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event leadership INSTITUTE 2019 Event Industry Education | Supporter Kit

Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

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Page 1: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T E

2019 Event Industry Education | Supporter Kit

Page 2: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T E

The Event Leadership Institute provides progressive online education, training and professional development programs for event & meeting industry professionals. With an extensive on-demand video class library (over 180 videos available and growing), as well as instructor-led professional development courses, group training, webinars and more, ELI strives to advance the industry by creating learning opportunities for industry professionals.

About ELI

Page 3: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T E

Highest quality training in the industry. Our instructors average 22 years of experience & many of our classes

qualify for continuing education credits toward the CMP (Certified Meeting

Professional) designation.

Interviews with top planners in the industry, sharing their insights and experiences on how they’ve handled a wide variety of event

and client scenarios.

Video classes average 45 minutes, and are broken into micro chapters,

making it easy for planners to instantly find what they need.

Whenever they need it.

TOP QUALITY CONTENT

SHARED BEST PRACTICES

EASY ACCESS

Planners can view segments in any order they like, and our system

checks off which sections and classes they’ve previously seen, enabling

them to jump right back in whenever they’re ready to resume a class.

CUSTOMIZED LEARNING

Our ContentVideo Courses & Learning Content180+

Page 4: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T E

Learners love our content! Average video & course ratings are 4.5 out of 5 stars

Our Ratings

“I learned so much from this course, and am proud to put having taken it on my resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

“A credential from the Event Leadership Institute carries a lot of weight with us. Given the quality and depth of their content, we know they train people for the rigorous demands of our industry, and come to work ready to hit the ground running.”Adam Sloyer Managing Director, Sequence Events

“Videos are always top level in content and provide much greater depth than blog posts or magazine articles. They are also more current than most textbooks and provide the audio and experiential forms of education that is absent in the printed word”Dan Cormany, San Jose State University

“Event Leadership Institute is one of the top resources for event professionals of all types, providing for ongoing professional growth and development in many areas at a reasonable cost.” Tanesha Travis, California Faculty Association

Page 5: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T E

Business

Creativity & Design

Event Management

Strategy & ROI

Technical Production

Creative Space Planning • Catering Inspiration • Event

Design • Client Relations • Trends

Measuring Value • Event ROI Attendee Engagement • Social

Media • Sponsorship • Marketing • Media Coverage

Leadership Skills • RFPs, Proposals • Finance • Prospecting

for Business • Employee Management • Client Relations

Presentations • Logistics • Booking Entertainment • Silent Auction • Timelines • Printing •

Event Insurance • Staffing • Sustainable Event Practices

Lighting • Audio Visual • Projection Mapping • Production • Sound • Hybrid Meetings • Run of Show Event Apps • Teleprompters

Our Content

Page 6: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T E

Subject Matter ExpertsInstructors avg. 22 years of experience.

Interactive LearningNo boring textbooks or manuals here!

Learn by video streamed content.

Earn CMP CEU’sMany of our classes offer CMP credit

hours and are indicated by this seal.

Micro-ChaptersContent is broken down into easy to

digest segments. Watch the class in full or

skip ahead to an individual chapter.

Learning Library

Page 7: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T E

Event Leadership Institute also offers 5-10 week online instructor-led certificate professional development courses where learners havethe opportunity to expand their knowledge while earning a digital credential. While these are not included in membership subscriptions,members get exclusive discounts on these professional development courses.

Certificate Courses

Page 8: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T EOur Students

9,000+ On-Demand Members*

2,700+ Professional DevelopmentCertificate Students

1,100+ Digital Credentials Issued

Here’s how many students have signed up to learn with us so far…

*Since 2010. Approximately 400 currently active member learners + over 400 active professional development certificate students annually.

Page 9: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T E

Over 70% of our learners have

4-15+ years of industry experience!

Our Students Have Experience

50% have event budgets ranging from

$100k - $1m+ producing

20-200 events per yearA small sample of where they come from…AMC Network • Macy’s • Allied PRA • Groupon • Ritz Carlton • ESPN • American Express • Starwood • T-Mobile • Toyota • Sequence Events • Univision • American Bar Association •Marriott • First Protocol • City of Los Angeles • Ford • HSBC • Johnson & Wales University • Hyatt • Morgan Stanley • The Tribune Group • Warner Music Group • Sequence Events •Walmart • Fourth Wall Events • Ernst & Young • Boston Consulting Group • Brooklyn Nets • Royal Bank of Canada • Luxottica • Proscenium • Revolution Marketing • MassachusettsGeneral Hospital • Warner Brothers • National Education Association • Navy Federal Credit Union • Bank of America • Disneyland Resort • Disney Event Group • Wolfgang Puck Catering •Empire Force Events • Eventbrite • FedEx • YMCA • TD Bank • Hershey Entertainment & Resorts • Hilton • Hootsuite • Mastercard • Omni Hotels • National Association of Realtors • RedBull • Ronald McDonald House • Royal Caribbean International • Sheraton •Signature Events • SurveyMonkey • TBA Global • The Linux Foundation • Westin • TripAdvisor • United Way

Page 10: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T E Our Students

88%7%1%1%

United StatesCanadaUnited KingdomAustralia

The Event Leadership Institute truly has global reach with learners and members from over 100 countries throughout the world!

