supercake mantra raw vegan

Mantra

client

Mantra Srl

concept

graphic design

architectural and interior design

construction supervision

art direction

by

copywritingIdeificio

seeds illustrationsPaola Antòn Vasquez

photos Valerio Gavana

Concept

(seed)

The bīja (“seme”) are monosyllables that generally do not have a semantic meaning or have lost it over the time.They must be interpreted as sounds, simple acts to expressor, evoke particular aspects of nature or the divine. Often the “verbal-seeds” are combined together to form a mantra, or used as a mantra themselves.

The seed as essenceand part of the natural cycle of life:from the seed borne the plant and from the plant born the seed, in a continuous and infinite cycle.

The seed as essence of vegan diet:all that vegans eat comes from a seed.

The seed as essenceof nourishmentand wellness.

The seed asessence of the ego:the mantra is an instrument of thought for searching the own spirit, the first point, the unconscious, the purity.

AUṂ: OM

AIṂ: the consciousness

HRĪṂ: the illusion

ŚRĪṂ: the existence

KLĪṂ: the desire KRĪṂ: the time

DUṂ: the goddess Durga

GAṂ: the God Ganapati

HŪṂ: protects from angerand demons

LAṂ: the earth

VAṂ: the water

RAṂ: the fire

YAṂ: the air

HAṂ: the ether

growth

cycle

The essence of Mantra

The architectural, graphic design and communication standards for Mantra came out of the idea of a seed and of essence. Simplicity, then, became the guiding principle for the whole project. It was pursued in the architectural and graphic design, their form and materials. The aim was to deprive everything of unnecessary frills and in prol of rigor, harmony and functionality.

Graphic design

a b c d e f g j k h i l m n o p q r s t u v w x z 0 1 2 3 4 5 6 7 8 9

a b c d e f g j k h i l m n o p q r s t u v w x z 0 1 2 3 4 5 6 7 8 9

a b c d e f g j k h i l m n o p q r s t u v w x z 0 1 2 3 4 5 6 7 8 9

a b c d e f g j k h i l m n o p q r s t u v w x z 0 1 2 3 4 5 6 7 8 9

a b c d e f g j k h i l m n o p q r s t u v w x z 0 1 2 3 4 5 6 7 8 9

* Font

Helvetica Neue

Mantra

* Cut

* Logo

* Logo

* palette

* Corporate image

* websitemantrarawvegan.com

Architectural

and interior design

Market, restaurant

& state of mind

The former place was totally renovated.Were created four distinct but strongly interrelated “environments”.1. The raw vegan market is the area where it’s possible to buy Mantra products in self service mode, consult books and eating quick meals.2. In the bar and show-cooking area, the chef prepares smoothies and Raw vegan foods.3. The kitchen, where “does not cook anything” , the raw lab, looks more like a laboratory than a traditional kitchen, with its American machineries. It’s visible from outside and from inside of the restaurant, to show the elaborate and special processes of preparation of food and cold pressed juices. 4. The dining room is more secluded and reserved, with modular tables that allows to change the layout, if necessary.

The design is minimal, of simple and clean lines. A modular wall system creates a nice game interlocking pegs and shelves, ensuring the flexibility of the products arrangement or staff ingredients and tools.Raw iron and wood of furniture, the “red earth color” of the cement floor, are the background of a colorful presence of seeds, juices, snacks, fruit, vegetables and flowers.The lamps, aluminum outside and colorful inside, are obtained from old molds of turning: they fall from the ceiling at different heights, creating a lively interplay of light and color.

The environment is young, warm and colorful, elegant but not formal.

“Anyone who enters is welcome, regardless from its usual diet.Who comes out takes away a smile, an experience of purification,a seed of rebirth. “

Mantra is the first raw vegan restaurant in Italy. It is not an integralist place, but a place where it’s possible to test an alternative dining experience and a spiritual practice of well being.

previous state

project

external facade

raw market

inside

bar & showcooking raw lab

raw vegan market

showcooking

showcookingbar & raw lab

restaurant

wall system

Add-ons objects on display / sale

ricicled wood boxes

shelves

panel display for teas, seeds and superfoods

wooden peg with threaded screw for appensione objects / fixing accessories

lighting wall system

wall system

tables dining room

tables and stoolsentrance

supercake Srl architecture & design

via A.M. Ampère 61 /a20131 Milano

ph +39 02 30516029fax + 39 02 30516060

www.supercake.it