Strengths Internal positive aspects that are under control

and upon which you may capitalize in planningWhat are your advantages?What do you do well?What do others see as your strengths?

SWOT Bogotá, Colombia is the largest bicycle scheme in Latin America. Every Sunday they have 70 miles of closes off bust streets just for bikers

Average bike is sold for $550

• In 8 years the local number of buses in Bogota has cut down 7000 buses

• Helps get to places quickly and avoid traffic and avoid bus tickets

• Bike is made for paved roads and hilly terrain

• Weaknesses

• Buses are expected to cover the entire city in the next decade

• High crime rate (should be a threat)

Strengths

SWOT Analysis: Pedal SWOT Analysis: Pedal PowerPower StrengthsStrengths: :

-Biking is simple, all ages can enjoy-Biking is simple, all ages can enjoy-located on Main Street-located on Main Street

WeaknessesWeaknesses:: -Prices are high-Prices are high -Challenges of the seasonality of business-Challenges of the seasonality of business OpportunitiesOpportunities: :

-Increasing trend of active lifestyle -Increasing trend of active lifestyle -multiple universities 3 miles from retail store-multiple universities 3 miles from retail store

ThreatsThreats:: -Price pressure from-Price pressure from mass merchantsmass merchants

-Online bicycle sales-Online bicycle sales-Lack of brand awareness -Lack of brand awareness

WeaknessesInternal negative aspects that

are under your control and that you may plan to improveWhat could be improved?What is done badly?What should be avoided?

SWOT of City

Conservation minded

Infrastructure built around biking

Strengths

•Rush hour traffic

•All stores close at 6pm (unless granted permission by gov’t)

Weaknesses

Opportunities Threats

Large population

Many demographics

Other bike stores

Many people already bike

Opportunities Positive external conditions that you do not control but

of which you can plan to take advantage Where are the good chances facing you? What are the interesting trends? What changes in technology are taking place? What changes in social patterns, population profiles,

lifestyle changes? Local events?

Threats Negative external conditions that you do not control but

the effect of which you may be able to lessen What obstacles do you face? What is your competition doing? Are the required specifications for your business,

products or services changing? Is changing technology threatening your business? Do you have bad debt or cash-flow problems? Could any of your weaknesses seriously threaten

your business?

Areas to Concentrate on for SWOT

Finance –availability of loans Operations – location, labor productivity,

quality control, customer responsiveness Administration – quality of staff,

communication, delegation Marketing – market share, service

reputation, customer service, advertising effectiveness

Personnel – salary/rewards, recruiting, training, teamwork

Strengths:Assortment of sizes, shapes, and colors to fit

the needs of a variety of consumersSimilar products have seen success in different

venues even during the recessionEnvironmentally friendlyUnique, specifically designed purpose could

draw in avid gardeners

Weaknesses:Bags occupy space that could be used for other

purposes such as entertainmentHigh upfront costSize and weight of the bags would make them

difficult to transport and storeLack of brand awareness and market presence

Opportunities: The current “green” movement could increase the

appeal of BioBags to consumers Holding a distinctive spot in the market niche could

improve company longevity Could appeal to new and relatively unexplored group

of buyers “Kitchen gardening, organic gardening, urban farming

and container gardening are all among the top 10 global gardening trends for 2010.”

Threats:Competition from established companies

in the gardening sectorEx) L’Atelier Vert

Price pressure from said companiesThe online sale of similar productsSeasonal nature of the product could be

detrimental to selling patterns