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SUNY Cortland | Creative
The SUNY Cortland PromiseThe following creative concepts
spring from our work with the
SUNY Cortland community.
This included review of existing
SUNY Cortland publications, your
strategic goals, and on-campus focus
group interviews. Encapsulating the
ideas set forth by the core institutional
values and the attributes in one
succinct statement is the purpose
of the promise. SUNY Cortland’s
promise is a concise articulation of
something the audience views as an
offer with intrinsic or extrinsic value.
The University’s promise is:
“The SUNY Cortland community
inspires students by delivering a
high-value education that
develops the skills required to
compete and excel in academics,
athletics, and their careers.”
Inspiring Community
The SUNY Cortland community—
faculty, staff, administration, alumni,
and local leaders alike—inspires
students to reach their full potential…
to dig deeper, reach higher, and
achieve more. Students find the
support and encouragement they
need at SUNY Cortland to truly
advance all aspects of their lives—
mind, body, spirit, personal, and
professional
High-value Education
SUNY Cortland offers an “affordable
education for everyone.” Its breadth
of programs, combined with a
track record of excellent outcomes
and successful alumni, results in a
high-value education for students
from throughout New York as well
as neighboring states. In addition,
SUNY Cortland’s ranking by
Consumers Digest as a “top-50 best
value” among public colleges and
universities is a testament to the
College’s goal of providing a high-
value educational experience.
Develops Skills
SUNY Cortland faculty and staff are
highly skilled at talent identification
and development. Our interviews
with SUNY Cortland employees
offered ample evidence of the
extraordinary care, concern, and
commitment they bring to their
assignments across campus, all with
students’ best interests at their
core. This campus community
takes good students and turns
them into great students and great
graduates. They provide students with
“opportunities to rise to the top.”
SUNY Cortland AttributesIn addition, we, with the assistance
of SUNY Cortland’s Task Force,
collaborated on a multi-step campus-
wide initiative to identify the following
as the attributes which best capture
and articulate the specific elements
that help SUNY Cortland stand out
from its primary competition:
• Hands-onLearning• TeacherEducation• Champion• QualityofStudentLife• AthleticExcellence
SUNY Cortland | Creative
Communicating the AttributesSUNY Cortland’s attributes support
the overall institutional image,
publicly and prominently highlighting
the essential characteristics of the
SUNY Cortland experience. They
can be communicated to target
audiences in the following ways:
Hands-on Learning
From study abroad opportunities, to
internships, to research with faculty,
to community service/service learning
projects, to clubs and organizations,
to independent study, SUNY Cortland
provides ways for students to put
their knowledge into practice.
Students, faculty, and staff have
an opportunity to showcase their
work to each other as well as to the
public during the annual Scholars’
Day held each spring on campus.
Faculty take students to professional
conferences and meetings. The
University’s three field campuses—
including the impressive Huntington
Outdoor Education Center at Raquette
Lake in the Adirondacks, the Hoxie
Gorge Nature Preserve outside
Cortland, and the Brauer Memorial
Geological Field Station on the
Helderberg Escarpment near Albany—
also provide for experiential learning
opportunities. The Institute for Civic
Engagement and Office of Student
Learning match students’ interests and
career goals with community service
and service learning opportunities.
SUNY Cortland students volunteer
nearly 100,000 hours each year
to businesses and human service
agencies, mostly in the Cortland area.
Teacher Education
SUNY Cortland is the place in
New York to go for teacher
education. The School of Education
is the largest nationally accredited
teacher education program in the
state with more than half of the
University’s enrolled students
pursuing education-related majors.
In general, the institution still
graduates the highest number of
teaching majors in New York, offering
teacher certification in nearly every
area except music and industrial
arts. Excellent outcomes—including
high pass rates on assessment
tests—attract large numbers
of students to the University’s
teacher education programs.
Champion
Outstanding academic programs,
combined with award-winning
athletics, have made SUNY Cortland
a champion in its own right.
