hey look at everybody, look at what I'm selling. Come compete with me."

0:09:17 S1: I just, in the position that I'm in, I can't afford to do that, it doesn't make sense. I have partners that I do business with where I actually have agreements that I can't reveal certain accountsthat we have set up. And, I have multiple accounts. But, usually when I'm buying personally for my business I buy from a buying business and in the accounting structure, I pass through that tax as I sell that inventory to my selling business, so it offsets the taxation. I have two separate entities, a buying business and a selling business. Because, you know what's funny is, I had a client the other day that we just set up a website for and that's something that we're doing now for you. So if you're having confusion on how do I set up a website to look professional, that's all I'm doing. My buying business is out there to make me look professional and reveal what my selling business... Keep fromrevealing what my selling business is doing for the most part, because in certain categories and interests that I'm in I have to be that way, I have to be stealth.

0:10:22 S1: In that regard, with having two separate business entities set up, a buying business and a selling business, it does a few things for me. When I go to trade shows I take my business card forboth businesses because sometimes I have the opportunity to say, "Hey let's do a consignment deal. Let me be your online seller, let me be the person... Here, this is my card, look this is my online selling business." I want them to see, right. But, on the other side there are people that I don't want to and I keep those things separate for that reason. I don't recommend you sharing your seller account with anyone else so they can get ideas about what you're doing. I mean it's all preferential. Ikeep it very private because I've had too many people catch onto, "Oh that's what you're doing, wellI'm going to do the same thing."

0:11:12 S1: But, on your end Robyn, and this is something that we teach in our liquidation investment training program. But, what I'm doing with websites for people we're just charging

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$200, if you want a Corporate Presence Website, that's what I call it. It's just a Corporate Presence Website, nothing more. It's just to show, hey here's my corporate presence, here's my EIN to providethem all the things they want to see without revealing my cards. It's kind of like poker, it's like, "Hey, here's my hand." I don't do that, that's just my... But, see I have other people that I work with that are different.

0:11:50 S2: Yeah, okay. So that's how... You work it basically like you're working with a different kind of wholesale company than I am. So its not wrong or different, or wrong or bad, it's just different. So, you have the business structure.

0:12:05 S1: It is. Everybody's different. Everybody's business will have it's own unique thing. I don't think any of us do the exact same thing. And so, it's gonna be random. But if you do need a website for your business, don't get hung up on it, don't let it hold you back. You can email my assistant [email protected]. That's T-R-A-V-I-S @jimcockrumcoaching.com and he can very quickly help you get set up. We've done a few for people and we're probably gonna edit this out 'cause we're only gonna be able to do this for the people that we provided this to the first initial training here. So, anybody that gets access in the future, we'll probably pull that out. But for right now, if you need that and that's something holding you back, we're happy to help you get over it. But if there's tax issues, if there's CPA issues, if there's corporation set up questions, Robyn and I are really good at what do, but we're not CPAs or attorneys or legal professionals that are qualified to answer everyone's question there and everybody is unique. But we can definitely share our business experiences with you as to what we would do if we were you. So, please be active on the Facebook groups and we're happy to continue answering these questions.

0:13:22 S2: Thanks Nate. So, now back to our regular scheduled programming. So, we're gonna go back to what we were gonna cover. So, bringing new items to Amazon. When you see an item on a trade show or maybe you're getting flyers in 'cause you're, or emails because you're emailing suppliers and you see something that you can't find on Amazon, the first thing you need to do beforeyou start, either nix it or get excited about it, is look on Amazon, not only by the UPC, but you also need to look by name and by brand. See if it could be under a different name or maybe they used a different UPC or maybe something. You need to look and do some research on it.

0:14:03 S2: Now, if you find an item that's not already on Amazon, then what you're gonna look for, you don't wanna just bring anything to Amazon. So, if it's a generic dollhouse and it's not on Amazon, we don't need to bring that 'cause there's plenty of other generic doll houses. Remember, Amazon customers are looking for Malibu Barbie's Dream house. They're not necessarily looking for a general doll house. So, it would have to have something unique to it. Does it have some brand or something that makes it so special, it doesn't need a brand. And I'm gonna show you an example of that in just a second. So, is it something that's new to market and something you wanna think about, is this a rising or falling trend? So, a couple months back, the selfie stick was the new hot thing. I go to Disneyland a lot and you'd see people walking around with their selfie sticks all the time, and it's basically just a stick that you can use to take a better selfie from farther away so you can get more people in it. It was really popular, but now you're starting to see things like, "I wanna hit people with the selfie stick." It's on a falling trend right now. So, that wouldn't be something I would bring to market if it's already, the trend has already passed.

0:15:13 S2: So, if you're in the toy arena, so an example would be Zhu Zhu Pets. For a while, people were trudging through the snow to get them to sell them for eight times their value, even

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more. And now, these stores kinda give these Zhu Zhu Pets away. It's just a little hamster toy but it was really popular and then it fell out of popularity. So, you wanna look and see if it's on a rising or a falling trend.

0:15:39 S2: Does it have sales in other market places? So, we found some really great sellers at ASD actually, and it wasn't on Amazon.com, but it was on Amazon UK. Or maybe there was one that was on eBay in Australia but it wasn't anywhere else. So, we're gonna either check completed listings on eBay. If you don't know how to do that, just Google, "How to check completed listings on eBay?" and it'll come up. It's a really easy thing. You just make a selection on the left hand side of your screen and it shows you what the item has sold for and you can see how many have sold. If it's on an Amazon like UK or Canada or Germany, then you can look at the sales rank on that different Amazon platform and see if there's demand on it. You can also look to see are there multiple little websites carrying this product, so independent websites, are they carrying a lot of this, especially ones that are geared into that niche. Is that something that you're seeing in other places?

0:16:45 S2: So, the next thing I do is I Google the item. So, if I Google this item, are people talkingabout it on forums or blogs? Like, "Hey, I saw this thing. It was really cool. Does anyone know where I can get this?" There was one item that we brought to market that didn't have anything except a physical store and they only sold one item, and it had really positive Yelp reviews, and a lotof them. So, I knew it was something that was gonna be in demand because of looking at that. Should be, or it could be really niche, and it's unique, and it fills a need. So, if you can't find that, then the other thing you can look for is is there something similar on Amazon that you can see whether or not there is demand for it. So, if it's in brand A on Amazon but you have brand B, can you see if brand A is popular enough to warrant bringing another one of a similar item to the market?

0:17:38 S2: So, I'm gonna show you two vendors that you're gonna see at ASD. So, you can see how I would actually bring something to market. So, this is an item that you'll probably see if you go to the show, and it's a scarf that contains flasks in the scarf so people can bring alcohol to places where alcohol's not allowed, or they want you to buy the alcohol. So, if I was looking to bring that item to market what I would do is I would search Amazon and look for Sippin' Scarf | You Can HideIt, which is the company here, and I look for scarf flask and these are what came up, and you can see that there is another FlaskScarf. So I looked at that item and this is the price that it is on Amazonand you can see what the rank is. And so, if the rank was really good and I could see that the profit margin wholesale on that scarf was good, then I could say "Okay there is a demand and it's at the right price point, okay, I think I can bring this item to market and I think there'll be a demand for it because they're showing a demand in a similar item."

0:18:51 S2: So you can kind of infer from when... It's not a guarantee, but at least it gives you an idea. So, some considerations before bringing an item to market, do you have time to create the listing? So if you're at a trade show and you find 20 really great things, but they all need new Amazon listings, do you have the time before those items ship to get all the listings created, make sure all the photos get done and do everything? If not, you might wanna wait and see if somebody else creates that listing and then order it afterwards. If the item doesn't sell well, is it gonna put a bigstrain on your capital? So if you only have $500 to start with, and this company has a $300 minimum order then you're gonna have to bring something new to Amazon where you're gonna have to guess. If it doesn't go well, you're only gonna be down to $200 in capital. That doesn't give

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you a lot of wiggle room, so that really kind of puts you in an all-in situation and you're gonna have to wait for those to sell through to get your money back.

0:19:52 S2: So, especially in the beginning don't put so much into a new product where it takes up a large chunk of your capital. And I know that I've said this a lot in this course is that you need to gowide and not deep on one item. Is the item Hazmat? Does it have aerosols? Does it have a lithium battery? So you should... Remember we already said to check the Hazmat requirements? So you should be looking at those things. Is there anything that would deem it legitimately as a Hazmat concern? Now sometimes you'll have a pony in pink and a pony in blue and for some reason the pony in pink is Hazmat. You can get those reviewed and it usually takes about two weeks so you can end up being able to list those, but you wanna make sure that you're not buying something that you're gonna have to ship Greyhound merchant-fulfilled to everybody.

