Advertising Synergy and Transmedia

Task • Plan, research, script, storyboard , rehearse and record

and edit your advert for a product, game TV-show, comic, music video .Your success in this task will be based on…

1. How well you make your product appeal to your target audience

2. How convincing your advert is in persuading your target audience to use/view your product.

2. How good your script and storyboard are. 3. How well filmed and well edited your advert is.

Merchandising

Transmedia

Product

• Decide on a product you will sell. • Brainstorm ideas.

Target Audience 1. Who is this product for?2. List the characteristics of this group3. Explain how each of the following will be used to suite the

product and appeal to the group. – Music – Costume – Props– Setting – Language – Characters – Colours– Font– Structure/ layout of advert

Advertising Language Rhetorical QuestionhyperboleUnderstatementContrast/Juxtaposition Listing Imperative Rule of ThreesSlogan

Decide on 3 of these which you will use for your advertisement Write down how you will use these.1.2.3.

Appeal to the Emotions

EMOTIVE LANGUAGE Words With Positive ConnotationWarm fuzzy words that help to get the audience on your side. “The chocolate was creamy, smooth, and delicious.”Words With Negative ConnotationThese weasel words have the opposite effects to positively charged emotive words. “The chocolate was gluggy, bitter and fattening.”

1. Brainstorm all of the positive or negative words you will use to persuade.

Sound Techniques

AlliterationAssonanceOnomatopoeiaRhyming

1. Find an example of each of these used in an advert.2. Choose two and write down how you will us these in your advert.

FIGURATIVE LANGUAGE

MetaphorSimilePersonification

1. Find an example of each of these used in an advert.2. Choose two and write down how you will us these in your advert.

Plan – fill out the following details • Write your script

– persuasive techniques– Emotive language– Sound techniques – Figurative language techniques

• Storyboard your advert (use Template)– A picture of each shot– Where music, dialogue, font will be used

• Film – Have a plan

• Where• when • How• Props • Costume

• Edit – Music– Voice-over– Writing on the screen– Transitions

Shot Number Props

Camera Movement

Shot

Angle

Dialogue / Voice Over

Sound / music Writing on the screen

Apps

• Video Star• iMovie • Imotion HD• Pic-collage

Marking Criteria Achieved Merit Excellence

Some appeal to your target audience Advert is convincing your advert in persuading your target audience .script and storyboard are well planned. Well filmed and well editedSelf management- is focused, on task and works through each criteria of the task

Product mostly appeals to your target audience Advert is very convincing your advert in persuading your target audience .script and storyboard are well planned. Well filmed and well editedSelf management- is focused, on task and works through each criteria of the task

Product very appealing to your target audience Advert is extremely convincing your advert in persuading your target audience .script and storyboard are well planned. Well filmed and well editedSelf management- is focused, on task and works through each criteria of the task

Share

• Complete advert to a high standard • Export to YouTube and post the Link onto your

blog