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SWOT ANALYSIS OF P$G AND WHIRLPOOL CORPORATION
Presented by
Sarmistha Priyadarshini
Amiya Kumar Sahoo
1ST Year PGDM Student
SWOT Analysis of Whirlpool Corporation
Strengths Strong Brand Image Robust revenue growth in Latin America Increasing Cash Flow from Operation
Weaknesses Low Margin Declining private label sales to Sears
Opportunities Acquisition of Maytag Divestments(laundry, refrigeration, and kitchen
equipments) Growing Asian Markets
Threats Increasing Raw Material Cost Intense Competition New EU Directives
Strength Large-scale production Strong brand image Global product and distribution channel diverse brand portfolio Strong research and development
Weakness losing market share rapidly. Women oriented products not divest its weak or poor brands quality control problems not make and offer any private label products for the
retail customers weakness of P & G in the beauty care division(Clairol
Herbal Essence brand ) Concentrates on major customer.
Opportunities health and beauty products for men online social networks and internet marketing
techniques Divest brands that are not in accordance or do not
meet P & G’s long-term goals trying to pursue growth overseas
Threats Companies like Kimberly Clark, Unilever, Johnsons
& Johnsons and Colgate-Palmolive etc pose a serious threat to its market share in different countries.
product portfolios, different marketing and promotional strategies of competitors
Substitute product at cheaper rate Private level growth Effect of recession
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