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Submission Details My/our Great Idea is for ☒ a permanent use ☐ a temporary use

Tick which theme/objective and the number of the Destination your idea relates to

Theme Objective Destination 1 2 3 4 All

1 Sydney Global Competitiveness

To deliver a hub of export oriented knowledge intensive jobs that can increase Sydney’s global competiveness

☐ ☒ ☐ ☐ ☐

2 Living Bays To deliver enduring, socially inclusive and great places to benefit Sydneysiders and national and international communities.

☐ ☒ ☐ ☐ ☐

3 Housing Choices To deliver housing choices, including affordable housing options, through innovative design and construction, new finance models and new moderate income housing and rental housing models

☐ ☒ ☐ ☐ ☐

4 Transport and Infrastructure

To deliver a world-class mass and active transit and infrastructure solution that unlocks the economic and human potential of the Bays Precinct and demonstrates a model of environmental excellence.

☐ ☒ ☐ ☐ ☐

5 Exemplary Urban Places

To achieve building design excellence and quality urban design in all Destinations

☐ ☒ ☐ ☐ ☐

Title of your Great Idea The Fishpacker’s District

Describe your Great Idea Describe your Great Idea, why it is unique, how it is relevant to The Bays Precinct and, broadly, how it supports the ambition for the Bays Precinct (Limit: 400 words)

Our Great Idea is to create a new world-class fresh retail precinct, supported by residential on Blackwattle Bay, entitled “The Fishpackers’ District” to reflect its similarity to New York’s highly successful Meatpacker’s District. Our thinking is inspired by time spent down at the wharves watching and talking to operators. We identified three key characteristics. Insight 1: Authentic Industry: The Sydney Fish Market is known and loved as an authentic fish market – a place of real industry where the action of the ‘catch’ is on display. Insight 2: The 24-Hour Body Clock: The Fish Market is arguably the only place in Sydney with a true 24-Hour Body Clock. This continual action provides a fascinating and exciting parameter for any future development. Insight 3: In the Edge: The current wharves are built for loading and unloading fish, meaning the people are kept at a distance from the water’s edge. The introduction of new retail and public realm can bring people right down to the harbour.The Fishpacker’s District responds to these insights directly. The anchor component is a dramatically expanded retail offer that expands the site from Fish Market to Fresh Market, incorporating ‘best-in-NSW’ produce and other retail that has a 24 Hour body clock like bakeries and coffee roasters. The retail will take place in an expanded built form where the current market is located and more widely along the shoreline with lots of accessible food and beverage right down at the water’s edge – similar in quality and feel to Barcelona’s La Bqueria. The current car park for the Fish Market will be converted to a unique medium-density residential form of 5-7 storey buildings with 1, 2 and 3 bedroom apartments. These apartments are purposefully kept at a lower height to promote real connection with the street and water, and constantly create a human scale. We believe that the unique working character of the neighbourhood will inform an equally unique and constantly vibrant residential community of people who like to be where the action is. A radical new car park will be built at the shoulder of the motorway leading to Anzac Bridge, creating a unique multi-purpose space that can accommodate events and culture as well as automobiles. Importantly, the redevelopment of Wattle Bay provides a great catalyst for activating Wentworth Park with a world class park and children’s playground, and connecting with the Light Rail that runs along the viaduct.

Does your Great Idea align with Sydney’s Global Competitiveness? How? (Limit: 100 words)

As Sydney is Australia’s global city, it must have all the components of an international metropolis. The 24-hour activity of The Fishpackers’ District directly fills the gap in Sydney’s body clock. Unlike the traditional offer of late-night activity in other areas in Sydney, the Fishpacker’s District will offer passive and active experiences that are far more family friendly and exemplify the best that the City has to offer: Our exceptional working harbour, fresh local and state-wide produce and multi-cultural community that gather in great numbers to share food and enjoy the very best waterfront experiences that Sydney has to offer.

