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POPULUS, Inc.
Survey of Boise County Registered Voters
Planning and Zoning Issues
POPULUS, Inc.
Presentation Outline
MethodologyProfile of RespondentsConstituency SegmentationAttitudes On Planning and Zoning IssuesAwareness and Perceptions of Planning and Zoning EffortsCommunicationsConclusions
POPULUS, Inc.
Methodology
Mailed four-page survey to 4,250 registered voters on November 25, 1996As of December 31, 1996, 990 had returned a completed survey (23% response rate) Analysis of the data included both bivariate and multivariate techniquesSample size results in +/- 3.1% margin of error at the 95% confidence interval
POPULUS, Inc.
28 2623
1815 17
4 4
26 26
5 7
Garden ValleyHorseshoe Bend
Idaho CityLowman
Mores CreekPlacerville
0
10
20
30
40
50
60
70
80
90
100
Per
cent
Registered Voters Survey Respondents
Sample Validation
POPULUS, Inc.
Within city limits17%
Subdivision w/CCRs43%
Subdivision w/o CCRs10%
Not in city / subdivision24%
Ag-exempted property5%
Current Residence
Property Owner90%
Not Property Owner10%
Property Ownership
12
20 2023
25
Less than 2 years2-4 years
5-9 years10-19 years
20+ years0
5
10
15
20
25
30
Per
cent
Years Lived in Boise County
8
17
38
19
10 8
< $15,000$15 - $25 K
$25 - $50 K$50 - $75 K
$75 K +No response
0
5
10
15
20
25
30
35
40
Per
cent
Household Income
Profile of Respondents
POPULUS, Inc.
Built Home Self21%
Rebuilt Structure13%
Builder Built Home19%
No Idea Who Built15%
Mobile Home9%
Manufactured Home9%
Other12%
Type of Residence
Female46%
Male54%
Gender
2624
14 14
62
11
Quality of LifeTo Retire
Grew Up HereGot Job in Area
To Start BusinessTo Find Job in Area
Other0
5
10
15
20
25
30
Per
cent
Reasons Located in Boise County
29 28
11 106 3 2
Prof
/ Te
chni
c
Ret
ired
Gov
t Em
ploy
Labo
rer
Bui
lder
/ C
ont
Teac
her /
Sch
Farm
er /
Ran
05
101520253035
Per
cent
Occupation
Profile of Respondents (continued)
POPULUS, Inc.
Unrestricted Liberty12%
Individualist16%
Ambivalent22%
Govt Control / No Growth26%
Govt Control / Stimulate Growth23%
Constituency Segmentation
POPULUS, Inc.
Unrestricted Liberty - 12%
Individualist - 16%
Ambivalent - 22%
Govt Control / No Growth - 26%
Govt Control / Stimulate Growth - 23%
Restrict Individual Behavior for Common Good
Res
tric
t Gro
wth
A County Divided
POPULUS, Inc.
27 6125 61
28 5828 53
25 5425 50
22 5227 4027 32
34 2426 30
28 2629 2630 23
28 25
Public safety info for sub approvalPublic surveys important
Growth pay for itself: impact feesTourism / recreation pay for selves
Min. standards of constructionWant lots of nature / few people
Junk kept frm view w/fence or vegDevelop land already subdivided
Reserve private land for deer / elkSingle, multi-use zone
Comp. owners "lost income / value"Just meet not exceed state law
Impact fees complex; initiate themMultiple zones
Require bldg inspection / fees
0 10 20 30 40 50 60 70 80 90 100
% Agree with Statement
Somewhat Agree Strongly Agree
Attitude Statements:
Highest Agreement Overall
POPULUS, Inc.
26 2417 32
29 1227 13
23 1518 20
21 1626 8
23 1120 13
16 514 7
11 912 7
8 9
Proactive economic developmentMobile homes in specified areas
Volunteer time if given opportunityDon't know enough for infrmd dec.
Publish notices in StatesmanDiscourage population growth
No comp. private land restrictionsPopulation growth good
Favor mre govt control of prvt landFees on real estate transactions
Encourage population growthProperty owners do what wantBetter off w/fewer restrictions
Stop asking for input: P&Z issuesOne man's junk another's treasure
0 10 20 30 40 50 60 70 80 90 100
% Agree with Statement
Somewhat Agree Strongly Agree
Attitude Statements:
Lowest Agreement Overall
POPULUS, Inc.
