Supported by

Dr Philip Ely PhD FHEA FRSA

Supported by

Build Your Social StartupWorkshop 3 of 4

This week

• Value Proposition Development

• Ad-Lib Value Proposition• Key Activities > Blueprint

Modelling• Marketing

Homework…

Social Enterprise Mission

The (Revised) Social Enterprise Mission

Blueprint Modelling

• Exercise• Artwork; You; Your Customers

Key Resources

• Relationship Modelling

Ignore the ‘7Ps’

• Product, Place, Price, Promotion, People, Process, Physical Environment…

• You’re building your marketing plan already !

Marketing

• Plan for your channels…

NEXT WEEKIncome, Costs, Pricing

Beginning next week

• Review of Your Social Enterprise Blueprint

• Review Relationship & Blueprint Modelling

• Review Marketing Tasks