And in turn, the University helps
students to become champions in
their lives, excelling in the classroom,
on the court, and beyond. Faculty
members also are champions—
they are award-winning teachers,
published authors, dedicated mentors,
and respected scholars. Each year
faculty publish books and articles,
present at professional conferences,
and receive external grants for
their work. But perhaps the most
compelling application of the term
“champion” is its use as a verb. The
members of SUNY Cortland’s campus
community champion for each other.
There is a sense of camaraderie,
mutual support, and appreciation
between and among students, their
faculty, and the administrators who
manage the logistical operations.
This “esprit de corps” is almost
palpable in every conversation on
campus, and is certainly visible in
the number of students proudly
wearing clothing emblazoned with
their college’s name and insignia(s).
Quality of Student Life
SUNY Cortland offers a high-quality
student life experience. With a large
percentage of students participating
in more than 100 University clubs
and organizations, 25 varsity sports,
intramurals, and recreational sports,
SUNY Cortland produces well-rounded
leaders and highly participative
team players. More than 80 percent
of SUNY Cortland students are
involved in some type of experiential
learning opportunity before they
graduate. In addition, the nearly
200-acre campus and its nearly
40 traditional and modern buildings,
17 of which are residence halls,
provide a quality on-campus
living experience for students.
Athletic Excellence
SUNY Cortland has been a
major player in Division III
athletics, garnering a Hall of
Fame room full of trophies,
ribbons, plaques, and other
memorabilia. Student-athletes
at SUNY Cortland are successful
because of the institution’s
dedication to athletics and
because they generally receive
more playing time than student-
athletes at larger schools.
[ E L E VATO R S P E E C H]
SUNY Cortland is a remarkable liberal arts
college that inspires students and faculty
in more than 50 majors and programs to
be champions in all aspects of their lives.
We’re one of the top values among public
universities in the country. Our entire
community is focused on transforming
students into extraordinary graduates.
More than 80 percent of them engage in
hands-on learning opportunities during
their undergraduate years. We graduate
the highest number of educators in the
Northeast. Our athletic teams have
won more than 20 Division III national
championships in six different sports. And
if you ask students and faculty what they
like best about SUNY Cortland, the most
common answer will be the energy and
vibrancy of our campus life.
[ AT T R I B U T E M AT R I X]
FACULTY ADMINISTRATION & STAFF
You will be a life-changing influence on your students by engaging them in and out of the classroom in your research, by supervising their internships, and by facilitating practical experiences that enable them to learn by doing.
Regardless of your discipline or department, you are a significant part of our genuinely extraordinary legacy of “educating the educators.”
You have the opportunity to be viewed as a champion among your students and colleagues by being an award-winning teacher, a dedicated mentor, and a respected scholar.
Your engagement with students in and out of the classroom has a significant and positive impact on their quality of life during–and after–their years here.
The excellence you bring to the classroom and the support you show them is mirrored by the excellence our student-athletes bring to their roles as teammates and competitors.
ENROLLED UNDERGRADUATES
PARENTS OF UNDERGRADUATES
ALUMNI
Hands-on Learning
Teacher Education
Champion
Quality of Student Life
Athletic Excellence
Every interpersonal contact on our campus represents a teachable moment, so the positive interaction you have with students each day contributes to their education and development.
While teacher preparation takes place largely in the classroom, the administrative and managerial skills we bring to our work each day play key roles in facilitating the quality of educational experience that leads our students to become outstanding teachers.
The leadership and camaraderie you exhibit through your work makes you a champion in the eyes of the campus community.
The support you dedicate to students outside the classroom is a big part of what makes a SUNY Cortland education such a life-changing experience.
The strength of our athletic tradition has been built on the shoulders of strong and committed administrative and support teams across this campus.
The comprehensive research opportunities and access to hands-on learning you receive here will enable you to put your knowledge into practice, and will provide you with important career direction and personal growth.
Regardless of your major, your affiliation with SUNY Cortland’s commitment to excellent teaching will give you a competitive advantage in the eyes of potential employers and graduate schools.
Your enthusiastic contributions to academics, athletics, and campus life will not only serve you well, but it will foster the next generation of SUNY Cortland champions.
Participating in the multitude of opportunities and activities available to you here will greatly enrich your overall college experience, adding value to your degree and enhancing your personal and professional potential.
