SUZUKI case presentation

8/14/2019 SUZUKI case presentation

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Ms. VinitaMr. Sravan KumarSahu

Mr. Sheikh Rozal

Ms.Lawi AnupamMr. Debasis

ChakrabarthyMr. Chanakya Mishra

Mr. Bijeesh MVGITAM Institue of International Business


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HAYABUSA

$11,999


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IntroductionWorlds fastest bike.Also known as GSX1300R.

It is a hyper sport bike introduced by Suzuki in1999.

The name Hayabusa translates directly from theJapanese as Peregrine Falcon.

It is powered by a 1299 cc (79.2 cu in) inline-4liquid-cooled engine.

Launched in Spain on Catalunya circuit inApril,1999.

First bike to break 300 kph barrier.

Bike named by Akihiko Muramatsu.

Kanji symbol- strong and fast.


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Changesfrom1999to20081999-2007 2008

ENGINE 1299 cc (79 cu in), 4-stroke, four-cylinder,liquid-cooled, DOHC, 16-valve

1340 cc (82 cu in), 4-stroke,four-cylinder, liquid-cooled,DOHC, 16-valve

BORESTROKE

81.0 x 63.0 mm 81.0 x 65.0 mm

COMPRESSION STROKE

11.0:1 12.5:1

POWER 151.1 hp (113 kW) 171 hp (128 kW)

TORQUE 93.4 lbft (127 Nm) @6750 rpm

102.3 lbft (139 Nm)

FUEL

SYSTEM

Keihen /Denso FuelInjection

Fuel Injection


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PortfolioMatrix

Hayabus

aB-King

Biplane

GSX-R1000


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TOWSAnalysis THREATSImport duty of 105%Lack of InfrastructureMore hype regarding SalesCompetition from Honda,

Yamaha

OPPURTUNITIESTourism DepartmentFilm IndustryGlobalization (Free Trade)Increase in number of

Millionaires

WEAKNESSLack of Service Centres &

Spare partsEngine Temperature IssuesThrottle IssueViolation of Traffic Rules

High Cost

STRENGTHSHigh Brand Value

Good Appeal to the YouthFastest BikeExcellent Sporty Look


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PricelistofHayabusa

Australia - $18490Brazil - $25680

Canada - $15099

Denmark - $30000 Japan - 1250000

New Zealand - $19990

U.S.A - $11999

U.K - 8999India - Rs.1100000 (approx)


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Competitors

SUZUKI GSX1300R HAYABUSAYAMAHA YZF-R1

KAWASAKI NINJA ZX-14

HONDA CBR 1100XX BLACKBIRDDUCATI SUPERBIKE 1098 R


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FocusedStrategyIt should focus on NRIs and foreigners

living in India.

Young CEO, who loves biking.

They should focus on metros, tier 2&3cities.

Who have car worth above Rs 10 lakh.

Persons with good name and fame in the

society.They should appoint famous sportspersons

like Dhoni as brand ambassador.


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DifferentiationStrategy

Hayabusa should launch different productssuch as-

Cruiser version of Hayabusa - For longdistance purpose.

Sports version of Hayabusa - For racingpurpose.

Model which would be suitable for Indian

roads such as R15 of Yamaha.

SUZUKI Yamaha YZF Kawasaki Honda Ducati


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SUZUKIGSX1300RHAYABUSA

Yamaha YZF-R1

KawasakiNinja ZX-14

HondaCBR1100XX

DucatiSuperbike1098 R

Category Sports Sports Sports Sports Sports

Displacement 1340.00 cc 998.00 cc 1352cc 1137 cc 1198.4cc

Engine type In-line four In-line four In-line four Liquid-cooled V2

Stroke 4 4 4 4 4

Compression 12.5:1 12.7:1 12.2:1 11.0:1 12.8:1

Power 170bhp@9500rpm

175bhp@12500rpm

131bhp@10500rpm

150bhp@9500rpm

180bhp@9750rpm

Torque 127nm@6750rpm113nm@10000rpm

134 nm@7500rpm

119nm@7250rpm134nm@7750rpm

Fuel system Injection Injection Injection Computer-controlled digitaltransistorised

Injection

Gearbox 6-speed 6-speed 5 Manual 6-speed 6 Speed

Fuel control DOHC DOHC DOHC DOHC Desmodromic

valve control

Dry weight 215.0 kg (dry) 173.0 kg (dry) 210.0 kg (dry) 223 kg 171.0 kg

Groundclearance

120 mm (4.7inches)

155 mm (6.1inches)

119.38mm (4.7in.)

130 mm 130 mm

Fuel capacity 21.00 litres 17.97 litres 20.00 litres 22.00 litres 15.50litres

Max Speed 332kph 290kph 308.0 kmh 275.0 kmh 300 kph

0-100 km/h (0-62 m h)

2.900seconds 3.100 seconds 5.75 seconds 2.900 seconds less than 2.5seconds


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SUZUKI case presentation