The comprehensive Training on Fundamentals of Strategic Management

STRATEGY CERTIF IC ATEOF THE UNIVERS ITY OF ST.GALLEN

C AS – CERTIF IC ATE OF ADVANCED STUDIES

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WELCOME TO THE UNIVERS ITY OF ST.GALLEN (HSG)

For decades, the work of the Institute of Management has been characterized by excellent research and a high level of practical relevance in strategic management. More than 50 researchers work continually to gain new insights into key content- and process-relevant strategy issues as part of the teams of Björn Ambos, Tomi Laa-manen, Christoph Lechner, and Günter Müller-Stewens. Within the Strategic Management Society, the institute is directly involved in top-class research activities around the world and thus in the development of pro-fessional standards for strategy experts.

The Strategy Certificate allows you to benefit from a source of pooled expertise in the area of strategic management that is globally acknowledged. Further, you also gain access to a highly qualified alumni network.

Professor Tomi LaamanenAcademic Director of the Strategy Certificate of the University of St.Gallen

With 41 institutes, research units, and centers, the HSG boasts the largest faculty for Business Admi-nistration in central Europe.

The HSG is ranked fourth among Europe’s top business schools by the Financial Times.

In rankings released by the Handelsblatt, a German business newspaper, the HSG occupies the top position in German- speaking Europe in the area of management research.

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I S THIS PROGRAM SUITABLE FOR YOU?

ARE THESE QUESTIONS RELE-VANT TO YOU, AND DO THEY CORRESPOND TO YOUR PROFESS IONAL AMBITIONS AND OBJECTIVES ?

IF SO, THE ST.GALLEN STR A-TEGY CERTIF ICATE I S THE EXE-CUTIVE EDUCATION COURSE FOR YOU.

YOUR BENEF ITS You will learn how to handle strategic issues in a professional and confident manner, be it as a supplier of ideas, an involved party, or somebody working on the implementation of strategic decisions. Under market and competitive condi- tions that are both dynamic and complex, this is a skill that is decisive for the long-term success of companies. Through an innovative mix comprising e-learning, in-person training, tool training, capstone coaching, and participation in the leading annual international strategic research conference, you will benefit from an efficient and effective qualification program. In this way, you will be able to apply your new skills directly to your company, thereby creating a direct return on investment. Within the framework of the certificate, you will also work on your individual capstone strategy project. Here, you will receive support from the experts at the Institute of Manage-

ment of the University of St.Gallen. In this way, you will be able to apply your new skills directly to your company, thereby creating a direct return on investment. Your Certificate of Advanced Studies (CAS) from the University of St.Gallen will provide you with internationally recognized proof of your participation in this first-class executive education program. Participating in the international Annual Conference of the Strategic Management Society offers an opportunity to come into close contact with top international research. The intensive cooperation with the faculty and the other course participants will see you become part of a network, which will be beneficial beyond the program.

Are you involved in questions regarding the strategic development of products, businesses, regions, functions, or key areas? Does your daily work require you to be familiar with the key levers for ensuring effective and efficient strategy work, or will your next career step necessitate these skills? Would you like to lay the foundations for a job within a staff unit dealing with strategic issues, or perhaps strategic consultancy?

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YOU ARE IN GOOD COMPANY HERE

COMMERZB ANK

INTERNATIONAL Project Manager

FERRERO GROUP Director Ferrero Germany

COMDIRECT B ANK Senior Business Development Manager

POSTF INANCE Director Strategic Leadership and Organizational Development

ALL IANZ GROUP Deputy Director

DPD SWITZERLAND Manager Strategic Projects

WANDER Head of Sales & Export

BOEHRINGER INGELHEIM

PHARMA Head of Occupational Safety

ROCHE DIAGNOSTICS Head of ICT

SWISSCOM Strategy Manager Residential

CREDIT SUISSE Director Private Banking Front Services

B . BRAUN MEDIC AL International Market Director

The Strategy Certificate not only provides you with the latest informa-tion on the relevant concepts, methods, and instruments. It also allows you to establish valuable contacts with numerous other success -ful strategy professionals. A selection of the participants who have already completed the course can be found below:

ALUMNI NETWORK

Those who complete the management seminars of the University of St.Gallen and obtain the certificate are well connected. Social media and regular events offer the chance to exchange ideas and information, and to provide updates on new research findings.

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The international Annual Conference of the Strategic Ma-nagement Society takes place every second year in Europe. Exclusive participation in one of these international stra-tegic research conferences constitutes part of the Strategy Certificate program.

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HIGHLIGHTS OF THE PROGRAM

B LE NDE D LE ARNINGI N D I V I D UA L PR E PA R AT IO N W ITH E - LE A R N I NG A N D E -T U TO R I NG

During a preparatory phase, you will add to your knowledge of strategy initiation, strategic analysis, business strategies, innovative business models, value creation, and change management by completing six four-hour web-based training courses (WBTs). Here, you will receive support on all issues regarding content through individual e-tutoring and are already in contact with the other course participants via the discussion forum. The courses are di -dactically challenging, visually rich, and interactive.

TOOL S IN MY CONTE X TLE A R N H OW TO U S E I M P O RTA NT I N S TRU M E NT SThe strategic management “toolbox” is full of powerful instruments. In parallel with this program, participants will apply selected tools to their own professional situations and subsequently share information on the results.

C AP STON E STR ATEGY PROJECTA PPLY YO U R ACQ U I R E D K N OW LE DG E D I R EC TLY

The acquisition of new knowledge is an impor-tant aspect of the executive education program, but ultimately it is applying this knowledge in practice that counts. The capstone strategy project with coaching from the experts at the Institute of Management of the University of St.Gallen is therefore an integral part of this certificate program.

