PNB Learning and Sharing Meeting

Kenema, August 2017

1

Table of ContentsTables............................................................................................................................................3Text Boxes.....................................................................................................................................3

Introduction.......................................................................................................................4Purpose and Outputs.................................................................................................................4Participants................................................................................................................................4Prior to the Meeting...................................................................................................................4Day One: Learning and Reflection...............................................................................................6Day One, Session One: The Background......................................................................................6

ACC presentation of PNB Reporting Data.....................................................................................6Lessons and Action points: ACC Presentation................................................................................6Coffey Presentation: End of Pilot Findings....................................................................................7Lessons and Action points: Coffey Presentation............................................................................8

Day One, Sessions Two, Three and Four: Achievements and Challenges.....................................8PNB Partners’ Achievements and Challenges...............................................................................8

Feedback from Breakout groups and discussions......................................................................10Lessons and Action Points: Feedback..........................................................................................10

Day One, Sessions Five and Six: Outreach and Communications...............................................11CSO Presentations and discussions.............................................................................................11

ACC Presentations and Discussions...........................................................................................12Learning and Action Points: ACC Discussions..............................................................................12

A Theatre Performance............................................................................................................12Day One, Sessions Seven and Eight: Good Practice and Lessons Learned...................................13Day One, Session Nine: Building MDA Engagement..................................................................14

Learning and Action Points: MDA Presentation..........................................................................15CSO Roles in MDA Engagement..................................................................................................15

Day Two: Planning for the Future.............................................................................................16Day One, Session One: Recap.....................................................................................................16

Day Two, Session Two: CSO Roles with MDAs...........................................................................16Action Points, CSO Roles.............................................................................................................17

Day 2, Sessions Three and Four: Growing the Synergies Between Actors..................................17Day Two, Sessions Five and Six: Trade Offs...............................................................................18Day Two, Session Seven: Who are our audiences and how do we reach them?.........................20Conclusions of the Meeting......................................................................................................21

Annex One: PNB Learning and Sharing meeting, List of Participants.................................22

Annex Two: PNB Partners’ views of the Sharing and Learning Meeting............................23

Annex Three: Copies of Flipcharts from all discussions....................................................24

Annex Four: Coffey Performance through the PNB Pilot Phase.........................................32Annex Five: Workshop Agenda and Programme…………………………………………………………….33

2

TablesTable 1 Reporting Modes by age..............................................................................................6Table 2 Citizen knowledge of Reporting bribes........................................................................7Table 3: Achievements.............................................................................................................9Table 4: Challenges.................................................................................................................. 9Table 5, Actions Taken by MDAs............................................................................................14

Text BoxesText Box 1: Good practices and lessons learned, doing more and doing less........................13Text Box 2: Day One Themes and Messages..........................................................................16Text Box 3: Group 1 Feedback on Growing Synergies............................................................17Text Box 4: Group 2 Feedback on Growing Synergies............................................................18Text Box 5: Group 3 Feedback on Growing Synergies............................................................18Text Box 6: Thinking about Trade-Offs...................................................................................19Text Box 7: ACC Feedback on Trade-offs................................................................................19Text Box 8: CSO Feedback on Trade-offs................................................................................20Text Box 9: Target Groups and how to reach them................................................................20

3

IntroductionThe first Pay No Bribe (PNB) partners’ Learning and Sharing meeting was held at the Kenema Pastoral Centre on the 23rd and 24th October 2017.

Purpose and OutputsThe purpose of the meeting was to identify the lessons learned from the Pay No Bribe programme to date and to build on the findings to strategise around future delivery.

The Outputs of the sharing meeting were envisaged as: Good practices and lessons learned identified for inclusion into future strategies and

work-plans. Agreements on ways forward for CSOs and ACC staff to work together at district and

national levels (improving synergies, sharing information, coordinated monitoring etc.) Agreements on improving outreach strategies to maximise reporting: animation, PE

materials and Communication strategies, case studies, blogs, social media posts, radio, theatre

Ideas for strengthening MDA involvement, accountability and responsiveness (to be taken forward separately with MDAs)

Ideas for improving effectiveness in the face of budget limitations

ParticipantsA total of 26 people participated in the 2-day workshop. Officials from the Anti Corruption Commission’s (ACC) national headquarters attended the meeting, with responsibilities for Ministries, Departments and Agencies (MDAs) and Public Education (PE). ACC Public Education officials from the Bo, Bombali and Kenema ACC regional offices also attended, along with representatives from Kono, a district to be included in PNB from October onwards. The PNB coordinator and two animator representatives from each of the four PNB Civil Society Organisation partners were also present. These were: Campaign for Good Governance (CGG, responsible for Western Area Rural and Urban); Centre for Accountability and Rule of Law (CARL, responsible for Bo); Mankind Activities Development Accreditation Movement (MADAM, responsible for Bombali) and the Network Movement for Justice and Development (NMJD, responsible for Kenema). Two NMJD representatives from Kono also attended. Coffey representatives comprised the Interim Team Leader, the M&E Adviser and the Programme Manager, and the newly appointed CSO Coordinator. The two-day programme was facilitated by the M&E Adviser and Ann Kargbo from RADA in Bo.

Prior to the MeetingEach organisation completed three core tasks prior to the meeting. These were: An exercise to identify the main technical achievements that the organisation had

identified, why it was felt to be an achievement, and what were the results and impact An exercise to identify the principle challenges that the organisations had encountered,

why they were challenges, what was done about them and what impact they had. A short presentation summarising the two main achievements and the most important

challenge, to be given at the meeting

4

In addition: CSOs were asked to complete a short exercise on their animators, how many they were

working with, Terms of Reference, how activities and animator reports were verified, and how CSOs might modify animator arrangements in future (if at all).

The ACC were requested to prepare an analysis of PNB reporting data to date (i.e. an overview of report numbers together with breakdowns by sector and other variables. They were also asked to prepare a summary of MDA responses.

Coffey agreed to prepare list of key emerging findings from the end-of-pilot survey, and to present these at the meeting.

Coffey visited each CSO individually prior to the meeting to update records and assess issues and problems.

5

Day One: Learning and ReflectionThe aim of the day’s activities was to enable constructive reflection on what has happened in PNB to date to prepare the ground for looking forward and developing strategies on Day Two.

