Strategic Plan 2013 –16

A clear direction for the ABC

Our goals

The ABC has six goals which support its purpose.

Our purpose

Audience focused

Values based

Responsible

EfficientHigh

quality

Innovative

The ABC’s purpose is to fulfil its functions as set out in the ABC Act, particularly the ABC Charter.

ABC STRATEGIC PLAN 2013–16

The ABC’s vision is to provide high quality content and services that will ensure the ABC is valued by the community as Australia’s most trusted and creative media organisation.

Values basedEmphasise the importance of how results are achieved, not just the results themselves.

Embrace and promote diversity in recruitment and content strategies.

Adopt and implement the ABC Reconciliation Action Plan.

Encourage and recognise ideas and behaviours that embody ABC Values of integrity, respect, collegiality and innovation, both within the ABC and in our relationships with others.

ResponsibleFocus on achieving the highest standards of workplace health and safety.

Provide responsible and responsive emergency broadcasting services.

Pursue environmentally and socially responsible business practices.

Apply best practice standards of financial and corporate governance.

Support the democratic process by providing programs and services which enable citizens to engage in informed discussion.

EfficientContinuously evaluate activities in order to implement best practice processes and to pursue new efficiencies.

Ensure the ABC’s capabilities across all platforms are aligned with audience strategies.

Manage and allocate resources efficiently in a way which contributes to long term sustainability.

Pursue appropriate revenue opportunities to maximise investment in content.

Audience focusedProvide relevant content for all Australians that enriches their lives as citizens.

Build audience engagement with ABC content across platforms, devices and formats.

Develop and implement a content strategy which maintains weekly audience reach across platforms of at least 70% of the Australian population.

Implement a content strategy focused on growing international audiences in target markets.

High qualityApply high standards to all activities.

Deliver distinctive content which is independent, balanced and trustworthy.

Regularly review and assess standards and performance, including identifying appropriate benchmarks.

Provide appropriate training to meet business needs and build capabilities.

InnovativeFoster a culture within the ABC of experimentation and creativity.

Explore the potential of emerging platforms and devices to offer new and relevant content and services to audiences.

Build a flexible and agile business capability to anticipate and respond to changes in audience behaviour and the media environment.

Collaborate with relevant industry and community partners.

Extend the ABC’s reputation as an innovation leader in the Australian media.

Our strategies

The ABC has identified the key strategies which will drive the achievement of its goals.

IntegrityWe act with trustworthiness, honesty and fairness. We deliver on our commitments and are accountable.

RespectWe treat our audiences and each other with consideration and dignity. We embrace diversity.

CollegialityWe work together willingly. We cooperate and share in the ABC’s challenges and successes.

InnovationWe foster creativity and distinctiveness. We encourage new thinking and strive to achieve quality in all that we do.

Reach of ABC services across all platforms.

Levels of audience engagement with ABC services.

Assessment of content quality and impact.

Community perceptions and industry recognition of ABC activities.

Assessment of creativity and innovation.

Compliance with appropriate and recognised standards.

Availability and effectiveness of training and development activities.

Health and safety performance.

Performance against targets set in the ABC Reconciliation Action Plan and the ABC Equity and Diversity Plan.

Levels of revenue from non-appropriation sources.

Measures Our values

ABC STRATEGIC PLAN 2013–16

Progress against this plan will be assessed using the following ten areas of performance:

The ABC is a truly independent media organisation. Our values are the foundation of how we work.

6 Charter of the Corporation

(1) The functions of the Corporation are: (a) to provide within Australia innovative and comprehensive broadcasting services of a high standard as

part of the Australian broadcasting system consisting of national, commercial and community sectors and, without limiting the generality of the foregoing, to provide:

(i) broadcasting programs that contribute to a sense of national identity and inform and entertain, and reflect the cultural diversity of, the Australian community; and

(ii) broadcasting programs of an educational nature;

(b) to transmit to countries outside Australia broadcasting programs of news, current affairs, entertainment and cultural enrichment that will:

(i) encourage awareness of Australia and an international understanding of Australian attitudes on world affairs; and

(ii) enable Australian citizens living or travelling outside Australia to obtain information about Australian affairs and Australian attitudes on world affairs; and

(ba) to provide digital media services; and (c) to encourage and promote the musical, dramatic and other performing arts in Australia.

Note: See also section 31AA (Corporation or prescribed companies to be the only providers of Commonwealth-funded international broadcasting services).

(2) In the provision by the Corporation of its broadcasting services within Australia: (a) the Corporation shall take account of: (i) the broadcasting services provided by the commercial and community sectors of the Australian

broadcasting system; (ii) the standards from time to time determined by the ACMA in respect of broadcasting services; (iii) the responsibility of the Corporation as the provider of an independent national broadcasting service

to provide a balance between broadcasting programs of wide appeal and specialized broadcasting programs;

(iv) the multicultural character of the Australian community; and (v) in connection with the provision of broadcasting programs of an educational nature–the

responsibilities of the States in relation to education; and (b) the Corporation shall take all such measures, being measures consistent with the obligations of

the Corporation under paragraph (a), as, in the opinion of the Board, will be conducive to the full development by the Corporation of suitable broadcasting programs.

(3) The functions of the Corporation under subsection (1) and the duties imposed on the Corporation under subsection (2) constitute the Charter of the Corporation.

(4) Nothing in this Section shall be taken to impose on the Corporation a duty that is enforceable by proceedings in a court.

The ABC Charter

From the Australian Broadcasting Corporation Act 1983

ABC STRATEGIC PLAN 2013–16

ABCStrategic

Plan

Board of Directors

Executive

DivisionalBusiness

Plans

ABCCharter

IndividualPerformance

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Weimplementthe Plans

ABCAnnualReport

The ABC Strategic Plan 2013 -16 guides the ABC’s activities, and demonstrates how the ABC will fulfils its Charter obligations. Performance against the Plan is reported in the ABC Annual Report. Together these documents ensure the ABC’s accountability to all Australians.

This document is a summary of the ABC Strategic Plan 2013 -16. The full text of that document is available from the ABC’s website at about.abc.net.au/our-plans. The ABC Strategic Plan 2013 -16 is prepared in accordance with Part IV A of the Australian Broadcasting Corporation Act 1983 (Cth) and is a corporate plan for the purposes of that Act.

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Postal Address GPO Box 9994 Sydney NSW 2001

Phone 612 8333 1500 Fax 612 8333 5305 Online abc.net.au