Sue Baker

Director, Time to Change

2014: It’s the little things

Parity of Esteem

Mental health care accounts for NHS 13% of spending, whilst mental illness is responsible for 28% of all morbidity in England

Some Risk Factors for Suicide (men)

• Mental Illness• Socio economic (unemployment, sickness absence,

deprivation)• Retirement & “challenges of mid-life”• Recent hospitalisation• Not talking or seeking help• Relationship breakdown/being single• Notions of masculinity• Personality factors

Our approach

• People with lived experience leading change (national campaign, within employers, local ‘contact’ based activities)

• Peer-led empowerment• Social marketing and social contact• Not awareness but action/behaviour (being supportive

instead of discriminating, talking, help-seeking)• Talking (tailored approaches between genders,

ethnicities, and age)• Employment focus – cross-sector

Male focused work

Meet the Wolfpack

Time to Talk Day 2014

1,066,506 conversations

800 organisations took part

93% of individuals who took part said it made them feel more able to talk about their mental health.

Children and young people

• 12 pieces of research and a Guardian roundtable (teachers and parents)• Includes social marketing aimed at 14-18 year olds, ‘train the trainer’ sessions and social

leadership programme for young people and social contact ‘villages’ at schools • YP Panel and Parent Panel

Pilot campaign ran in Birmingham/West Midlands, 2nd pilot region October 2013Evaluation of 1st pilot: 1.3% improvement in attitudes of all young people

3% improvement in attitudes of stakeholders (parents, teachers & youth professionals

6.8% increase in empowerment scores of young people with MH problems

2.1% increase in social capital scores

Work with employers

261 organisations have pledged

Impact of the pledge

Action the pledge leads to• 72% internal awareness

campaign• 64% training on mental health• 40% promotion of support

services• 31% changes to policy• 28% line manager resources

for managing mental health in the workplace

15% of organisations have seen an increase in disclosure of mental health problems

Proportion very likely to consult a GP about a mental health problem

3.14X AXIS

6.65BASE MARGIN

5.95TOP MARGIN

4.52CHART TOP

11.90LEFT MARGIN

11.90RIGHT MARGIN

Very likely to consult GP, 2012-13

52

45

40

42

56

44

55

53

Very likely - White

Very likely - Mixed/Other

Very likely - Black

Very likely - Asian

2013

2012

Source: Q7Base: BME respondents – Mar 11(281), Dec 11(258), Feb 12 (496), Dec 12 (756)

Share learning with other countires (Our Global Anti-stigma Alliance)

Thank you

www.time-to-change.org.uk

info@time-to-change.org.uk