0:20:45 S2: And you wanna look at how deep are you gonna have to buy. If you have to buy 500 of something that's completely untested, is that a gamble that you're really willing to mak? The other thing, Nathan has suggested this a couple times, have an alternate exit strategy. So, what you wannalook at, could I sell this on eBay? Could I sell this at a garage sale? Is there a flea market that I could... How would I get rid of this if it didn't sell on Amazon? So you wanna have a way, a back-up plan. If this doesn't go the way that you expect it to how are you going to liquidate this item? So some questions to ask the vendor when you're bringing something new to market: How long have they been in business? So if you've ever watched Shark Tank you'll see like a great idea and they ask the sales, and they're like "Oh $100,000" and they're like "Oh Okay." And then say they've been in business for 10 years. Well that's not so great because that means they haven't... In that 10 years they haven't gotten their business to a certain point. So if you see an item that's been on the market for six years and there's still no demand for it, that's a good indicator there might not be a demand inthe future unless something has changed.

0:21:53 S2: Another great thing to ask is what are their best-selling lines? Now that doesn't always mean I'm gonna buy their best-selling lines, but I wanna know which are their fastest-selling ones so I can look to see is Amazon just... If Amazon is on this vendor are they just carrying those items? And if they're new to Amazon I do wanna bring the best-selling line because I want the one that has the best sell through and the best demand. If they're already in stores what are they seeing on reorders? Are they seeing multiple reorders from people? So just like we reorder, brick-and-mortars they'll order a case of something try it out. If it sells through they'll order more. So ask them how many cases people are reordering at a time and that kind of gives you an idea of how quickly it's selling. And what are they doing to market the product? If it's a brand new item to the market and they have no advertising strategy, then we're gonna be going off of your keywords alone so it's gottamake it... It's gotta be really niche and really special then.

0:22:48 S2: The other thing I like to ask is, do they expect to be in specialty stores or big box? 'Cause if they're gonna be planning on... If they say "Oh yeah, I just closed a deal with Walmart it's gonna be in every store next week." Well you need to know that because then there's gonna be people who are getting it on clearance from retail arbitrage and that's gonna change the marketplacefor this item. So that's something that I like to ask especially if it's something that's newer to the item or it's on a rising trend. And then especially this time of year you're gonna see, I'm sure a lot of you who went to the Toy Fair notice that sometimes they'll have a new item and they'll say it ships in June or it ships in July. So just because an item is at a show doesn't doesn't necessarily mean it's available to purchase or that they would send it at that point. So sometimes you'll place the order

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and that item won't come for six weeks or won't come for eight weeks or sometimes it won't come till June. So just like you did before you wanna make sure you know when it's gonna ship. So if youbring something new to Amazon you're gonna need to create new listings. So this is when to create a new listing.

0:24:00 S2: When the item is not anywhere in the marketplace and you search by name UPC and keyword. Now, you're never going to create a new listing to avoid competition and so if you're trying to just create a new listing so you don't have to compete with Amazon, chances are that item is gonna get merged or it's just not gonna get the same traffic so don't do that. But if there's only an outdated version or you can't find it at all, that's when you would create a new listing. And you haveto search by doing the Add a Product in Seller Central. If you just search on Amazon.com in a search bar, if it's out of stock it won't show. So this is, the bottom half of this screen is the screenshot so if you go in Seller Central, Inventory, Add a Product... So if I was gonna add that scarf I would enter scarf flask in there and see if it came up with the item. So put in the UPC, searchby name, see if I could find it that way.

0:25:00 S2: And then if I can't find it through any of those ways by hitting the search, then below it you see the Create A New Product button. If you're creating new Amazon listings, you wanna fill out as much as you can. Don't try to rush through this process because you're really gonna be cutting your, you're gonna be selling yourself short. Because having quality listings is a big, big partof whether or not you're gonna get that search traffic and you're gonna get the sales that you want. You need to spend the time to have quality images and you're gonna use merchant words and Amazon product ads to help you find some solid keywords. And we're gonna be talking... Me and my husband are gonna be doing a little bonus section about keywords and enhancing listings and Amazon product ads so you guys can be expecting some more information on that. But there's a lot of really great information on Amazon product ads on Seller Central.

0:25:55 S2: So I would go to Add A Product, the first thing you're gonna do. And then hit Create A New Product and then it will tell you which categories it should... It'll narrow down the category you should put it in. So I would say this would be in Alcohol and Spirits Flasks. So I would select that one and then it takes me to this page. So some people make the mistake of just putting the vital information with the stars. There's actually a lot more that you need to put in. So anything with an arrow, if you have it, you should put it. So if you have the manufacturer name, if you know the model number, if it's a three pack, if it's blue, if it's red, what the brand name is if that's different from the manufacturer, the UPC or ENS is required. So if it's... So we carry a wooden item that doesnot have a UPC. We had to purchase a UPC in order to sell that item. So there are... You have to have a UPC whether or not you purchase it, or it has one that the manufacturer has already purchased.

0:27:06 S2: So I skipped over Offer and Images. Images you just, I'm gonna go over the details thatoffer screen is really just the same thing that you fill out any time you list how many you have, are they new or used, and that stuff, so you already know how to do that. Images we're gonna talk aboutlater. So this description field is very important. So if you've looked at an Amazon listing and you'venoticed the little bullet points, this is where you put the bullet points, the key product features. Theyshould not be keyword stuff. So don't put Size 6, Size 5, 3T, a whole bunch, you would do in eBay where you're just putting a bunch of keywords in to try to get it to come up in Search. That doesn't work well on Amazon. What you want to do is do benefit laden statements. So "This product will save your life in this situation and this product makes julienne fries, folds down to a compact easy

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to travel size." Whatever you can picture in your head that ad you've seen on TV guy saying, those are the things. The big, the big, big selling points that your product has. That's where those go.

0:28:12 S2: Now don't try to use a bunch of HTML. We have seen that at this point in time Amazonhas, it has been allowing people to... Or at least not said anything about people using the paragraph break which is that open with a greater than, less than sign with a P in the middle of it and then the bold. But if people get crazy with that, they're gonna nix that as well. On the product description, you need to make sure it's as detailed as possible. So take what they have on the manufacturer's website and then add to it. If it's a grocery item, make sure you have at least if you don't have a... You need to have a picture of the nutritional label and if not, you need to put it in the description as well.I can tell you as a mother of a child with food allergies that I will not buy something if I cannot see that nutrition label because I need to see exactly what's in there. And especially on a lot of these foods, that are gonna be niche, people are gonna be looking for certain things and so those can be important things to put in there.

0:29:18 S2: So as much detail as possible. You have have 2,000 characters to put in there. On keywords, skip the platinum stuff, I don't know anyone who's cool enough to be platinum. Well, if I do actually I think I might, but I don't think you're allowed to talk about it if you are. So on Search Terms you're going to put your 50 characters per line and you don't have to put a comma. So you can put red, you can put engine truck, engine train, all the different keywords that you would use forthat. So you can... This is where you keyword stuff, so see if you look at the example, you've dark chocolate, apples, cookies, everything that's in the item.

0:30:00 S2: So like if I was gonna sell something from the Little Mermaid, I could probably put Little Mermaid, Ariel, Eric, Sebastian, all of the names of the characters that are gonna be relevant. Now, one thing you cannot do is let's say you're selling a shoe and it's not Nike, but you wanna get the Nike search terms, you cannot put Nike in there to try to get Nike customers to come to your site. That's against the rules. So, it has to be search terms that are related to your specific item that you're selling. With these other things, really simple, you just check off the ones that apply, provide your own terms, you should fill these out as much as you can.

0:30:47 S2: This next page is usually where people's eyes cross over and they don't do anything in here. Now, one thing that I really wanted to touch on is the manufacturer's suggested retail price. Soif the MSRP on an item is 49.99, you can put it there and that's how you get it to put the line in therethat makes it look like it's on sale if it's less than that, which is great if you're selling it under the manufacturer's suggested retail price. However, let's say the MSRP is $10 and you put that in there and it's selling for 50, then what will happen is the buy box will be suppressed. And what that means is, that instead of saying like "Buy now" they have the little add to cart button, it'll say available from these sellers and a little tiny link. And so, that's what's happening there. Now, you shouldn't artificially that MSRP is the MSRP so you can choose to put it in there or you can choose to leave it blank but just know that that's how the system works. Put in the product dimensions, people wanna know that, the shipping weight and then if you scroll down, that's where you put the FDA weights so that it's labeled shipping something. I forget what it is now, but if you scroll down that's where you're gonna fill it out.

