Sunday Feb 5th,2006

4:30 – 5:30 EDT

Conductor: Chad Hamre

The Meeting Will Begin Shortly. Please test your speakers and microphone, you’re free to “grab the mike”.

Day 2006EWBWeb-

Train

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Who’s on Board?

Memorial U

Windsor U

61 People logged in!

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Agenda A. Background & Process (10 min)

B. The Big Idea (15 min)

C. Discussion / Questions (15 min)

D. Activity Brainstorm (20 min)

Total: (60 min)

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Background EWB Day 2005 MPH Introduction EWB Day : Brainstorm at Conference The conclusion was that…

– We want common activity and synergistic effects

– We want clear and powerful message– We want cool materials made by national

office

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Process Gather Info / Opinions from You Develop Grand Vision Share with You Have you brainstorm and substantiate the vision Materials made by Nat Office Huge Events pulled off by YOU Summary put together by Nat office Outputs rockin… Outcomes observable… Impact

in the long term

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Goals Chapters :

– Develop a common message and strong connected actions between chapters

New MPs : – Put poverty/international issues on the minds of the

new MPs. – Make EWB more well known to the incoming

government. General Public

– Put poverty/international issues into the minds of the general public.

– Make EWB more well known out in the public.

Off Campus

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ThemeContrary to stereotypes, people living in poverty are smart, creative and working very hard to improve their situations. Two things that hold them down are institutional barriers and negative stereotypes. We’ve just blown out the stereotypes. Now for the barriers... Canadians want Canada to play our part! We want the newly elected government to make LDCs a priority by :

1. committing to 0.7%

2. untying more of our aid

3. standing with LDCs on trade issues.

To be developed carefully with the North South Inst.

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The Amazing Slogan…

? Please email suggestions to chadhamre@ewb.ca

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Activity Flow

Feb 22 – Mar 02EWB Day Teasers

Mar 02Huge Media stunt

Mar 02Outreach Booths

(on and off campus)

Sign Welcome Card (1000)

Join myEWB (1000)

Take Home Flyer and Button

Take Invitation

Feb 27Local Press

Release

Mar 03Educational Event

Special Welcome Email

Mar 03 - 10Display Welcome

Cards

Newspaper + TV + Radio Coverage

Mar 13Deliver Letter + Cards to MPs

Mar 20Send Summary to

Harper

Mar 13Local Follow-up Press Release

Mar 20National Press

Release

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Materials (supplied)Advertising Teasers PDF posters emailed to Chapters

Local Press Release (chapter)

DOC emailed to Chapters

Background Information PDF emailed to Chapters

Banner Backdrops Giant backdrop banner + Table Banner (2x)

Welcome Cards 1000 folding “welcome to office” cards

Take Away Flyer PDF emailed to chapters

Buttons 1000 cool buttons

Sign-up web Page A special EWB Day sign up front page (linking to myEWB)

Letter to Harper from EWB

A cover letter to cover the 25 individual chapter letters

Follow up email to List A special welcome to EWB email to new members

National Press Release National press release

New Workshop Potential create a workshop to run as the education event

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Initial Reactions?These are quotations from the webtrain:

“wicked!”“yeah - brilliant - pushing politicians to move on this”“Great challenge for chapter to work together”“its a great idea...it seems like it would really make national impact!”“is a good idea but i think each chapter should morph it a bit according their needs and

capabilities.”“we be down wit it”“we are on spring break...”“The structured approach to MPs has a well focussed impact”“yes chapter morphage”“Looks like a good plan”“the structure and timing are cool - it means we are working together but canhave unique

activities”“the structue is great at unifying the EWB chapters with still lots of freedom for chapter to

do our own thing”“Like the idea of central structure, but flexible delivery. Resources are provided, but

chapters present these how best suits them: great ideas!”“we like involving MP's”“I like the idea of having materials prepared for us so we can concentrate on some of the

bigger stuff (i.e. huge media event) and press releases”“I'm drooling, that's a wicked list of materials”

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Questions for You: How to make front page newspaper, TV, Radio

(huge media stunt, media team) How to interact with 1000 people (multiple off

campus booths, sign up EWB, sign welcome card, take home and invitation)

How to display welcome cards and deliver to MPs? (meeting with MPs, media coverage)

What Educational Event? How to build a team to pull this off? (volunteer

power What haven’t we thought of?

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Next Steps Establish EWB Day Team Get whole chapter on board More info from Nat Office Create chapter strategy (timing, brainstorm,

answer questions) Develop materials, book spaces and meetings,

etc.

Another Webtrain to share plans? (Sunday, Feb 19)

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Final questions / thoughts…

Thanks.