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Strong Buy on Disney NYSE:DIS

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In the past 52 weeks, shares of Walt Disney have traded between a low of $28.71 and a high of $38.00 and are now at $37.95, which is 32% above that low price. Walt Disney is currently above its 50-day moving average of $36.45 and above its 200-day moving average of $34.75.

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Page 1: Strong Buy on Disney NYSE:DIS
Page 2: Strong Buy on Disney NYSE:DIS

“The 2010 fiscal year was a financial and strategic success for The Walt Disney Company with performance driven by great content like Toy Story 3 and the way we benefited from that content across our many businesses,” said Disney president and CEO Bob Iger. “With the acquisition of Marvel, our brand and franchise portfolio is stronger than ever and we’re confident our global growth strategy positions the company well to thrive in the coming years.”

Restructure Distribution Deal

The Walt Disney Studios, Paramount Pictures and Marvel Studios recently announced an agreement under which Paramount will transfer its worldwide marketing and distribution rights to Disney for Marvel Studios’ The Avengers and Iron Man 3. Paramount will remain the worldwide distributor of the upcoming films, Thor and Captain America, as well as the previously released Iron Man and Iron Man 2.

Under terms of the new deal, Disney will pay Paramount $115 million for the transfer of the distribution rights to Iron Man 3 and The Avengers to be paid on the theatrical release dates.

These monies will serve as a minimum guarantee against the distribution fees. Paramount will release Marvel Entertainment’s Thor and Captain America worldwide beginning on May 6 and July 22 of 2011, respectively. The Avengers will be licensed to Epix under Paramount’s existing pay television arrangement.

Page 3: Strong Buy on Disney NYSE:DIS

More Ways to Make Disney Vacation Memories in 2011

To help make special memories last a lifetime, in 2011, Disney Parks is adding new theme park experiences in California and Florida, new vacation opportunities on the high seas with Disney Cruise Line, a new luxury resort on a breathtaking lagoon in Hawaii, and new ways to explore the world with Adventures by Disney.

Construction on a new Disneyland Resort is already underway in Shanghai.

Last week, Disney signed a deal with Shanghai Shendi Group to develop the park. Now the blog Disney and More has posted some of the first pictures of construction activity on the 1.5-square-mile plot where the theme park will be located on the east bank of the Huangpu.

The images show little more than cranes and construction trailers at the site, but they do indicate that the houses and buildings that once stood there have been demolished and cleared away.

The Chinese government relocated the residents this summer - a controversial practice that also happened to make way for Beijing Olympics venues and the World Expo.Shanghaiist.com says 2,000 households were "forcibly evicted" for the Disney project.

Shanghai Disneyland is expected to cost $3.5 billion to build. It's set to open in 2014. The theme park will be Disney's fourth outside of the United States, along with theme parks in Paris, Tokyo and Hong Kong.

Page 4: Strong Buy on Disney NYSE:DIS

Date: 22/12/2010

Symbol: DIS

Exchange: NYSE

Industry: Multimedia

Sector: Entertainment

Recommendation:Target Price: 60.00Current Price: 37.00

Summary

Strong Sales Growth

New markets

Expansion in China

Disney Parks is adding new theme park experiences in California and Florida, new vacation opportunities on the high seas with Disney Cruise Line, a new luxury resort on a breathtaking lagoon in Hawaii, and new ways to explore the world with Adventures by Disney.

Disney signed a deal with Shanghai Shendi Group to develop the park

Fundamental Data

Market Cap ($M): 70.69

Avg.Vol (10Day): 7,915,410

52 Week High/Low: 38.00-28.71

P/E ratio (TTM): 18.35

P/B ratio: 1.88

Dividend yield (%): 1.10

ROA (%): 6.35

ROE (%): 11.12

Profit Margin (%): 10.41

Operating Margin (%): 17.67

Page 5: Strong Buy on Disney NYSE:DIS

SUMMARY INTRA-DAY INTERACTIVE CHART

Change 0.270 (0.729%)

Bid N.A.

Ask N.A.

Open 37.170

High 37.420

Low 37.100

Volume N.A.