0:32:06 S2: So you're gonna fill out the offer details and hit save. If you don't hit save you're probably gonna cry 'cause you just spent 30 minutes on it and now you have to start over. So make sure you hit save before you finish and then it will come up with a little box giving you the ASIN. If

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you'd go back into your inventory and it's not there right away, that's normal, it takes a little time. But if you can search by ASIN it'll pull it up, it just won't show up in your managed inventory right away always, it's a busy time sometimes, it can be a little bit of a lag. So, back to the images, it could be a 1,000 or it could be a 1,001 but you have to have that many pixels on the longest side. You need to have a clear white background. We use Remove the Background, some people use Clipping Magic, they really like it. We are doing a lot of volume so we use Remove the Backgroundbecause it's fast. If you have a VA that is good with Photoshop we've also had VAs do it. Right now, we're just having them straighten the picture and crop it 'cause the picture should be taking up about85% of the space.

0:33:16 S2: So, we'd have them do that and then we sent it to Remove the Background to remove any white space. So that's how you get it to look like it's all part of the same page instead of having the little white box around it. So we use a Lightbox, they're not very expensive. I think we got ours for like $40, maybe 60. Make sure that the pictures are clean, professional, and show all important selling point. So, you wanna check the style guides for that category to make sure that you're following the rules especially if you're selling any clothing and shoes. Like luggage, all those thingsthat have very specific, like the rules on images. On shoes, the shoe has to point a certain way and everything has to be done in a certain fashion for uniformity. So make sure you're really looking at those. Now, this does not mean you have to go out and buy a $3000 camera, if there's a really cool thing, ASD has like a $3000 Lightbox that will take a picture and Remove the Background right there. You don't need to go crazy with this stuff.

0:34:20 S2: We take our pictures still with an iPhone and a Lightbox and then Remove the Background and we've got great pictures. Our listings are usually better than what you see from some of the other vendors just because we've taken the time to Remove the Background and make sure that the pictures are clear. One more thing about removing the background, don't take a picture of an item on your chair or you modeling the item. You need to do this professional. We were selling Plush for a while and I noticed in the picture, they took a picture of the Plush on a chair and you could see a little cat dropping behind the bear. Now, especially if you're buying that for a child or your grandchild, that's gross. We see a lot of food pictures where they're not made professionally,they don't look professional and so it makes you question the food. So if you have a listing that is not selling well, the first thing you should check is your pictures. The second thing you should check is your keywords but the first thing you should check is my picture, high quality and is it professional.

0:35:36 S2: So, variations. You might hear some people talk about, "I wanna create a variation listing" or "I wanna create a parent child." So, these have to be used with a flat file. Now, flat files sounds really fancy. It's just a fancy word for an excel sheet. So there's some great tutorials on Amazon seller support. I actually went to... If you go to your Amazon Seller support. You go to Seller Central and you click on Help and then you type in variations. The very first one you can see right there is Learn How to Create a Variation Detail Page Using an Inventory File Template. There's some really great tutorials on that. That's how my husband is amazing at this, learned. He really just took the time to read the tutorials and watched them and you're going to have a couple of errors and you're going to need to contact Seller Support sometimes but it is very much worth it especially if you want to sell eventually in clothing or shoes, you really need to master those flat files in order to make those variation listings and really broaden what you're able to bring to the market.

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0:36:46 S2: Now, if you have a variation. Let's say the company has it in pink, blue and yellow and now they're coming out with purple, you can add a variation. We have had success adding a variation using a flat file but usually we get to a certain point and then we have to contact Seller Support. But you can't just contact Seller Support without trying first. They want to see that you at least made the effort to try to go through it but we have noticed that sometimes it does snag up. If you're having problems, contact Seller Support, see if you can get them to help you finish getting those listings but they are going to expect you to have a base knowledge, so have read the tutorials already. So, this is an example of a variation listing. I needed to buy these from my mother-in-law. So, I just took a little screenshot. If you're wondering what a variation or parent-child listing is, it is just like this. So, this comes in red and blue and a darker pink, and lavender and red. If you click on a different one, that's going to be what you're going to get.

0:37:50 S2: If you're trying to sell like let's say you wanted to sell these pink socks, you're going to notice the ASIN doesn't change when you click on each one of these. Remember a couple of slides back when I said you had to search in the added product thing, that's where you're gonna want to search for a variation, too. I will search for silver non-slip socks and then it would come up with thepink and the blue, red variation and then I would click on the one that I want. I think that inventory lab has started to support variation listings a little bit better. I'm not on any of the other listing programs so I don't really know on those but I know that you can do it that way manually.

0:38:34 S2: So, a reminder for creating listings, use the style guides and the titles. Don't keyword titles. Your title should not be a giant paragraph. They actually set out guidelines so they want the product name and then the size and then the quantity. They want it in a certain order and done in a certain way. The reason that they want it that way is because it makes Amazon look better and it makes the customers more comfortable. So they're not doing that just to make your life a hassle or to make it harder for you to rank in searches. They're doing it so it's a better experience for the customer so there's more customers so we all get more sales. Follow the style guidelines. If you're confused, then if you go into that seller support area, you can search for clothing style guidelines. If you're already approved in clothing or shoes, then you probably have already seen this because you had to look at it in oder to get approved. So, do that.

0:39:40 S2: Make sure you use the bullet points. Make sure you fill out the keywords. Don't rush and try to just slam something up there to get it up there. If you want it to go well, you want to have good search results for your listings that you're bringing to Amazon, make sure you're filling those delicate things out. Now, to promote your listing. The most important thing you need to do, in my opinion, is to have a solid listing. We use Amazon product ads to get targeted keywords and we're going to show you how to do that in the bonus section. We also will temporally lower our price and slowly raise it back up. What that does is it gets it into the search algorithms in our experience. Also, if you can get it into where people who viewed this also viewed this. Then it will get it some more clicks as well.

0:40:24 S2: Something to think about with Amazon product ads is it only run the ads when you have the buy box. So, it makes sure if the sale does go to you, you're not just paying for advertising for the item in general. The other thing that you can do is you can give samples to reviewers to get your product out there. You can never say that you're going to pay them or not even just say. You can never pay them for their review. You can offer them a free product in exchange for an honest review and that means good or bad. That doesn't necessarily mean a positive review.

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0:40:58 S2: So, some wholesaling purchasing tips. As you guys are starting to do... You've gotten more and more lists. Things that you want to be thinking about as you go forward for the rest of the year. You're going to watch for trends, for things that you want to wholesale. If you see ugly sweaters are really coming in or paleo food, something like that. Some sort of niche that's on the rise. That's what you want to be looking for and by the time everybody knows something, now, it's an oversaturated niche. If you're finding that you're getting list after list after list and there's just nothing, then my word of advice to you would be that you're going to something that's oversaturatedor too general. Like gluten-free is too big and saturated of a market. Now, you need to have something else that makes it unique. As things get popular, you're going to have to find an even deeper niche. So, maybe things that are gluten-free that don't have corn or people who have gluten-free are usually also casein-free which means dairy-free. So you know, you're gonna wanna look forsomething even... Bring it down to even smaller niche or back out, and find something... A different niche. So if you're seeing a lot of lists where you're not finding the margins you want, you're going for something that's too general.

0:42:16 S2: Buy in advance of the season. So you should be restocking for the current season now, and leave it so you have a little extra at the end of the season. We have water balloons, that sell into September, October, sometimes even November, and then usually we run out because they don't... Our supplier doesn't make them during the winter months. So you wanna stock for a little bit past the season, but if I wanna sell squirt guns this summer, I'm already starting to look for those items. Because let's say it's gonna be March here in a little bit, by the time I find a distributor I set up my account it's gonna be mid-March, and then by the time they send it to me, another two weeks it's gonna be April, then it's gonna set me another week to send it in to Amazon, so we're already... By the time it gets in there, we're already looking at the beginning part of April and that's where it's warmed up. And here in Arizona it's already warm enough where I saw somebody on Facebook where their kids were swimming outside yesterday.

0:43:24 S2: So I mean, I know it's hard to believe for yous that are in the negative 30's, but the temperature's really different all over the place. So you wanna make sure that you're ready ahead of time for those season things. So I would be restocking, this is a gardening season that's coming up, so I would've already made my initial purchases for gardening, and now I'm gonna be looking for a summer things in August when ASD comes again, then I'm looking for fourth quarter stuff. So Christmas, Thanksgiving, maybe some Halloween if I can get it fast enough.

0:44:00 S2: So with wholesale you have to allow longer lead time than with retail arbitrage or online arbitrage. Now it's similar to online, but you wanna make sure you give yourself some time. So usually most companies will order... Will send you your order within one to two weeks. Every now and again you'll get somebody it'll take them a longer time to... For them... From the time you placed the order to the time you receive it. I usually plan on one to three weeks, and then if it's a small order and if you're not getting a lot of other orders you really should be able to get that... You know, if you get that shipment delivered at your door at 10:30 in the morning, you could really haveit back out heading towards Amazon that same day. But we allow one to three days because we have a constant stream of items coming in to our warehouse and depending on how far away you have to send, we're looking at another two to 10 days to be received by Amazon's warehouse.

