-
8/18/2019 SWOT Analysis & Marketing Strategy of ITL
1/8
SWOT ANALYSIS &MARKETING STRATEGY OFITL
Presented by:- Aindrila SarkarAnnyatama BhowmikAparupa Dutta
Avijit RoyBiswajit BanikRahul MajumdarSudipta dey
-
8/18/2019 SWOT Analysis & Marketing Strategy of ITL
2/8
SWOT
Strengths- rained !ork"or#e $onsisten#y in their raining Module
!ell- established %R poli#ies e#hni#ally &uali'ed Management
Ri#h e(perien#e and vast knowledge in
their domain ime )one Advantage *ow labor #osts +Potential adv
o" ,ndian
e#o
-
8/18/2019 SWOT Analysis & Marketing Strategy of ITL
3/8
Weakness
Revenue dependent on ,nt. Market. Most o" the #ompetitors being
/S based0
gives rise to 1avourism. Relatively small player in the
2lobal
market. ,n"osys "a#es the highest attrition rate o"
345 in the ,ndian so"tware industry
-
8/18/2019 SWOT Analysis & Marketing Strategy of ITL
4/8
Opportunities
6nter new markets like Aviation0 %ealth#are0 ourism et#
$an go "or 7oint-ventures with #ompanies in
,ndia and Abroad 8ew and emerging market in $hina0 6urope.. he
strategi# allian#e between ,n"osys and
S#hlumberger gives the , #ompany a##ess
to lu#rative business in the gas and oilindustries
Shi"ting to business trans"ormation servi#es
-
8/18/2019 SWOT Analysis & Marketing Strategy of ITL
5/8
Threats
%igh $ompetition "rom Rivals. Attrition and 6mployee loyalty
Bigger M8$ s entering ,ndia and
#ompeting "or global #lients %uge dependen#y on ,nt. Market.
$urren#y Rate 1lu#tuations. $ompetitor;s threats being same kind
o"
servi#es o
-
8/18/2019 SWOT Analysis & Marketing Strategy of ITL
6/8
Marketing Strategy
Make Digital Marketing A Strategi# Priority $oherent Market
Strategy Should provide training in So"tware
development0 so that , servi#es #an>ourish in ,ndia
,tsel".
8i#he Marketing Strategy
Being #ash ri#h0 #an "o#us on M?A withemerging #ompanies.
Providing best so"tware solution by the
best people.
-
8/18/2019 SWOT Analysis & Marketing Strategy of ITL
7/8
o!ponents o" Marketing Strategy
,nternal$ompeting "or alent=
-
8/18/2019 SWOT Analysis & Marketing Strategy of ITL
8/8
T#ANK YO$
