Swoop Magazine Summer 2012 Stacy Anderson Cover

Wild Eyes SWOOP CREATES

LITTLE SMILES

SWOOP CREATES LITTLE SMILES

Surfers, Saving the Ocean

ISSUE 022

Sight seeing is about to get a whole lot wilder.

Models: Amy Maurer, Tara Holt, Lauren BettlachClothes by Aviator NationPhotographer: Heather GildroyHair and Makeup: Krystal Chavarin, Amber DeeStyled by Stephanie Ko

TABLE OF CONTENTSTABLE OF CONTENTS

Model: Mabelynn CapelujSuit by Sun Kitten Swimwear

Photo by Heather GildroyFashion stylist: Tiffani Chynel

Make-up artist: Tim Liu

4 Swoop is Spreading the SmilesBy Wil l Hocker

10 Swoop Girl: Stacy AndersonBy Wil l Hocker

Photos by Heather Gi ldroy

13 Where the Wild Eyes areBy Melanie Thompson

16 Seathos How Surfers Are Saving the OceanBy Dana Wacks

18 Island FeverPhotos by Heather Gi ldroy

22 Director Profile: Fernando CorderoBy Melanie Thompson

25 The Whimsical Fun that is R. NicholsBy Aurora Lacey

28 Out with the New, In with the Old - Vintage in Local BoutiquesBy Kel ly Croteau

32 The Swoop Spring Fashion ShowPhotos by Jordan Gash and Noel Pascual

36 Let Her Run WildPhotos by Heather Gi ldroy

46 Designer Spotlight: Up and Coming Designers in LABy Kel ly Croteau

California Southern

Exporting

to the World

On the Cover:Model: Stacy Anderson

Suit: Calavera SwimwearPhoto by Heather Gildroy

Hair and Makeup by Krystal ChavarinStacy’s Hair Stylist by Rachel Zard from Kream Salon of

Santa Monica

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WOOP Magazine is growing stronger by the day. We have a dedicated team of graphic designers, writers, editors, photographers and interns striving to make the company as great as it can be. Our motto: Work Hard, Play Often, isn’t just a collection of words thrown together because they sound nice. It’s a lifestyle, and it’s who we are to the very core. It motivates us every hour of every day to keep push-ing through the hard times, because we know that the good times are only moments away.

However, we at SWOOP realize that not everyone is lucky enough to be able to play when the day is done. We are a privileged bunch of people here in the South Bay, and yet right down the road are countless families living in poverty, unable to provide the same amount of happiness to their children as they would like to. That’s why we decided to start giving back to the community that makes SWOOP what it is, and create an initiative called Swoop Smiles. Much like the covers of our magazine, it’s a simple but beautiful concept: for every purchase made through SWOOP, we give a toy to a child. It’s as simple as that. Is there ever a better feeling than making a child happy?

SWOOP’s Founder, Scott Bailey, explained the reasoning behind his idea. “I believe there is nothing more fulfilling than helping children, so that’s what I have chosen to do,” Says Scott. “I cannot believe that in the U.S., the beacon of civilization, there are over 15 million kids that live below the poverty line. That’s 21% of all the children under the age of 12 in the U.S.! We want to make them smile.”

Back in March we decided to stop talking about this new project of ours and actually bring it into action. The entire SWOOP team went over to the Boys and Girls Club of Tor-rance with boxes of toys we had been collecting since before Christmas. The children knew we were coming, and you could see the looks of pure excitement on their faces as we walked through the door. The SWOOP team ended up stay-ing there longer than we planned on, talking with the kids, creating St. Patrick’s Day themed crafts with them, and shar-ing delicious green velvet cupcakes generously provided by the Cake Bake Shop in Manhattan Beach. All in all, it was everything we expected and more.

Scott Bailey

SMILESwritten by Will Hockerphotos by Bjorn Noren

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Hillary McGranahan is SWOOP’s Creative Director for the magazine, and she played in integral role in the organization of the first Swoop Smiles event.

“Our first Swoop Smiles event was a big success!” Says Hillary. “I know that for sure because every child left with a treat, a gift, and a big smile on their face. It was an incredibly fulfilling day. Knowing that we had a positive effect on each and every child is a wonderful feeling.”

That event in Torrance was the first of many more to come. We enjoyed working with The Boys and Girls Club, and hopefully soon we can start bringing toys to their other locations all over the Los Angeles area and beyond.

Just like the smiles on the kids faces that day in Torrance, the future of Swoop Smiles is a bright one. SWOOP This, our daily deal website, is the only company of its kind that gives a child a toy for every purchase made, and Scott Bailey hopes this idea spreads beyond California and eventually becomes a worldwide initiative.

“We wanted to create a program that could possibly help underprivileged children on a massive scale in the future.” Says Bailey. “We aren’t there quite yet, but we’ve made the first and most important step to be on our way towards that goal.”

SWOOP wouldn’t exist if it weren’t for the great community it sprangfrom. The content of our magazine is completely reliant on the the lively, youthful culture of Southern California. SWOOP would be nothing without the South Bay and the surrounding areas, and as SWOOP continues to grow, it’s only fair that we try to do a small part to help our community grow as well.

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“Nearly 15 million children in the United States live below federal poverty line.”

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by Will Hocker

ou’re not likely to fi nd a magazine cover girl who’s also a devoted environmen-talist, and it’s just as rare that the very same girl is also a computer programmer and marketing guru. Well, SWOOP girl Stacy Anderson is all of the above, in addition to being one of the most beautiful and well-rounded people you’ll fi nd living in the South Bay.

On any given day you’ll fi nd Stacy at the SWOOP factory livening the place up with her smile. Maybe she’s tending to the vegetable garden she built out of the runway that was used for one of SWOOP’s fashion shows, or programming the latest daily deal on SwoopThis.com, or even helping plan the next Swoop Smiles event. Whatever she’s doing, you know she’s bringing the same compassion and enthusiasm that has helped to make SWOOP Magazine a better place to be a part of.