4943
3927
2625
2320
110
-4-7
-10-13
-15
Better off w/fewer restrictionsProperty owners do what want
One man's junk another's treasureComp. owners "lost income / value"
Population growth goodJust meet not exceed state law
Proactive economic developmentSingle, multi-use zone
Encourage population growthVolunteer time if given opportunity
Stop asking for input: P&Z issuesPublic surveys important
Publish notices in StatesmanNo comp. private land restrictions
Tourism / recreation pay for selves
-60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60
% Difference From Total Sample Agreement
Attitude Profile: Unrestricted Liberty Segment
Hates Restrictions / Approves Growth
POPULUS, Inc.
-15-20-21
-23-26
-27-27
-30-31
-33-34
-35-40
-44-45
Public safety info for sub approvalGrowth pay for itself: impact fees
Don't know enough for infrmd dec.Fees on real estate transactionsWant lots of nature / few people
Discourage population growthFavor mre govt control of prvt landImpact fees complex; initiate them
Multiple zonesMin. standards of construction
Reserve private land for deer / elkMobile homes in specified areasDevelop land already subdivided
Junk kept frm view w/fence or vegRequire bldg inspection / fees
-60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60
% Difference From Total Sample Agreement
Attitude Profile: Unrestricted Liberty Segment (Continued)
Hates Restrictions / Approves Growth
POPULUS, Inc.
4335
2622
2017
1311
64
322
0-1
Discourage population growthOne man's junk another's treasure
Property owners do what wantWant lots of nature / few people
Comp. owners "lost income / value"Just meet not exceed state law
Better off w/fewer restrictionsDevelop land already subdivided
Tourism / recreation pay for selvesGrowth pay for itself: impact fees
Single, multi-use zonePublic surveys important
Public safety info for sub approvalReserve private land for deer / elk
Fees on real estate transactions
-60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60
% Difference From Total Sample Agreement
Attitude Profile: Individualist Segment
Discourage Growth / Allow Freedom
POPULUS, Inc.
-3-5
-7-11
-13-16
-18-20-21
-29-30
-33-34
-35-36
Volunteer time if given opportunityPublish notices in Statesman
Don't know enough for infrmd dec.Impact fees complex; initiate themStop asking for input: P&Z issuesNo comp. private land restrictions
Favor mre govt control of prvt landEncourage population growth
Multiple zonesMobile homes in specified areas
Population growth goodJunk kept frm view w/fence or veg
Min. standards of constructionProactive economic development
Require bldg inspection / fees
-60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60
% Difference From Total Sample Agreement
Attitude Profile: Individualist Segment (Continued)
Discourage Growth / Allow Freedom
POPULUS, Inc.
1414
1312
109
711
-1-1
-2-2
-4-4
Junk kept frm view w/fence or vegDon't know enough for infrmd dec.
Proactive economic developmentComp. owners "lost income / value"
Single, multi-use zoneJust meet not exceed state lawMin. standards of constructionBetter off w/fewer restrictions
Develop land already subdividedWant lots of nature / few people
Publish notices in StatesmanTourism / recreation pay for selves
Encourage population growthPopulation growth good
Stop asking for input: P&Z issues
-60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60
% Difference From Total Sample Agreement
Attitude Profile: Ambivalent Segment
Middle of the Road
POPULUS, Inc.
-4-6-6
-7-7
-8-8
-10-10-11
-12-13
-15-16
-24
Public safety info for sub approvalMultiple zones
Property owners do what wantGrowth pay for itself: impact fees
Require bldg inspection / feesPublic surveys important
Mobile homes in specified areasVolunteer time if given opportunityImpact fees complex; initiate themReserve private land for deer / elkNo comp. private land restrictionsOne man's junk another's treasure
Fees on real estate transactionsDiscourage population growth
Favor mre govt control of prvt land
-60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60
% Difference From Total Sample Agreement
Attitude Profile: Ambivalent Segment (Continued)
Middle of the Road
POPULUS, Inc.
3531
2823
222121
18161616
1410
95
Favor mre govt control of prvt landDiscourage population growth
Mobile homes in specified areasReserve private land for deer / elk
Multiple zonesRequire bldg inspection / fees
Want lots of nature / few peopleFees on real estate transactions
Develop land already subdividedMin. standards of construction
Impact fees complex; initiate themJunk kept frm view w/fence or vegNo comp. private land restrictionsGrowth pay for itself: impact fees
Public safety info for sub approval
-60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60
% Difference From Total Sample Agreement
Attitude Profile: Government Control / No Growth Segment
Want Regulation to Discourage Growth
POPULUS, Inc.
