Style Guide Final Scribd

7/30/2019 Style Guide Final Scribd

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Product redesign

style guide


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GuideContents

RedesignPlan - P.1

StyleGuide - P.2

PackageDesign - P.4

ProductPhotos - P.5

MagazineAd - P.6


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RedesignPlan

Product Name:Emergen-C

Target Group:

Anyone that is looking or a t and healthy liestyle with the ocuson the younger generation.

History:

Alacer Corp. was ounded in 1972 with a ocus on vitamin C,complemented by minerals and B vitamins. This vitamin C ocusled the company to collaborate in its early days with global

vitamin C experts, including extensive consultation with Nobellaureate and vitamin C advocate Linus Pauling.

At its inception, the organization was a pioneer in creatingproducts or distribution in the evolving health and naturalproducts retail market. Alacers products were among the rstsupplements that many natural products distributors and retailerscarried and supported.

In 1978, Alacer introduced the Emergen-C eervescentpowdered drink mix as the champagne o nutritional drinks.The good tasting, zzy drink mix eatured 1,000 mg o vitaminC, B vitamins and electrolytes, which became Alacers signature

ormulation. The novel delivery system or vitamins and nutrientssoon had a loyal ollowing who ound Emergen-C to be the ast,un way to support their health and energy.

Redesign Plan:As it stands today Emergen-C is a product that not many o theyounger generation are amiliar with and uses. However aterextensive research on my end it is clear that that is the verydemographic that they are going or. The problem is that thepackaging graphics and design do not refect the type o designa product would have that would appeal to such a group. Theproduct and design needs to better appeal to the audience thatit is trying to target. It needs to refect more o a modern andclean-cut look. The current package design is overly designedand visually bombarding.

The plan that I propose is to redesign the logo as well as thepackaging o the Emergen-C product by designing it aroundthe target demographic. I will do this by creating a design thatis more o modern and simplistic as well as unctional. Recentstudies show that the younger generation has been conditionedover time to tune out much o the visual bombarding world theyexperience. So the solution naturally is to redesign the productspackage as well as the products design so that it is simpler andeasier to visually absorb and that it looks and eels like a new(modern/ recently released) product.

By making these changes the product will better stand out and

appeal to the target audience. This, in addition to a well-plannedmarketing strategy will change the way the product is viewed. Thisin turn will create more o an interest among the demographic.ndincrease sales.

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2

Colors

FontsMarketing:Futura HeavyFutura BookFutura Light

Packaging:Futura BoldGotham BookAsenine Regular

Size Recomendations:

Futura Heavy20 pt to 70 pt or Titiling and Header

Futura Book 9 pt to 10 pt or Body Copy

Futura Light 9 pt to 10 pt or Subtext

Size Recomendations:

Futura Bold 20 pt to 70 pt or Titiling and Header

Futura Book 9 pt to 10 pt or Body Copy

Asenine Regular or Logo Font

StyleGuide

Crystal PinkRaspberryRaspberry Maroon Starch white

255, 255, 255

0, 0, 0, 0

FFFFFF

P 1-1 C

RGB

CMYK

HEX

PANTONE

250, 237, 243

0, 5, 3, 2

FAEDF3

P 75-9 C

RGB

CMYK

HEX

PANTONE

137, 52, 92

0, 62, 33, 46

89345C

589 C

RGB

CMYK

HEX

PANTONE

117, 41, 74

0, 65, 37, 54

75294A

7642 C

RGB

CMYK

HEX

PANTONE


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Logos

Size & MarginsStyleGuide

Emergen-C25%

25%

25%25%

The logo must have a 25% margin around it. To do this take theull width measurement o the logo multiply it by .25 and add thatwidth to either side. Repeat this process or the height margin.

Emergen-C

Full Color

Current Logo:

Minimum Size:

Minimum Margins:New Logo:

Emergen-C

Grey Scale

Emergen-C 3.5 mm

24.8 mm

Full Color

The minimum size the logo can be is 8 mm by 1 cm with the textproportionate to the logo as shown. Any smaller and the text isillegible. In some cases the logo may be used alone without thetext. In this case it is recomended that the minimum size o 8 mmby 1 cm still be used.

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PackageDesign

4

RA

SPBERRY

RASPBERRY

Ingredients:cane sugar, fructose,raspberry juice powderand other natural juicepowders, dehydrogenatedfecal matter, polyscritricacid, ascorbic acid,sulfuric acid, and freezedried monkeys (for color).

Directions:Ages14andup,onepacketupto

2timesperday.Emptycontentsinto4-6oz.ofwatter,andstir.

Forlighterflavor,mixwithmorewater.

500 mg Calcium

1000 IU Vitamin D

500 mg Vitamin C

500 mg Calcium

1000 IU Vitamin D

500 mg Vitamin C

6 PACKETS - NET WT. 1.8 OZ6 PACKETS - NET WT. 1.8 OZ

RA

SPBERRY

Directions:Ages14andup,onepacketupto

2timesperday.Emptycontentsinto4-6oz.ofwatter,andstir.

.

500 mg Calcium

1000 IU Vitamin D

500 mg Vitamin C

6 PACKETS - NET WT. 1.8 OZ


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ProductPhotos

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ergen-C

MagazineAdits time to

take controlof what

goes

in!

AvAilAble now At your locAl store

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Documents

Style Guide Final Scribd