Day One, Session One: The Background1

The purpose of this session was to present background information and emerging survey findings to enable constructive questioning of future strategies. Two presentations were provided, one an analysis of reporting data and the other a summary of the preliminary findings of the end-of-pilot survey.

ACC presentation of PNB Reporting DataIn Session One, the ACC presented their analysis of PNB reporting data from September 2016 to the end of July 2017. During this period, nearly 30,000 reports were received through the PNB Call Centre, reporting app or website. For seven out of the nine months, between 2,000 and 3,000 reports were registered.

Other Key points Reporting was higher from Kenema and Bombali, than from Bo and Western Areas rural

and urban. The clear majority of all reports were made through apps (81% in 2016 and 87% in

2017). The numbers of people calling the call centre free 515 number was lower at around 12% in both years.

By age group, modes of reporting varied mainly between those in the 15-19 age group and the rest of the population as per the table below.

Table 1 Reporting Modes by ageMode 15-19 30-49 Over 50Call Centre 16% 9% 10%Mobile Apps 83% 89% 86%Website 1% 2% 4%

In relation to sectors, Police received the largest number of ‘I Paid a ‘Bribe’ reports at 42% of all complaints. Police reports were especially high from Kenema, followed by Western Area Urban, Bombali, Western Area rural and Bo. Numbers of Health and Education reports were similar across the districts.

Almost all bribes are paid in cash, with other services, products, animals or food and sexual favours being less used. Worryingly, the highest numbers of sexual favours were reported for the Education sector.

Lessons and Action points: ACC Presentation Learning/Action Point: CSOs found the summary of reporting data was very helpful and

asked that something similar be shared with them on a monthly or quarterly basis to strengthen feedback to citizens.

Action Point: ACC/Coffey should identify the reasons for discrepancies between numbers of reports from different districts.

1 All presentations given at the workshop will be circulated to all participants

6

Action Point: The programme is very dependent on animators helping citizens to make reports using the app; calls to 515 can be made independently and are less dependent on animator support. Hence a key area for PNB sustainability will be increasing the number of 515 calls.

Learning/Action point: The PNB programme should identify the characteristics of different target audiences/sectors of the population (e.g. age, location, gender) in order to diversify its audience and ensure that effective means for disseminating messages are used (see also Session XX, Day Two).

Learning Point: Linked to the above, there is currently a focus on panel discussion formats for PNB radio programmes: other types of formats would reach a broader range of citizens; it will be useful to gather statistics on listeners and strengthen listener feedback mechanisms.

Coffey Presentation: End of Pilot FindingsAlso in Session One, Coffey presented a draft summary of the end-of-pilot survey taken from pilot districts only. The preliminary findings to date appear to demonstrate that citizens’ knowledge and awareness about PNB reporting have increased over the course of the pilot programme from 21% who can describe how to report a bribe in 2016 (before the launch of PNB) to 38.8% in July 2017 after 10 months of operation (see Table 2 below). However, 61% of citizens have apparently not heard of PNB as they cannot describe one or more ways of reporting bribes.

Table 2 Citizen knowledge of Reporting bribes

Other Key Points Along with knowledge and awareness of PNB, citizens’ confidence in being able to do

something about corruption appears to have increased from 32.2% in 2015 to 49.5% in 2017. This indicates that an awareness of PNB in pilot districts has probably helped citizens to understand that they can play a more active role in combatting corruption.

Focus Group Discussions (FGDs) conducted as part of the survey indicated that most citizens are confident that reporting bribery will make a difference. FGD participants also emphasised, however, that it is important for government to set an example and to be seen to be becoming more vigilant in relation to combating corruption. Those who had less confidence that they could do anything about bribery highlighted evidence of continued corruption and persistence of bribery as their reasons.

7

Of the citizens who had an opinion of PNB reporting modes, most said that it was easier to use the 515 number that to report either through the app or through the website. A clear majority of citizens, however, did not have an opinion.

Opinions of FGD participants were divided in relation to whether corruption had increased or not over the previous year2. Interestingly, although most people (63%) reported that public officials are continuing to take bribes, a number also thought that officials’ behaviour may be becoming more discreet in relation to asking for bribes. Some people also argued that amounts asked for in bribes had reduced.

Lessons and Action points: Coffey Presentation Learning Point: There are still many citizens in pilot areas who have not come into

contact with the PNB programme. Outreach must be broadened and deepened. Learning Point: It is positive that citizens’ confidence in addressing corruption has grown,

but FGDs highlighted the fact that any confidence could be quite fragile if people see little difference in their daily lives and/or feedback to them about government actions is limited.

Action Point: Feedback to citizens on PNB and other government achievements must be strengthened.

Action Point: Citizens appear to find the 515 phone number easier to use than the app. This supports the sustainability point made above (under the ACC presentation) about shifting animator focus from app to phone where network coverage conditions allow.

Day One, Sessions Two, Three and Four: Achievements and ChallengesThe purpose of Session Two (presentations of achievements and challenges) was for all PNB partners to share their experiences to help identification of lessons learned. The purpose of Session Three (breakout groups) was to build understanding of how organisations have built on achievements and responded to challenges to begin the identification of lessons learned.The purpose of Session Four (reports from breakout groups) was to share thinking on achievements and challenges, share experiences and stimulate discussion on ways forward

PNB Partners’ Achievements and ChallengesAll CSOs, Coffey and the ACC presented their analysis of achievements and challenges. Presentations were followed by discussions in mixed break-out groups and then reports back from all groups.

The analysis in Tables 3 and 4 below reflects all achievements and challenges raised by PNB partners before and during the meeting.

