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Prepared for
Merchandising Directives for Winter 2015 (sample)
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prepared by: Angela Ashworth Amari
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Table of Contents
I. Merchandising Directives (example)II. Floorplan (example)III. PlanogramsIV. Fixture Requirements V. Signage (examples)VI.Sample of Planogram Ski GlovesVII.Steps to make a PlanogramVIII.How to Build Fixture StoriesIX.Sign holders (examples)X. Other Retailers signage and display examples
Merchandising Directives (sample)
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for
prepared by Angela Ashworth Amari
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FloorplanStore: 121 / Fixture placement for women’s Hot Chilly’s apparel
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Winter 2015 - Floor Plan- Store 121
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Sun and Ski Winter 2015
Store Location: 121
Ski Accessories
Womens Hot Chilly’s - 4 footgondola confidential: information
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Planograms2015 - Hot Chilly’s womens apparel
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Small
Display Guide Women's2015 - Hot Chilly’s
Effective Date:November 7, 2015
Shelf 1
Shelf 2 Medium
Shelf 3 Large
Shelf 4 Large
Shelf 5 X-Large
Set Size will depend on store size and on hand quantities. As merchandise sells spread merchandise out on shelf and pay close attention to shelf talkers for sizes. 9
base
UPC-33434344 UPC-45345453 UPC-45454566 UPC-34234234 UPC-34342343
UPC-43535454 UPC-45464565 UPC-45454545 UPC-43434543 UPC-43442343
UPC-23445345 UPC-45464566 UPC-34342343 UPC-34343455 UPC-34343434
UPC-53454545 UPC-34545656 UPC-34343434 UPC-34323432 UPC-3423434
UPC-34345345 UPC-35454466 UPC-34234344 UPC-3434343 UPC-45345345
Display Guide - UPC labels Womens Hot Chilly’s 2015 4ft section gondola with shelves
Effective:November 7, 2015
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shelf 1
shelf 2
shelf 3
shelf 4
shelf 5
Fixtures Required
Womens Hot Chilly’s
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1- 4’ X56” h- slatwall gondola5 - 4 ft adjustable shelves
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FixtureRequirements for Store 121
Fixture Requirements for Store 121Womens Hot Chilly’s 2015
SignageHot Chilly’s merchandise
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Emphasize signage since all packaging is very similar. This can be very frustrating for your customers if the fixtures are not signed properly. Effective signage can be as simple as a Mens or Womens sign toppers.
Signage for Womens Hot Chilly’s apparel
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Youth
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sample Mens Signage for Hot Chilly’s
Youth
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Sample Youth signage for Hot Chilly’s
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Youth Ski Apparel
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Womens
Women’s sample signage
MerchandisingWomens Ski
Gloves2015
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2015 Winter
WomensSki Glove Planogram
line-up
Larger stores will spread out selection based on their selection.According to the planogram provided.
Attached you will receive your floor plan, a Planogram, Signage and completion date for the reset.
if you have any questions or need additional clarification on merchandising Hot Chilly’s base layer apparel, please contact Angela Ashworth, Merchande Planner at 281-454-xxxx.
Thank you,
Angela Ashworth
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******planograms should include 4 pages ---1. sku’s ( excel) 2. shelf facings, item description, and photo image page (photo of actual image on shelf)
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Women’ Ski Gloves2015
Did not have complete access to data to complete! but here is what it might look like
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Steps to make a Planogram
Shelf Logic
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Software such as ShelfLogic can greatly assist in accuracy of planograms
Step 1
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Step 2
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Step 3
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step 4
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It is easier to get reports and analyze sales data and placement once a planogram is set, inventory levels and incorporated, and easier to spot top selling merchandise.
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Would love to planogram the bicycletube wall with signage!
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How to Build Fixture Stories
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Signage samplesacrylic sign holders/banners
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examples of how to sign different fixtures
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Simple size charts can be incorporatedinto signage
Other local Retailers Merchandising Signage and Merchandising similar product
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Note: All items signed. Note image and Category above backpacks… Price Point indicated on sign 51
Signage assists Customer in Purchases a Backpack for specific needs
Gloves Merchandised with signage.
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note:all gloves peggedand signed
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Product knowledge signage should be incorporated in
higher end items. This can serve 2 needs.
1. Assisting customers looking for specific
needs. 2. New technology. assists
the customer with educating on new technology and
pinpoints the exact product
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This simple sign assists the customersin choosing a style
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