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photos by Heather gildroyhair and makeup Kyrstal ChavarinT Shirt by Myoo and david d Rothschild Check it out at MYOO.com What’s your favorite thing about living in the South Bay?

I love SoCal because I consider it the more active half of California. I love being in SoCal because of the range of outdoor activities; one day you can be at the beach surf-ing and playing volleyball while catching the sun rays, and the next you can be on the slopes vibrantly carving the mountain on your snowboard. If your an active profes-sional, So-Cal is the place to be.Describe yourself in one sentence:I have a love for people, and gardening.What do you like to do in your spare time?I Ride my bike instead of driving my car as much as possible. I read good books, listen to music and read the lyrics simultaneously while at home, attend live music and DJ set concerts, and spend time with my boyfriend.What drives you?A good challenge; its nice to perfect simple tasks, but I’m more satisfied when I accomplish and complete a complicated goal. I also enjoy strategic problem solv-ing. I’m drawn to challenges.If you had to eat one food for the rest of your life, what would it be?I love blueberries. They’re a great antioxidant, a good source of fiber, and I love making veggie smoothies with a little bit of blueberry to sweeten them up.What’s on your iPod right now?Learning to Fly by Tom Petty.What is one country you would love to visit but haven’t yet?Definitely Greece. I’ve always been about Greek mythology. My favorite goddess is Iris, the goddess of the rainbow. An Iris is also a flower, and it reminds me of my mother. Growing up, my parents always had a huge flower garden with a variety of different colors in it, and I always found it very inspirational.Favorite quote?“The grass is greener wherever you water it.”

What’s something most people don’t know about you?I just got up on my first wave this month. I lived in Amsterdam when I was young. I love food. I spend a lot of time choosing the right cards for people. I went to New York for the first time in my life last November. My favorite DJ is Kaskade, and love Country music! Favorite book and why?Biology or Birthday books. I’m really fascinated by the human body and the science behind it. Sometimes when I need a break I like to read astrology for inspiration. 3 words that describe you best?Goofy, loyal, thoughtful. What would be your absolute perfect day?Eating blueberry pancakes and finding an excuse to laugh until it hurts. Favorite movie?Dirty Dancing. I love the music and I love dancing. I always wanted my very own Patrick Swayze to dance to life with. I think I found him. What got you interested in gardening and the environment?I enjoy planting a seed and watching the development of its growth. I grew up always having a large garden with gigantic squash and other veggies, an array of blossoming flowers, and a compost bin in the yard. It’s an amazing feeling to contribute to life and all of its forms. Tell us about the new garden you just planted at the SWOOP factory.After the Swoop Fashion Show in March, my boyfriend and I converted the catwalk platform used for our fashion shows into the garden bed for vegetables. It’s nice to take things you’ve already used and recycle them. It was Earth Day. We bought the seeds including green and yellow squash, which are rapidly growing already, baby carrots, spinach and some transplant vegetables. The garden also includes beets, tomatoes, and red bell peppers from Whole Foods. It only took about 45 minutes to

set everything up, plant and water. Now we have a new garden!

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WHERE THE WILD EYES ARE

The pair look like seasoned Hermosa locals, as if they should be found resting on the beach with a cocktail rather than in an editing room all day. David wears a Hawaiian button down, shorts and flip-flops; it would be hard to guess from a first glance that he is the president and founder of Wild Eyes if not for a certain swagger that can only come from surviving bombings by the Taliban or being interrogated by the KGB. Arcadia’s blonde hair is tied back in a tight bun, an old habit from her beach volleyball days perhaps; a gray beach dress helps to highlight her sun-kissed skin. Even through their casual demeanor, though, their enthusiasm for their work is highly palpable. A wide smile sneaks onto Arcadia’s face every time she explains an upcoming project, unable to contain a well-earned pride.

Over their 12 years as a team, they have traveled to 50 countries and produced 33 programs. Their work ranges from exposés about terrorists in Iraq and Afghanistan to a 3D spectacle of a safari in Africa to their upcoming project on the Sci-Fi channel about an Arkansas family who travel the country puttin g on firework shows. Much of their work has a clear political focus: they are currently in pre-production on a feature documentary based on Wild Eyes’ partner Mark Bowden’s new book.

Bowden previously wrote the book that inspired the movie Black Hawk Down, so they are anticipating that this venture will be a big deal. “We’re interviewing everybody in the White House. There’s not a political agenda to it, it’s more historical, but it’s very new historical, current af-fairs,” Arcadia says.

ogether, they make up Wild Eyes, a cutting-edge production company based in Hermosa Beach, and together, they make up a family. Maybe that’s why their office, furnished with plush couches, oriental rugs, and a large flat screen TV, feels quite like a home. Pictures from their travels adorn their bright blue walls; side tables are spilling with statues, masks, and other artifacts from their adventures. David Keane and his wife Arcadia Berjonneau preside over it all, father and mother to documentaries, reality shows, feature films, and even 3D programming. The variety in genres is tied together by their mutual passion: telling stories from unique voices around the world that other-wise might not be heard.

by Melanie Thompsonphotos provided by Wild Eyes Production

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That investigative spirit has drawn the Wild Eyes team to projects like “The Squad: Prison Police,” a reality show that followed the special agents who monitor, investigate and respond to crimes that take place behind bars. The Squad was “as non-scripted reality as you can get,” Arcadia insists. One episode, for instance, focused on a group of White Supremacist offenders, hard-faced men flaunting Aryan Nation tattoos who believe, as one inmate said proudly, “we should kill all the n------ and blame it on the Jews, because that way all the blacks will be dead and send all the Jews to prison.” This kind of in-your-face truth, Arcadia speculates, was too much for a general audience. Both David and Arca-dia were frustrated when it didn’t get picked up for a second season. “It was just too true reality,” says Arcadia. “Most reality shows are scripted; you got story producers, you’re shooting a hundred hours and you make it into a half an hour show, and you have pick ups. With ‘The Squad,’ what you got was what was on the TV.”

