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Corporate Affairs and Marketing (CA&M) Brand and Event Management
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STRATEGIC INFORMATION SYSTEMS IV
STV401T / B
BTIP05 / BTIX05 - BTECH
DEPARTMENT OF INFORMATICS
LECTURE - 00:
WELCOME AND INTRODUCTION
By: Dr. Tendani J. Lavhengwa
Corporate Affairs and Marketing (CA&M) Brand and Event Management
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Inspirational Quotes
LECTURE: 00 – WELCOME AND INTRODUCTION
• My personal quote:
“Always be a thought ahead. Do not fear the blank page, everything started
somewhere”
• Quotes to consider as inspiration:
"As a scientist, you're not supposed to make decisions without the data" ~ Francis
Collins
"The secret of your success is determined by your daily agenda" ~ John C. Maxwell
• Your quotes?
You can propose your own or share one that has motivated you…
Corporate Affairs and Marketing (CA&M) Brand and Event Management
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• Classes will be on Saturdays: start: 11:30AM finish: 14:30, @ Venue: 14-195
• Class mailing list: send an email with your name, surname, student number & a theme of interest
• The course is founded on theoretical, literature, practical and relevant application of the concepts
• These classes will be interactive with full participation by all
• Lecture format:->Theoretical context -> Discussion -> my6Con’s
• Multiple sources have been identified for this course
• Primary book sources:
• Turban, E., Sharda, R., & Dalen. D. 2011. Decision Support and Business Intelligence. 9th
Edition.
• Bocij, P., Greasley, A., & Hickie, S. 2015. Business Information Systems: Technology
Development And Management For The E-Business. 5th Edition.
• Other sources can be used accepted, ONLY if properly referenced
• NO use of cell phones is allowed in class
#. House Keeping & Admin
LECTURE: 00 – WELCOME AND INTRODUCTION
Corporate Affairs and Marketing (CA&M) Brand and Event Management
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• Introductions by Dr Tendani J. Lavhengwa
• Introductions by each one in the room
• What are your expectations from this course? List and rate these…
• Link course to…
Work
Office
Interest
Research
Other
???
LECTURE: 00 – WELCOME AND INTRODUCTION
#. INTRO & Why are we all here?
Corporate Affairs and Marketing (CA&M) Brand and Event Management
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1. The standard ‘Course-agenda’
2. Assessments & Evaluations
3. Course Outline & Timeline
4. Base STUDY Motivation Messages
5. Recommended reading and resources
6. Research support for STUDY
7. Key study Components & Outline
#. Start-up Items to discuss
LECTURE: 00 – WELCOME AND INTRODUCTION
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What’s Next?
Take Homes
Thanks
Bye to ALL
And Finally
Assignments
Tests/Exams
Presentations
Practical
Conduct scheduled
assessments
A reflection case/image
Theoretical and Literature Context
Discussion – together and sides
with each other
Discuss any key related references
my6con’s:
•Concentrate,
•Contributions,
•Connecting,
•Consolidation,
•Condensing &
•Conclusion
Lecture Activities
Lecture outcomes and objectives
List key topics / themes from
Tendani
Any additions from class
Today’s Lecture ‘nn’ Outline
From Tendani
From the class (volunteer)
Inspirational Quotes
1. The standard ‘Course-agenda’
LECTURE: 00 – WELCOME AND INTRODUCTION
Corporate Affairs and Marketing (CA&M) Brand and Event Management
7 *** This is a guide to give you an idea. Still to be updated & finalised
Written: Tests… Weight
1. Semester Test – 1 25%
2. Semester Test – 2 25%
Written Max – Total 50%
Individual Assignment Submission…
3. Assignment – Individual - submission 20%
[due: Thursday 15th March 2018] Assignment Max - Total 20%
Presentations & Submission…
4. Group Practical
– supported by min: 5 slides &
– supporting documentation &
– Group (members: min=2 and max=4)
30%
Practical Max – Total 30%
Grand Total 100%
2. Assessments & Evaluations
LECTURE: 00 – WELCOME AND INTRODUCTION
Corporate Affairs and Marketing (CA&M) Brand and Event Management
Draft Outline, subject to change
01-Key Concepts 02-DSS Concepts &
Thinking
03-Business Intelligence (BI) & Systems Overview
04-Data Warehousing (DW)
05-Data Mining (DM) / Knowledge
Discovery from Data (KDD)