444
211
-14-15
-16-16-16
-19-19
-28-32
Don't know enough for infrmd dec.Public surveys important
Tourism / recreation pay for selvesVolunteer time if given opportunity
Publish notices in StatesmanStop asking for input: P&Z issues
Property owners do what wantOne man's junk another's treasure
Better off w/fewer restrictionsJust meet not exceed state law
Comp. owners "lost income / value"Single, multi-use zone
Encourage population growthPopulation growth good
Proactive economic development
-60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60
% Difference From Total Sample Agreement
Attitude Profile: Govt Control / No Growth Segment (Continued)
Want Regulation to Discourage Growth
POPULUS, Inc.
4237
3431
1817
1616
1514
1311
108
7
Population growth goodProactive economic development
Require bldg inspection / feesEncourage population growth
Min. standards of constructionJunk kept frm view w/fence or vegImpact fees complex; initiate themNo comp. private land restrictions
Mobile homes in specified areasMultiple zones
Stop asking for input: P&Z issuesFavor mre govt control of prvt landVolunteer time if given opportunity
Publish notices in StatesmanFees on real estate transactions
-60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60
% Difference From Total Sample Agreement
Attitude Profile: Govt Control / Stimulate Growth Segment
Regulation Necessary for Economic Development
POPULUS, Inc.
55
32
00
-1-6
-16-16
-17-18
-21-27
-34
Public surveys importantPublic safety info for sub approvalReserve private land for deer / elkGrowth pay for itself: impact fees
Tourism / recreation pay for selvesSingle, multi-use zone
Don't know enough for infrmd dec.Develop land already subdivided
Just meet not exceed state lawBetter off w/fewer restrictions
Property owners do what wantOne man's junk another's treasure
Comp. owners "lost income / value"Want lots of nature / few people
Discourage population growth
-60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60
% Difference From Total Sample Agreement
Attitude Profile: Govt Control / Stimulate Growth Segment (Continued)
Regulation Necessary for Economic Development
POPULUS, Inc.
8
18
24
142
30
11
32
22
84
20
4
24
23
205
20
5
34
11
154
30
8
19
13
255
27
Unrestri
cted Libert
y
Individuali
st
Ambivalen
tGovt
Cntrl / N
o Gro
wthGovt
Cntrl / S
tim. G
rowth
0
10
20
30
40
50
60
70
80
90
100
Mores CreekLowmanIdaho CityHorseshoe BendGarden ValleyCenterville / Placerville
Segments Defined by Region
POPULUS, Inc.
14
26
14
19
27
8
20
20
34
17
17
21
30
16
17
107
26
23
34
7
14
28
23
28
14
13
18
30
25
Center
ville
/ Plac
erville
Garden
Valley
Horsesh
oe Ben
d
Idaho C
ity
Lowman
Mores C
reek
0
10
20
30
40
50
60
70
80
90
100
Govt Cntrl / Stim. GrowthGovt Cntrl / No GrowthAmbivalentIndividualistUnrestricted Liberty
Regions Defined by Segment
POPULUS, Inc.
Demographic Profile:
Unrestricted Liberty Segment
Tends to be male (62%)Average in age and household sizeMore likely than most segments to have grown up / been born in Boise County (24%)Tend to have lived in Boise County a long time (59% have lived here 10 or more years) Among the most likely to live in a home built by self (25%) or to have rebuilt an existing structure (18%)Lowest HH income of all segments (37% with incomes below $25,000 / year)More likely than most other segments to include farmers / ranchers (6%) and laborers (14%)More likely than most other segments to live outside a city or subdivision (36%) or on agricultural-exempted property (12%)
POPULUS, Inc.
Demographic Profile:
Individualist Segment
Tend to be slightly younger (42% are under age 45)Most likely to have lived in Boise County 20 years or more (41%)More likely than other segments to work outside the home and commute within Boise County (23%)Have larger HH size than most other segments (27% have four or more people in HH)Most likely segment to live in a mobile home (20%)Slightly less likely to own property in Boise County (14% do not own property)Middle income (42% have incomes between $25,000 and $50,000 per year)The least likely segment to be retiredMore likely than most other segments to live outside a city or subdivision (34%) or on agricultural-exempted property (11%)
POPULUS, Inc.
Demographic Profile:
Ambivalent Segment
Average in length of Boise County residenceMore likely than all other segments to be age 65 or older (28%) and retiredMore likely than most other segments to live in a manufactured home (14%)Average in income, number of people per HH, and type of occupation
POPULUS, Inc.