Finding that delicate balance between what is marketable, what is profit-able, and what is actual good material is a constant game for the Wild-Eyes team. After all, they still need to collaborate with distributors for their hard work to be seen. The challenge, Arcadia says, is “trying to find that topic matter that still is going to get those ratings that the networks want. You can create so many stories, but at the end of the day, it’s still a business that you have to get ratings for, you have to get advertisers to fund it.” Many of Wild Eye’s projects center on the Middle East, for instance, because that is where American dollars are going. And while there is undeniably a plethora of excellent story material in the Middle East, David and Arcadia wish for the financial freedom to pursue lesser-known issues. “We’re trying to do this thing about the Democratic Republic of Congo and about the silverback gorillas basically being an-nihilated left and right because there’s civil war and civil unrest,” Arcadia explains. “We want to focus on how did we get there? How did the

Congo get to this place? It’s one of David’s dream topics, but it’s really hard topic to sell to a network because we don’t really have American troops there, we don’t really invest. It’s a very rich country with some of the most amazing natural resources in the world, and yet there’s not much of an interest from the Americans.”

David shakes his head, adding that even the high quality of production coupled with a fascinating story is not always enough. He recalls how “a network just passed with regret on a project that they said was actu-ally too ‘worthy’ for them. The ones that are too worthy, we have to find someone to finance them and find a different way of distributing, maybe self-distributing, because I think that type of content people will find if it’s out there.”

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David and Arcadia at the Angkor Watt in Cambodia filming an episode of Heroes Under Fire

Filming Dark Art of Interrogation for The History Channel David and Arcadia in Yemen filming for the Hunt for Bin Laden

Attaining the freedom that self-distribution would allow is the next goal for the team. With the advent of tools like Hulu and Netflix, it has become easier to sell their content on their own. “The advertisers are starting to go elsewhere,” says Arcadia, “to the web based channels. So it’s an interesting world, as a content producer, you can start to create your own content and we can just go on Ama-zon or Google + or iTunes and just sell our content ourselves.” Still, they are looking for complete independence. The next tangible step for their company is creating a web channel of their very own. “We’ve been talking to various financers who actually do this kind of stuff,” she continues. “There’s other independent producers who are all doing this kind of ‘worthy’ stuff, so maybe you create a channel that’s just based on that really good, hard-hit-ting—“

“Don’t give our ideas to the whole world, Arcadia,” David interrupts, semi-seri-ous, though there’s a hint of a wink in his eye.

Their other new, progressive venture is the increased use of 3D technology. The two programs they have already produced in native 3D are “3D Safari: Africa” and “Bullproof”, another reality show that follows bullfighters throughout various tournaments around the U.S. Both originally premiered exclusively on 3Net, a 3D channel accessed through DirectTV. “3D Safari: Africa” is a true work of art. Elephants charge out of the TV. Giraffe necks seem to scale to the sky. Herds of buffalo overtake the room. The colors that shoot from the screen are perhaps more vivid than real life, a true testament to the fact that it was actually shot in native 3D, and not enhanced afterward.

“Bullproof”, too, benefits from the 3D technology. The show chronicles the bullfighters’ ups and downs—literally—as they fly off the bulls onto our coffee tables. Like most of Wild Eye’s programming, it is not for the faint of heart. This show would work even without the 3D element, as the bullfighters are charac-ters in themselves; one even paints his face in clown makeup before the show. “We got them in their cabins mooning each other, wasted,” Arcadia laughs. It is currently one of the highest rated shows on 3Net.

David and Arcadia are looking to capitalize on the advantages that 3D brings to advertising, as well. “If you watch something in 3D, you have an 85-90% more attention rate. It’s the only time that you can’t multitask,” Arcadia explains. This gives a definite advantage to businesses looking to advertise in 3D, as people can’t check their email or answer a text message during their commercial. As Wild Eyes moves deeper into advertising, their proficiency with 3D will be a powerful tool.

The success of Wild Eyes is clearly due not just to the talent of the various writers, directors and crew members they have teamed with over the years, but largely to the personal partnership between David and Arcadia themselves. “I started [Wild Eyes] with a friend of mine who got cold feet, if that’s the right word,” David says. “Arcadia was basically there from the very beginning, and it probably wouldn’t exist right now if she hadn’t,” he explains. They met on a blind date, Arcadia reminisces, set up by her persistent roommate. “His best friend was actually trying set him up with my old roommate, and she called me the next day after they went on a date and said, ‘I met your husband.’” Of course, the roommate was right. Soon enough, Arcadia was saying yes twice: First to a marriage proposal, then to a job offer. “He asked me to start this company and I did not like what I was doing. And I’ve always had the travel bug. I was born with it.

So when David said, why don’t you help me start this company, we’ll travel and get paid to do it, and that’s kind of how it started.”

They now have two boys, four and six years old, who need even more attention and love than a film set. At this point, Arcadia says, family comes first. But per-haps that is the driving force behind Wild Eyes, because at its core, that’s exactly what it is. Whether they are working to affect the views of an audience of millions or those of their boys, David and Arcadia plan to keep the family going strong.

3D SAFARI AFRICA COVER ART

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Founded by a passionate crew of surfers and based in Venice Beach, Seathos is a coastal conservation organization with a clever name combining two words: “sea” and “ethos”, the Greek word for morals or character. Seathos represents “the ideal way of being, with an emphasis on values relating to love and respect for the ocean,” explains lifelong surfer and Director of Seathos Marketing and Social, Adam Daigian.

