Apple ipod ( Foray into consumer products)Analog- Learning from the success, Sony walkman Antilog- Learning from the failure, Napster was sued for free download music, pay thru itunes and use whenever needed, RioConsidering Gillette as an analog, Apple was already selling razors (the iPod), but Jobs wanted to sell the razor blades (music), too.. GM(models)Note: Real innovators don’t blindly copy the analogy; they mix and match them and turn them upside down or give them their own unique twist. And it’s the new twists on old models that sometimes set the world on its ear!Pantaloons(Mr. Biyani)Analog- Wal Mart served as the perfect analog for both supplier relations and merchandising, went straight to his ‐manufacturers rather than relying on wholesalers. Also started selling private label items like Marks & spencer, it provided higher margins.Antilog- Walmart stores were clean and orderly maintained, but customers in India prefer chaos.. so Biyani created a totally chaotic front of house shopping experience to mimic the Indian bazaar‐ ‐

The African Leadership Academy Develops Tomorrow’s Leaders for AfricaAnalogs- Raffles Junior College, Singapore producing extraordinary leaders. United World Colleges suggested that it was possible to recruit students from many countries and put them through a two year program that resulted in significant ‐leaps in international understanding.Antilogs- Existing short term African leadership development programs were not really expanding the pool of African ‐leaders or significantly increasing entrepreneurial leadership capacity.

Incremental InnovationGoogle gmailRadical InnovationAOL’s Instant Messenger, Virgin Mobile and Amazon.com, Digital photography<Kodak>, Dixon(shifted from VCR to DVD)Architectural InnovationDesktop photocopiers represent an architectural shift over the big stand-alone photocopiers<Canon>Multi-core microprocessor architecture is an architectural shift over single core CPU architectures<Started by Rockwell Int.>>StarbucksPaypal