STR ATEGIC MANAGEMENT SOCIETYV I S IT TH E B E S T I N TH E F I E LD

With 3000 members from more than 80 coun-tries, the Chicago-based Strategic Management Society (SMS) is the world’s largest specialist organization in the area of strategy. Their annual international conference, which takes place every two years in Europe, is the most comprehensive platform for all the latest findings and future research projects in this field. Exclusive participation at one of these conferences is part of the Strategy Certificate program.

E-LEARNING

E-TUTORING

TOOL-TRAINING, C APSTONE PROJECT, SMS CONFERENCE

IN-CLASS MODULES

THE IDEAL MIX OF METHODS FOR SUSTAINABLE LEARNING SUCCESS

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PROGRAM OVERVIEW

Closing date for registration and in-class modules

Details can be found at www.strategy-certificate.ch

Start of e-learning and e-tutoring Approximately one month before the first in-class module

Duration Nine and a half days of in-class sessions across two modules plus approximately 36 hours of preparatory e-learning and e-tutoring, plus tool-training, plus an individual capstone project including support from HSG strategy experts, and participation in an annual conference held by the Strategic Management Society

Seminar location St.Gallen

Price CHF 18 400Included lunch and break refreshmentsExcluded travel, accommodation, and other subsistence costs

Certification Certificate of Advanced Studies (CAS) in Strategic Management of the University of St.Gallen

ECTS credits 10

Accreditation Compatible with the «Diploma of Advanced Studies (DAS) in General Management» and the flexible Executive MBA of the University of St.Gallen

MODULE OVERVIEW

MODULE 1Strategy Development

Market vs. Resource-Based Strategies

Context Sensitivity & Process Innovation

Growth Strategy

Business Models

MODULE 2Strategy Execution

Balanced Score Card

Systems Thinking

Business Simulation

Capstone Project Presentations

FACTS AND F IGURES

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“I very often benefit from what I learned when performing my day-to-day work. The investment was worthwhile.”Christian Sorg, Investment Manager, BWK Institutional Investors

“The excellent composi-tion of the course partici-pants allows for a high- quality exchange of ideas and experiences.”

Hubert Rizzi, Head Auditor, Swiss Association for Quality and Management Systems (SQS)

“Compact, comprehensive, and career- enhancing.”Dr. Ralph Zürcher, Managing Director, Z WAY to excellence

“Inspired by the executive education course, I have successfully implemented a concept at our company. This was met with great enthusiasm within the group and was recognized with an award.”Tobias Clemens, Manager Strategic Projects, DPD Switzerland

“The St.Gallen General Manage- ment Navigator® structures the complex processes of strate-gic management in a practical manner and assists me in ensu-ring consistent implementation.”

Dr. Marco Benkert, Project Manager, Rohde & Schwarz

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KNOWLEDGE TRANSFER AT THE H IGHEST LEVEL

As part of the Strategy Certificate program, you are able to benefit from the combined HSG expertise in the area of strategic manage-ment thanks to a distinguished team of lecturers comprising strategy experts and professionals from the worlds of science and practice. Professor Björn Ambos, Chair of Strategic Management at the Univer-sity of St.Gallen, is involved in the development of a global certifica-tion standard for professional strategists within the Strategic Manage-ment Society. This ensures that the certificate learning content reflects the latest international developments in this area. Become a bit more acquainted with the lecturers profiled here, who are representative of the entire program faculty.

1 B JÖRN AM BOSPrior to assuming the Chair of Strategic Manage- ment at the University of St.Gallen, Professor Björn Ambos worked at the universities and business schools in Edinburgh, Hamburg, Milan, Florida, and Vienna. He gathered practical experience in performing management roles in Vietnam, Italy, Paris, and New York, as well as through his participation in numerous international consultancy projects. Björn Ambos is the coeditor of leading international journals and was a member of the conference committee for the 2012 Annual Conference of the Strategic Management Society. He is the author of influen- tial academic publications, with his latest book being entitled Global Strategic Management.

2 ALE X ANDE R Z IM M E RMAN NProfessor Alexander Zimmermann is Assistant Professor of Organization and Strategic Management at the University of St.Gallen. His research focuses on the fields of ambidexterity, organizational design and development, public value, growth, innovation management, and collaboration. He is regularly published in the Harvard Business Manager, which has brought

his findings to the attention of a broad reader- ship within corporate practice. He heads up the Center for Organizational Excellence at the universities of Geneva and St.Gallen, which addresses the question of how companies can be profitable in the short term and remain successful, innovative, and responsible over the long term.

3 TOM I L A AMAN E NHaving occupied various academic and mana- gerial positions at Aalto University in Finland, Professor Tomi Laamanen, who has doctorates in finance and strategy, was appointed Professor for Strategic Management at the University of St.Gallen in 2011. His research focuses on the factors involved in the success of acquisition programs, strategy processes, the handling of strategic issues and sequences, management cognition, and strategy implementation. The findings from these research projects have been published in leading international journals, for which he also serves as a reviewer and editor. In addition, he is a member of the Board of Directors at a number of companies and also works as a strategy consultant.

ADVICE AND REGISTRATION

University of St.GallenInstitute of ManagementDufourstrasse 40a CH-9000 St.Gallen

ANDREA WIRZPROGRAM MANAGER

+41 71 224 23 26 andrea.wirz@unisg.ch

www.strategy-certificate.ch