Suggested Topics for Projects in Consumer Behavior Consumer
Ethnocentrism
Consumer expertise
Market mavens: Opinion Leadership
Desire for Unique consumer products
Interpersonal Influence on buying behavior Exploratory Buying
Behavior Tendencies
Local retailer Shopping Loyalty
Retail crowdingRetail Store Image
Trustworthiness credibility for advertisements by
celebrities
Consumer Sentiments towards Marketing
Service Quality of Retail Stores
Marketing to the Bottom of the pyramid
Purchase Decision Involvement
Impulse Buying By Consumers
Compulsive buyingCustomer Engagement
Consumer trust
Consumer Decision Making