Seathos started in 2010 as a branch off of ASR, a marine con-sulting fi rm. With a small team of interns and partners, Seathos’s mission is “to promote public education and awareness of the human impact on the world’s oceans.” They combine scientifi c re-search with simple but compelling social media campaigns: “The idea is to make complicated in-formation simple so people can understand it.” Says Daigian. “We use [social media] tools to promote and help people ‘do something.”

Click around www.seathos.org to explore and learn on their noticeably fun, approachable and informative website – even join their movements to ban shark fi nning and refuse plastic bags by sharing on Facebook or Twitter. To participate in their ongoing Earth Day campaign (because every day is Earth Day), visit www.seathos.org/projects/earth-day-2012 to learn about the top 5 ocean threats – for each pledge, Seathos will clear one pound of trash from Venice Beach!

Connecting these small scale actions with global issues is what sets Seathos apart from other conservation organizations. Last year, Seathos and ASR con-ducted extensive research on marine pollution and then created an online interactive tool to track and model pollution pathways.

“People don’t know: ‘When I pollute, “This is where it goes,” explains Daigian. “The water down here is gross. There are plastic bags fl oating in the ocean and debris on the beach.”

Seathos also used the tracking tool after the Japan tsunami to immediately model the path of radioactive seawater, which ultimately spread to the Pacifi c Ocean and the west coast of the United States. This shocking visual ideally jumpstarts people into action, which is what Seathos aims for: “At the end of the day, our goal is to present information so people can understand.”

Says Daigian. “The focus is education. We’re all surfers. We have a personal obliga-tion to the ocean and future generations.”

Despite the group’s pas-sion for surfi ng, even the US Open of Surfi ng this sum-mer cannot distract from their mission: “We’re not

setting up tents. With the same amount of money, we can build an online campaign that stays out there. But after the US Open [organizations that set up tents] are done.”

What can you do? Educate! Share! “A lot of other awareness organizations, all they want is your membership. We never push people to donate. That’s not how we want to support the Earth.” However, as a not-for-profi t organization, donations are welcomed and 100% directly fund Seathos projects! Organizational costs are covered by a small but dedicated group of foundations and

sponsors including actress Julia Roberts and Pro Surfer Kelly Slater. “That’s why we stand apart from the other organizations,” states Daigian. “we don’t want to take the focus away from our mission.”

Seathos makes it easy to “Give the Ocean a Voice.” Just play on their website to make a splash. Daigian makes a fi nal fair point: “You don’t have to give an arm and a leg – just a voice.”Visit them at www.Seathos.org

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by Dana Wacks

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Having a positive impact on

someone else’s life is truly

rewarding, and that is exactly

what Craig Eisenberg is doing.

Craig was born in Palos Verdes and graduated

from the University of Arizona. He just recently

opened The Swim Guy, which is located in Santa

Monica, Ca. This store offers a plethora of brand

name swim gear like Dakine and Speedo at

include paddles, goggles, aqua aerobics suits,

caps, bags, men’s and women’s competition

involved, Craig Eisenberg has got you covered!

The best part about The Swim Guy is that

brand-name gear at lower prices. The Swim

Guy is able to provide its customers with the

best deals because the products are bought in

bulk quantities. This allows for better margins

which increases Craig’s negotiating power

and allows him to buy them at less expensive

prices. These deals are passed along to

its customers making all goods much more

affordable than what an average retail store

can offer.

It all started with a dream to help inner city kids.

Most of the children swimming in the local pools

wore cut off jean shorts, basketball shorts, and

everything in between because they couldn’t

afford to buy bathing suits. Andre Brent, the

Aquatic Director of the Swim Programs at LA

Department of Recreation and Parks and a friend

of Craig for ten years, claims that Craig came up

with the idea to make very affordable swim gear

accessible to these less fortunate kids. The new

clothes that Craig provided brought a sense of

excitement to the kids and gave them something

to look forward to when swim season hit.

Craig continues to show a lot of support for the

local Swim Programs. He believes that by offering

competitive suits at lower prices, kids can switch

their focus to the competition rather than on what

has seen an increase in the inner city kids going

on to college, giving back in their communities,

succeeding in the sport of swimming, and having

an overall positive outlook on life. “Having

success in life is a driving force in all of us,

everyone wants to be happy and have a sense

of pride” states Craig. By building afterschool

programs and supporting outlets where children

can channel their energy into helps build stronger

communities.

Some of the key aquatic programs that Andre

oversees are classes in kayaking, canoeing,

and sailing;; free swim programs for children

under 17 and senior citizens over 65 to use

all 58 city pools. If you don’t fall under that

category, it will cost you a mere $2.50 for the

Kayak Fitness Program on Lake Balboa, LA City

Junior Lifeguard Program, LA City Lifeguard

Training, and swim lessons. They also offer year

round pool use and indoor pools in the winter,

along with surf lessons which Craig teaches in

Malibu. To learn more about these programs visit

LAparks.org.

In addition to The Swim Guy and his corporate

Jobbing specializes in designer snowboard, ski,

and swim apparel as well as snowboards, boots

and bindings at outlet prices.

Jobbing please visit TheSwimGuy.com.

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can buy the same brand-name gear at lower prices.

CONTACT

phone310.545.4090

online theswimguy.com

address3316 Pico BlvdSanta Monica, CA, 90404

2772 Artesia BlvdRedondo Beach, CA, 90404

THE SWIM GUY CRAIG EISENBURG (AKA THE SWIM GUY): MAKING A SPLASH IN CHILDREN’S LIVES

BY WRITER AMY MAURER

∕ ∕ ∕SWOOP local

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Sacha MederosHurley

Sophie TurnerOdina Swimwear bottom

here’s something about metal that has captured up-and-coming director Fernando Cordero’s imagination. Two aspects seem to fascinate him: the cold, sleek shine of the

material itself, and the bellowing music that has taken on its name. Certainly, both are present in the music videos he creates. Clean, crisp lines dominate the screen; black and white silhouettes fl icker like light bulbs; toy robots traverse a nuts-and-bolts laden terrain. Meanwhile, electric guitars blare and men with eyeliner scream into microphones. This visual double entendre has become the signature of the work he directs and produces with his brother, Vicente Cordero, at Industrialism Films.