You will have the chance to participate in, and/or support, nationally respected athletic programs. All students enjoy the benefits of outstanding sports and training facilities.
Your child is receiving the kind of hands-on training and preparation that top-notch employers and graduate schools are looking for in successful employees and graduate students. As a result, your student’s future is very bright.
Excellent teaching is a priority on this campus among all faculty. Your child will graduate from a program considered to be among the top in the nation in terms of producing graduates who achieve among the highest pass rates on assessment tests.
Your child’s experience at SUNY Cortland will lead them to become champions in all aspects of their own lives.
Your child will enjoy a safe and comfortable environment here, while being supported by an extraordinarily committed and dedicated staff.
Your child’s experience will be well-rounded through opportunities to be associated with nationally-respected athletic programs. And s/he will enjoy the benefits of outstanding sports and training facilities.
Your alma mater is recognized for producing graduates who are ready to achieve success from the moment they receive their degree. We hope you’ll carefully consider how you can participate in providing these kinds of opportunities for current students.
Alumni should be willing and available to current students to serve as role models, mentors, and advisors. The continued success and notoriety of our teacher education program adds value to your degree every day.
Be a model of success for current SUNY Cortland students. The accomplishments of fellow alumni “champions” add value to your degree and a sense of pride to your personal and professional life.
Be available to current students as mentors and role models. Your personal standards for quality of life were largely shaped by the people you encountered, and the experiences you had, as a student at SUNY Cortland.
SUNY Cortland alumni in athletics represent a 130-year history of academic excellence. Your alma mater is viewed across the country as a trailblazer and a preeminent player in Division III athletics.
Momentum
StrategyToestablishSUNYCortlandasaninstitutionthatdoesn’trestonitslaurels;itisconstantlymovingforwardtokeeppacewithtoday’srapidlychangingworld.
RationaleMarketerstodayarecompetingwithliterallythousandsofmarketingmessages.That’swhytheycreatecampaignsthatbuildasenseofanticipationandurgency.Marketerswantpeopletoactfast,sotheycanhookthemonaproductorservice.Theyknowthatgettingsomeonetorespondquicklyismoneyinthebank.That’swhysomanycampaignstodayareaction-oriented—pushingfortheconsumertotakeactionimmediatelysoasnottomissoutonanimportantopportunity.
ThisconceptdefinesthevibefeltontheSUNYCortlandcampuswithasingleword,Momentum,asthetitleofaninitialbrandcampaign.Momentumisacommonlyusedterminsports.Ateamthathasmomentumisonthemove,anditwilltakesomeefforttostopthem.Simplystated,momentummeanstomoveforward,andSUNYCortlandhascertainlydonethatinprovidingnumerouswaysforstudentstocompeteandexcelinallaspectsoftheirlives—academically,intellectually,physically,socially,andprofessionally.Inaddition,SUNYCortlandbacksupthoseopportunitieswithasupportiveenvironmentthatinspiresstudentstogivetheirbest.
Thereareliterallythousandsof“momentsofmomentum”happeningacrosstheSUNYCortlandcampuseveryday—somesignificant,othersnotasmuch.Whetherit’sagroupofstudentsandfacultyworkingtogetheronacommunityserviceproject,agroupofstudentsandalumnitravelingtogethertoaforeigncountry,astudentcollaboratingwithafacultymemberonresearch,astudent-athleteperfectinghisorhersportinthegymoronthefield,orastudentengaginginacampusactivity,lifeisinperpetualmotionatSUNYCortland.
Thisconceptcommunicatesexcitementandenergy—twocommondenominatorsfoundontheSUNYCortlandcampus—whilebuildingmomentumfora“highvalueeducation”thatisanythingbutstatusquo.Itencouragesaudiencesto“seizethemoment,”whetherit’saprospectivestudentconsideringSUNYCortland,adonororalumnusdonatingtoacampaignfund,acurrentstudentengagingincampuslife,oralocalresidentvolunteeringoncampus.
Bringing the Promise to LifeThecreativecampaign,acrucialstepinSUNYCortland’sreputation-buildingprocess,conveystheinstitution’spromiseandattributesintangible,excitingways.
