Chinese sugar art is a well-establishedtradition in Chinese culture. Sugar art isbelieved to have its origins date all theway back to the Ming Dynasty, somefour hundred years ago. During the 60sand 70s sugar art was popular in muchof China, however today the art formhas become increasingly rare in themore developed areas. Street vendorsselling sugar art can still be found inthe Sichuan province of central China.

Introduction

The basics of creating sugar art is verysimple, consisting of Maltose Syrup orgranulated sugar being melted in a wokallowed to cool and harden on a flatsurface and then reheated and drizzledfrom a small ladle onto a marble surface.The hot sugar substance hitting thecolder marble surface causes it to cooland harden quickly, so the artist mustwork swiftly to construct a painting ofvarious creatures. Once the painting iscompleted a wooden stick is attached tothe painting with a few drops of theliquid and then it is removed from themarble with a spatula device and sold orput on display. The level of detail in thesugar paintings is directly related to theskill of the artist.

Introduction

Sugar art is making a resurgence in recentyears but is relatively rare in theShanghai area.

Sweet Enchantments will have a primelocation in downtown Disney, and will beexposed to high foot traffic, exposingthousands of people daily to sugar art.

Shanghai is one of the world’s largestbusiness cities, and forecasted to becomeone of the world’s leading cities, growthin Shanghai opens the opportunity formore growth within Downtown Disneyand Sweet Enchantments.

Sugar painting is something that was apart of many Chinese adult’s youths andthey will feel nostalgia seeing it beingoffered in Downtown Disney.

Opportunities

Sweet Enchantments will be exclusivelyoffered in Downtown Disney Shanghai.Sweet Enchantments will provide unique,Disney and Chinese heritage animalsugar paintings.

They will come in a variety of characters and sizes. The various characters willdisplay a range of creatures unique to Chinese culture as well as exclusiveDisney characters that the Chinesewill be introduced to throughShanghai Disney.

These may include....

Disney Characters

Chinese Zodiac

DogDragonHorseMonkeyOxPigRabbitRamRatRoosterSankeTiger

Chinese Zodiac

Feature Film Characters

New characters can be implementedwhen new Disney movies, rides, eventsare added in Shanghai Disney andmovie theaters.

If a new hit Disney movie is releasedin China, our artists can be trained tocreate new sugar paintings based onthose new characters.

StarWars Characters

Disney has the rights to charactersfrom popular properties such asStarWars, Marvel Superheros,Pixar Animation, and more.....

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The following assumptions based on researchwere used in the making of this report:

Assumed that there will be a 6.25% growthincrease in the market

Assumed that the “Disney Economy” will besimilar to that of the U.S. Disney where guestsare willing and ready to spend more moneyonce inside the resort.

Assumed that there will be no direct customersselling our exact product.

Assumed that Sweet enchantments will be givena prime location within Downtown Disney

Assumed that all guests will be operating inChinese currency.

Assumed that we will be able to generate atleast $500,000 in profit

Assumed that there will be at least 10 millionguests at Disney Shanghai in the first year.

Projected Sales