Fernando grew up in Orcutt, CA, which he describes as “a blue collar town centered in the middle of strawberry fi elds.” He knew from when he was a child that the agricultural lifestyle wasn’t for him. Instead, he drew robots. “I was always very interested in drawing and painting, trying to paint the world in a different way, to grasp my perspective and share it,” Fernando remembers. He was lucky, he says, because despite living in such a small town, he had access to fi lm programs at both his high school and the nearby Allen Hancock Community College that helped to encourage his interests and nourish his talents. He credits his high school mentor, Mr. Garcia, as the fi rst teacher to push the boundaries of his creativity.

With a strong foundation under his belt, Fernandomoved on to Cal State Northridge and teamed up with his brother, Vicente, who was already making strides as a director. “It was more of his idea to pursue music videos,” Fernando says. “I followed him along and helped him when I could.” Fernando was still in school when the

FERNANDO CORDERObrothers booked their fi rst major client, the revered rock band Mr. Big. They had done a promo for the band’s guitarist, Paul Gilbert, who was so impressed with the brothers’ work that he referred them to his management company, Frontiers Records. Before they knew it, they were hired to direct the group’s single, “Undertow.”

“We had fi ve days to do the video,” Fernando recalls. “Usually, you get two to three weeks. I was still in school; I had no experience.” Instead of deterring the brothers, however, this fueled them. “We gave it our all,” he says proudly. The video is classic in its simplicity; the band is in what looks like a dingy basement, performing as if to a crowd of thousands. Panoramic shots effectively capture both the passion of the band and Industrialism Film’s technical skill. The result is a video at once moody and energetic, dark but not depressing. He says of the feel that emanates through the majority of his videos. “Not in a negative way… but in ways that don’t get touched by the light.” The main infl uences for his visual style are the Industrial Revolution and German Expressionism. The latter was an artistic movement in Germany before World War I that celebrated the absurd and was a decided departure from realism. And of course, the magic of machinery that arose from the Industrial Revolution has always been a passion for Fernando. “I like shiny things,” he says. “Things spinning, metallic items, rusty items.” The marriage of these interests produces the highly stylized look and shadowy, mysterious feel to his videos. It is easy to imagine the brothers shooting a Nine-Inch-Nails video, for instance, back in the day.

Even his video for teen starlet Mandy Rain, “Boogie” has an edgy feel. The singer struts into a dance studio wearing a tight, white, mid-drift baring tee, baggy pants and high-top sneakers. As she dances in the daylight her fantasy takes over, and suddenly

she’s in blue lipstick and a black go-go outfi t, dancing in the darkness with hip-hoppers, break dancers, and even people dressed as bananas or—of course—robots. The contrast then comes between day and night, reality and imagination, echoing his exploration of light vs. darkness.

The videos for Mr. Big and Mandy Rain acted as a straight showcase for the artists. Others, like Heaven Below’s “The Mirror Never Lies,” or Vera Mesmer’s “Back from the Dead” tell more of a story. Ultimately, Fernando explains, it depends on the artist. “Obviously, the bands have their own image that we like to contribute to,” he says. Despite this, because the Cordero brothers seemingly choose to work with bands from or reminiscent of the metal/hard rock era, there is a consistent through line that connects each project.

Fernando’s work can be seen on MTV or VH1, and can be purchased in stores like Best Buy. With the interest that music managers, labels and production companies have been showing in Industrialism Film’s growing body of work, Fernando plans to keep his focus on music videos. “I’ve found my niche,” he smiles. “I’ve found the freedom to do fi lms the way I want to.”

BY MELANIE THOMPSON

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PHOTOS PROVIDED BY FERNANDO CORDEROSWOO

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SWOOP GLOBAL //// CORDERO

Phone Address Online

Manhattan Beach - (310) 545-4005 W Hollywood - (323) 651-3636

Visit us on Yelp!by Fat Face Fennersphotos by Swoop Staff


Fat Face Fenner’s Fishook and Fishack

See Below

Award winning New England Clam Chowder

FAT FACE FENNER’S FISHOOK and FISHACK offers a full compliment of domes-tic, premium & imported beers and spirits. Ask your server & we’ll be happy to make it for you.”

“

”“

(310) 379-5550

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WHERE EAST COAST CLASSICS MEETWEST COAST LIFESTYLES

Reel yourself into Fat Face Fenners Fishook orFishack today for...

Award winning New England Clam ChowderBest of the beach burgersFish and Chipsand award winning Sushiand the best promenade overviews in Hermosa!

Hours:Mon-Fri 11:30 am - 1 amSat 10 am - 1 amSun 9 am - 1 am

53 Pier AveHermosa Beach, CA 90254

www.harvelles.com

live blues jazz soul R&B cabaret

DOWNTOWNSANTA MONICA

1432 4th StreetSanta Monica 90401phone: 310.395.1676

(Next to the 3rd St. Promenade)

DOWNTOWNLONG BEACH

201 E Broadway(Beneath the Congregation Ale House

Promenade side entrance)Long Beach 90802

phone: 562.239.3700phone: 562.239.3700

established 1931

R.NicholsR.NicholsR.NicholsThe Whimsical

R.NicholsR.NicholsThe Whimsical

The Whimsical

Fun that is

Illustration for

Illustration for

all Occasions

Illustration for

Illustration for

all Occasions

all Occasions

all Occasions

By Aurora Lacey

“ONE LADY SAID SHE

COULD SMELL THE

WORM IN IT,”

ilhouettes in movement, each one stylish, happy and alive. A lady practices triangle pose under a beaming sun. Another walks her dog in Paris -- her scarf and heels matching -- against the backdrop of a pink Eiffel Tower. A

trio of small dogs race across the page to say Merci Beaucoup! A pink hippo looks up, content. A jovial group enjoys cocktails, 1950s style. An elegant red-head ap-plies her lipstick. A lizard waits in the middle of a calm dessert, prickly cactus all around. These are the evocative images created by Nick Hanzlik for his popular stationary brand, R.Nichols, through a process he describes as “collage art.” The whimsical designs are made by cutting out various colored paper and superimpos-ing one piece on top of the other. The end result is a series of unique scenes burst-ing with life, charm and sophistication.