Asuccessfulreputation-buildingcampaignwilltranslatetheessenceofSUNYCortland’simage—itspromiseanditsattributes—intosomethingthat:
• PositionsSUNYCortlanddistinctlyandfavorablyincomparisontoitscompetitors.
• ConnectsthebenefitsoftheSUNYCortlandexperiencewithsomethingitstargetaudiencesvalue.
• Issufficientlyflexibletoworkwithdifferentaudiencesanddifferentmedia.
• Isstrongenoughtomakeagoodfirstimpressionandmemorableenoughtomakethatimpressionimproveoveralongperiodoftime.
ThesampleexecutionsofthecreativeconceptpresentedherearemeanttoprovideSUNYCortlandwithavocabularyofcolors,images,andlanguagethat
resonateswithcoreaudiencesonadeep,intuitivelevelwhilestayingtruetotheessenceoftheCollege.Inasense,theyunlocktheSUNYCortlandimageandgiveitvitality.
Thisdocumentisbuiltonafoundationofextensiveresearchandpromisedevelopmentandtesting,andwasdevelopedinclosecollaborationwiththeSUNYCortlandcommunity.ThefollowingguidelinesandcreativeexecutionsaresampleimplementationsofSUNYCortland’spromiseandprovideasenseoftherichcreativedirectionavailableinareputation-buildingcampaign.
Creative Objectives
• ToarticulateSUNYCortland’spromiseinanappealingandeffectiveway
• TohelpSUNYCortlandachieveitsshort-andlong-termmarketinggoals
• ToforgeconnectionsbetweenSUNYCortland’sinternalandexternalaudiences
• TostrengthenthesenseofcommunityamongSUNYCortland’sinternalaudiences
• ToprovideacreativebaseuponwhichallSUNYCortlandmarketingandrecruitingcommunicationscanbedeveloped
Campaign Theme”Momentum”
TaglineSeizetheMomentFeeltheMomentum
Why It WorksIt’s believable.TherearecountlessstoriesfromSUNYCortlandstudentswhocontinuetobeamazedbythehighlevelofpreparationtheyreceiveonadailybasis.Preparationtocompete.Preparationtoexcelinallaspectsoftheirlives.Preparationthroughaseeminglyendlessnetworkofsupportservices.TheyareexcitedbythedynamiclearningatmospheretheyencounteratSUNYCortlandand,asaresult,aremoreexcitedabouttheirfutures.
It’s smart. Marketingtoconsumers’emotionsisatacticthatmakesmoresensethebiggerandmoremonumentalaninvestmentbecomes.Ahouseismorethanastructure;it’saplacewherelifelongmemoriesaremadeandfamiliesaregrownandstrengthened.Acollegeeducationismorethanaplacetolearn;it’swhereyoubecomethepersonandprofessionalyou’vealwayswantedtobe.
It’s catchy, memorable, and relevant.“Momentum”isawordthat—whenpresentedbyitself—isveryactiveandengaging.Thereisaverypowerfulassociationthataccompaniesit—thatofexcitement,energy,dynamiclearningandliving.Theideassupportingtheword“Momentum”makethemessagingverycatchyand
memorable.AnditsrelevancetotheSUNYCortlandmissionisundeniable.
It’s inspirational.
“Momentum”encapsulatestheideaofexcitementandenergy,twoveryrealtrademarksoftheSUNYCortlandexperience.Theconceptreachesouttoaudiencesonanemotionallevel.SUNYCortlandoffersmorethanclassroomsandlabs.It’saplacewherestudentsarepreparedtotaketheirpotentialanddreamstothenextlevel,whereprofessorsbelieveinchangingwhat’spossible,andwhereeveryoneultimatelybelievesineachother.
It’s got great tone.
The“voice”ofthisconceptisseriousandcontemplative,persuadingthereadertoreflectonhisorherlifeandcomeawaywithfreshinsightsandnewperspectives.Atthesametime,thecopyisinspirational,encouragingthereadertocheckoutSUNYCortlandasoneofthepossibilitiesforchangingorenhancinghis/herlife.
It’s got great legs.