Page 11: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T EOur Reach

15,000EMAIL SUBSCRIBERS

17%AVG. OPEN RATE

We’re not just another news site!Our subscribers look to us for best practices and thought leadership.

Page 12: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T EOur Students

3,200+ On-Demand Members

2,700+ Professional DevelopmentCertificate Students

1,100+ Digital Credentials Issued

Here’s how many students have signed up to learn with us so far…

Event Leadership Institute learning products are used in various college and university event and hospitality programs to supplement curriculum and enhance learning. When you support ELI, you’re also supporting higher education students by providing them with unique high quality content not available anywhere else!

ELI has worked with over 1000 students & instructors from over 87 college & university programs!

Higher Education

Page 13: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T E

Our mission is to provide flexible and accessible resources andprogressive education options for event professionals and students inthe many facets of the special events industry. Through our onlineplatforms, we offer professional development courses and on-demandsubscription-based learning developed and delivered by event industryleaders, as well as support for academic programs and instructors. Weare passionate about the advancement of the industry and the successof our learners.

Your Support

To lead the growth and advancement of the events industry byfacilitating thought leadership and being a trusted source of resourcesand education for event professionals at any stage of their career.

Our Vision

Our Mission

Help us achieve our mission and vision by supporting the Event Leadership Institute as well as the growth and development of

the events and meetings industry! Your support will allow

us to develop new content, courses and programs, as well

as offer scholarships, and provide much needed resources for higher education instructors

and students.

Page 14: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T E Supporter Options

Newsletter Leaderboard Ad Sponsored ad space at the top of our weekly newsletter. Four issues per month. $2,500 per month

Monthly Jobs EmailSponsored ad space at the top of our very popular monthly Event Industry Jobs email. This is the industry’s most comprehensive and largest jobs email! Limited to one sponsor per email.

$3,000 per email

Dedicated Sponsored Email

A dedicated sponsored email to our subscribers with an educational tip or article from you. We will work with you to make sure that the content is educational, providing value to our subscribers and positioning you as a subject matter expert. This helps increase adoption and open rates. Limited to one sponsored email per month.

$2,500 per email

Webinar Sponsor

Title sponsor for Q&A Webinars with top event leaders in the industry. Logo on email invitation, registration page, and social posts. Acknowledgment at the beginning / end of the webinar. Logo in the opening animation of the webinar recording posted in the ELI library , logo on the course description page with link to your website. Limited to one sponsor per webinar.

$2,900 per webinar

Scholarship Sponsor

Support deserving learners and those who may not have the means to pay for education and professional development by contributing to the Event Leadership scholarship fund. 100% of your scholarship contribution will be used towards Event Leadership Institute programs and scholarship awardees. In addition, you’ll receive acknowledgment in our newsletter, on social media, and on the scholarship website page.

$2,900 per contribution

Course Development Sponsor

Receive recognition as a development sponsor for on-demand video classes. Sponsors are matched with appropriate and relevant content which will be custom developed. Logo in the opening animation of the video, logo on the course description page with link to your website, special thanks and recognition with logo and link in a dedicated email promoting the new course to our subscribers, and mentions / tags on social media when the course is advertised or shared.

Varies by course. Contact us!

Note: Ad sizes, frequencies & specs are available upon request. Sponsor packages, benefits & costs are subject to change without notice & are subject to availability & approval. Actual email layout & ad size may not be exactly as shown in the image on this page.

Page 15: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T E Supporter Packages

Student Programs Supporter

Industry Skills Development

Supporter

Event Industry

Leadership & Growth Advocate

Event Industry

Education Champion

$7,500 $10,000 $20,000 Contact Us!

Dedicated Email – Supporter Profile / Feature ($2,500 Value Each)

1 1 1 2

Featured Job Listing In Monthly Jobs Email & Job Board ($500 Value Each)

1 2 5 10

Webinar Sponsor ($2,900 Value Each)

1 2 4 6

Annual ELI Memberships ($250 Value Each)

10 20 40 60

Newsletter Leaderboard Ad ($2,500 Value Each)

1 2

Scholarship Sponsor ($2,900 Value Each)

1

Course Development Sponsor ($5,000+ Value Each – Varies by course)

1

Choose from a package below, or contact us to explore custom supporter packages.

Page 16: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T E Why Support ELI

As an ELI Supporter, you have a unique opportunity to support industry education, and market your firm as a thought leader in the process.

Planners who come to ELI are passionate about their professional development and eager to elevate their level of expertise. Training is very important to them, and they connect with companies that support higher standards in our industry.

eventleadershipI N S T I T U T E

Page 17: Supporter Kit v5 - Event Leadership Institute · resume. I would absolutely recommend it to others.” Libby Richardson Events Manager, United Way of Central & Northeastern Connecticut

eventleadershipI N S T I T U T E

Phone: 347-349-1060 | Email: [email protected] | www.eventleadershipinstitute.com