0:44:57 S2: So you should be placing orders to stock your levels for 30 days out. Amazon actually has a whole thing on the... In the inventory health area that talks about restocking and they recommend two to 13 weeks. I am between 30 and 60 days. So if I place an order for an item, I

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want to have about... Once that order arrives at Amazon, I wanna have between 60 and 30 days before it goes out of stock again. So and then I'll re-order, and next week I'm gonna show you exactly how we do re-ordering and exactly how to figure out how much time you'll have left with your stock, how many weeks of coverage, and where to find that in the reports and how we use those reports in order to maximize our profit on our re-orders.

0:45:48 S2: So I know thinking about Christmas might make some of your heads hurt already causewe just finished, but you really wanna start planning for fourth quarter as early as possible. So you should... Depending on what category you're in. You don't necessarily see a triple or quadruple in let's say grocery, but depending on what categories you're in, you can see your sales triple or quadruple. So you could be doing 20,000 a month during regular months, and then have it be$60,000 to $80,000 in December and that wouldn't be completely unheard of. Sales get really crazy for fourth quarter. If you haven't experienced it, brace yourself, and for those of you have, youwanna make sure you don't over-buy but you can... I usually quadruple what I normally order, and that's been a pretty good number for me. But I sell... In fourth quarter I sell about 70% toys, and then in January... You know how we talked about stocking ahead of time so mid December I stop... We slow down on our toy purchases, we just re-stock, and then I go more heavily into groceries. So last... In December we were 70% toys, and then in January I think we were 50% grocery.

0:47:08 S2: So you wanna try... If you wanna try to level out, so you don't have the big peaks and valleys in your business, try to get in multiple categories. You know, the gardening category comes up at a different time than the summer category. Like back to school stuff is a different time than fourth quarter. So you wanna try to... If you can expand into different categories, it'll allow for less volatility in your cycle, and for those of you who are about to head into your first fourth quarter, you wanna stock some of that money away to make sure that you're able to get through some of the slow periods. Save some money throughout the year and get your holiday orders in early. A lot of wholesale companies will run out of stock. If you try to order something the second week in November, they might not have any for the rest of the year; that will be it.

0:48:01 S2: So sometimes I have had a vendor sell-out completely in October and so that's all that there was for the rest of the fourth quarter. So make sure you get your orders in September-October and you can always plan on re-ordering again but I kind of always hold my breath anytime I have tore-order after October because there's a good chance that if its a really hot item that they might not have anymore available. Especially when your working with these smaller companies. So as you're placing orders once you know what SKUs or what items you plan on ordering your gonna multiply that by the number of items are in each case.

0:48:42 S2: I know that I want to get widget A and it comes in a case pack of six. So I can get six, 12 or 18 but I can't get 10 because they're gonna want you to order in case packs. So your gonna add up everything you want and your gonna see if you hit the minimum opening order and if not you need to reassess. Is this something I want to go deeper on and maybe take a little more risk or do I want to hold of on ordering this until later. If you're close, if maybe you've hit the minimum order but maybe you just need $200 for free shipping and the shipping would have been $200 it makes sense to order that extra amount and get the extra items and get that free shipping.

0:49:24 S2: If you're not... If they don't offer free shipping always ask. Say "since I'm a new customer can I get free shipping? Since I'm a new customer is there any way that we could do net 30 or I'm gonna pre-pay this order can I get net 30 on the next order?" So don't be afraid to ask your

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gonna get no's whether it's can I sell this item on Amazon? Can I get free shipping? Can I get terms?Your gonna get no, just don't take those no's personally. They're just doing...

0:49:53 S1: One thing I want to add to that, I will tell you, if you ask it confidently they'll probably give you the confident answer that you want. I pretty much do everything now on net 30 and it's justbecause you get used to it. So don't be afraid to ask the question. And if you ask it confidently more than likely you'll get the confident answer that you want. But if you get shot down don't... None of this is personal just say Okay, yeah once we get... Maybe once we build a relationship we can probably get to there. I just say that's general what I do with most of the vendors or suppliers that I work with.

0:50:35 S2: Yeah and Nathan is a 100% right... I've even noticed that with the Amazon question, that I don't get that as much now that I'm more confident but when I had Rochelle start she got it a lot more when she first started and now she's getting it less too. So if you come up confident to a booth and you say "Okay here's my order, I'm assuming I get free shipping" then that's a lot different than "Is there anyway maybe? I don't know maybe I could get free shipping?" So Nathans a 100... Thank you for bringing that up cause that's a 100% right. The attitude makes a big difference.

0:51:12 S2: So I think a couple of people have already run into this. They might ask for a credit sheet. If they do don't panic. Even if you don't have good credit it's not a credit sheet like when you get credit for a card or a credit card. A lot of times there gonna ask for trade references and those areother vendors that you've bought from. So maybe you have bought something from another wholesale company or even a liquidator, anything that if they called you would be on record, then that would be something you can do. If you're really in a pinch you could try to use a vendor that maybe you've used as a service but if you can avoid that I would try to. The other thing you might want to do is just hold off on that order, wait till you've placed a couple of orders and then come back to this order and then fill out the credit sheet. They're really just looking to see if you're gonna pay on time and to make sure you haven't racked up debts with other companies. Especially if you're net 30.

0:52:12 S2: Now if they hand me a credit sheet and I know I'm gonna pre-pay I might say "do you really want me to fill out this whole section or since I'm gonna pre-pay can I just cross this out?" and sometimes they'll go "oh yeah, yeah, yeah, I'm sorry just cross that part out. That's doesn't applyto you 'cause your not asking for terms right now." So if you don't want to do it on terms then you can sometimes just have them cross it out and you can pre-pay it. So the payment expectations, as far as what they're gonna expect is going to vary by industry. So for some reason in the grocery industry they seem more likely than in other industries to just send you the goods and send you a bill afterwards. Especially if you're using a small company. However, in toys, home and kitchen I'veseen that they usually expect you to pre-pay with a credit card.

0:53:06 S2: I have only once ever been asked for a check at a trade show and that was because I was buying the booth. Cause It was a show local here in Phoenix. Every other time credit card has always been the way to go and it doesn't have to be a credit card for other Dave Ramsey people, it can be a debit card. You wanna check and make sure what kind of fraud protection 'cause business accounts don't get the same fraud protection as regular personal checking accounts. So you wanna check in to that and see if you wanna have a card that you use specifically for purchases. And there's a lot that... Some of them will send you an invoice upon receipt so they'll send the item with

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an invoice and they would like you to send that back within seven days and then sometimes its net 30 and so usually net 30 is 30 days from the day that they shipped it.

0:54:00 S2: When it's done, when you get/receive your application, fill it out honestly and completely. Don't try to make yourself... Don't try to do anything. Sometimes when you try to make things more complicated than it needs to be, just fill it out with confidence, hand it to them. So I don't ever order at the booth. So I never talk to a person right in front of me and then place an order right then. But what I might do is I might take their stuff back to the hotel room, look it up, already get my order pre-set, and come back with the filled out order sheet and say, "You know, I just wanted to drop off an order. I assume that I got free shipping because it's my first order, and then I was wondering if I could get net 30 the second time that I come, the second time I reorder?" And usually they're very receptive to that.

0:54:49 S2: If you people are specifically looking at groceries, I've noticed that the shows that I've been to, they seem less interested in placing an order at the show. So as you go into different industries you're gonna kind of see what's expected. Don't expect to make a million dollars your first trade show. You can, you could, but your first trade show is really your... It would be your internship, right? So you're gonna be going out there in the real world, practicing it, making a couple of mistakes and figuring out what you need to do. And every trade show you're gonna get more efficient and you're gonna be able to sniff out those deals faster and faster. Alright. So now you've placed your order and you've got the invoice. They emailed you back saying they're gonna ship it. So you should already have anything that you need for that shipment at your warehouse or home or garage or whatever it is. So if you're gonna need to bubble wrap mugs, if you're gonna need to poly bag something, if it needs expiration labels, you can't really do that in advance but you can make sure you have the labels and everything set up.

0:55:56 S2: If you hire help to pack... If you're like me and Jim and you don't touch packing tape, then you wanna schedule people to come in the day after the shipment is scheduled to arrive or the same day so that they can process everything. Have an area prepped out, ready to receive those items. So if you know that the shipment is gonna come today set out those tables ready to work. And if I have... I usually will create my shipment before it arrives. So what we do is when Rochelle or I place an order it goes back to Rochelle's inbox and she creates the labels, usually even before the items have been shipped. We've looked up all of the items on Amazon before we've ordered them. So she creates the shipment, prints all the labels, separates them all and puts them in a basket,and then my warehouse manager, he takes those and when they arrive, he just goes straight to work.