“Momentum”caneasilyworkacrossmultiplemedia,includingads,billboards,TV,radio,Web,directmarketing,printcollateral,textmessaging,environmentalmarketing,eventmarketing,andmore.
Proof Points
SUNYCortlandcreatesmanyopportunitiestoseizethe“moment”in“momentum”through:
• Diverserangeofqualityacademicswiththelargestteachereducationprograminthestate;signatureprogramsinmanyotheracademicareas,suchasathletictraining,pre-med,arthistory,businesseconomics,criminology,sciences,communicationstudies,andspeechpathologyandaudiology,justtonameafew;andspecialprograms,includinganHonorsprogram.Acomprehensivecurriculumandmultidisciplinaryapproachimmersestudentsinabroad-basedliberalarts/generaleducationprogramwhilealsohelpingthemdevelopreal-worldskills.FirstYearLearningCommunitiesenhancetheeducationalexperienceoffreshmen.Roundingoutthequalityacademicexperiencearefull-timefacultywhoteachallcourses;therearenoteachingassistantsatSUNYCortland.
• Award-winningathleticprograms,includingmorethan80individualnationaltitlesin25men’sandwomen’svarsitysportswithmorethan700studentscompetingannually.TheSUNYCortlandathleticprogramhaswontheStateUniversityofNewYorkAthleticConference(SUNYAC)Commissioner’sCupforall-aroundexcellenceeighttimesinthelastnine
years.Sports Illustrated for WomenhasrankedSUNYCortlandasthesecond-bestschoolforwomenathletesinDivisionIII.TheRedDragonshavewon12NCAADivisionIIItitles.SUNYCortlandhasbeenoneofjustsixDivisionIIIschools(andtheonlyoneinNewYork)tofinishamongthetop20intheNACDADirectors’Cupall-sportcompetition,whichranksathleticprogramsnationally.
• Robustcampuslife–includingmorethan100clubsandorganizations,communityserviceopportunities,intramuralsandrecreationalsports,andcampuseventssuchasconcerts,picnics,andfilms–keepsstudentsonthemove.WeheardrepeatedlyduringourinterviewsthatSUNYCortlandstudentsareinvolved,energetic,andactive.Theytendtohangaroundcampusonweekends,ararityonmanycollegecampuses,andthatcanbeattributedinparttothevarietyofeventsandactivities—rangingfromsportstoculturalarts—thattheUniversityprovides.
• Innovativetechnology,includingaccessingthewirelessnetworkinallclassroombuildingsandseveraloutdoorareas,andthenewiTunesUprogramthatallowsstudentstolistentoclasslecturesandothercoursematerialsintheircars,ontheskislope,orinthegymusingportableiPods;recentupgradingofthe40-pluscomputerlabs
oncampus;anddevelopmentofastudentportaltohandlebusinesstransactions,suchaspayingbills,obtaininghousingandgrades,accessingclasssyllabuses,andmore.Facultyalsoregularlyusetechnologyintheclassroomtopresentandshareinformation,includingintegrationofWebCTforcoursesanddevelopmentofonlinecourses.NeoVox,theonlineinternationalnewsmagazineproducedbystudents,providesanoutletforstudentstoexpresstheircreativity,learnfromothersaroundtheworld,anddevelopessentialcommunication,design,andtechnologyskills.
• Global/internationalconnections,includingopportunitiestostudyabroadinseveraldifferentcountries;faculty,staff,students,andalumnitravelingtogethertoBelize;studentteachingexperiencesinsuchplacesasQueensland,Australia;participationinfacultyexchangeswithvisitingscholarsfromcountriessuchasRussia,China,andothernations;andSUNYCortlandfacultytravelingtoFrance,Serbia,Turkey,Poland,andChina.Inaddition,theUniversityhaspartneredwithnumerousinstitutionsabroadtoincreasethenumberofinternationalstudentsandhasestablishedtheJamesM.ClarkCenterforInternationalEducationtoserveasaclearinghouseforinternationalinitiatives.
energized
[FONT EMPHASIS]
AmericoAmerico ItalicAmerico BoldAmerico Outline
Bliss LightBliss Light Italic
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n when possible, subjects
will be pushed to a corner or
edge of an image to include
background context and
deliver a more interesting
slice-of-the-moment feel.
