Sally McManus

Primary research resultsThe purpose for my primary research surveys is to find my target audience for my music video. By handing out questionnaires I will find out what genre of music most people were into and what age group my target audience will be. I will find out what their favourite type of music video is (e.g. narrative, performance or abstract) is and how often they are likely to watch my music video by asking them how often they usually watch them.

15-2525-3535-4545+

From the results of this question I found out the age of my target audience will be 15-25. I decided this as most people from this age group are likely to watch my music video.

Sex

Male

Female

I decided that my music video will be targeted mainly at females due to the results of this question. I came to this decision as most females have said that they take time out of their day to watch music videos whereas most men don’t so therefore my video will be targeted at females.

Age

Sally McManus

Occupation

Student

Teacher

Other

After gathering together the results from this question I came to the decision that the occupation of my target audience is going to be a student as these are more likely to take time out to actually watch my music video.

Favourite genre

Pop

Mixed

Rock

R'n'B

The results of this question made it clear to me that most of my target audience have a wide taste in music and don’t all solely focus on one genre of music. I decided by looking at these results that my music video will be for a song from the pop genre as this was the most popular one.

Sally McManus

Where do you watch music videos usually?

Television

YouTube

Facebook

I found from these results that my target audience usually watch music videos on television rather than online on sites such as YouTube or on social networking sites such as Facebook. This made me decide that my music video would have to be friendly for all ages as I’d aim for it to be shown on the television.

What type of music video do you like to watch the best?

Narrative

Performance

Abstract

After gathering this questions result’s I have decided that my music video will have a narrative structure as this is what my target audience seem to enjoy the most. Due to having a narrative structure my video will be shot in a way that it tells a story.

Sally McManus

How many days out of the week do you watch at least one

music video?

None I don't watch them

One day

Two days

Three + days

I found from the results from asking the question “How many days out of the week do you watch at least one music video?” that my target audience tend to watch them one day a week. This gave me the idea that I would try to make my pop video stand out and break typical pop conventions therefore it would make them want to watch it.

How often do you search for new music?

Daily

Weekly

Monthly

Other

After gathering together the results from this question I found that my target audience tend to search for new music weekly. This made me decide I would chose a song with meaningful lyrics which would make the audience relate to it and therefore hopefully want to listen to it and watch the music video for more than a week.

Sally McManus

Overall I used the primary research technique of questionnaires to help me decide who the target audience will be for my music video, the genre of music the video will be, also the age of my target audience and many different things. I found from the results that my target audience will be aged 15-25 and will be aimed at both sexes however it will be more towards females. The main genre I will use a track of to make my music video too will be pop music however due to the second favourite genre of my target audience’s being mixed I decided I wouldn’t use a typical pop track. The main occupation of my target audience will be students who tend to watch music videos on the television and like narrative structures to the music videos they watch and therefore I will try to make my video tell a story rather than it just show an artist performing etc. I noticed that my target audience tend to watch music videos one day a week and seek new music weekly so therefore I realised that I would have to make my music video stand out from typical pop music videos and would have to make it interesting so that they don’t forget about it and begin searching for new music.

My target audience will use my text for many different reasons however one of them may be shown through Blumler and Katz theory of uses and gratifications by using it for diversion. They could use my music video to escape from everyday problems and routines by imaging themselves in the place of the artist in my video. They could also use it for personal relationship reasons for example, listening to a break up song if they have recently split with a partner as it helps them to feel as though they are not alone. Lastly, I could also use Blumler and Katz’s theory of uses and gratification if they use my music video for personal identity by trying to find themselves reflected in the video or for example if they see the artist doing a certain thing in the music video then them doing it themselves. In applying Stuart Hall’s theory of encoding and decoding within my music video I would encode a conventional narrative with conventions of a simple love story therefore my audience would gain a preferred reading when decoding such messages e.g. conventional linear narrative and conventional features of a love story/pop genre music video (e.g. love hearts, slow paced editing, dissolves). For example if I was to make a music video to a break up song and at the end of the video it shows the main character happy it could make the audience believe if they have recently broke up with someone that in the end they are going to be happy too.