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STRATEGIC PLANNING IN DIGITAL COMMUNICATIONIndependent Module from the Masters in Digital Strategy and Creativity DSC 2018
1. WHAT IS THIS MODULE?The Strategic Planning Module for Digital Communication is part of the DSC Postgraduate Diploma: meaning of the 145 hours the program entails, 40 belong to this module.
The registration is independent, so you will not participate in the full program rather only the classes corresponding to the module you have selected. In total this module has X sessions.
The objective is to establish the strategic bases for understanding the interactive digital communication environment.
Diplomatura de Postgrado enEstrategia y Creatividad DigitalDigital Strategy & Creativity
Postgraduate Diploma
Strategic Planning Module for Digital Communication
Creativity Applied in the Digital Environment
Digital MarketingModule
PostgraduateFinal Project
2. WHAT CONTENTS ARE TAUGHT?You will work on the fundamentals of traditional advertising in Internet (digital marketing, web analytics, SEM / SEO ...) and the new trends of the sector (mobile-local social strategies). You will learn to use the tools that Google offers or to make a campaign of banners. From now on, you will work on creating a strategy for a campaign of digital communication studying the paradigm shift From 1.0 to 2.0.
Key Concepts: Display, Adwords, SEO, SEM, Permission, Affiliate Programs, Integrations, Social Networks, Mobility, Web 2.0, Strategic Planning, Consumer Analysis, Display Coaching, Adwords, SEM, Permission, Affiliate Programs, Mobility, Web 2.0, Strategic Planning, Analysis of Consumer, Co-creation
3. WHO TEACHES IT?Andrea SkaricaeWonderwallOnline Advertising
Graduated in Business Economics (University of Zagreb), specialist in International Economic Relations and Marketing, and founder of eWonderwall, with more thant more than 12 years of experience in Internet.
Subject: Online Advertising. Advertising market in Spain, introduction to digital marketing, web analytics, mobile advertising formats, e-marketing campaigns, internet advertising concepts: display, SEM / SEO, permission marketing, social networks
* Calendar belongs to the 2017 Spanish edition
FEBRUARY 2017
Date Schedule Classroom
Friday 12 17-21h 10
Friday 19 17-21h 10
Friday 26 17-21h 10
Saturday 27 10-14h 10
3. WHO TEACHES IT?
He studied Business Management and Administration and has more than 12 years of experience. His speciality is eCommerce and Digital Strategy, Online Marketing campaigns (SEM, SEO, retargeting, Facebook, affiliation, RTB and mobile) and Web Analytics (Google Analytics, VWO, GTM among others).
Subject: Digital Strategy I (Marketing) and II (Strategic Planning). Development and strategic planning in interactive communication, consumer analysis, digital environment vs. Traditional media, effects of the digital in marketing, how to realize digital strategies and get closer to the consumer
Victor de la Fuente NestleDigital Strategy I
FEBRUARY 2017
Date Schedule Classroom
Saturday 13 10-14h 10
Saturday 20 10-14h 10
MARCH 2017
Date Schedule Classroom
Saturday 4 17-21h 10
* Calendar belongs to the 2017 Spanish edition
3.WHO TEACHES IT?
Graduated in Journalism and also Public Administration (UAB), and has worked in Grupo Zeta (coordinator of the digital version of the femenine magazines). Currently, with more than 12 years of experience, she is the Brand and Digital Strategy Director at UOC.
Asignatura: Digital Strategy II. Co-creation strategies, digital identity, integration, geolocation, virality, content generation.
MARCH 2017
Date Schedule Classroom
Friday 11 17-21h 10
Saturday 12 10-14h 10
Saturday 19 10-14h 10
Yolanda FrancoUOCDigital Strategy II
* Calendar belongs to the 2017 Spanish edition
4. WHAT IS THE CALENDAR?
February 2017
Teacher Subject Date Schedule Classroom
Andrea Skarica Online Advertising Friday 12 17-21h 10
Victor de la Fuente Digital Strategy I (Marketing) Saturday 13 10-14h 10
Andrea Skarica Online Advertising Friday 19 17-21h 10
Yolanda Franco Digital Strategy II (strategic planning) Saturday 20 10-14h 10
Andrea Skarica Online AdvertisingFriday 26 17-21h 10
Saturday 27 10-14h 10
March 2017
Victor de la Fuente Digital Strategy I (strategic planning) Friday 4 17-21h 10
Yolanda FrancoDigital Strategy II
Friday 11 17-21h 10
Saturday 12 10-14h 10
Saturday 19 10-14h 10
* Calendar belongs to the 2017 Spanish edition
6.HOW MUCH DOES THE MODULE COST?The module has a cost of 1,035€, which can be paid by bank transfer, credit card or bank payment.
5.WHERE ARE CLASSES HELD?
In the classrooms in Casa de la Convalescència,in Barcelona, 5 minutes from the Sagrada Família.Easy access by metro (L4 y L5) and bus.
www.uab-casaconvalescencia.org
Although classes are held in Barcelona you must visit the
Bellaterra UAB campus to pick up your title.
First, you must download the admission solicitude from the DSC website
When you have the form correctly filled out, please send it to [email protected]
The coordination team will evaluate your profile and you receive an email with the response within a maximum of two weeks.
If accepted, you will receive a notification email with the necessary documentation to carry out the pre-registration.
Don´t forget to add a picture
7. HOW DOES THE REGISTRATION PROCESS WORK?
STILL HAVE QUESTIONS?
Web: Máster DSC
+34 93 581 28 65
If you wish, we can put you in contact with one of our alumni to talk regarding the quality and level of our program.
The Master’s and Postgraduate Diploma in Digital Strategy and Creativity are initiatives of the Platform and the Universitat Autònoma de Barcelona
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