[ S E C O N DA RY C O LO R E M P H A S I S][ P R I M A R Y C O L O R S ]
[ D E S I G N D E TA I L S]
Visually, this concept is
energized. While keeping the
necessary and vital human
component, photography
will freeze the specific
moments of momentum
and excitement we want
to associate with SUNY
Cortland—to convey both
an active environment and
intellectual discovery. Strong
black and red SUNY Cortland
colors are complemented
with saturated fall tones.
Headline fonts may
incorporate the blurred effect
to give a visual sense of
motion and momentum.
BLACK C_65M_40Y_95K_30
C_15M_0Y_68K_39
C_0M_42Y_100K_7
[PHOTOGR APHY ST YLE]
C_0M_100Y_65K_0
C_7M_100
Y_55K_25
fluency
limitless
n alumni would be represented
in context as well and, while
not looking directly into the
camera, they would be aware
they are being photographed.
n undergraduate profile
shots will include as much
“freeze frame” capture of
motion as possible. Nothing
like the traditional static
“smile for the camera” shot.
n while still trying
to maintain the same
compositional qualities,
campus-life-related
images may be literal
as well as symbolic.
energized
[ C O P Y TO N E]
The “voice” of this concept
is serious and contemplative, persuading the reader to reflect
on his or her life and come away with fresh insights and
new perspectives. At the same time, the copy is inspirational,
encouraging the reader to check out SUNY Cortland as one of
the possibilities for changing or enhancing his or her life.
[ I N T R O C O P Y S A M P L E]
It’s been said that life is about the journey, not the destination.
We say life is about the moments…living in the now.
It’s those special times you share with others.
It’s the memories you make…the knowledge you gain…the paths
you explore.
It’s the connections you make across boundaries.
It’s about slowing down and looking around you.
It’s the sounds…the sights…the possibilities.
It’s what happens when you feel the momentum.
SUNY Cortland....This is your moment. Seize it.
[ H E A D L I N E S A M P L E S]
Forward Momentum
The Moments of Your Life
Capture the Moment of Discovery
[ I N T E R I M W O R D M A R K]
The wordmarks below, adapted from one of the existing
logos on campus, may serve as interim logo while the
institution goes through the logo development process.
These wordmarks could help unify the branding efforts
through consistent messaging as well as visual treatment.
For use over images and darker background colors
For use on light or white backgrounds
For one-color applications such as faxes, copies, or newsletters
The sizing of the wordmark is less important than its
placement. The wordmark can be understated in size and still
occupy a superior placement in the hierarchy of the design.
Placement in the UPPER-right or UPPER-left corner gives it
more visual attention and importance.
[ H E A D L I N E T R E AT M E N T]
A consistent visual effect applied to main headlines serves to emphasise the “feeling”
of motion/momentum and again convey a unifying visual presentation. Background
photography also may have extreme motion blur applied to heighten the effect. As
further emphasis, the “um” and the “s” in the following examples are italicized. This
brings attention to the idea of the “Moment” within the experience.
[ W E B D E TA I L S]
In most cases the Web site is the first
point of reference for those outside the
SUNY Cortland community, and thus
must offer a powerful representation of
the “Momentum” concept. The home
page design is clean and presents the
key elements of people and place in
communicating the College’s attributes.
The image on the right of the screen
will always be a location on or around
campus. The image on the left will always
feature an individual from within the
SUNY Cortland community. The stories of
how students and faculty work together
in hands-on learning projects, of SUNY
Cortland’s impressive legacy in the arena
of teacher education, of the College’s
success in intercollegiate athletics, of how
individuals champion one another’s efforts,
and of the vibrancy of campus life will
be told through profiles of the individuals
visually featured. Those images will refresh
upon re-entering the home page. To
reinforce the “Momentum” concept, the
images will slide into place from the left
and right immediately upon entering
the site.
Some will say victory on the playing field happens when the final buzzer sounds
and the final score is tallied. At SUNY Cortland, we define victory in athletics
quite a bit differently. It happens when the game starts, and our student-athletes
look into each other’s eyes. They know that, regardless of the outcome, the real
triumph comes in each and every moment they compete together, before that
final buzzer sounds.