Does your Great Idea align with Living Bays? How? (Limit: 100 words)

Crucially, the history and functionality of the Sydney Fish Market will be maintained and celebrated. Visitors can explore the market and engage with its daily goings-on or attend larger scale events. A new rapid ferry (like Venice’s vaporetto) connection from the CBD will facilitate greater accessibility to the market by both locals and visitors, as will creating a Fishpacker’s District tram stop for the Light Rail. Submerging Bridge Road and connecting the parkland to the water would make a profound positive difference to any experience of the site. The Fishpackers’ District will become a rich destinational precinct, with retail and hospitality offers, authentic industry and vibrant public spaces that engage with the waterfront for the broadest possible audience.

Does your Great Idea align with Housing Choices? How? (Limit: 100 words)

The establishment of a new residential component on the site with a range of economical housing types will encourage young buyers as well as a mixed demographic to make The Bays Precinct their home. This new residential village will be modelled on the La Barceloneta precinct, utilising a regular grid and standardised framework to maximise building efficiency and affordability. Quality of space will be a priority in the design. Modest building heights and small footprints will allow for a maximum number of corner apartments, good cross ventilation and solar access and a strong relationship to the street activity below. Roofs will be actively greened and treated as a place for habitation.

Does your Great Idea align with Transport and Infrastructure? How? (Limit: 100 words)

The Fishpackers’ District is a progressive, metropolitan development where the need for private vehicular transport is not solely relied on. The urban design strategy promotes a walkable, self-contained precinct with priority given to cyclists and pedestrians. Opening up the site to Sydney’s waterways with a new ferry stop and rapid ferry service will provide a link to and from Sydney’s CBD. Additionally, the design will connect with Sydney’s Light Rail network, meaning that the precinct will be easily accessible and navigable on foot and by public transport.

Does your Great Idea align with Exemplary Urban Places? How? (Limit: 100 words)

The precinct works as both a premiere visitor destination and a place to live in its own right. High-quality public spaces for residents and visitors will be a defining feature, but first and foremost, the precinct’s main function, as a working harbour and market, will be the key driver for activity. The Fishpackers’ District will be a bustling and busy precinct, clearly connected to the rest of the Bay with shoreline bridges, transport, and harbour-side activity to ensure that large audiences of visitors can make the most of what will be an exceptional urban place.

I/we have attached additional information to support my/our Great Idea ☒ Yes ☐ No

Contact details Name David Perram

Title General Manager, Business Development

Organisation type (if applicable) Stockland

Email David.Perram@stockland.com.au

Phone Number 02 9035 2863

Dear UrbanGrowth nSw,

Thank you for the opportunity to be involved in The Bays Precinct Sydney Call for Great Ideas. A chance to participate in the Thinking Cities stage of your City Transformation Life Cycle is something that truly appealed to Stockland – because as a company we believe in a better way to live. Progressive ways of generating urban ideas, such as this process, will help unlock Sydney’s potential.

To meet as many of the NSW Government’s objectives for the transformation of The Bays Precinct as possible, Stockland has generated these ideas in close collaboration with some of the country’s most accomplished urban thinkers – people who not only understand development opportunities, but also the spirit of this process which calls on everyone to be generous, creative and positive.

We hope you enjoy our thinking.

Mark Steinert

Managing Director and CEO – Stockland

INSIGHTS The Fishpacker’s District

INSIGHT

Our thinking for the Bays Market District started on the ground, spending time at the wharves watching the everyday happenings of the current Sydney Fish Market and speaking to its operators about their businesses. What we discovered was that the current markets are an entirely unique place in the city. Three key insights from our research have formed our thinking about what the precinct could become in the not-too-distant future.

inSiGht 1: aUthentic inDUStry

The Sydney Fish Market is known and loved as an authentic

fish market – a place of real industry where the action of the

‘catch’ is on display. This legitimacy is a precious metal in a retail

landscape that has many faux markets.

inSiGht 3: at (not in) the eDGe

The current wharves are built for loading and unloading fish,

meaning the people are kept at a distance from the water’s

edge. The introduction of new retail and public realm, improved

connections and greater accessibility can bring people right

down to the harbour.

inSiGht 2: the 24-hoUr boDy clock

The Fish Market is arguably the only place in Sydney with a true 24-Hour Body Clock. This continual action provides a fascinating and

exciting parameter for any future development, with New York’s Meatpacking District providing an inspirational point in case.

