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THE ROARING TWENTIES
CONSERVATIVE PRESIDENTSLIMITED GOVERNMENT – PRO BUSINESS
Warren G. Harding “Return to Normalcy” Presidency filled with scandal “Teapot Dome” – Harding’s Secretary of the
Interior agreed to secretly lease out government oil reserves to his friends
Calvin “Silent Cal” Coolidge “The business of the American people is
business” Limited regulation, encouraged buying and
spending Result is a decade known for prosperity and
consumerism – the Roaring Twenties
CONSUMERISM
Buy Buy Buy Buy Buy Buy Buy Buy Buy Buy Wages rose for most workers New ways to buy on credit including
installment plans New products (like electrical appliances)
became available Advertising evolved to include catchy slogans
and lure Americans into more buying Most Americans thought the prosperity
would never end
CHANGE (LIBERALS)
Women More Freedom, new jobs New Style – Flappers
ENTERTAINMENT
Radio Silent Movies Sports (Babe Ruth) Heroes (Charles Lindbergh) Fads – flagpole sitting
REACTION TO CHANGE (CONSERVATIVES) Christian Fundamentalism – belief in all parts
of the Bible, skeptical of scientific knowledge Evangelists like Billy Sunday Scopes Monkey Trial (Clarence Darrow versus
William Jennings Bryan)
PROHIBITION
18th Amendment banned alcohol – the Volstead Act enforced this law
Speakeasies (hidden bars) and bootleggers (liquor smugglers) got around the laws
Organized crime – Al Capone Prohibition was ended in 1933 when it was
repealed by the 21st Amendment
REACTION TO CHANGE (CONSERVATIVES)
Red Scare After the Bolshevik (Communist) Revolution in
Russia, radical Communist parties formed in the US
Palmer Raids against Communists, Socialists, Anarchists, and foreign born Radicals
Sacco and Vanzetti trial The Red Scare fueled anti-immigrant feelings
(nativism), a growth of the KKK, and marked a return to isolationism and limits on immigration (quotas)