0:56:55 S2: Now, we always double check on a new... If we're using a new vendor, double check and make sure the boxes are the same, that it's not a variation. We got the wrong listing or it's the wrong size. So you wanna check all that but you can create all of it ahead of time. So if we get a shipment at 10:30 we already have the labels. If we don't have to do any prep, we can usually have that ready to go back out in just a few hours. That saves yourself a ton of time. You're not loading things in and loading things out, then I gotta look at it. You don't make money unless the item's listed and at Amazon, right? If you're gonna sell FDA. So the quicker you can get it from your house back out to Amazon, the quicker you're gonna turn your money. So I hear people say, "Oh, I have a lot of stuff I need to list but I'm gonna shop first." My recommendation is you should always have your stuff listed as soon as possible, get it out the door, and then go to your next shipment because the money that's tied up in your warehouse or your garage, unless you're holding it for a reason, there's sometimes where it makes sense to hold something for the price to go back up. But if

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you're going to be sending it out, send it out right away 'cause it's just money that's sitting there not doing anything for you if it's not getting prepped.

0:58:14 S2: So your homework for this session is to... Hopefully, you've been able to get some orders in. So if you haven't put orders in, put some orders in and prep for those orders. So make some labels. If you haven't got to this step then that's okay. We're just gonna continue to look for new vendors. So you're gonna use the analysis. I know a lot of you got a lot of really great price lists at the toy fair. I wish I could have been there but we were just a little crazy this year. So that's where we're gonna start. So we'll go ahead and open it up for Q&A. Nathan, did you wanna introduce our mystery guest?

0:58:53 S1: I do. I wanna see if I can bring her on. I'm gonna unmute her, but she is one of the best coaches that we have. Her name is Maureen Benner. So, Maureen...

0:59:06 Speaker 3: Hi.

0:59:07 S1: Hi, Maureen.

0:59:08 S3: You hear me?

0:59:10 S1: Before we get into Q&A, I wanna introduce you guys to Maureen. She's awesome. She's passionate about helping people, does a great job just like you, Robyn. The coaches, all the coaches that we have are top level. There are a lot of people that have come to us that wanted to coach but we've been very selective about that, and Maureen is one of those people. You were actually a coaching student at one time too, right?

0:59:38 S3: Oh, yes. I joined the coaching program because I was at a plateau with my Amazon channel, and I needed to expand to other channels. So I did look at eBay training. The other issue was I had this on and off on eBay for many years back in '99. But if you think about eBay back in 99' versus 2011, so much has been changed, and I was just lost. So I really needed a coach to help me rebuild a eBay business. And a benefit from coaching is that you're basically buying previous experience. Like they've been through it, they've mastered it. They're an expert in it. And I needed that to help me find certain features in eBay that would really be advantageous for my business and growing my business. So yeah it's been a great benefit. And also all the different courses that come out, that it's been really quality information.

1:00:50 S1: Yeah I love the way you just shot up to a place where you became really successful andthat's where I wanna bring a coach in. You know if you're excited about what we provided you, and you wanna give back to other people, that's what its all about. And you just got back from the Toy Fair, right? And where was that? Was that in Philadelphia? Or where was it?

1:01:09 S3: Oh, no. No It wasn't in Philly. No, no. It was New York. It was the Javits Center in New York.

1:01:13 S1: Oh. New York. I've never been to that. What's that like?

1:01:18 S3: Its crazy. Its weird. Its a show. Toys and toy stuff, toy displays. Every... Like 20 different sub-categories of toys. But it's one... Like the New York stock exchange. I talked about

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toys for many years now and it's really freaky, when you're going there and you're talking about toys but you're all dressed up in suits and dress attire and big deals are going down and partnerships are signed. And it's really surreal. It excites me as a businesswoman, and also excites me as a toy fanatic, as well because then you get to see all the new things that are posting. There's actually stuff that are behind closed doors that are only open to the press. And you just kind of hear them either whisper down the lane or through the press that then publishes them during the show. It's pretty exciting.

1:02:17 S1: Yeah. That's why going to the actual trade shows is so beneficial because I remember seeing Angry Birds and kind of hopping on that two years before it even got big. And I found that from a trade show. The plush Angry Birds. Which two Christmas's ago we just knocked it out of the park. Three Christmas's ago. I mean it was amazing. So, yeah. Toys is a very... One of the questions that was asked is, "What is a good category for a newbie to start out with?" So when... Let's say we start out with somebody new Maureen, as a coaching client, and also I wanna share this question with you too Robyn, what are some new categories that we'd tell someone to take a look into if you're new to the business?

1:03:08 S3: Yeah, I remember that question and I had answered that. First identify the categories that you're open to 'cause that's very important. Getting ungated for the restricted, you need net salesmetrics in order to get ungated. But toys and games is a great category mostly because the demand is basically solid all year round. Now it's gonna be a little heavy in Q4 because there's more gift giving events, and the allure of toys and games, or the benefit of toys and games all year round is that it can be given as gifts, for birthday parties and other events. So that's why it's highly recommended. The second best category would be household, just because everyone likes kitchen gadgets. There's always [1:04:04] ____ ones coming out and there's a fewer replenishments in that category. But those are the two that I'd start with.

1:04:14 S2: I would say that toys and games can be a good one, because the demand is... I agree with her 'cause the demand is pretty steady. I like home and kitchen as well, and I know a lot of people like to go into grocery, and in some cases that can be good, but you really need to be careful about some of the extra rules. It's a little bit trickier as far as making sure you've got the right shelf-life and things like that. So I would probably... If it was like a family member I would probably recommend that they not do grocery until they have a little experience. But you know I like home and kitchen, I like toys, I like a lot of those categories. I agree with Maureen as well is that I would worry about the gated categories like clothing and things like that a little bit later. But you know if I was to pick a gated category to go in first it probably would be beauty after I had done some real research on making sure that I had authentic items and things like that. But that's where I would start. What would you say Nathan?

1:05:23 S1: You know a lot of these categories that you're talking about, at one time, were not gated. I would look at... See cause to go out there and be a brand new seller and move right into pro... And maybe you're on a budget paying 40 bucks a months for a pro account. Maybe take a look at those categories? I mean this is a little off the subject of whoelsale... But why not books? Why not go right down to that thrift store down the street? Go to a Savers, go to a Goodwill and start finding books and send them in because it's gonna be very rare if you send more than one of the same item in on books. So you don't have to worry so much about long term storage fees.

1:06:00 S1: It's a very low risk business model and a very high reward business model if you can

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do it. I've always... If someone's a beginner and they're new to this stuff I'd say, and you've never sold anything on Amazon, start out there because you can make, I've made 80 bucks off of a book I paid 50 cents for so you're not taking a huge risk here. And that's another thing too, if you're new to buying wholesale don't take big risks. But at some point, yeah, you've gotta pay to play and... Well, I'm gonna say it again and I know I'm beating the dead horse here but slow and steady wins the race, it really does. Don't go in over your head and just go slow and steady. Make small... Make small moves, test. If you see that you can get some inventory don't go, "Well, minimum order is a $500 order". "Yeah, you know what, I'd feel more comfortable doing a $250 order, just to do a smalltest, and if I like what I see I'll come back and make a $2500 dollar order, how does that sound?"

1:07:10 S1: Don't go too deep, go wide if you can. It's a big mistake, whole people go out and they go to whole trade shows, and like what you said, Robyn, don't get all excited and buy. Because you can go six booths down and find somebody selling the same thing that middlemen were selling for 30% less. Do your research and then go back or contact them after the trade show. You really can't make a good business buying decision without that. So I'll shut up now, let's get into some of these great questions that we have here. You know what, what's cool, Dale Myer's here, that's a great comment, you went straight to clothing, reason light weight, and people buy clothes all year. I sell clothing and yeah, and it's also a replenishable, it's something that they consume, where they get these shoes that they really like and, "Oh, I can't find those shoes anymore", and they come back to you.

1:08:07 S1: So, but the problem with clothing is, is the returns, very high return rate, sometimes up to 25, 30% returns on that stuff. But they just restock it and I resell it. And to go back to a really good question here, to get on track, what is a good price point for a product? My answer to that, andI'm gonna let Maureen and Robyn answer this as well, is I like to make 25 bucks if I can on a product, but if I can sell a product I only make three bucks on 20 times a day, that's good , it's all about velocity. But $25 is kind of like my personal income barometer minimum threshold. If I sell something, I can at least make 25 bucks off of selling it, that's kind of my threshold. What about you guys, Maureen and...

1:09:00 S3: I think a lot of this is dependent on the item, if it's does have a high scale velocity, I am very comfortable with 100 orders of a $5 profit item versus the one $25 profit item. Yeah, it could vary but I agree with you Nathan.