CURRENT PROPOSED

12am

Public Food &

Bev

On-Site Residents

1amFish Wholesale

Loading

Program Overlap

2am

3am

4am

5am

6amFish Wholesale

Auction Program Overlap

7am

Public Retail Opportunity

8am

9am

10am

11am

12pm

1pm

2pm

3pm

4pmProgram Overlap

5pm

6pm

Cleaning & Preparation for

trade

Public Food &

Bev

7pm

8pm

9pm

10pm

11pm

12amcurrent berthing current F&b

current retail

IDEA The Fishpacker’s District

THE FISHPACKER’S DISTRICT

Our idea is: ‘Sydney’s Fishpacker’s District’ will take its inspiration from the phenomenal urban renewal success of the Meatpacking District in New York. By respecting and elevating the key industry of the neighbourhood (rather than displacing it) we can build a new mixed-use precinct that is lively, unique and immensely popular with locals and visitors alike. The Fishpacker’s District would include:

1 FiSh Market to FreSh Market

Enhancing the current fish market

operation. Improved through a renovation

and new build that better exposes the

great industry at work. Including a layer

of NSW’s best produce to create the

epicentre of fresh in Sydney.

2 a UniqUe reSiDential coMpoSition

Immediately to the North of the current

market, a new residential offer of diverse

apartments in a 5 to 7-storey setting. This

building height maintains the connection

to the street and neighbourhood, while

roof gardens and sandstone character

connect residents with authentic Sydney.

3 24 hoUr boDy clock retail

To turn the Fishpacker’s District into an

exemplary destination, the expanded fresh

fish offer will be layered with other retail

that requires 24 hour production: best

bakeries, coffee roasters, fresh produce

and a micro-brewery will put the precinct

on the map for a much broader audience.

4 waterFront retail

Accessible food & beverage retail right

down at the water’s edge will create a

frisson of public activity and a place where

the broader community can meet, relax

and dine right on the harbour.

5 chilDren’S play & parkOnce connected to the shoreline,

Wentworth Park can be rearticulated with

the best children’s play area and park

in Sydney, pushing global standards for

inclusive play. Allowing families to make a

full day at Fishpacker’s.

6 car park & pUblic tranSport

A multi-purpose car park shields the

residential offer from the motorway,

conceived of as a place where culture,

events and recreation can also happen.

Ferries and Light Rail provide an important

public transport to the precinct.

Schrannenhalle, Munich la barceloneta District, barcelona baker Dechirico, Melbourne boatbuilders yard, Melbourne rope park, tokyo lincoln road, Miami

1

2

3

4

5

6

Fresh

Retail

Carpark

Residential

IMPACT Anticipated Outcomes

IMPLEMENTATION Delivery Principles

1. DiVerSity & innoVation: Smaller, smarter and affordable apartments, suited to the hustle and bustle of a working neighbourhood

2. tranSport acceSS: Rapid ferries, the viaduct light rail line and car park are essential to delivering increased visitation numbers

3. DeMocratic: Welcoming and accessible waterfront experiences for all

4. DynaMic: Embracing, rather than curtailing the 24-hour function of the existing fish market

5. eDUcatinG: Ensuring that we also create a platform for public education on food security and ocean health

1. Creating a globally renowned retail destination that positions Sydney as a place for fresh produce, with a great climate and multi-cultural population

2. Renovations and new buildings that achieve building design excellence and quality urban design in all Destinations

3. Delivering enduring, socially inclusive and great places to benefit Sydneysiders national and international communities

4. Delivering housing choices, including affordable housing options, through design, finance and construction excellence

5. Helping deliver a world-class mass and active transit and infrastructure solution by tapping into existing public transport networks

the FiShpacker’S DiStrict creDitS

proJect leaDS reView panel

institute for Sustainable Futures - UtS:

Professor Stuart White

emerge capital:

Tim Frogley, Michael Gibson

SJb: Adam Haddow, Jonathan Knapp

right angle Studio:

Barrie Barton, Luke Brown, Jenn Rogers, Shenaz Engineer

woods bagot: Gavin Kain,

Frank Alvarez

Meld technologies Bruce Duyshart

6 Degrees architects:

Mark Healy, Michael Frazetto

aecoM Andy Yung, David Fox

oculus Bob Earl