Streaming Media - What is it Worth?

• IMG Media and our sports rights clients

• Evolution of streaming media

• Opportunities for Rights Holders

• Case study: Wimbledon

• The future: Where is this going?

About IMG Media

• The World’s Largest Independent Production and Distribution Company

• 2,200 employees in 80 offices in 32 countries on 6 continents

• More than 10,000 hours of programming produced and distributed a year to over 220 countries globally

• Represent and negotiate the television rights for dozens of pre-eminent sports events and organisations around the world

About IMG Media

IMG Media Companies include:

• Tigress (Everest Expedition, Everest–Beyond the Limit, Africa)

• Tiger Aspect (Jack Dee in Siberia, Ian Wright in the Kalahari, Mr Bean)

• Tiger Aspect Pictures (Billy Elliot)

• Darlow Smithson Production (Touching the Void, Deep Water)

Representing over 1,000 Individual Clients…

IMG Overview

Representing over 200 other federations, clubs and rights holders…

Tokyo

ParisLondon

Neuchatel

Barcelona

San Francisco

Los Angeles

Chicago

Cleveland

Denver

International Scale

Location of New Media OfficesLocation of New Media Sales PersonnelOther IMG Locations

Brisbane

Toronto

Washington D.C.

Brussels Moscow

Johannesburg

Mumbai

Beijing

Taipei

Manila

Kuala LumpurSingapore

MelbourneBuenos Aires

Seoul

Sao Paulo

Santiago

Dubai Shanghai

Bangkok

Budapest

HamburgBoston

Miami

Sydney

Jakarta

Hong Kong

New Delhi

StockholmOslo

MilanNew York

The Pace of Technology is Increasing

How Can Rights Holders Reach Their Target Market?

Match day or On-course TV

Web (www)

TV

Online TV

Match day programmes &

signage

Online radio

FM Radio

Community sites (UGC)

Consumer

touch points

Case Study: Wimbledon

• Wimbledon is televised in over 180 countries

• Nearly 5 million unique users visit the website

• Competitors from 63 countries take part in The Championships

• Some 800 journalists are accredited from 48 countries

• Over 250 photographers are accredited• The World’s most widely seen

tournament

International Facts & Figures - TV

• 8,300 hours broadcast• 178 territories• 160 hours broadcast on BBC• 5.35 million average audience for Men’s

Final on BBC• 7.6 million peak audience• 5 million unique visitors to website• Extensive radio, print & online media

coverage throughout tournament

Decades of Innovation

1937

First Televise

d

1967

First Colour Broadcast

First Satellite Transmission 1990

IBM become Official IT Supplier

1996

IBM launches

first Wimbledon

website

1998 First video

clip on Wimbledon

website

2003 First

Wimbledon clip on a mobile phone

2006 Wimbledon

LIVE

2007 Wimbledon

LIVE integrated into

wimbledon.org

The value of Streaming Media

• Extend value of existing assets

• Broaden Wimbledon’s audience demographics

• Provides tennis audience with new ways to interact

• Generate additional revenue

• Go where TV can’t

Progress so far…

• User traffic and number of subscribers growing• New Media distribution growing

• Web• Mobile

• Brands are using new media platforms• New revenue streams being established • Revenue growing • It’s a growth area!

The Challenges

• Territory specific revenue models

• Generating reach

• TV rights restrictions

• However... technology is no longer the challenge!

More Challenges

• Cost efficiency for the volume of content

• Protection of television partnerships, although TV is unaffected by Broadband video

• Customer experience – quality utmost importance!

• Marketing • The responsibility of the rights holder

The Results

• Over 300 live matches

• Over 300,000 live streams

• Over 250,000 downloads

• Average viewing time = 40 minutes

• Sold in 100 countries

Achievements and the future

Achievements for Wimbledon so far:

• Near comprehensive global reach (global for VOD)

• A new way to experience The Championships

• Successful collaborations with broadcasters

• A new revenue stream

Looking forward:

• Wimbledon Live will continue to evolve

• New innovations will be added in collaboration with IBM and broadcast partners

The Future for Sports Rights Holders

lies in...

The IMG Advanced Media Console

• A new concept developed in partnership with Microsoft using WPF & Silverlight

• Takes inspiration from TV, video games, internet, e-mail and Vista Gadgets

• Designed to deliver a compelling viewing experience that no other provider currently offers