1:09:22 S1: So just real quick, to touch back on my thing. I sell high-end apparel brand name sport stuff, I've found an in at a great wholesaler so... Or close out or liquidation, there's a lotta different ways we get this stuff. But I would rather sell, I would rather buy 10 products for five grand than 100 products for five grand. So if I buy... We sell... One of the things we sell, Canada Goose coats, they're the most expensive coats for winter, if you're back East you really wish you had one right now. I've sold coats for $1200 dollars. And so, on one sale I'll make $500-$600 so that's the ideal product for me. One that is... Dale is right that doesn't have moving parts, that's light shipped, that doesn't get broken during the shipping process, it's easy to pack and ship. But everything has its adversities too so that's... You're going into categories that there aren't a lot of people in. That's a good idea, so what about you Robyn on price points and whatnot for a product?

1:10:29 S2: I don't do it by how much, if I'm gonna make $5 off an item, I do it based off of how much a return I get. So I usually look for at least about 50% but we don't sell anything below a certain point. I would really... People will talk about their ASP, their average selling price, and that's

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kind of, that's what we're talking about right now. I would say a good healthy one is gonna be at least over 25, if you can get over an average sell price of over 35, 40 that's gonna be great. That three time rule really kind of errs on the side of your favor as you get higher, in a more... A higher price bracket. The other thing that I also tackle... What Nathan said, you will never see me selling remote controlled helicopters, because I have a son and I know the first thing that would happen is that we would take it out and it would crash and then there's gonna be a lot of people who would return it.

1:11:27 S2: So I don't. I purposely look... Is this something that's going to get returned easily, is it gonna be something that the fit... If I'm selling clothing does the fit have to be just right on this item, so am I gonna get a lot of returns? So I personally try to stay away from things with moving parts too. We do sell some things with moving parts but if so I make sure they're really, really well made. But back to the selling price, I usually like to try to keep our ASP above $25 to $45 but then we have some grocery items that kind of lower our average in general because we sell a couple of things that we just make really great money on even though they're in the $15 range. What other questions do you see there, Nathan?

1:12:19 S1: You know what? I'm going through them right here. In regards to... Let's see here... Isn't clothing gated? Yes, clothing is gated categories. We'll put a link on the resource page to show you a listing of all categories and what's not gated for people that are new to the game. Let's see, where do we buy a UPC code? Yeah, Bar Codes Talk is pretty good. Go on eBay. Go look at eBay for UPC codes. $15 gets you 1000 UPC codes to create. For instance, buying wholesale, you're probably always gonna get a UPC code, you're probably gonna find items that may already be in theAmazon catalog, hopefully, that are selling well. But if you have to create your own UPC code to associate to the product, not a real difficult thing to do. Can you sell toys with battery included in the toy, or is this classed as hazardous? Great question. Can you answer that one?

1:13:24 S3: It depends if the battery is lithium ion. There have been changes to how the post office handles the shipping of lithium ion, and I know there's been a notice recently that Amazon has sent to their sellers.

1:13:36 S1: Yeah. Lithium ion or lithium polymer.

1:13:39 S3: Yeah. So, alkaline, regular alkaline batteries is still safe from a shipping standpoint. Butit's important to know if they're lithium ion batteries, so you have to contact the post office and see what their new guidelines are. But that is an important point.

1:14:04 S2: Greg has a really good question. He asked about what about doing evergreen products instead of things that are trending and falling. And yes, I do think that that is a good idea to sell some evergreen products. However, some products you're gonna get and you're gonna be able to restock for years. I have a couple products that have been faithful, we've been re-ordering for a longtime. There are some products that even though they were evergreen, too many sellers jumped on, and after a certain point, we decided to stop ordering and taking a break from them. And so we haven't ever ordered from them again. And then there have been some companies that have been an evergreen item that we've purchased. We didn't sell for a while because the listing got oversaturated,but we kind of go back to those lists every now and again and we saw that a couple of them were now good where they hadn't been, and so we'll go back to a company. So you can definitely... I definitely think that looking for evergreen is a good idea, but just like everything, you wanna have a

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mix. So we have some seasonal items, some evergreen items, and the combination of both of those things helps kind of stabilize our sales. Do you see any other things or do you have anything else to add, Maureen or Nathan, on that?

1:15:25 S3: No, I think that was pretty thorough.

[laughter]

1:15:32 S1: Yeah, yeah.

[laughter]

1:15:33 S1: Hazmat is very subjective. So what do you guys think about Price Checker? There are all kinds of different apps that I use to watch price trends. That's another good question that was asked too is how do you see a trend happening? The way I like to look at it is that these softwares out there, like Terapeak, or any kind of a barcode scanner, or analyzing tools out there, what you do is you analyze over a period of time a product. The best way I have ever heard this explained is let's say I threw a beach ball into the air and as it went up into the air, I took pictures of it and also took pictures of it as it came down. That's what you're doing when you're looking at this data, like using camelcamelcamel.com to see historical pricing data, or historical sales range data. You can see when the product was first introduced into the Amazon catalog, and where that price has changed and where the sales rank had changed.

1:16:38 S1: So you can see trends like what time of the year a product sells better, or you can see trends in the sales rank. And then also I watch eBay as an indicator because they provide more accurate data with their API and through Terapeak, you can see exactly who those sellers are. I mean, obviously a lot less traffic's going to eBay, so you can... I use eBay as kind of an indicator. If it's good on eBay, it's probably even better on Amazon. Right? But you can see that trend happeningon eBay, prices going up or going down, and you can see when something is on the down trend, andyou know better than to get into that product, or better to get out of that product, right? Although I never promote a sky's falling mentality. I'm always just doing deals where it's very difficult to lose. If you buy a big lot of wholesale product that all of a sudden you can't sell it, just make sure you canliquidate it for what you bought it for. That's your worst case scenario if you think in those terms. So...

1:17:50 S3: Let me just add that... With the toy terms, I've been finding that... I'm benefiting from research from fan sites like if I follow this, a certain cartoon line or a product line, I join the Facebook group of the fans and they... And then kind of gage how excited they are about a certain movie or show that is gonna come out on... The trend now, is most of these comics... Sorry. Cartoons that are coming out, a lot is remakes of old ones. And depending how well they're gonna remake it or redo it, it will either ignite excitement, or ignite fury. So that's I would say on social media is another great place to get a gage of trends on... Let me think what else... And also, if certain movies are coming out, I pay attention to those dates. Here probably everyone knows that the next Star Wars is coming out. I think it's December 18, I believe. So Star Wars is one those ever growing products. It's been around since 1976, still popular today and still has a huge fan base, ever growing. And so there will be some new buzz with the new movie coming out. So I'd expect some higher demand on that area, specially around Q4 'cause it's gonna fall around there. And then, with all the other gift-giving events coming as well.

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1:19:32 S1: Gifts is actually the gift category. Anything as gift is actually one of the fastest growingcategories. There's a lot of data to look at and there's a lot of people out there that share this information and have some really good interesting findings in regards to how the numbers are changing like the trends of how many bundles are growing in these category... Bob pointed out a... Bob Riley on Facebook, pointed out a really good problem that's happening that Amazon will be coming up with a solution for and changes will happen. Change is the only thing that's constant in this business and you have to learn to adapt to it and find the creative solutions. That's what I love about this business, is if you're good at finding creative solutions there. And that's why it's smart to be part of these groups and part of trainings like this, is there's all as a creative solution and someone knows the answer.

1:20:28 S1: Here's a question. What's your seller's saturation point? Well, that's a good question because there's certain products that I sell where there might be 75,000 other competitors. That's pretty heavily saturated. And then there's products I sell that are... They only have five out 1,000 other sellers and they're just... It depends on the product. It's kind of too vague of a question to answer specifically but it depends on the product. That seller's saturation point, it's all subjective really.

1:21:00 S2: I'll probably agree with that.

1:21:02 S1: It's just kind of a thing where these small tests, and if you find it to be too saturated for your particular liking, or your particular return on time. Everybody kind of has a different income barometer. And for certain things for me, I have to get a really good return on my time and money to make it worth my time. Sometimes you gotta pass on things, that's the hard thing, that's the hard part, is saying no and not feeling bad about it or regretting it, right? If they're not gonna get... For the wholesalers is not gonna give you a good enough deal, where it's gonna meet your income barometer or your profit margins, or... It's okay to say no. Just... You set those criterias up for yourself. That's what I do. Like whether you rob and you were mentioning that you have a criteria, that if I can't make at least 50% on a product or on a specific category... And like for me it's books, if I can't make at least five bucks, if it's not under a 500,000 sales rank. [chuckle] And it's gonna be non-fiction, hard back.

