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HOW TO SHIFT YOUR
DURING THE COVID-19 RECOVERY
By Danielle Miller
SOCIAL MEDIASTRATEGY
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Get the slideshow at www.mmmsocialmedia.com/hvcb
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THE SHIFTTravelers have new expectations and needs
THE STRATEGYChoosing the right audience, network, and time
THE MESSAGELeveraging your community to create content
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we are moredigitally connected than ever before
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THE STRATEGY
Use social media to develop a greater sense of community within your customer base.
The right Audience
The right Networks
The right Message
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2.5B 2B 1B 800M 368M 367M
Think beyond the news feed!>> Groups & Stories <<
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FACEBOOK GROUPS
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STORIES
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MESSAGING
Post-quarantine consumers have new needs and expectations.
● Low-contact and touchless solutions● Ecommerce shopping● BOPIS (buy online pick up in store) and
BOSS (buy online, ship to store)● Strong desire for Community
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MESSAGING
“We’re not currently welcoming visitors to the islands”
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MESSAGING
What to talk about
● How your company is helping the community
● Updated COVID-19 policies and procedures
● Offer a reassuring tone
● How your community can support you
● Spotlight your team and your partners
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CONTENT
UGC - User Generated
EGC - Employee Generated
Appropriate imagery and videos (facemasks, social distancing)
Live Streaming Events
Watch for trends(ex. “Pass the Brush”)
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NEXT STEPS
What to work on next
● Audit your content bank
● Review post insights and engagement rates
● Participate in Facebook groups
● Encourage customers to share UGC
● Empower employees to create EGC
Contact
Danielle MillerSocial Media Marketer/OwnerMiller Media Management LLCFB/IG @mmmsocialmedia
Hire Danielle to give this presentation to your team!
Call (808) 633-1033
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