52-Week Range 38.00 - 28.71

1-Yr Return 16.795%

EarningsEARNINGS FUNDAMENTALS

Earnings Past 12 Months 2.070 Shares (Millions) 1,893.584

Quarter Est. EPS (12/10) 0.55 Market Cap (Millions) 70,687.480

Quarter Est. EPS (03/11) 0.55 Float (Millions) 1,753.957

Year Est. EPS (09/11) 2.43 Return on Equity 11.124

Price/Earnings (Trailing) 18.034 Short Interest 44,286,894.000

Relative P/E 1.148 Last Dividend Reported 0.400 Regular Cash

Earnings Growth Rate 17.200 Dividend Yield (ttm) 1.072

Estimated P/E 15.300 Relative Dividend Yield 0.567

Page 6: Strong Buy on Disney NYSE:DIS

Powered by Bloomberg

Page 7: Strong Buy on Disney NYSE:DIS

CONSENSUS ESTIMATES ANALYSIS

# of Estimates Mean High Low 1 Year Ago

SALES (in millions)

Quarter Ending Dec-10 20 10,553.60 11,315.30 10,350.00 10,050.80

Quarter Ending Mar-11 20 9,096.22 9,559.00 8,656.04 9,095.46

Year Ending Sep-10 25 38,301.20 39,113.70 37,684.80 --

Year Ending Sep-11 27 40,524.90 41,687.00 38,896.70 38,973.80

Year Ending Sep-12 23 42,833.40 44,205.00 41,777.80 41,778.90

EARNINGS (per share)

Quarter Ending Dec-10 22 0.55 0.58 0.50 0.49

Quarter Ending Mar-11 21 0.55 0.66 0.51 0.54

Year Ending Sep-10 28 2.09 2.15 2.02 --

Year Ending Sep-11 30 2.42 2.61 2.15 2.16

Year Ending Sep-12 25 2.76 2.98 2.49 2.54

LT Growth Rate (%) 13 11.17 19.00 5.00 8.46

Sales and Earnings Figures in U.S. Dollars (USD)