1:22:11 S1: So I have all these criterias but for each category, you should set your own criterias andunderstand the numbers. You can search double brackets for a category. If you search in any category, and you use the brackets left and right, it will show you how many products are being soldunder that particular keyword that you're searching for in that category. Now it's a good way to tell, is this too saturated of a product to get into? And for each category, it has... There is a criteria you should set for yourselves, and if there is... Like Robyn and I, Robyn... I'll find products that are 1 percentile on Amazon and as far as sales ranking goes. And I'll go in and play with those people andcompete with them because my mentality is, is that, they should be more worried about me than I am worried about them 'cause I'm gonna rob and develop exactly what they're doing and... But then again, with Amazon, it's a model to, people drop prices to the bottom to where it's... Maybe your products no longer profitable, but that's where you move on. That's why you diversify your businessand not put all your eggs in one basket.

1:23:26 S2: And on that seller saturation thing, something I talked about earlier, is it's all about supply and demand. So that the lower the rank, the higher the number of sellers that I feel a listing

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can tolerate. So I have a toy listing that we've carried for a bit. And sometimes the rank can get up to like the seven hundred thousands in toys. However, it's just me and one other seller on it so it's a slow and steady seller for me, and I make a great profit margin on it. And since it's a higher priced item it's actually priced over the $150 mark.

1:24:00 S2: I make a good chunk on each one that's sold, so I'm okay with selling a little bit slower.So I know it's frustrating when we answer with "it depends" but that really is the honest answer. I kinda will look and see if I see something that's got a high rank, so let's say it's got 500,000 or it's ranked in a million in toys and there's no other sellers on it, then I might do a small test batch of six items or something like that. But the same thing is true, a lot of people look for that 1-3% in a category, I'm the opposite. I look from... I want from 3-10% because I find that there's so many sellers on those really popular items. I go for more long-tail items but I go for a larger variety. So that's what I do.

1:24:57 S2: I see a question here from, Elise, and it says, "Why do you choose to have a warehouse versus doing pre-fulfillments? I know that you have much more control over your inventory, but also you have to pay for employees and things like that." So the reason that I ended up getting a warehouse space. I don't actually use it to store much. It's very rare for us to have anything stay in this warehouse for more than two or three days, sometimes a week if we're really backlogged, except for stuff that we sell on an independent website. So there are some things that I sell on other venues that I ship directly because it's less expensive than using Amazon as a multi-channel fulfiller.

1:25:43 S2: The other thing is, sometimes I want to be able to have the liquidity. So, let's say I had to go deep on an item, so I had to buy 100 of an item to get the price-point I want and I felt really confident in that choice. So what I might do is I would only send 20 into Amazon, if the price tanked then I don't have to wait for those items to be called back, I can sell them on eBay, I can sell them on Craigslist. I can do whatever I need to do to get my money back from that. Whereas, if you sent everything into Amazon, not only are you likely to pay a long-term storage fees which are very expensive. And the other thing is if I request them back they may or may not come back in a condition that I can sell them in another marketplace.

1:26:30 S2: Sometimes things do get damaged on the way there and on the way back. I find it's lessof a hassle but really the big reason that we went to a warehouse is we were processing so much stuff that my house was slowly being crept away and we went from it being in a little room to Amazon being in the patio section, to living room being in the patio area... We call them Arizona rooms out here, it's like an enclosed patio. Then next thing I knew the warehouse was taking up twobedrooms, the living room and the dining room and I just got tired of living with it. So it was a lifestyle choice for me because we've grown to the size that we have because we get such big shipments in it takes room to process that many items.

1:27:21 S2: We also have other business, Jim, very wisely tells you once you have one stream of income you should diversify into other streams of income. So, let's say Amazon suspended me tomorrow, I would have other ways to earn money outside of just Amazon, so it's not just this one business either, I have several different businesses. So I don't know if that answered your question but that's why I decided to have a warehouse. Do you see any other good questions there, Nathan?

1:27:55 S3: I see, actually, I see a bunch that I can probably answer in one discussion. Someone

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had asked what kind of products meet my criteria? Another person had asked can someone answer where you get your product description information when the manufacturer's website doesn't give any? And a bunch of others. How can you find the rank of a company if they're not selling on Amazon because the new price is now you put the data on camelcamelcamel. I guess that would be the question of early adoption, meaning bringing a new product into Amazon, which is a common thing that I've been doing. Finding products that aren't on Amazon yet or some feel that it's a good product and [1:28:43] ____ as it showed on Amazon or if it's something that could potentially be bundled with a complimentary product or if it's a collection, such as in toys and games, it'd be betterif it is sold with a collection to a collector. Those are the type of products that I look for.

1:29:00 S3: If the data isn't there on camelcamelcamel, you are taking a lot of risk. You have to really research the product, if it's a known brand then you still have the brand that backed the product. If the product has new or exciting features that you feel that... If you're saying to yourself, "Well, this probably can benefit this person, this person, and this person." That you already identified that target audience, and that is the same target audience that you're building the business around. So it's helpful to identify that when you're bringing a new product on the market. As far as data to put in the products page, a lot of that... It's helpful when the manufacturer does have that data on their website or if it's on the product packaging. Ideally, you do want to have... It'd be nice to have their wording, especially important to have any safety precautions such as choking, or smallparts warning...

1:30:02 S3: If there's a laceration issue, if you've used safety warnings like that. But a lot of the copy is gonna come from your perspective if it's not available from the manufacturer. Such as if it's a variation of an existing toy, you can say "Well now it features this. It's been done... It's a new paintjob or it's now improved with more darts," something like that. So you're gonna draw from your expertise to write really a good copy for the product page 'cause in all it benefits the brand owner, yourself and the consumer and the marketplace to write a really good product page that will help sell the product. So I hope that helped to answer a bunch of questions at once. [laughter]

1:30:58 S2: Yes. So it is exactly what you said... Oh go ahead, Nathan.

1:31:06 S1: Oh I was just saying, yeah.

[laughter]

1:31:11 S2: Without that sales rank and stuff, it is more of a gamble. So if you're super risk-adverse,if you're banking your first wholesale purchase and you were my sister or my brother or my uncle, Iwould tell you probably "Don't bring something new to the marketplace until you have some experience." But once you get that experience, you're gonna start to have an eye for what will work and what will not. But you might have to write some of that copy yourself, you might have to kind of take a gamble on what the sales rank will be and how many people are gonna jump on that listing. And so it is a little bit more wild wild west, as far as you don't really know how things are gonna go. But sometimes it can pay off to be first to market with an item. So there's a little bit of a risk and there's less science to it and more gut feel, which just takes time to develop. Mary has a question on the long-term storage fee. So if you have an item that stays in Amazon for more than sixmonths... Maureen, is it like $22.50 a square foot?

1:32:24 S3: Yeah I think it is.

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1:32:25 S2: Yeah. So it's $22.50 a square foot, per cubic foot per the item. So if you have... Let's say you have five and you're still down to two and you send five more in and then you sell the othertwo, that's not where the problem is. That's not where you're gonna get charged long-term. What happens is if you send in 100 of something and then at six months, you have only sold 80 of them, then you're gonna get charged that 22.50 per cubic square foot for all 20 of those items. Any time you have more than... If you have over one, so if you have two or more, then you get charged that storage fee and it can add up very quickly. And that's why you also will see sometimes a weird pricefluctuation around February and August 15... It's February 15th, right?

1:33:15 S3: Yes.

1:33:16 S2: Yeah. So you'll see weird price variations because people are trying to dump their inventory before the long-term storage fees are assessed. If you need inventory sent back to you, it costs 15 cents for them to destroy it and it costs 50 cents, 5-0 cents to have it shipped back to you...

1:33:34 S3: And it's a $1.30 for oversized...

1:33:36 S2: Oh $1.30 for... That's a good point. Thanks for bringing that, I forget about that. Yeah.

1:33:40 S3: I know, me too. [laughter]

[laughter]

1:33:42 S2: And so you get the bill, and then... [laughter]

1:33:44 S3: [1:33:45] ____ Yeah but one thing... It is a concern, and one way to keep on top of it is to run inventory health reports. And that's also recommended by Amazon coaches as well. And the inventory health report will give you inventory milestones. Like if a certain amount of units are 30 days old, 50 days old, 90 days old and 180, so now it's gonna be important to know the 180 [1:34:17] ____ mark versus the 365. But that is a good way to see how healthy your inventory is, as far as it being stale.

1:34:29 S2: And Charlie wanted to know how many items I send in for... Oh go ahead, Nathan. [chuckle] I keep interrupting you. I'm just rude.

1:34:36 S1: Oh no, go ahead. Go ahead. No, no, no, no. Go, go, go.

1:34:39 S2: Okay...

1:34:39 S1: Answer that question.