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R. NICHOLS //// SWOOP TRENDS


Fourteen years after emerging on the market R. Nichols is still going strong. The illustrations have appeared everywhere from shopping center adver-tisements, to Target gift cards and most recogniz-ably, in Mireille Guiliano’s best sellers, French Women Don’t Get Fat and French Women for All Seasons -- the thin, elegant woman gliding though town on her bicycle on the cover is an R.Nichols creation! The stationary has graced the shelves of Neiman Marcus, Barney’s, Fred Segal among many, and of course, the flagship R.Nichols shop in Orlando, Florida. The line can be found in multi-ple stores around the South Bay, including Lulu’s in Manhattan Beach. Nick, as he prefers to be called, appeared there this past weekend for a special Mother’s Day trunk show where he entertained fans, signed copies of of Guiliano’s books and even offered a glimpse at his portfolio of original illustrations.

I had the lovely honor of meeting Nick on a beauti-fully sunny Saturday during his trunk show at Lu-lu’s where, surrounded by champagne and a deli-cate assortment of chocolate, we sat down and chatted about the creative process and the newest R. Nichols addition: a line of scented candles. Each fragrance is perfectly matched with the de-sign printed on the translucent glass encompass-ing. Some of the most remarkable include a Gold-en Gate bridge scene paired with a fresh, salty fragrance -- capturing the chilly seaside air so pre-cisely one instantly transports to San Francisco. Another shows the trademark silhouette bending down to tend her tomato plant. The scent? It’s dead on: earthy, alive with a hint of ripe tomato. “One lady said she could smell the worm in it,” Nick tells me, laughing.

SWOOP: These candles are amazing! Each fra-grance is so evocative of the image. How did you go from cards and stationary to scented candles?

NH: It’s all about purity. I envisioned what I wanted for all these candles and they all smell good, they’re alive. Each one is very sentimental. It’s sen-sory. The line is a collaboration -- I came up with the illustrations, and the scents were created by Gary McNatton. He’s created fragrances for many companies including Banana Republic and Gap -- the popular Grass fragrance was all him! When he said he wanted to do this with me, I was so excited. It’s like Tom Ford coming to me and saying, ‘lets make a clothing line.’ It was kind of magical.

SWOOP: Describe your creative process. How do you get inspired?

NH: Through observation. Just living. The desert scenes came to me when I was visiting the Hun-tington Gardens. I saw a cactus and thought it would be cool to do a card around that theme. And they turned out great! Each card tells a story. It just comes to me. When I’m illustrating, the whole thing is effortless. It’s a really happy place.

SWOOP: So many creative people struggle, hav-ing to work odd jobs to sustain themselves. At what point did you realize you could make a living through illustration?

NH: I still fantasize about working at Starbucks [laughs]. Just for the benefits and stability! I’ve been in business fourteen years, but sometimes it can be rough. It’s easy to start out and be fresh and new on the scene, but sustaining it is more difficult. I started out with a vision and I put together a small collection and a list of stores. I pounded the pave-ment. You have to be really naive in the beginning -- just go for it and don’t be shy. I find that I’m so much shyer now, after all these years. For exam-ple, I won’t make cold calls anymore. It makes me uncomfortable. But I’m always amazed when I hear anyone knows my name!

SWOOP: What do you love the most about the Beach Cities?

NH: I live in North Hollywood and I remember the first time I came to Manhattan Beach. I drove up and when I saw the ocean cresting over the hill it was such a magical moment. It’s so special here.

SWOOP: What is next for you?

NH: I love retail. I’m really good at it so I’d love to open up more stores across the country -- San Francisco, New York and LA. When I’m at my store in Florida I merchandise everything. I start to work and everything becomes whitespace, I don’t even know what I’m doing, but in the end it’s all perfect. Or maybe I’ll eventually get rid of all of this. Move to Paris and just do illustration -- no overhead, just paper and scissors.

Photos are courtesy of Nicholas Hanzlink

Learn more about R.Nichols and shop the latest collection at http://www.r-nichols.com.

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1-310-318-0004 sharkeez.net/hermosa-beachby Baja Sharkeezphotos by Steven Perkins

Baja Sharkeez HB

Join Baja Sharkeez Hermosa Beach every Thursday for Locals Night featuring world renowned DJs and entertainment! Show your local South Bay ID to avoid cover and to receive drink specials. Make it a night to remember with Glow Sabers, CO2 Blaster & Champagne Showers! Baja Sharkeez Hermosa Beach has become the South Bay’s favorite stop Thursday Nights with their Locals Night featuring world renowned DJs and entertainment. Show your local South Bay ID for no cover and drink specials. Come pop some bottles with your fellow South Bay locals every Thursday at Baja Sharkeez Hermosa Beach! Local Night Thursdays has become famous for its world renowned DJs and entertainment. Drink specials and no cover with a local South Bay ID. It’s always a party with glow sabers, CO2 Blasters and Champagne Showers! For reservation details call 310.529.3370.