VALUATION RATIOS

Company Industry Sector S&P 500

P/E Ratio (TTM) 18.39 14.21 12.13 17.71

P/E High - Last 5 Yrs. 19.03 20.46 0.23 20.08

P/E Low - Last 5 Yrs. 14.37 4.44 0.06 4.99

Beta 1.10 1.32 0.96 1.28

Price to Sales (TTM) 1.86 1.43 1.81 2.13

Price to Book (MRQ) 1.89 1.71 0.93 2.88

Price to Tangible Book (MRQ) 19.83 8.04 1.13 7.88

Price to Cash Flow (TTM) 11.73 10.15 5.76 10.80

Price to Free Cash Flow (TTM) 15.82 17.04 7.50 49.07

Page 8: Strong Buy on Disney NYSE:DIS

% Owned Institutions -- -- -- --

DIVIDENDS

Company Industry Sector S&P 500

Dividend Yield 1.07 1.26 1.03 1.65

Dividend Yield - 5 Year Avg. 0.86 0.79 1.35 2.47

Dividend 5 Year Growth Rate -- 1.66 2.02 -6.45

Payout Ratio(TTM) 0.00 15.52 13.09 38.55

GROWTH RATES

Company Industry Sector S&P 500

Sales (MRQ) vs Qtr. 1 Yr. Ago -1.27 3.65 5.22 9.53

Sales (TTM) vs TTM 1 Yr. Ago 5.29 5.78 7.42 9.04

Sales - 5 Yr. Growth Rate 3.94 3.52 9.49 9.86

EPS (MRQ) vs Qtr. 1 Yr. Ago -9.40 26.32 242.79 6.75

EPS (TTM) vs TTM 1 Yr. Ago 15.10 -- -- --

EPS - 5 Yr. Growth Rate 11.37 4.96 1.89 6.98

Capital Spending - 5 Yr. Growth Rate 2.97 -2.17 5.04 4.89

FINANCIAL STRENGTH

Company Industry Sector S&P 500

Quick Ratio (MRQ) 0.98 1.35 0.60 0.67

Current Ratio (MRQ) 1.11 1.59 0.78 1.00

LT Debt to Equity (MRQ) 27.00 49.15 26.75 118.61

Total Debt to Equity (MRQ) 33.26 51.77 40.47 172.83

Interest Coverage (TTM) -- -1.93 0.29 18.91

Page 9: Strong Buy on Disney NYSE:DIS

PROFITABILITY RATIOS

Company Industry Sector S&P 500

Gross Margin (TTM) 17.67 34.51 12.35 32.72

Gross Margin - 5 Yr. Avg. 17.69 24.56 24.32 29.13

EBITD Margin (TTM) 21.83 -- -- --

EBITD - 5 Yr. Avg 21.78 11.09 10.40 18.52

Operating Margin (TTM) 17.41 15.47 -1.96 --

Operating Margin - 5 Yr. Avg. 18.06 7.97 5.44 16.23

Pre-Tax Margin (TTM) 17.41 13.59 -1.99 14.93

Pre-Tax Margin - 5 Yr. Avg. 18.06 8.60 5.30 15.83

Net Profit Margin (TTM) 11.33 9.66 -2.84 11.10

Net Profit Margin - 5 Yr. Avg. 11.58 5.91 3.56 11.62

Effective Tax Rate (TTM) 34.92 26.12 16.09 49.94

Effecitve Tax Rate - 5 Yr. Avg. 35.88 22.48 32.61 25.24

EFFICIENCY

Company Industry Sector S&P 500

Revenue/Employee (TTM) 255,456 1,151,912 22,553,588 675,859

Net Income/Employee (TTM) 28,946 -31,349 1,152,696 85,228

Page 10: Strong Buy on Disney NYSE:DIS

Receivable Turnover (TTM) 7.16 5.73 17.82 10.48

Inventory Turnover (TTM) 23.10 18.57 4.77 6.78

Asset Turnover (TTM) 0.58 0.57 0.40 0.56

MANAGEMENT EFFECTIVENESS

Company Industry Sector S&P 500

Return on Assets (TTM) 6.52 5.68 1.84 6.03

Return on Assets - 5 Yr. Avg. 6.82 3.15 3.53 5.78

Return on Investment (TTM) 7.92 6.93 2.77 7.74

Return on Investment - 5 Yr. Avg. 8.45 3.82 6.21 7.47

Return on Equity (TTM) 11.12 12.42 5.50 18.05

Return on Equity - 5 Yr. Avg. 12.26 6.01 9.10 9.20

PERFORMANCE FOR THE WALT DISNEY COMPANY

Period%

Actual% vs.

S&P 500Rank In

IndustryIndustry

Rank

4 Week 1.05 1.14 67 43

13 Week 8.42 -2.22 75 66

26 Week 11.58 -2.98 63 69

52 Week 23.94 11.31 71 70

YTD 16.56 6.13 75 56

Note:: Rank is a percentile that ranges from 0 to 99, with 99 = best.

GROWTH FOR THE WALT DISNEY COMPANY

1 Year 3 Years 5 Years

Sales % 5.29 2.34 3.94

Page 11: Strong Buy on Disney NYSE:DIS

EPS % 15.35 -3.22 11.37

Dividend % -100.00 -- --Note: Units in Millions of US Dollars

Page 12: Strong Buy on Disney NYSE:DIS

Contact Detail:

Chutinush Taksinapinunt

Corporate Account Executive

Heffernan Capital Management

Email: [email protected]

Chutinush Taksinapinunt holds a Bachelor of Business Administrators degree Majoring in Finance and Banking. Chutinush Taksinapinunt is an experienced market maker and Portfolio Manager, having worked with some of Thailand’s largest Securities Company and Financial Institutions.

Price Estimate by Shayne Heffernan PhD

Shayne Heffernan of Ebeling Heffernan holds a PhD in Economics serves as CEO of Heffernan Holdings Inc and Co Founder of Ebeling Heffernan www.ebeling-heffernan.com

BangkokSuite 53 Athenee Tower 63 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 THAILANDTel: +66 2 126 8000 Fax: +66 2 126 8080New York347 5th Avenue, Suite 1402-508 Ny, NY 10016

Tel: +1 646-403-9881 Fax: +1 646-403-8014 Singapore3 Raffles Place #07-01 Bharat Building Singapore 048617 Tel: +65 6329 6408Fax: +65 6329 9699

Page 13: Strong Buy on Disney NYSE:DIS

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