Demographic Profile:
Government Control / No Growth
Slightly newer residents of Boise County (39% have lived here five years or less)More likely than other segments to live in a subdivision with CC&Rs (56%)Most likely to work outside the home and commute outside Boise County to work (43%)More likely than other segments to live in two-person HHs (53%)Most likely segment to have located to Boise County for quality of life reasons (36%)Most likely segment to include people in professional / technical occupations (36%)One of the most affluence segments (37% have HH incomes of $50,000 or more)
POPULUS, Inc.
Demographic Profile:
Government Control / Stimulate Growth
Relatively newer residents of Boise County (41% have lived here five years or less; only 6% grew up in Boise County)Majority live in a subdivision with CC&Rs (53%)More likely to be female (52%)More likely than other segments to live in a home built by a builder (27%)More likely than other segments to include government employees(10%) and teachers / school administrators (8%)One of the most affluence segments (40% have HH incomes of $50,000 or more)
POPULUS, Inc.
22
39
32
25
28
41
8
76
14
28
30
34
11
46
36
36
20
36
Total Sam
ple
Unrestri
cted Libert
y
Individuali
st
Ambivalen
tGovt
Cntrl / N
o Gro
wth
Govt Cntrl
/ Stim
. Gro
wth
0
10
20
30
40
50
60
70
80
90
100
Perc
ent No Response
Stayed SameWorseBetter
Evaluation of Things in Boise County in Past Five Years
POPULUS, Inc.
58
70
56
53
54
62
Total Sample
Unrestricted Liberty
Individualist
Ambivalent
Govt Cntrl / No Growth
Govt Cntrl / Stim. Growth
0 10 20 30 40 50 60 70 80 90 100% Heard / Read About Comprehensive Plan
Awareness of Boise County Comprehensive Plan
POPULUS, Inc.
Excellent5%
Good42%
Only Fair39%
Poor10%
No Response5%
Rating of Job Commissioners Are Doing in Developing Comprehensive Plan
POPULUS, Inc.
6
22
52
20
10
28
41
14
3
56
275
4
38
494
6
53
29
9
Unrestricted LibertyIndividualist
AmbivalentGovt Cntrl / No Growth
Govt Cntrl / Stim. Growth0
10
20
30
40
50
60
70
80
90
100
Perc
ent
No ResponsePoorOnly FairGoodExcellent
Commissioners Job RatingBy Segment
POPULUS, Inc.
60
74
56
56
55
64
Total Sample
Unrestricted Liberty
Individualist
Ambivalent
Govt Cntrl / No Growth
Govt Cntrl / Stim. Growth
0 10 20 30 40 50 60 70 80 90 100% Heard / Read About Comprehensive Plan
Awareness of P&Z Commission's Efforts to Develop Zoning and Development Ordinance
POPULUS, Inc.
Excellent6%
Good35%
Only Fair39%
Poor15%
No Response5%
Rating of Job P&Z Commission Is Doing in Developing Zoning and Development Ordinance
POPULUS, Inc.
7
16
58
18
0
18
49
30
2
42
42
7
3
38
36
15
14
49
23
9
Unrestricted LibertyIndividualist
AmbivalentGovt Cntrl / No Growth
Govt Cntrl / Stim. Growth0
10
20
30
40
50
60
70
80
90
100
Perc
ent
No ResponsePoorOnly FairGoodExcellent
P&Z Commissions Job RatingBy Segment
POPULUS, Inc.
60
23
19
12
9
7
4
2
Have done none of these activities
Attended Com. mtg/pub. hearing
Attended P&Z Com. mtg/pub. hrng
Called County Commissioner
Called P&Z Commissioner
Written letter to County Commsnrs
Written letter to P&Z Commsnrs
Written letter to Idaho World
0 10 20 30 40 50 60 70
% Personally Done Activity
Public Activism
POPULUS, Inc.
19
16
4
4
3
1
0
-14
Attended Com. mtg/pub. hearing
Attended P&Z Com. mtg/pub. hrng
Called P&Z Commissioner
Written letter to County Commsnrs
Written letter to P&Z Commsnrs
Called County Commissioner
Written letter to Idaho World
Have done none of these activities
-40 -30 -20 -10 0 10 20 30 40
% Personally Done Activity
Unrestricted Liberty Segment Has Been the Most Active
POPULUS, Inc.