52 Pier Ave.Hermosa Beach, CA 90254

“Local Night Thursdays has become famous for its world renowned DJs and entertainment. ”

It’s always a party Thursday night with Glow Sabers, C02 Blasters and Champagne Showers. ”“

Locals Night- Join Baja Sharkeez Hermosa every Thursday for Locals Night featuring world renowned DJs and Entertainment. - Show your local South Bay ID for drink specials and No Cover!- It’s always a party with Glow Sabers, C02 Blasters and Champagne Showers

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OUT WITH THE NEW,IN WITH THE OLD

arely does vintage clothing come to mind when one

thinks of Manhattan Beach. But to my surprise, Manhattan Avenue was exactly where I ended up fi nding an entire hidden world of vintage clothing, and where I’ll continue to go for it from now on. I’m glad I discovered it, as it is no secret that searching for that irre-placeable piece has become just as essential as selecting that per-fect pair of jeans.

R

IVY BLUE

AVA AND ALIRIA

By Kelly Croteau

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AVA AND ALIRIAWhen Marissa Cancellieri and Consuelo Chozas decided to open a chic vintage boutique in a city where surf shops reigned, they knew it would be a challenge. The longtime friends recognized early on what they wanted for their shop - an ocean front location fi lled with a unique blend of vintage and contemporary fashions. Manhattan Avenue is steps from the water, thriving with foot traffi c and was in dire need of something new and different

Both women have always been great appreciators of fashion, so choosing the pieces was a no brainer. Traveling throughout Europe they would frequent fl ea marketing. While in the United States they spent time at local estate sales, where they were able to collect treasures even the most fashion savvy woman found distinct. Incorporating vintage into your everyday look has proven more than a trend; wearing one-of-a kind pieces has become a way of personalizing your style. Owning vintage has become a staple in the fashion world, a classic yet one of a kind way to update any wardrobe. With most of its contents dating back to the ‘40s and up until the ‘80s, Ava and Aliria offers a wide range selection of vintage styles suitable for any fashionista.

D’ BOUTIQUE

IVY BLUE As an enthusiast for all things beautiful and luxurious, Ivy Blue quickly became one of my favorite shopping destinations in the South Bay. Owners Jeanne Newby and Amy Kimsey stand behind the quality of everything featured in their boutique. Carrying everyone from Fiorentini + Baker, Haute Hippie, and an impressive vintage selection that sets this upscale shop apart from the rest.

NEW/FOUND owner and co-curator of A Current Affair, Richard Wainwright is a respected dealer in the industry. He is the one responsible for the unearthing of the treasures you see at Ivy Blue. Richard explains he likes to choose items that are relevant with today’s trends. He states, “In an age of “fast fashion” I believe clients are looking for pieces that will set them apart and add a whole new dimension to their wardrobe.” Most of Richard’s fi ndings are collected throughout California and up and down the East Coast as well. The jewelry on display at Ivy Blue generally comes from the 1960s, a decade favored by the buyer and known for showcasing bigger and bolder pieces.

D’ BOUTIQUEEven though D’ boutique’s doors have been open for over three years, their consignment element has only recently taken off. After a girl’s night out event, where designer bag swapping was the theme, Owner Cathy Gillies-Olaya decided to create a section of the store devoted entirely to consignment designer handbags. The section has since become widely popular, compelling Cathy to expand with designer shoes and jeans. The shop started off as solely women and baby clothes but has evolved into somewhat of a small marketplace. You won’t have a problem fi nding a Louis Vuitton or even Christian Louboutins at this beachside boutique!

“In an age of ‘fast fashion’ I believe clients are looking for pieces that will set them apart and add a whole new dimension to their wardrobe.”

By Kelly Croteau

SWOOPTHIS.COM

IN WITH THE OLD //// SWOOP TRENDS


Stunning Mediterranean Tomaro built North Hermosa Beach Villa. Unique 6 bedroom, 5 bath home with A+ location also features a media room, 3 stop elevator, rooftop deck plus jacuzzi, and the best bonus at the beach, 7 car parking! Built in 1999, this home has unblockable ocean and whitewater views all throughout the home. Tastefully designed with an emphasis on detail, properties like this with Strand-like views simply don't come around too often. Across the street from award winning restaurants - The Bottle Inn and Mar-tha's. Truly a dream home in a dream location. Additional features include kitchen cabinets are in curly maple. Entertainment center in media room and master made out of Birdseye Maple. All interior doors are upgraded to 8 foot. Skylights have rain censors and close automatically. 3 fireplaces with master on remote. Waterfall feature is operational at front door. Camera at front door can be viewed through tv's and home is wired for sound, rooftop deck is wired for tele-phone and tv. Solid oak hardwood floors this home is spectacular and has lots of natural light to highlight it's beauty.

NICK SCHNEIDER | [email protected]

Wanna be the next Swoop Girl?

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Model: Amy MaurerShorts: 8000 nervesPhoto by Heather Gildroy

HOSTAMY MAURER

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HAIR & MAKEUPRIPSEY AMIRKHANIAN - HAIR

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PHOTOGRAPHER: HEATHER GILDROY

FASHION STYLIST: TIFFANI CHYNEL

MAKEUP ARTIST: TIM LIU

HAIR STYLIST: DIANA LOMELIN

SUITS (FROM LEFT TO RIGHT): SOPHIA CRUISE 2012 | THE BIKINI LAB, EARRINGS BY LIZ LAW | SAUVAGE SWIMWEAR

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ALEXX DUNK | SUIT: THE BIKINI LAB EARRINGS: BY LIZ LAW

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SWOOP TRENDS //// LET HER RUN WILD Alex Abercrombie | Suit: SophiA SwimweAr - cruiSe 2012 collection | eArringS by liz lAw

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(310) 374-1794 http://www.drlaserla.comby Will Hockerphotos provided by Dr. Laser

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dr. LASER

See Below

“Not only are the treatments at dr. LASER extremely affordable, each treatment can be performed in a matter of minutes.”

dr. LASER strives to make every patient’s cosmetic dreams a reality! ”“

dr. LASER, is L.A.’s best laser hair and tattoo removal center. Leading the industry with the most advanced Lasers available. In addition to laser hair removal treatments with our state of the art NeoGraft laser, the clinic offers laser tattoo removal, skin rejuvenation and injectables. Specializing in quality treatments and impeccable patient care, dr LASER has created a practice offering only the best services at the best prices, in 2 convenient locations.

dr. LASER opened in 2010 to the Manhattan Beach and Beverly Hills area gaining instant popularity and becoming LA’s go to for the best laser hair removal treatments at the best prices. dr. LASER’s promise to their patients is to provide affordable laser hair removal in a luxurious environment to make all of our clients feel their most beautiful. The staff recognizes that cosmetic procedures are an investment patients make in themselves. With their affordable treatments and 0% financing available, dr. LASER makes laser hair and tattoo removal and cosmetic procedures easily attainable for all.