2 Afrobarometer baseline, 2014/15 Round 6 survey

8

Table 3: Achievements

ACHIEVEMENTS CARL MADAM NMJD CGG ACC Coffey Totals

PNB up and running despite challenges 1 1 1 1 1 5

Changes in behaviour of service officials /reductions in unofficial charges

1 1 1 1 4

Large numbers of people reached/made aware/trained 1 1 1 1 4

Building of relationships with other PNB partners or other organisations

1 1 2

Removal of unofficial checkpoints 1 1Close monitoring of service delivery 1 1

Table 4: Challenges

CHALLENGES CARL MADAM NMJD CGG ACC Coffey TotalsLack of responsiveness from MDAs 1 1 1 1 1 1 6Poor quality smartphones and equipment 1 1 1 1 1 5

Quality/reporting issues with animators 1 1 1 3

Call Centre languages 1 1 1 3Unwillingness of citizens to report/ nervousness about reprisals 1 1 1 3

Making the PNB sustainable 1 1 1 3Lack of Service Charters from MDAs 1 1 2

Monitoring of MDA responses 1 1 2Collusion/culture of silence between citizens and MDA officials 1 1 2

Officials (e.g. Police) still extorting money and/or threats of reprisals by public officials

1 1 2

Network connectivity 1 1 2Transport problems for Animators 1 1Challenges with price hikes/exchange fluctuations/ other budget problems

1 1

Key pointsThe principal achievements highlighted by most PNB partners were The fact that the PNB is up and running;

The large number of reports received (exceeding the logframe target); and Changes noted in the behaviour of some public officials

Key challenges highlighted by PNB partners were: The poor timeliness and content of MDA responses

9

The low quality of smartphones and other equipment Inconsistent quality of animators and animator reports

Other Key Points

The ACC raised several issues in their presentation: Most MDAs have responded to reports, but there are gaps and delays that must

continually be chased up There is limited follow-up of MDA actions and no specific mechanisms for doing this. MDA Service Charters are not all complete: citizens do not know what they should be

paying for which services and when. The Ministry of Education, Science and Technology (MEST) has not responded to any

reports and has no service charter. This apparent absence of accountability in one MDA is frustrating for all PNB partners.

Provision of electricity to the Call Centre has been challenging but it is hoped that this can be resolved using a solar unit

Not all PE/communications efforts have been successful and PNB messages are not reaching all audiences

Feedback from Breakout groups and discussionsLessons and Action Points: Feedback Learning point: Strong inter-agency collaboration between ACC national and regional

offices and CSOs has been important to obtaining political buy-in more broadly. It will be important to continue this.

Learning/Action Point: PNB PE materials and broadcasts are not reaching all audiences. Partners should develop more creative approaches to communications, perhaps using PNB songs and jingles and identifying people with outreach to ordinary citizens (such as religious leaders) or celebrities (such as footballers). Messages should be memorable and tailored to specific audiences or groups.

Learning/Action Point: MDA responses must be made more visible to strengthen accountability and build citizens’ confidence. PNB partners agreed to explore different tactics for engaging with MDAs at district levels, such as obtaining MDA endorsements for PNB objectives and messages from personnel such as the District Medical Officer (DMO) or the District Education Officer (DEO), and customising engagement with Integrity Management Committees (IMCs). Also important to gather stories and case studies highlighting instances where MDAs have taken action in response to reports and share these with the public, through the ACC platform as well as other media/social media routes.

Learning/Action Point: Addressing lack of MEST responsiveness is important. CSO strategic engagements with MEST in Kenema and Bo have been useful and productive, hence PNB partners could work with MEST (and other) officials at district level to help to build momentum for change. This would support ACC actions at national level.

Learning/Action Point: Follow up on MDA actions is currently problematic and needs closer monitoring. CSO partners should work with ACC regionally and nationally to strengthen this element of the programme.

Action Point: The quality of animator activities and reporting should be improved. Animator selection criteria should be developed by Coffey with the CSOs, and each CSO should then review the animators it has and monitor their performance in future.

10

Action Point: As in the previous session, it was emphasised that animators should be encouraged to focus on enabling citizens to use the 515 number rather than the app.

Action Point: Service Charters should be turned into simple English when complete and distributed by all PNB partners through appropriate means. Partners could consider translating key points into local languages.

Action Point: Sustainability is critical and a sustainability plan should be developed and agreed as soon as possible.

Action Point: The holding of regular sharing and coordination between all PNB partners should be set up as soon as possible.

Action Point: More collaboration with other agencies working on similar themes should be encouraged (for example SABI).

Day One, Sessions Five and Six: Outreach and CommunicationsSessions Five and Six were focused on exploring what had been achieved in the areas of communications, Public Education and Outreach. Three breakout groups were formed of CARL and MADAM; NMJD and CGG; and the ACC to discuss what has worked and why.

The purpose of Session Five (breakout groups) was to share experiences of what has worked and why, and to stimulate thinking around possible new outreach approaches, products and techniques

The purpose of Session Six (reports from groups) was to stimulate ideas among PNB partners for strengthening effectiveness of outreach and communication activities and begin thinking about trade-offs between different activities to strengthen delivery.

CSO Presentations and discussions3

Some of the points made by both CSOs and ACC in their feedback reports had already been highlighted in the previous session, but it was useful to triangulate the information. The messages around investing in more effectively targeted communications and needing support to developing exciting and stimulating content came through strongly, along with the need for PNB partners to work closely together and improve information sharing.

Learning and Action Points: CSO Discussions Learning Point: The hours of the Call Centre (9am-5pm) restrict accessibility as many

people call after 5pm when they have more free time. In addition, there are no Call Centre operators who speak Mende or Temne, which is difficult for Sierra Leoneans who are less comfortable using Krio.

Learning/Action Point: The quality of mobile phones, batteries and tablets is very variable, and poor quality equipment has hindered delivery of the programme in some areas. Coffey should ensure that all animators and CSO Coordinators have functioning equipment with reasonable battery life.

Learning/Action Point: Other organisations are working on themes like those covered by PNB. Improved effectiveness would be achieved by collaborating with these organisations, sharing messages and perhaps holding joint community meetings where relevant. DFID have highlighted opportunities for sharing with SABI - Strengthening community-led accountability to improve service delivery in Sierra Leone – implemented by Christian Aid, with Restless Development managing the Communications and

3 Notes from the all the breakout groups during the two days are in Annex Three

11

Outreach component. CGG is also working on SABI and could lead in supporting closer working with PNB partners.

Action Point: As above, PNB CSOs would like to see Coffey organise opportunities for coordination and sharing, and would like to participate in joint M&E visits with ACC/Coffey

ACC Presentations and DiscussionsThe ACC highlighted again the importance of using the correct media to communicate with a broader range of target groups, and signalled its intention to revisit its work with radio to develop more effective programming. The ACC highlighted the usefulness of continuing with press briefings, which would increase citizens’ exposure to PNB messages.

Learning and Action Points: ACC Discussions Learning and Action Point: Use of Integrity and Accountability Now Committees

(ANCs) in school engagements has been lacklustre and bribery persists in schools. Training is required to strengthen members of these groups to serve as peer educators.

