4th Round / Revisions

SUSE

OpenStackCloudCampaign

©Turnstyle 2015

AUG 28, 2015

SUSE BRAND REFRESH Description

FULL SPECTRUM OF SUCCESSWith SUSE, the world is full of colorful possibilities. It’s a more vibrant, engaged approachto enterprise technology, one that keeps in sight the wonder and excitement of innovation.Infusing a broad range of colors into the visual system communicates excitement andoptimism, activates the executions, and differentiates the brand against competitors whotake a more staid approach.

VISUAL MANIFESTATION OF BRAND ASPIRATIONS:

Advanced Adaptability: Echo the chameleon’s ability to fit any situation

Smart Innovation: Evoke an environment where bold new ideas are cherished

Enterprise Quality: Add visual interest while keeping a business-focused look and feel

Preferred Partner/Ecosystem enabler: Showcase the power of diverse views and perspectives

Global Reach: Demonstrate a global perspective by bringing more of the world’s colors

Trusted Advisor: Make the brand more visually appealing and friendly

©Turnstyle 2015

SUSE OPENSTACK CLOUD CAMPAIGN OBJECTIVES

OBJECTIVESRAISE AWARENESS:

- SUSE OpenStack Cloud is the best private cloud solution for enterprise business

- Associate SUSE Brand closely with OpenStack cloud

- Generate sales opportunities and pipeline

MESSAGING PILLARS:- Pain-free cloud experience (fast & easy deployment)- Rock solid, reliable, and production ready (high availability built in)- Best value and investment protection (no vendor lock-in, widest hypervisor support)

©Turnstyle 2015

SUSE Open Stack Cloud Campaign

CONCEPT:

Pain-freePrivateCloud

SUSE Open Stack Cloud Campaign Ad 1

Get your private cloud up and running under sunny skies.

Building a private cloud with OpenStack doesn’t have to be so hard. SUSE OpenStack Cloud makes deploying, upgrading, and supporting open source private cloud easy.

suse.com/sunny

Avoida stormcloud.

SUSE Open Stack Cloud Campaign Ad 2

From open-stackouch to open-stack outstanding.

If you think building an enterprise private cloudon OpenStack is ardous, you're right. That's why SUSE has done the hard work for you with SUSE OpenStack Cloud.

suse.com/smile

Pain-freeprivatecloud.

SUSE Open Stack Cloud Campaign Ad 3

Open-sourceprivate cloudsshouldn’t beabout provingyour IT skills.

They should be about IT optimization and driving business innovation. Take the complexity outof your private cloud deployment with SUSE OpenStack Cloud.

suse.com/simple

Thisis nota test.

A B

BA C

A C

C

A B

D

D

D

SIMPLE

SUSE Open Stack Cloud Campaign Ad 4

Get yourcloud going.

Achieve the business benefits of a more agile IT infrastructure faster with SUSE OpenStack Cloud.

www.suse.com/fast

Zip.Zoom.

Vroom.

A.

SUSE Open Stack Cloud Campaign Ad 5

SUSE OpenStackCloud makes IT asa service simple,robust, and fullof possibilities.You’ll be playingon cloud nine.

suse.com/easy

Easyas1, 2, 3.

1

Want to have a hole-in-oneOpenStackexperience?

SUSE OpenStackCloud makes IT asa service simple,robust, and fullof possibilities.You’ll be playingon cloud nine.

suse.com/easy

HoleinOne.

1

Want tohave an easyOpenStackexperience?

Combineopen-sourceagility withenterprisereliability.

SUSE OpenStack Cloud supports the widest selection of hypervisorsso you can build private cloud solutions into a comprehensive advantage.

suse.com/byoh

BYOH

SUSE Open Stack Cloud Campaign Ad 6

Bring Your OwnHypervisor

SUSE Open Stack Cloud Campaign Digital Banner Ads 1A

Medium Rectangle

Wide SkyscraperSkyscraper

3:1 Rectangle

Leaderboard Banner

Get your private cloud up and running under sunny skies.get sunny

Avoida stormcloud.

Get your private cloud up and running under sunny skies.get sunny

Avoida stormcloud.

Avoida stormcloud.get sunny

Get your private cloud up and running under sunny skies.

Avoid a storm cloud.get sunny

Get your private cloud up and running under sunny skies.get sunny

Avoida stormcloud.

SUSE Open Stack Cloud Campaign Digital Banner Ads 2

Medium Rectangle

Wide SkyscraperSkyscraper

3:1 Rectangle

Leaderboard Banner

Go from ouch to outstanding. smile

Pain-freeprivate cloud.

Go from ouchto outstanding.smile

Pain-freeprivatecloud.

Pain-freeprivate cloud.

Go fromopen-stackouch toopen-stackoutstanding.smile

Pain-freeprivatecloud.

Go fromopen-stackouch toopen-stackoutstanding.smile

Pain-freeprivatecloud.

SUSE Open Stack Cloud Campaign Landing Page

NEW VERSION

5

Go from open-stack ouch to open-stackoutstanding.

Pain-freeprivatecloud.

get sunny

Private cloud?Don’t go it alone.Get an enterprise-ready leg upwith SUSE OpenStack Cloud.

SUSE Open Stack Cloud Campaign Trade Show Graphics

SUSE Open Stack Cloud Campaign Trade Show Badges / Tote

NILS BRAUCKMANNPRESIDENT & GM

SUSEOpen-StackCloud

Pain-freeprivatecloud.

RALF FLAXAVP, ENGINEERING

THANK YOU

©Turnstyle 2015