Upload
srilanka-guardian
View
224
Download
0
Embed Size (px)
Citation preview
8/8/2019 Strategising online advocacy
http://slidepdf.com/reader/full/strategising-online-advocacy 1/14
Strategising online
advocacy
Asian Human Rights Commission
Communications Desk
December 2010
8/8/2019 Strategising online advocacy
http://slidepdf.com/reader/full/strategising-online-advocacy 2/14
Click to edit the outline
text format
Second Outline Level
Third Outline Level
Fourth Outline
Level
Fifth
Outline
Level
Sixth
Outline
The humble beginning (1995 ± 1998)
Staff with basic computer knowledge join the AHRC
Basic communication methods are set up: e-mailaccount (1994) one new computer acquired
AHRC web site was set-up in 1996
Human Rights Correspondence School web sitewas set up in 1998
Cyberspace Graveyard for Disappeared set up in1998 December
In 1997, e-mail was used for UAs in a verylimited scale
IT related internships were conducted in HongKong for Cambodia and Sri Lanka
8/8/2019 Strategising online advocacy
http://slidepdf.com/reader/full/strategising-online-advocacy 3/14
Documentation has a purpose
from activism to info-activism
Short term strategies¾ Collect details
regarding the violation¾ initiate specific action
¾ analysis of the reasons
¾ submissions to UN
Long term strategies
Ideas for substantivereform of institution andagencies involved
initiate action regardinglegal or policy reform,
submissions to UN andother internationalagencies
create action
Keep people¶sinterest alive
Reach a large
number of persons
8/8/2019 Strategising online advocacy
http://slidepdf.com/reader/full/strategising-online-advocacy 4/14
What are you doing?
Questions for us
Are you doing activism or info-activism
What does info-activism mean for you?
What was your most successful example of sharing information?
8/8/2019 Strategising online advocacy
http://slidepdf.com/reader/full/strategising-online-advocacy 5/14
Types of Documentation
Textual:
Urgent Appeal
Statement, Open Letter
Press Release
Periodic Publications
Books
8/8/2019 Strategising online advocacy
http://slidepdf.com/reader/full/strategising-online-advocacy 6/14
Types of Documentation
Audio-visual:
Videos: youtube, blip.tv, vodcasts
Audio:mp3, podcasts, iTunes
Posters, Photographs: flickr
Postcards, stickers
Illustrations and graphics
8/8/2019 Strategising online advocacy
http://slidepdf.com/reader/full/strategising-online-advocacy 7/14
8/8/2019 Strategising online advocacy
http://slidepdf.com/reader/full/strategising-online-advocacy 8/14
Examples
Mailing list
Twitter (microblogging)
Facebook (social networks) Websites
Blog Journalism example
Case database urgent appeals UA response system
Voice over IP ± Internet telephoning for free ±
Quick research with wikipedia
8/8/2019 Strategising online advocacy
http://slidepdf.com/reader/full/strategising-online-advocacy 9/14
Key Points:
Documentation is more
than a fact sheet
Analysis
Provoke action
Reach largeaudience
Share your information
Don·t just file your cases Add value by sharing
Cases
Analyses Experience
Add value of otherregional & internationalorganisations tosafeguard your work &
to become active
Use tools extensively
Development iscorrelated tocommunication ²
How much can morecommunicationcontribute to HRdevelopment?
Use it now, not inone year
8/8/2019 Strategising online advocacy
http://slidepdf.com/reader/full/strategising-online-advocacy 10/14
Designing your online campaign:
What is your theme / issue?
What is the target of your campaign: long term and short run
Who is your audience?
Decide on a catchy name for your campaign
8/8/2019 Strategising online advocacy
http://slidepdf.com/reader/full/strategising-online-advocacy 11/14
http://213.251.145.96/
8/8/2019 Strategising online advocacy
http://slidepdf.com/reader/full/strategising-online-advocacy 12/14
Strategies for your campaign:
1. mobilise people
2. witness and record
3. visualise your message
4. amplify personal stories5. add humour http://fromlu.net/lutube/
6. manage your contacts7. use complex data
8. use collective intelligence
9. let people ask the questions
10. investigate and expose
8/8/2019 Strategising online advocacy
http://slidepdf.com/reader/full/strategising-online-advocacy 13/14
8/8/2019 Strategising online advocacy
http://slidepdf.com/reader/full/strategising-online-advocacy 14/14
Lets start!
Loginname: often affects the address ² choose something consistent, specific, readable
and not too long
Emailaddress: use a campaign related email address for all accounts, if you
don·t have one, set it up now!
Password: pick something that is not a word! It should contain not only letters but
also numbers!
You already have: a goal, a target audience and a catchy name!