Action Point: The ACC will focus on producing key messages as catchy jingles and using comedians and drama to convey messages in future communications and outreach activities

A Theatre PerformanceAfter lunch, some CSO and ACC PNB partners produced a short drama to bring home PNB messages and to keep everybody was awake. The scene was a Government Office for Births and Deaths, and different characters in the drama portrayed their frustrations with trying to obtain the certificates to which they were entitled. A call was made to the PNB 515 hotline, resulting in vociferous arguments, but finally the ACC stepped in to help resolve the situation.

12

Day One, Sessions Seven and Eight: Good Practice and Lessons Learned The purpose of Session Seven (mixed breakout groups) was to clarify and agree lessons learned around good practice to be taken forward.The purpose of Session Eight (reports from breakout groups) was to ensure a shared understanding across PNB partners and gain broad buy-in to future strategies.

These sessions largely served to reinforce findings from earlier sessions, paving the way for forward-looking discussions on Day Two. Groups were asked to identify the good practices and lessons learned, what they would more of and what they would do less of. Key points are captured in the box below.

Text Box 1: Good practices and lessons learned, doing more and doing less

13

Day One, Session Nine: Building MDA EngagementGiven the seriousness of the challenges posed by the erratic quality of MDA responses to PNB reports, a session was organised to focus specifically on the issues and to develop strategies to address MDA shortcomings.

Edita Jusufu Fofanu gave a presentation on MDA responses from October 2016 to July 26 th

2017. In summary, there have been 18 ‘General Actions Taken’4 to date and 8 ‘Specific 4 A ‘General Action’ does not commit the MDA to anything specific and is more difficult to monitor; e.g. “DMOs will be requested to conduct preliminary investigations, take administrative actions and

For good practices, PNB partners highlighted the following: Developing prompt feedback mechanisms between ACC/MDAs/CSOs so that

information can quickly be developed and used Developing opportunities for regular experience sharing to maximise delivery. Monitoring the activities of animators and verifying their reports to ensure that

findings are accurate. Maintain activities of the Steering Committee to obtain broader government

buy-in.

Under lessons learned, PNB partners highlighted the following: Strengthening multi-stakeholder engagement would increase public confidence

to participate in PNB Citizens want responses: activities with MDAs must be tightened up in order to

demonstrate to citizens that there is change on the ground and to boost public confidence in PNB.

Updated service charters are critical to informing public on rights to free access as well as charges.

Public Education activities (ACC + CSOs) are critical: future plans must be robust, targeted and sustained.

Reaching people in their own language is more effective: need to increase the use of local languages for radio and other information.

Traditional and/or religious leaders can be strong and effective partners for PNB.

It is important to strengthen the appeal of PNB to young people - catch ‘em young!

For ‘doing more’, partners said that they would: Carry out more activities with radio, extending the reach to a broader range of

groups Develop social media, cartoons, animations and short messages. Strengthen feedback to communities and the public more widely on PNB and

MDA responses Broaden the number of stakeholders with whom they work to include non-PNB

partners. Strengthen Integrity and Accountability Now Clubs where they exist to promote

work with young people and in schools Develop more IEC materials in conjunction with CSOs to help spread messages.

For ‘doing less’ partners said that they would like to: Make time spent on monitoring more effective though exploring the use of

Kobo Toolbox to make animator reporting easier and more easily verifiable. Explore reducing the number of monitoring reports required (monthly instead

of weekly?) Modify monitoring templates to ensure that information collected is clear and

useful.

14

Actions’.5 As noted above, the Ministry of Education, Science and Technology has not yet responded to any of the ACC reports, and neither does it have a service charter. 6 Of the remaining MDAs, all except SALWACO have taken one or more ‘Specific Actions’.

Table 5, Actions Taken by MDAsMDA Number of ‘I

Paid a Bribe’ reports

% of ‘I Paid a Bribe’ reports

Number of Specific Actions Taken

Number of General Actions Taken

Sierra Leone Police 9604 42% 4 4Health, Sanitation 5263 23% 2 3MEST 5238 23% 0 0EDSA 1098 5% 1 5SALWACOGuma Valley 434 2% 0

133

TOTALS 21,636 95% 8 18NB. Only ‘I Paid a Bribe’ reports have been included. Percentages do not equal 100% due to reports against ‘other’ sectors

Other Key Points from the presentation There is an urgent need to develop a strategy to engage with MDAs at national and

district levels. Engaging with MDAs at district levels could help encourage the national offices to be more responsive.

IMCs, who have the responsibility in theory to address issues of bribery and corruption in MDAs, are not fully constituted and/or active at district levels. Their functioning is often constrained by funding limitations. This is a major challenge that the ACC needs to address.

National IMC decisions are not cascaded down to regions and the mechanisms that could facilitate this are largely missing. EDSA, is more joined up, however, and could possibly be used as an example to other MDAs.

Making IMCs more functional at regional levels is a priority that predates the setting up of the PNB programme. This will require a focus on MDA management taking IMCs seriously and offering them committed leadership and support.

Learning and Action Points: MDA Presentation Action Point: As noted previously, there are opportunities at district levels to engage with

local DMOs and DEOs etc. to enhance the responsiveness of different ministries. A strategy should be developed for CSOs and ACC to build pressure to strengthen accountability at district level. Naming and shaming of less responsive ministries could be considered.

Action Point: Good success stories should be collected by all as part of daily activities and sent to the ACC in Freetown to put on the website as well as being communicated by other means such a social media.7

communicate with the IMC at head office.”5 A ‘Specific Action’ denotes something that has been carried out and can be monitored, e.g. “ Rotation of Regional and Divisional Traffic commanders in Bo district. Similar actions are being taken in Bombali district.” 6 MEST was the subject of 23 percent of all ‘I paid a bribe’ reports over the period October 16 to July 177 Two useful examples were highlighted during the meeting, one with a school in Bo and one with the Health authorities in Kenema

15

The ACC has powers under the National Anti-Corruption Strategy (NACS) to ensure compliance. It could consider using these powers more proactively to bring pressure on more recalcitrant MDAs

Once produced, Service Charters should be simplified and key points translated into local languages and publicised through radio, jingles, messages etc., with which both CSOs and ACC can engage.

CSO Roles in MDA EngagementPNB partners then began to discuss CSO roles in improving MDA accountability but after a short time it was decided to finish the day’s business and resume in the morning. The following points were made:

Animators should have Service Charter information and messages for citizens but are not numerous enough to cover every health centre or school, therefore must be used strategically.

