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Corporate Affairs and Marketing (CA&M) Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 / BTIX05 - BTECH DEPARTMENT OF INFORMATICS LECTURE: 02 (B) DSS CONCEPTS & THINKING By: Dr. Tendani J. Lavhengwa [email protected]

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Page 1: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

1

STRATEGIC INFORMATION SYSTEMS IV

STV401T / B

BTIP05 / BTIX05 - BTECH

DEPARTMENT OF INFORMATICS

LECTURE: 02 – (B)

DSS CONCEPTS & THINKING

By: Dr. Tendani J. Lavhengwa

[email protected]

Page 2: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

Inspirational Quotes

• My personal quote:

“Always be a thought ahead. Do not fear the blank page, everything started

somewhere”

• Quotes to consider as inspiration:

"Data is not information, information is not knowledge, knowledge is not understanding,

understanding is not wisdom" ~ Clifford Stoll

"Failure is an amazing data point that tells you which direction not to go" ~ Payal

Kadakia

• Your quotes?

???

LECTURE: 02 - DSS CONCEPTS & THINKING

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Corporate Affairs and Marketing (CA&M) Brand and Event Management

1. DSS History/Evolution and Multiple Definitions

2. DSS positioning and hierarchy

3. Web based DSS Architecture

4. DSS Characteristics and Capabilities

5. DSS Classifications

6. Components / Schematic view of DSS

7. Effective DSS

8. Structure of a Data Management Subsystem

9. DSS – input and Output (DSS I-P-O)

10. Decision Support in Business (DSS Trends)

11. Enterprise Portals and Decision Support

LECTURE: 02 - DSS CONCEPTS & THINKING

#. Start-up Items to discuss

Page 4: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

1. DSS History/Evolution and Multiple Definitions

Page 5: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

1. DSS History/Evolution and Multiple Definitions

Just to check if you are awake, its now bottom up

Page 6: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

1. DSS History/Evolution and Multiple Definitions

DSS def...1:

• a system intended to support managerial decision makers in semi-structured and unstructured decision situations (Turban, 2011)

DSS def...2:

• An approach or methodology for supporting decision making

DSS def...3:

• Locate other definitions to assist you in understanding

• ???

• ???

Decision behaviour...:

• The way in which managers make decisions, and the factors that influence those decisions (Bocij, (2015)

How are decisions made by management at your organisation???

Page 7: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

2. DSS positioning and hierarchy

Page 8: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

3. Web based DSS Architecture

Page 9: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

4. DSS Characteristics and Capabilities

Page 10: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

5. DSS Classifications - overview

a. Communications-driven and group DSS (GSS)

b. Data-driven DSS

c. Document-driven DSS

d. Knowledge-driven DSS, data mining and management ES applications

e. Model-driven DSS

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Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

5. DSS Classifications – for discussion

Source: Alter (1980)

Page 12: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

6. Components / Schematic view of DSS – ver-01

Page 13: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

6. Components / Schematic view of DSS – ver-02

Page 14: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

7. Effective DSS

Effective DSS

No professional

Adaptive

Quick

Flexible

Supports Decision Process

Sophisticated Modelling

Tools

Page 15: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

8. Structure of a Data Management Subsystem

Page 16: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

9. DSS – input and Output (DSS I-P-O)

Page 17: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

10. Decision Support in Business (DSS Trends)

Page 18: STRATEGIC INFORMATION SYSTEMS IV STV401T / B BTIP05 ...lavhengwaonline.weebly.com/uploads/8/4/7/8/... · 2/9/2018  · Brand and Event Management 1 STRATEGIC INFORMATION SYSTEMS IV

Corporate Affairs and Marketing (CA&M) Brand and Event Management

LECTURE: 02 - DSS CONCEPTS & THINKING

11. Enterprise Portals and Decision Support

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Corporate Affairs and Marketing (CA&M) Brand and Event Management

19

QUESTIONS & ENQUIRIES

[email protected]

LECTURE: 02 (B) – DSS CONCEPTS & THINKING

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