MT307 GROUP XLidl Ireland: Pet Food

● Alnasser abdullah (MWB4)● Anthony Muotto (BS3)● Clodagh Kent (BS3)● David Kane (MWB4)● Maeve Quigley (BS3)

Lidl

• Goods ordered online • Heavy items easily collectable• Deals easily spotted• Run currently by Tesco and Supervalu in Ireland• Pilot for store to customer supply opportunity

Click and Collect

Conclusion• Ireland is ready and engaged online• Investment opportunity to boost Lidl’s

competitive value proposition• Reduces reliance on property portfolio

dependency• Increased competitive edge in supermarket

cluster areas