Stylish Chicken

By: Katie Pinette

Chicken Apron/Saddle

Chicken BraChicken Holster Diaper

Chicken Shoe

Products

•In stores and online•Environmentally friendly•More variety of colors and patterns•Product bundling and buying in bulk

•Online competition (Hen Saver)•Small target market•People are not informed about product

Strengths Weaknesses

Ideal Segment•Women•Age 40+ •Living in northeast, North America •Children have left the nest•VALS types: believers and survivors•PRIZM types: Blue Highways and Shotguns and Pickups•Concerned with the health issues for which their chickens are at risk

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