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enjoy! Whitbread Successful brand management in the leisure industry

Successful brand management in the leisure industry

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Successful brand management in the leisure industry. John Banham, chairman. Highlights. Strong trading performance Improving returns Winning brands Organic growth Healthy outlook. Successful brand management in the leisure industry. David Richardson, finance director. Keynotes. - PowerPoint PPT Presentation

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PowerPoint Presentationenjoy!Whitbread
enjoy!Whitbread
(less Pelican) - (23)
Operating profit (before amortisation) 165 155 +6.4%
Interest (26) (30)
BEFORE EXCEPTIONAL ITEMS
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High Street restaurants +6.1 +2.7 +31.1
David Lloyd Leisure +12.7 +6.6 +11.7
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High Street restaurants 3.9 3.1 19.4 16.7
David Lloyd Leisure 23.5 23.3 9.2 8.1
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Dividends from JVs and associates 4 6
Interest (27) (27)
Tax (15) (23)
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Exceptionals
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Higher returning assets
Sales 467 398 418 196 208
Profit 10 17 21 6 8
Assets 162 112 112 118 118
MAT ROCE 6.4 15.2 19.1 16.7 19.4
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Beefeater and Swallow disposals
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capex capex 2002
Pub restaurants 34 55-60
David Lloyd Leisure 15 40-45 54
Other 9 20-25 10
Source: Datastream * Announcement of restructuring
Whitbread
-100%
-50%
0%
50%
100%
150%
200%
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Highlights
2.0
2.2
2.4
2.6
2.8
3.0
3.2
3.4
3.6
3.8
4.0
2002
2003
£k
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H1 2002/3
H2 2002/3
H1 2003/4
*projected
5,000
10,000
15,000
20,000
25,000
1996/7
1997/8
1998/9
1999/2000
2000/1
2001/2
2002/3
2003/4
2004/5
2007/8
Rooms
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50
55
60
65
70
75
80
85
90
30% sales uplift
Roll-out complete by 2006/7
Oxford (opening February 2004)
Management action
Brand distribution
NB Figures identify areas of potential. They are not forecasts and exclude impact of inflation.They are incremental to 2002/3 operating profit.
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improved sales
improved sales
High Street brands £20m
High Street brands £20m
19 developing clubs
David Lloyd Leisure to 75 clubs
PBIT Capex
£34m £290m
£30m £210m
£20m £200m
*By 2007/8