Alongside radio and other methods, bike rider unions should be used to raise awareness on PNB: talk with the drivers who then talk to their passengers and pass on messages.

More relevant and more impactful IEC materials are needed – CSOs can help with this.

Day Two: Planning for the Future

Day One, Session One: RecapCoffey produced a modified agenda for Day Two, to include discussion of the key points arising from the previous day. The day began with a verbal recap of what PNB Partners had discussed and recorded the previous day (see box below).

Text Box 2: Day One Themes and Messages

Common Themes and Messages Emerging from Day OnePNB and reportsPNB is up and running and over 30,000 reports generatedDiscrepancies in numbers reporting between districtsMost reports coming from mobile app not direct calls. Need to focus on getting more 515 calls as app less sustainable than the phone Network coverage is vital to stimulating reports and callsSustainability must be addressed as a key element of PNBOutreach/Comms/PEOutreach needs to be broadened and deepened and have more targeted

16

Day Two, Session Two: CSO Roles with MDAsThe discussion on the roles that CSOs can play and the support that they can give in strengthening MDA accountability continued from the previous day. This was discussed in plenary, with the following points being made:

Action Points, CSO Roles CSOs could consider forming ‘whistle-blower’ pressure groups to name and shame

corrupt officials. It could be advantageous to Involve MDAs in CSO/ACC activities at district and even

national level. Integrating MDAs and Service Providers into PNB would help MDAs to share the aims and objectives of PNB

An entry point for CSOs could be to invite MDAs to coordination and accountability feedback meetings with communities

It is important to strengthen dialogue between CSOs, MDAs and ACC. ACC should be tracking MDA reports and MDAs should be reporting to ACC when

actions are taken. Citizens can be involved in tracking MDA commitments and helping to hold MDAs to

account Messaging language should avoid being overly legalistic and should be easily

comprehensible to citizens with varying levels of education. CSOs should participate with ACC in agreeing the design and language for IEC

materials

Day 2, Sessions Three and Four: Growing the Synergies Between ActorsThe purpose of this session was to identify and build stronger ways of working together within and between PNB partners. There were three mixed breakout groups, each one tackling a different question, followed by a session where groups reported. Most of the issues raised built on earlier discussions.

Group 1 (see box below) focused on MDAs and developing practical approaches to improve MDA accountability.

Text Box 3: Group 1 Feedback on Growing Synergies

Common Themes and Messages Emerging from Day OnePNB and reportsPNB is up and running and over 30,000 reports generatedDiscrepancies in numbers reporting between districtsMost reports coming from mobile app not direct calls. Need to focus on getting more 515 calls as app less sustainable than the phone Network coverage is vital to stimulating reports and callsSustainability must be addressed as a key element of PNBOutreach/Comms/PEOutreach needs to be broadened and deepened and have more targeted

What can CSOs/ACC do together to increase MDA responsiveness and accountability?Key Points

Form a team (CSOs, ACC, Coffey) to review MDA responses monthly, identify gaps and develop recommendations for improvement,

In cases where an MDA consistently responds late or not at all, organise face to face meetings with MDA officials to discuss responses and feedback

Set up a team to review the existing MDA the reporting template. Enforce the deadlines for MDA responses and name and shame those reporting

late: state in press release if responses are not received on time. Publicise actions taken on reports by MDAs that relate to specific district, age

group, etc., also name MDAs that do not take actions

17

Group 2 (see box below) focused on outreach and communications and what more could be done. Discussions emphasised developing more proactive and targeted activities and sharing experiences.

Text Box 4: Group 2 Feedback on Growing Synergies

Group 3 (see box below) focused more generally on what PNB partners felt hadn’t happened or hadn’t worked and what they wanted to see more of? Like Group 2 (above) regular experience sharing meetings were highlighted

Text Box 5: Group 3 Feedback on Growing Synergies

Day Two, Sessions Five and Six: Trade OffsThe purpose of these sessions was to identify the most effective ways to address budget challenges and become more effective. The Coffey Interim Team Leader began the session with a short presentation (key points in the box below) which outlined the kinds of decisions that PNB partners could take to maximise public reporting and to achieve value for money.

In what ways have CSOs/ACC offices worked together on Communications/Outreach work and what new activities would you propose?Jointly to date, ACC and CSOs have:

held joint outreach meetings and mass sensitization meetings on occasions participated together in joint sector meetings and joint feedback meetings carried out joint radio and TV programmes.

Additional Proposed Activities Hold quarterly public dialogue meetings together in PNB areas. Hold PNB partner coordination meetings at district level on monthly basis for

experience sharing and strengthening of impact Work together on social media campaigns/information sharing initiatives and

set up a PNB WhatsApp group ACC and CSOs should work together on joint development of IEC materials Consider carrying out joint theatre group performances to publicise PNB

messages and developing soap operas if funds allow.

What didn’t work (or didn’t happen) and how to addressWhat didn’t work or didn’t happen

TV programmes not successful Limited theatre activities were carried out There was no follow up of MDA reports or

monitoring of MDA action points There were no joint monitoring visits No experience sharing between PNB partners

regionallyCSOs and ACC would like to do more:

Quarterly sharing and learning meetings between PNB partners

Radio discussions Activities on ensuring MDA compliance Provision of suitable IEC materials (wristbands,

billboards etc.)

18

The Coffey ITL urged partners to consider how their different activities affect the impact of the PNB programme, and how greater impact might be obtained by redirecting investment from some types of activities into others (see box 6 below). She asked partners to think about trade-offs between, for example, using animators or using media, and whether to concentrate larger centres of population as opposed to more scattered rural locations and how greater synergies between partners could improve and deepen impact.

Partners then divided into two groups, one ACC and one CSO, to discuss the issues raised and make recommendations.

Text Box 6: Thinking about Trade-Offs

Key points: ACCFeedback from the ACC focused principally on strengthening the targeting and energy of outreach and communications activities. Key points covered are in the box below.

Text Box 7: ACC Feedback on Trade-offs

Is Less More? The decisions about what to do more of and what to do less of will affect

impact. E.g. considerations around outreach including radio/animator ratios. Should there be more or less radio? Media? More or fewer animators? More collaboration?

Hub and Spokes approach to reach other districts nationwide through monthly joint outreach sessions to adjoining districts

Considerations around targeting – who to target? With what messages? Where? What type of radio or media programme is more effective, depending on the target group?