The Candela GentleLASE Plus, Cutera Cool Glide Lasers and the Lumenis LightSheer DUET, the most advanced lasers to date, ensure patients receive the pinnacle of hair and tattoo removal treatments. Not only are the treatments at dr. LASER extremely affordable, each treatment can be performed in a matter of minutes. Back and leg treatments are performed in about 15 minutes.

With dr. LASER’s juxtaposition of the most advanced technology and highly skilled medical staff, patients receive the highest of quality treatments, making dr. LASER the industry leader for laser hair removal and tattoo removal in Los Angeles. The staff of doc-tors and nurses are second to none. dr. LASER strives to make every patient’s cosmetic dreams a reality!

Consultations are complimentary at either of the 2 convenient locations.1133 Artesia Blvd, Manhattan Beach, CA 90266 and 436 N. Bedford, Suite 105, Beverly Hills, CA 90210.

dr. LASER – L.A.’s Leader in Laser Hair & Tattoo Removal, Laser Skin

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Your one stop shop for fast and affordable laser hair and tattoo removal.

State of the Art Technologydr. LASER is L.A.’s leader in laser hair and tattoo removal, skin rejuvenation, andinjectables. Outfitted with the most advanced laser technology – including theNeoGraft, the Cutera Cool Glide, and the Lumenis LightSheer DUET – dr. LASERspecializes in fast treatments and promises optimal results. Each procedure is donein a matter of minutes, so you can get in and out and back to what you love.

Financing Options Available

dr. LASER puts your cosmetic goals within reach with affordable treatments and 0%financing options.

Your goals are their priority. Visit dr. LASER and see why they’re the industry leaderfor laser hair and tattoo removal in Los Angeles.

dr. LASER offers two brand new offices serving the Man-hattan Beach and Beverly Hills areas. Their luxurious accom-modations ensure that you feel as beautiful as possible while you enjoy the highest standard of care from a highly skilled andattentive medical staff.

Two Convenient Locations

photos provided by Resultwear

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Kiana, a Manhattan Beach local, has the talent and experience to make Resultwear not only a reality but also a success. After attending Otis College of Art and Design in Los Angeles, she decided to move to Europe where she was able to gain experi-ence designing for the likes of Preen and Roland Mouret. Fol-lowing a five-year stay in Europe it was time to move back to the states. She then embarked on her next venture, designing a lounge wear line for Stacey Dash which later transpired into her own evening dress line, gathering inspiration from design-ers such as L’Wren Scott and Victoria Beckham.

Resultwear came to fruition while Kiana was approaching the age of 30. The line is U.S. made and consists of a nylon lycra blend. The first major feat for the line was Neiman Marcus. After countless phone calls and a lot of perseverance, Kiana finally landed a meeting with their buyers. The meeting was half an hour and by the end an order was in place. After Nei-man’s came Bergdorf’s, and then Barney’s. With the larger retailers supporting the line next came the smaller boutiques such as Madison and Frou Frou, both shops are located in Los Angeles. One of the lines greatest achievements to date is its feature in this year’s March Italian Vogue. With the waif look a thing of the past, shape has made a comeback thus making ResultWear a long-term success.

inding a luxury shapewear that actually

shows off your figure seems difficult since there are so few brands on the market to choose from. Kiana Anvaripour, designer and founder of Resultwear, gives women a shape-wear that not only lifts, but also “shapes” you in the right places without flattening you out.

Resultwear The Ampal Creative

written by Kelly Croteau

he Ampal Creative is not your typical hat line. Designed by founder Andrew Potash, these hats create a laid back, fashionable aesthetic suit-able for any style. Born and raised in San Diego, Andrew grew up in a creative atmosphere; his mother was a stylist and always encouraged her children to be innovators.

The influence for the line came from the talent surrounding him while growing up; most of his close childhood friends are today successful entrepreneurs. Surfing his entire life and going to punk shows, there was enough inspiration around him to make this his Wdream a reality. First originating in southern Califor-nia, the brand decided after a season to briefly manufacture in China. It quickly came back to its home in Downtown Los Angeles. Being about quality and not quantity, Andrew decided in 2010, that everything would be 100% made in Los Angeles.

The factory, materials and the photo shoots are all done here in L.A. A majority of the hats are constructed in a snapback fashion, a popular style of the 90’s and a look favored by the designer. The line continues to offer diversity with its collabo-rations. Along with their friends at LAEKEN, the two brands teamed up to design both fedoras and bowlers. The custom DROOG bowler was featured in both NYLON and LULA maga-zines.

With footwear brand Stampd’ LA they were able to construct the ever popular DOPE snapback, which sold out in less than six hours. The Ampal Creative has had much success with product placement and sells everywhere from Japan to Australia. From triumph always comes a new endeavor; Andrew has now em-barked on his own t-shirt line named Minor Variety. I’m sure this will be yet another great achievement.

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DESIGNER SPOTLIGHT //// SWOOP TRENDS


The Ampal Creative

photos provided by Resultwearwritten by Kelly Croteau

Documents

Swoop Magazine Summer 2012 Stacy Anderson Cover