6
1
0
0
0
-1
-4
-5
Called County Commissioner
Attended Com. mtg/pub. hearing
Called P&Z Commissioner
Written letter to P&Z Commsnrs
Written letter to Idaho World
Written letter to County Commsnrs
Have done none of these activities
Attended P&Z Com. mtg/pub. hrng
-40 -30 -20 -10 0 10 20 30 40
% Personally Done Activity
Individualists Slightly More Likely to Call County Commissioners
POPULUS, Inc.
8
-2
-2
-3
-3
-3
-4
-4
Have done none of these activities
Written letter to P&Z Commsnrs
Written letter to Idaho World
Attended Com. mtg/pub. hearing
Written letter to County Commsnrs
Attended P&Z Com. mtg/pub. hrng
Called County Commissioner
Called P&Z Commissioner
-40 -30 -20 -10 0 10 20 30 40
% Personally Done Activity
Ambivalent Not Active
POPULUS, Inc.
5
2
0
0
-1
-2
-3
-8
Have done none of these activities
Written letter to County Commsnrs
Written letter to P&Z Commsnrs
Written letter to Idaho World
Called County Commissioner
Called P&Z Commissioner
Attended P&Z Com. mtg/pub. hrng
Attended Com. mtg/pub. hearing
-40 -30 -20 -10 0 10 20 30 40
% Personally Done Activity
Govt Control / No Growth Segment Has Not Been Active
POPULUS, Inc.
3
2
1
1
0
-2
-2
-3
Attended Com. mtg/pub. hearing
Called P&Z Commissioner
Called County Commissioner
Attended P&Z Com. mtg/pub. hrng
Written letter to Idaho World
Written letter to County Commsnrs
Written letter to P&Z Commsnrs
Have done none of these activities
-40 -30 -20 -10 0 10 20 30 40
% Personally Done Activity
Govt Control / Stimulate Growth Has Been Slightly More Active
POPULUS, Inc.
29
48
33
24
21
28
Total Sample
Unrestricted Liberty
Individualist
Ambivalent
Govt Cntrl / No Growth
Govt Cntrl / Stim. Growth
0 10 20 30 40 50 60 70 80 90 100% Read County's Comprehensive Plan
Unrestricted Liberty Segment Is Most Likely to Have Read Comprehensive Plan
POPULUS, Inc.
Can't Subdivide72%
Can / But Won't - 5 Yrs11%
Can / Will - 5 Yrs1%
Don 't Know16%
Own Property in Existing Boise County Subdivision (72% of Total Sample)
Possibility of Subdividing Property Already in Subdivision
POPULUS, Inc.
Plan to Subdivide - 5 Yrs69%
Not Plan to Subdivide - 5 Yrs5%
Don 't Know26%
Own Property In Boise County Not Presently Subdivided (51% of Total Sample)
Possibility of Subdividing Property Not Already Subdivided
POPULUS, Inc.
Total Sample
(%)
Unrestricted Liberty
(%)Individualist
(%)Ambivalent
(%)
Govt Cntrl No Growth
(%)
Govt Cntrl Stim Growth
(%)
Control Growth / Limit Subdivision
18 7 34 11 29 8
More Planning / Enforcement 16 9 4 9 18 30
Charge Impact Fees / Growth Pay 8 3 14 3 12 6
Improve Infrastructure / Services 8 12 7 8 7 10
Other 7 8 10 8 5 7
Improve Commission / Listen 4 8 2 5 2 4
Don't Regulate Land Use 2 9 3 1 0 0
Don't Know / No Response 37 43 25 54 28 34
Suggested Changes / Improvements for Handling Growth
POPULUS, Inc.
70
39
28
21
17
10
10
4
Articles in "Idaho World"
Town hall meetings w/Q&A
Articles in "Idaho Statesman"
Treasure Valley TV news
Mailings
Internet home page
Treasure Valley radio news
Other
0 10 20 30 40 50 60 70 80
% Choosing Item
Best Way to Keep People Informed About P&Z Issues
POPULUS, Inc.
Conclusions
While people in Boise County are very divided on the issue of planning / zoning, more people favor some government controls than oppose themBy a slim margin, people favor restricting growth rather than encouraging growthThere is a mandate for the following actions:
Recording public safety information on public documentsConducting public surveysHaving growth pay for itself through impact feesEstablishing tourism and recreation permitsHaving building codes that establish at least minimum standardsMaintaining lots of nature and few peopleRequiring property owners to cover / screen junk
POPULUS, Inc.
Conclusions (continued)
Those most opposed to planning efforts have been the most active in attending meetings and hearings on this issueThe best way to keep people informed about planning / zoning issues is with articles in the Idaho World