Animators: are on average 22/CSO. What are rural/urban ratios? Should animators be everywhere or should PNB focus on larger population centres and use targeted radio to reach small remote populations?

Bearing in mind the need to maximize report numbers should most animators in be district HQ towns and sent out on a monthly outreach using a hub and spokes approach? Or should some be located some in more populous chiefdom HQ towns?

How can CSOs and ACC best complement each other’s work? How can district ACC and CSOs collaborate to maximize synergy?

In what ways can you reach small rural communities other than through animators? Is it the most efficient use of resources to use animators in sparsely populated chiefdoms? Is it possible to link with others that have broader reach? E.g. SABI

What strategies can be adopted to address the MDA challenge; to identify and share progress as well as highlighting instances of corruption

Use nationwide radio through e.g. IRN and engage IRN for national reach to achieve VfM and impact

Cut panel discussions and do other types of radio, such as jingles magazine programmes and soaps

Target youth through Music programmes, use of songs with PNB messages

Get publicity into news and current affairs programmes (free) Focus on District Town Hall meetings, and less on chiefdoms IEC - Bill boards at strategic locations – use Comic posters and cartoons

19

Key points: CSOsThe CSOs also discussed the effectiveness of different types of media outreach, and in addition they raised issues of use and placing of animators. Feedback is reflected in the box below.

Text Box 8: CSO Feedback on Trade-offs

Day Two, Session Seven: Who are our audiences and how do we reach them?The final session of the meeting focused on identifying target audiences and the different ways of reaching them with PNB messages.

Text Box 9: Target Groups and how to reach themTarget group How to reach themPregnant and lactating mothers, U5s

Visit to PHUs/MCHs/DHMTUse big bold postersACC/CSOs animators go to health centres to raise awarenessRadio, town hall meetings, trade fairs

School children Comic postersKids and teen shows/programsDebate, Drama & Quizzes (DDQ)Sustained engagement

Okada riders StickersEngage/dialogue meetings with the union executivesRoad showsPop musicWhatsAppAnimators to engage them at their parksUse riders as secondary messengers

Drivers Lorry parks

Focus animator presence according to: Size and population density in targeted communities/chiefdom Presence of MDAs Form adequate response to the justice sector (different types

of courts)Community engagement

Reach a wider population, through outreach sessions, town hall meetings, religious houses,

Use theatres groups and local musicians in targeted chiefdoms/communities…

To promote edutainment Conduct radio and TV programmes atminimal cost -Explore linkages with existing programs on radio stations at

minimal cost Engage radio station with national or regional coverage Production and airing of jingles in other districts

20

Same as okada ridersUniversity students Public lectures

Strengthen accountability now clubs as peer educatorsWhatsAppFacebookEmbedded PNB sensitization into public functions/events – eg. during orientationPosters on campus

Chiefdom structures – WDC, VDC, FMCs, etc

Set up chiefdom network structuresAnimator should engage these structures in FGD, training

Religious leaders Have dialogue with them to integrate PNB into their sermons, Friday prayers, their radio programs,Strengthen their endorsement and participation in PNB activitiesDevelop appropriate PNB messages quoting Bible, Q’ran

Market women/traders union

Engage the unionUse comedians in the market placesUse Drama/Radio

CSOs Invite them to meetings through the existing coordination meetingsRadioJoint advocacy/ sensitization activities

MDAs/ other service providers

Get them to do public endorsement of the PNBSign integrity pact

Unemployed youths

Engage them at the lorry park, attire base, poyo bars, ghettos, trade fairs, car wash, music, WhatsApp, football games, cinema halls

Hair dressers/ barbers

Animators to engage them at their salons

General population Persuade national celebrities – footballers, musicians, etc. to endorse PNB

Conclusions of the MeetingClear themes were identified by the PNB partners during the meeting and some clear agreements on what to address during the next PNB phase. Key areas of focus will be: Development of varied approaches to increase MDAs responsiveness and accountability

at district and national levels, including more story gathering of MDA successes to encourage MDAs and bolster public confidence.

Shifting PNB reporting focus from app to 515 phone number for sustainability Development of targeted and varied PNB campaigns to engage different groups of

stakeholders and increase call numbers Strengthening of communications and outreach activities building collaboration with

radio, press and other media to engage different groups of citizens. Possible resurrection of press briefings, including journalists who had PNB training,

maybe monthly or quarterly Strengthening of collaboration and synergies including with non-PNB partners with

similar aims and objectives. Implementation of regular monitoring and verification visits CSOs to train on use of

websites, check animators reporting, and involve random visits to communities.

21

Annex One: PNB Learning and Sharing meeting, List of Participants

Name Organisation EmailEDITA FOFANA ACC editajusufu@yahoo.co.ukPATRICK SANDI ACC patsandi2007@yahoo.comSAHR NABIEU ACC nabieusahr@gmail.com

ABUBAKARR KAMARA ACC yawanie09@yahoo.comJOSEPH HEZELY ACC josephhazely75@gmail.comALIMAMY LAHAI

KAMARA ACC lahaikamara@yahoo.comJOSEPH D S BLACKIE JR CARL pridesl2009@yahoo.com

JEREMY B SIMBO CARL simbojeremy@yahoo.comSAHR KENDEMA CGG sahrkendema@yahoo.comVICTOR GRAFF CGG veeigraff247@gmail.comSHEKU JAMES NMJD shekujames@nmjdsl.org

AUGUSTINE TARAWALI MADAM augustine-tarawali@madam-sl.orgESTHER KANU MADAM estokanu1989@gmail.com

MELVINA COULSON CGG melvinacoulson@gmail.comABDULAI SACCOH ACC saccoh2008@yahoo.com

EMMANUEL.S. YAJO NMJD emmanuelyajo@yahoo.comJOSEPH .S. ANSUMANA NMJD josephansumana@nmjdsl.orgEMMANUEL M ARUNA NMJD emmanuelaruna@nmjdsl.org

JOSEPH S BANGURA MADAM jsphmjl@gmail.comKELFALA KOI ACC

SYLVANUS M BLAKE ACC blakesylvanus@yahoo.comSAM .P. GOGRA ACC gograsam@gmail.com

MOI SELLU OBSERVER moisellu@yahoo.co.ukJOSEPH . H. BLACKIE CARL josephinehanblackie@gmail.com

LYNDA KERLEY COFFEY lynda.kerley@coffeysierraleone.comDONAL MAGEEAN COFFEY donalmageean@coffeysierraleone.com

HELEN APPLETONCOFFEY

CONSULTANT helenapple@me.com

ANN KARGBOCOFFEY

CONSULTANT akargbo2001@yahoo.co.uk

22

Annex Two: PNB Partners’ views of the Sharing and Learning Meeting

PNB partners were asked to place different coloured stickers against the different elements of the meeting, from content to food, to indicate their overall satisfaction with the event.