And our definition of victory has resulted in more than 20 Division III national
championships in six different sports.
SU
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SUNY Cortland’s Red Dragon athletic teams are proud members of the State University of New York Athletic Conference (SUNYAC). With 25 intercollegiate teams for men and women, the Red Dragons have achieved a history of success at the national level.
“As a student-athlete at SUNY Cortland, you’re expected to be a champion on the field as well as in the classroom.”
SUNY Cortland’s outdoor athletic facilities include Robert Wallace Baseball Field; T. Fred
Holloway Field (soccer); Dragon Field (softball); additional athletic fields for soccer,
field hockey, and lacrosse; and 22 newly-resurfaced hard-court tennis courts.
[ V I E W B O O K D E TA I L S]
As the flagship publication in SUNY Cortland’s undergraduate recruiting
efforts, the viewbook will bring the “Momentum” campaign to life
in the eyes of prospective students in ways no other piece can. The
front cover will use powerful imagery and a punchy tagline to draw
readers in. The introductory spread will serve as an attractive and
necessary bridge from the front cover to the various content sections,
while introducing readers to the contemplative yet inspirational and
encouraging voice of the campaign. And the interior spreads will
incorporate a careful balance of important factual information with
more compelling personal stories that communicate significant
SUNY Cortland moments, as well as the College’s promise and
attributes as they relate to academics, campus life, research, athletics,
and outcomes.
Seize the Mom
ent Feel the
Momentum
[ A L U M N I M AG A Z I N E]
In order to further engage
SUNY Cortland alumni, the alumni
magazine will complement the many
other efforts currently being taken.
Entitled SUNY Cortland Moments,
the alumni magazine will present an
attractive and powerful way to
strengthen the “Momentum” campaign.
Based on our research, we know that
SUNY Cortland alumni hold an optimistic
view of the College and, for the most part,
are in a position to embrace reputation-
building efforts. The alumni magazine,
through student and faculty profiles,
as well as feature stories on academic
accomplishments, significant research
efforts, success in intercollegiate athletics,
and the impressive achievements of
alumni, will be a source of pride for the
entire SUNY Cortland community. At the
same time, it will be an invaluable tool in
enhancing the “Momentum” campaign
and enhancing the College’s image.
The State University o
f New York College at
Cortland Magazine |
Fall 2006
Power Play
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Students at Raquette Lake Discover Much about Nature, More about Themselves Leading New York Educator Champions SUNY Graduates Another National Title for the Red Dragons Awards and Accolades for SUNY Graduates
The State University of New York College at Cortland Magazine | Fall 2006
The Art of the PossibleOne professor’s journey to the future of classroom technology—and the student who helped him get there.
The sun had just set on another crisp October Wednesday. Professor Tony Lee was shutting down his office in the School of Education and preparing to go home when the idea came to him. It came after he had glanced the title page of a paper submitted just a few hours earlier by one of his top students. Little did he know then that it was a moment in time that would define his research efforts for the next two years.
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“None of my work would have
been possible without the
vision and imagination this
student brought to the table.
That’s what is so remarkable
about the educational
experience at SUNY Cortland.
We as professors are able to
invest so much of ourselves
into the activities of
individual students.”
The Art of the PossibleOne professor’s journey to the future of classroom technology—and the student who helped him get there.
The State University of New York College at Cortland News | Fall 2006
One professor’s journey to the future of classroom technology—and the student who helped him get there.
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The Art of the Possible
Students at Raquette Lake Discover Much about Nature, More about Themselves Leading New York Educator Champions SUNY Graduates Another National Title
for the Red Dragons Awards and Accolades for SUNY Graduates
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[ A L U M N I N E W S]
One-color, tabloid-style option for the
alumni publication.
Students at Raquette Lake Discover Much about Nature, More about Themselves Leading New York Educator Champions SUNY Graduates Another National Title for the Red Dragons Awards and Accolades for SUNY Graduates
The State University of New York College at Cortland Magazine | Fall 2006
The Art of the PossibleOne professor’s journey to the future of classroom technology—and the student who helped him get there.