1:34:41 S2: Charlie was gonna ask, how many items do you send in for any give product? So I always test small. Remember I always am trying to lower the risk personally. So I would... I usuallyorder... If I can order one case of something and get six of them, I send all six in and then I see how quickly they sell. And that might mean that I might not have enough to cover the time it takes for me to reorder, and that's okay. What I do is I take that data and I look at the inventory health report, which we're gonna be talking a lot about next week. And I look and see how quickly those sold. So

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did we sell... How many did we sell a week? If it took... Maybe I had to buy 36 of them and maybe we sold on average this many a week, then if I sold on average three a week, I would order 12 the next time and send 12 in. If I had to order 36 again for some reason, then I would send 12 in and then hold the rest back until the stock was starting to deplete again. And then I would send them in groups of 12. So I try to send four weeks of coverage, four-to-six weeks of coverage in any time we send the shipment. So we use those, that inventory health report to kind of decide how many we're gonna send in. The first shipment is kind of a gut thing, but in general if you're sending in six or 12, you're usually safe if you've done your numbers ahead of time.

1:36:07 S1: Yeah, test, small tests and then go deep and then once you know what it'll do and what'sthe actual marketshare, because I could take any product and there's only going to be so many of that product sold over a week or a month or a year and that's... How well you are building listings and marketing is how well you're going to sell versus the competition and take up that market share.Now, some good questions here. I don't want to skip anybody's question. One good question here byJanet, she goes back to talking about variations. Her question is, can you clarify what you meant on that slide when you can add to a current variation using flat files, are you saying that a current product variation exists and you are adding further variations I.e. Color... Is that what you meant? Iswhat she asked.

1:37:05 S2: Yes. So like on non-slippery socks, let's say I found them in Magenta and I wanted to sell some Magenta hospital socks, then I could use the flat file on that to add it. I don't know if Maureen has... I know, Maureen's really great at flat files as well. I don't know if she's had the same experience, but we usually end up having to get seller support. Have you had that too?

1:37:28 S3: I'm sorry. What problem with flat files?

1:37:31 S2: Have you had... If you're adding a new variation, it seems like we usually end up having to get seller support to kind of finish the listing to get the... Like if it already has red, blue and green and we want to add yellow, we'll do the flat file and then, usually, we have to send in a ticket to seller support to get it to finally show up.

1:37:49 S3: Yeah. I generally... If it's something where you're adding... Yeah, if you're adding on to this as parent-child or if you're converting ASINs to your parent-child, I always need Seller Central to help me. It doesn't generally work, when I try to modify it with a flat file and I think it may have to do with their new procedure for modifying product pages. It seems like it's a little more blocks... They do have a nice interface where you can suggest better tiles and better bullet points, but it may just be a procedure thing. I know that it also may require a different level tech in seller support, so that could be also why there's a delay, but yeah, I have the same experience as you did.

1:38:40 S2: And you don't necessarily mean... So if you are bringing in a new kind of hyper absorbent toilet paper or something to the market and it comes in red, blue and pink, you want to... If you can make it a parent-child variation, that's gonna be better for the customer, and you don't need seller support for that. You can just use the tutorials and the excel sheet, the flat file to make that just like it was on those hospital sock slides. Did you see any other really...

1:39:14 S1: And Robyn, could you explain to the people that... Just real quick, for the people that don't understand what a flat file is, could you just really quickly explain that.

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1:39:22 S2: Yeah, it's just a spreadsheet. So if you are using a service like Inventory Lab or ScanPower, something like that where you're putting data in, the way that that service more than likely is getting it to Amazon is it creates a feed. So it's basically an excel sheet, so it has all the ASINs and the parent relationship and if you go back to that tutorial, the variation tutorial, it really does spell it out. So it's basically all the information that you would send if you were creating a listing on Amazon.com, but it sends it... Instead of doing it through like, "Click on this button and fill it in this field," You're going to be putting it into that spreadsheet. I don't know if that... Maureen, do you have a better explanation. I can't think of how else to describe the flat file.

1:40:14 S3: I think that's pretty much it. Yeah, it's how you said, but let me note that each category has its own flat file, and because certain data is required for certain categories and it doesn't make sense to have a general template for flat file uploads. Once you've finished your... When you do finish the flat file upload, it's the same instructions on how to upload it to Amazon and load it from there, but you will need to search... You could just go into Seller Central search and put in flat file upload. Actually, if you were to go to upload file, it gives you links to the flat file pages and it does break it down by category, but it is important to use the proper flat file for the category.

1:41:16 S3: And there are flat file specialists on Amazon that will help you if you're just totally lost.When I've had to do it to add items, I was actually failing... The listings were failing, doing it the traditional way and I had to use a flat file, so they contacted... Seller Central had connected me witha flat file specialist to help walk me through the process, so they are there to help you. The most important thing with Amazon and Seller Central is that they want things done properly and they want you to know how to do them properly, so they will give you the tools and experts that you need to do it properly. They really want a good, clean catalog. So they will give you the tools and resources and talent to help you do that properly. So if it seems overwhelming it's because it is. It is a very big spreadsheet and it's very confusing, especially with all the different criteria that's needed. So if you're truly lost, please don't hesitate to contact Seller Central and just say, "I need assistance, I wanna do this right", and they will put you in contact with an expert that can help you.

1:42:38 S1: So we've got a few more questions here, we'll try and get through 'em all here, I know we're getting up here to the witching hour here. I can't really see... There's more comments here about...

1:43:00 S3: [1:43:00] ____.

1:43:00 S1: What is the best software to use for multi-channel? I recommend automcf.com. That's auto, A-U-T-O, m as in multi, c as in channel, f as in fulfillment. It works for USA and it works for the European Amazon, and eBay as well. So usually most of your multi-channel will happen between Amazon and eBay. For people who don't understand what multi-channel means, it means you're selling on multiple market places but you're using Amazon to fulfill the order to your eBay customer. So... And AutoMCF automates that process. It makes it so you don't double sell or run outof inventory and sell the product when you don't have it in inventory, and it automates the process of telling Amazon, "Hey Amazon, we made a sell over here", ship that product to that customer and it automates the creation of that fulfillment order, is what that's called. If you sold something on eBay but was in your Amazon inventory you go into your actions on your inventory, click on create fulfillment order, ship that to your eBay customer. Then you'd have to type in their address and theirname and all that details. Automcf.com automates all of that. So something you may wanna look into, although make sure the business it monetizes that you wanna be making enough profit to pay

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for these services like inventory lab and/or scanning services and... You know what I'm saying? So use your best decision based on where your business is at.

1:44:39 S3: I actually started using AutoMCF because, upon my daughter, my second child's birth, I had to decide whether to put my eBay store on vacation or have my husband or mom manage my store on my behalf. And those weren't really great options for me, no offense to my husband and mom are great helps to my business, but there's some questions from eBay that I'm fine with asking,and I know that it would be a struggle for my family to be able to pick after me. So I looked into a automated, multi-channel fulfillment software and AutoMCF seemed to be the best to start with andit came highly recommended, so I started it. And yeah, throughout that whole hospital stay I actually got a boost in eBay sales from it so it really was a life saver. And especially during quarter four, I didn't have to keep manually putting in the fulfillment orders through Amazon, so it is really a great tool, especially if you're starting.

1:46:00 S1: Yeah, I agree.

1:46:01 S2: Yeah, we have tried a couple of them on the more expensive side too, and people will throw out a ChannelAdvisor. You have to be very high volume to do something like that, so I think that AutoMCF is probably the best option for most people. We have a separate big commerce store that we integrate into our inventory for Amazon so we use a program called Stitch Labs, and that's worked well for us. But if we didn't have that separate website we probably would be using AutoMCF. Any other questions that you see there? I'm not seeing a lotta new ones.

1:46:45 S1: No, but if you do have questions get on the Facebook group, we're gonna be there for all time and eternity, to answer all of your questions. And if you need help setting up a website, just remember, email [email protected] and he'll get you a corporate presence website set up for cheap, so only $200, we'll host it, we'll work with you on that. Let's not let that be something that is a snag that's holding you back from actually getting out there and taking action. Action is the key here and having your questions answered is the key to moving forward so keep us posted on everything and anything you need in the Facebook group, we're here to help you. So thanks a lot Robyn and Maureen, thank you so much for coming and dropping the wisdom on us. We certainly appreciate it and we'll have this reposted on the replay page as quickly as we possibly can. So, you know what, thank you all for taking the time here and for all the great questions and allthe good ideas you give us on what we need to create and add as a bonus to this course, we'll try to keep everything as updated in the future as possible, as well, and make sure to go out there and get registered for the next webinar... Live, we'll be answering your questions live. But, hey, if you didn'tget your question answered tonight, get on Facebook... On the Facebook group that you'll find on the Replay page and we'll see you there. So, hey, thanks a lot Robyn and thanks a lot Maureen.

1:48:22 S2: Thank you...

1:48:23 S3: Thanks.

1:48:23 S2: Thank you for letting me help...

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