The table below indicates that all participants were satisfied or somewhat satisfied with the meeting itself and the outcomes, but there were mixed responses to the venue and the food.

No What Happy /satisfied Somehow happy/satisfied

Not happy/satisfied

1 Presentations/content 17 82 Group work and

plenaries12 7

3 General outcomes 10 74 Venue/accommodation 7 7 85 Food 5 8 11

TOTALS 51 37 19

23

Annex Three: Copies of Flipcharts from all discussions Day 1 REFLECTING BACKSession 3 Achievements and Challenges – Underpinning Factors Group 1 Group 2 Group 3 Group 4Factors underpinning achievements-MDAs responses not visible to the public-Weak monitoring on the part of oversight institutions-Inadequate logistical support to enhance PNB implementationInadequate technical support – e.g, training to CSOs, MDAs, exchange learning visits, etc.-Insufficient awareness raising in communities through radio programsHow easily adapted could they be for different environments?All the above cuts acrossWhich responses to challenges do you think you can use/adapt?-Mandate MDAs to make their responses visible-Build the capacity of oversight institutions-Provide adequate logistical support to CSOs-Provide technical support to CSOs and MDAs-Increase on robust community and radio programsKey learnings for you?Issues raised are common

Factors underpinning achievements-Political buy in/willingness of MDAs-Increased public participation resulting in more reports through he APPs/website/calls-Inter-agency collaboration/CSOs interventionHow easily adapted could they be for different environments?-Flexibility of the PNB-More community engagements,-Participation of stakeholders-More public education and sensitization-Customized engagements with the MDAs-Active media involvement-Media alliance against corruptionWhich responses to challenges do you think you can use/adapt?MEST (MEST Non-compliance)-Strategic engagement between ACC and DD MEST Kenema-Leadership style and willingness-Capacity of animators – recruitment and deploymentKey learnings for you ?-Learning points-Sustainability aspects of PNB-MEST commitment needed

Factors underpinning achievements-Increased public awareness – Robust public education, team work, fundingHow easily adapted could they be for different environments?-Public education can be adopted/adapted in every environment-Different kinds of public education messages for different/specific audiences-Customized engagements/tailored messagesWhich responses to challenges do you think you can use/adapt?-MDA responsiveness-High public expectation of change-Animator quality and accurate reporting-Service chartersKey learnings for you from the presentations?-Commitment from the top to enable certain MDAs compliance – eg. MEST-Not everybody hears the same messages, tailor the messages for specific audiences

Factors underpinning achievements-More animators in class A chiefdoms-Radio programs-Community outreaches-Stakeholders’ engagement-the school outreach-Network coverage-Anonymity

Session 5 – Outreach: Communications/Public Education/Animation. Good practice and Lessons Learnt

24

What has worked well

Why? What hasn’t worked well

Why? What we do differently

Group 1 NMJD/ACCCommunity theatre groups

-Its takes messages to the community and encourages ownership-Local languages used to reach people-Public entertainment-Mixed groups in urban areas engaged-opportunity for community interaction

Using community meetings for MDA feedback

-Few concrete results to report-Some results not sustainable

-Collaborate with CSOs on SABI project.-Have key MDA stakeholders attend rural/urban community meetings to give feedback and answer questions.-Gather community opinion on MDA responses.-Produce different radio, jingles and soap operas on PNB for different target groups-support urban theatre groups

Urban and Rural community meetings

-held in Local languages

Group 2 ACCJoint outreach and media engagement

Public recognition and acceptance

TV Coverage No national spread, elitist

-Appropriate media packaging for different audiences, Eg. Public screening on PNB, production of jingles in different languages

Sectoral partnership

Enhanced MDA response/ implementation of actions

Jingles Limited language – Krio only

-Use of comedians and drama groups

Weekly press briefing

Increased awareness by media houses (high coverage/public knowledge)

Radio magazine Limited

Integrity clubs and ANC engagement

Incidences of corruption and bribery continue in schools

-Capacity building for integrity clubs and ANC to serve as peer educators on the PNB

Group 3 CARL/MADAM-Increased community

-Removal of ungazetted

-Radio discussion and phone in

-Hold Quarterly meetings with Coffey

25

confidence in the PNB process

checkpoints programs

-Feedback to the communities

-In depth understanding and knowledge of PNB

-Remuneration to animators (tight and delayed)

-More support to radio/phone in programs for CSOs

-Increased/strong coordination among CSOs, stakeholders, MDAs, etc

-Cordial relationship with the ACC, CSOs, MDAs and communities

-PA system to aid large community sensitization

-Collaboration with more partners – eg Christian Aid, Restless, etc

-Willingness of citizens to report

-Number reports compiled by the ACC/portal

-Poor network coverage/mobile and internet

-Replacement of mobile phones

-Stakeholders engagement

-Weak animators -Reporting portal to operate after 5pm

-Regular monitoring – CSO’s, Coffey, ACC

-Lack/ adequate IEC materials

-Employ staff with more languages at call centre

-Meetings with Coffey/other IPs-Radio discussion and phone in programs

Session 8 – What are Good Practices? What are Lessons Learnt. What could we do more of? What should we do less of?

Group 1What are Good practices

-Partnership among stakeholders in the campaign-Public education (Robust)-Press briefing (Regular)-Drama /skits (comedians)-Capacity building for integrity clubs and ANC to serve as peer educators-Prompt feedback-Mechanism between MDAs, ACC/CSOs and the public-Experience sharing sessions among stakeholders (ACC, CSOS and Coffey) to be regular-Monitoring of animator activity re reporting accuracy equipment use, etc.-Steering committee activities maintained and made regular

Group 2

Lessons

-Multi-stakeholder engagement leads to increased public confidence and participation in the PNB-Joint work needed on a comprehensive communication plan for robust and sustained public education work-CSO capacity to be improved for more effective delivery-Citizens want responses. MDAs responses must be tightened up in order to demonstrate to citizens that there is change on the ground and to boost public confidence in PNB.- Updated service charters critical to informing public on rights to free access as well as charges.-Using local languages, local structures and traditional and religious leaders to enhance credibility of messages-Ensure young people are targeted

Group 3Do More Of

-monthly submission of animator report sheets by Kobo Connect. Reduce time spent by animators on daily/weekly reporting and time on Coord consolidation.

