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@MTV
@MTV
@ZacEfron
@KXAN_News
@jarpad
@ZacEfron
@GameofThrones
@scooterbraun
Austin’s South by Southwest finished up last Sunday. We tracked #SXSW over the course of the week to see who and what was influencing the conversation at the festival.
SXSW might be a big national and international draw but locals still dominated the scene – and none of
the top ten cities were outside the US.
Presented by:
South by Southwest on TwitterMarch 7th - 16th 2014 · Austin, Texas
SXSW 2014
www.mediamiser.com @MediaMiser ©2014 MediaMiser Ltd.
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Ian Somerhalder
Chevrolet
Grumpy Cat
AT&T
Edward Snowden
Subway
Kevin Bacon
IFC
Google Glass
Pennzoil
1,6924,0304,962
10,938
27,500
The Snowden panel got people talking, but so did meme-star Grumpy Cat and Vampire Diaries Ian Somerhalder,
who was talking about his charity work.
AT&T got plenty of mentions, but many of them were complaints about service. Pennzoil squeaked into the top
five due to their real-life Mario Kart exhibit.
Top in SXSW Interactive
Top Sponsors
Top 10 Locations
Top Influencers Top Tweets
Top in SXSW Film
Veronica Mars
Game of Thrones
Neighbors
Chef
Oculus
Lady Gaga’s vomit act stole the show while the Biebs, Tori Kelly and Cody Simpson got a leg up from the @MTV tweet above but
Heffron Drive was the surprise entry in the top five.
While not really a film, the Game of Thrones Exhibit took centre stage and Neighbors got a big boost from star Zac Efron.
Bieber
Tori Kelly
Cody Simpson
Lady Gaga 34,045
27,045
23,700
22,274
22,246
Heffron Drive
Top in SXSW Music
*Top influencers by number of retweets
@JustinBieber + @ToriKelly + @RixtonOfficial + @CodySimpson + @DanAndShay + #SXSW = Perfection: http://t.co/6FSNGP
Coming to a small screen near you soon! Zac filming @NeighborsMovie shenanigans with @funnyordie crew. #FODxFB #sxs
Tyler, The Creator’s APD mugshot. Charged with inciting a riot during #SXSW show. http://t.co/DaG5AKyIIH
19,571
14,534
9,360
8,346
6,516
Location Tweets1. Austin 115,7112. New York 67,5193. Los Angeles 31,6414. Chicago 14,7865. Houston 9,8536. DC 9,2447. Dallas 8,8898. San Francisco 7,2169. Seattle 5,83010. San Antonio 5,655
19,186 retweets
3,280 retweets
2,755 retweets
16,88514,806
6,8272,929
761
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1,9511,096
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