06-Artificial Intelligence and Expert Systems
07-DSS Models & Practical Tools
08- Data Science vs. Big Data vs. Data Analytics
nn-The Future – Research, Models,
Theoretical Underpinnings
1. Semester Test – 1
•Lect: 00-04
2. Semester Test – 2
•Lect: ALL
3. Assignment – Individual
•Lect: 01-03
4. Assignment – Group
•Lect: ALL
3. course outline & TimeLine
LECTURE: 00 – WELCOME AND INTRODUCTION
Corporate Affairs and Marketing (CA&M) Brand and Event Management
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- - - LAUNCH - - lecture…
LECTURE: 00 – WELCOME AND INTRODUCTION
Take-off
321-go
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Turban et al. (2011) states…
”The business environment (climate) is constantly changing, and it is becoming more and more complex. Organizations, private and public, are under pressures that force them to
respond quickly to changing conditions and to be innovative in the way they operate.
Such activities require organizations to be agile and to make
frequent and quick strategic, tactical, and operational of relevant data, information, and knowledge.
Processing these, in the framework of the needed decisions.
must be done quickly. frequently in real time, and usually
requires some computerized support.”
4. Base course Motivation message (a)
LECTURE: 00 – WELCOME AND INTRODUCTION
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Bocij et al. (2015) states…
”Systems theory provides a powerful means of analysing
and improving business processes. It can be applied to a variety of different areas and is fundamental to gaining a
good understanding of the managerial application of BIS”
4. Base course Motivation message (b)
LECTURE: 00 – WELCOME AND INTRODUCTION
Bocij, P., Greasley, A., & Hickie, S. 2015. Business Information Systems: Technology Development And
Management For The E-Business. 5th Edition.
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5. Recommended reading & resources
LECTURE: 00 – WELCOME AND INTRODUCTION
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THE JOURNAL OF STRATEGIC INFORMATION SYSTEMS
• ISSN: 0963-8687
• http://www.elsevier.com/locate/jsis
The Journal of Strategic Information Systems focuses on the strategic management, business and organizational issues associated with the introduction and utilization of information systems, and considers these issues in a global context. The emphasis is on the incorporation of IT into organizations' strategic thinking, strategy alignment, organizational arrangements and management of change issues.
The journal publishes research from around the world which: • investigate the changing nature of business in the context of emerging IT • discuss the justification and evaluation of information systems • discuss the organizational implications of IT • consider how organizations have been transformed as a result of the astute management and application of IT A transdisciplinary, critical approach/perspective is welcome.
A transdisciplinary, critical approach/perspective is welcome. Topics covered include: • organizational transformation on the back of IT • information systems/business strategy alignment • inter-organizational systems • global issues and cross-cultural issues • the impact and significance of emerging IT
6. Research support for STUDY
LECTURE: 00 – WELCOME AND INTRODUCTION
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Decision Support
Business Intelligence (BI)
Data Warehousing
(DW)
Data Mining (DM) /
Knowledge Discovery from
Data (KDD)
Artificial Intelligence and Expert Systems
Data Science Big Data vs. Data
Analytics
The Future
7. Key study Components & outline
LECTURE: 00 – WELCOME AND INTRODUCTION
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-Self Study -Direct questions
-To Cover Additional: Big Data & Data Science
Outline adapted from: Turban et al. (2011) ***Subject to change
n. Referenced course outline
LECTURE: 00 – WELCOME AND INTRODUCTION
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• What’s next? :
The next lecture
• Thanks to all:
For participating in this lecture and course
The sources referenced and used during this session
• Contacts:
*. And Finally my6Con’s
LECTURE: 00 – WELCOME AND INTRODUCTION
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- - -
LECTURE: 00 – WELCOME AND INTRODUCTION
QUESTIONS & ENQUIRIES