Group 4Do Less Of

-Less sensitization on PNB phone application and more direct 515 calls-Reduce multiple questions asked by call centre-daily/weekly form filling by animators

26

-More TV spots on PNB targeting specific audiences-More PNB radio programmes-Social media, cartoons, animations and short messages.-Hold community PNB sensitization meetings- Hold stakeholder meetings-Theatre groups sensitization-Empowerment of ANC and Integrity clubs-Community feedback meeting on the PNB reports-Increase and timely funding to CSOs-Increase on the number of Animators (looking at the proportionality of the population and size of the community)-Provision of IEC to CSOs by Coffey-Replacement of faulty PNB phones-Provision of data bundles for animators-Development and installation of billboards-Provide PA systems to strengthen public sensitization

Day 2 LOOKING FORWARDSession 1 Recap from Day 1Session 2 CSO roles re MDAs CSO RolesInvolving MDAs in CSO/ACC activitiesStrengthen dialogue between CSOs/MDAs/ACCIntegrate MDA/Service Providers into PNBACC to track MDA reports and MDAs to report to ACC when actions takenInvite MDAs to coordination and feedback meetings with accountability focusInvolve citizens in holding MDAs to accountMessaging language should avoid being overly legalisticCSOs could consider forming ‘whistle-blower’ pressure groups to name and shame corrupt officialsCSOs to be included in agreeing the language for IEC materials

Session 3 Growing the Synergies between ActorsGroup 1 What can ACC/CSOs do together to increase MDA responsiveness and accountability

-ACC/CSOs/Coffey hold face to face meetings with MDAs to discuss responses and feedbacks on reports received-CSOs team up with ACC to specifically look at MDA responses monthly in order to establish responsiveness, identify gaps and proffer recommendations for improvement-Set up a team to review existing MDA reporting template-Publicize actions taken on reports by MDAs that relate to specific district, age group, etc , also name MDAs that do not take actions on reports-Enforce deadlines for MDAs’ responses- State in press release if responses are not received on time

Group 2 How have ACC and -Public education through radio discussions,

27

CSOs worked together on outreach activities

-Community sensitization,-Focused group discussions,-Bi-monthly sectoral meetings,-Feedback sessions and sector meetingsAdditional Proposed Activities- quarterly public dialogue meetings in PNB areas- joint social media- joint IEC production- joint coordination meetings- joint quarterly experience sharing meetings - monthly CSOs coordination meetings

Group 3 What it didn’t work and how to address

-TV Programs,-Follow-up on MDAs responses and action,-Joint monitoring,-Learning /sharing experience sharing with ACC, Coffey, CSOs at regional levelWhat could you do more of?-Quarterly regional learning and experience sharing engagement Radio discussion,-Enforce compliance by ACC-Adequate provision of IEC materials – wrist bands, bill boards-Community/focus group discussions

Session 4 – Lynda Kerley presentation on Trade Offs: Is Less More?In the context of modest resources there are important decisions on where and what to focus on, in order to maximize public reporting

- The decisions you make about what to do more of and what to do less of will affect impact. E.g. considerations around outreach including radio/animator ratios. Should there be more or less radio? Media? More or less animators? More collaboration?

- There are also considerations around targeting – who to target? With what messages? Where? What type of radio or media programme is more effective, depending on the target group?

- Animators: are on average 22/CSO. Are considerations re rural/urban ratios. Do you try to be everywhere? Or focus on larger population centres and use targeted radio to reach small remote populations.

- Bearing in mind the need to maximize report numbers should you have majority of animators in district HQ towns and send them out on a monthly outreach using a hub and spokes approach? Or do you locate some in the more populous chiefdom HQ towns?

- How can CSOs and ACC best complement each other’s work?- In what ways can you reach small rural communities other than through animators? Is it the

most efficient use of resources to use animators in sparsely populated chiefdoms? Is it possible to link with others that have broader reach? E.g. SABI

- In what ways can ACC and CSOs at district level collaborate to maximize synergy?- Other issues: stronger animator supervision needed; need strategies to address the MDA

challenge; ID cards – template approved and to issue within 2 weeks; DFID Hub and Spokes approach to reach other districts nationwide through monthly joint outreach sessions to adjoining districts.

Session 5 - Addressing budget limitations: What are the Trade-offs?Group 1 ACC Group 2 CSOs- Ensure nationwide reach through radio eg IRN-IRN has nationwide reach - VFM and impact-Reduce radio panel discussions to 2/month. Use saving to pay for other slots/programming in

- Increase on the number of animators based on-Size and population density in targeted communities/chiefdom-Presence of MDAs

28

different districts-produce jingles, magazine programmes and soaps-Target youth in musical programs that include PNB music messages-The use of songs of PNB messages- Use news and current affairs programs that are no cost and have bid audience-Outreach engagement – focus on district town hall meetings, less on chiefdoms-IEC. Bill boards at strategic locations not static messaging.(comic posters

Film strips played at community level Posters – more comic posters/cartoons Public service announcements Radio soap operas Radio magazine programmes Radio jingles

-To adequately response to the additional sector (Judiciary-local court, Kangaroo )

-Community engagement-To reach wider population, through outreach sessions, town hall meetings, religious houses,

- Use theatres groups and local musicians in targeted chiefdoms /communities…

-To promote edutainment-Conduct radio and TV programmes at minimal cost

-Explore linkages with existing programs on radio stations at minimal cost

-Engage radio stations with national or regional reach

-Do listener feedback meetingsProduction and airing of jingles

General comments made by participants during plenaryACCChallenges

MDA service charters an respond to reports (MEST) Follow-up to reports Sustainability – ACC to take over – need clear plan for transition Inaccurate reporting by CSOs plus poor phones Animators quality has been weak in some cases – should strengthened More training needed

Others Who is your target group? How can you engage them? Manage local/MDAs responses Tailor messages Take MDA discussions locally PNB is about improving service delivery Some IMCs working well, some less IMC decisions not necessarily cascaded down to districts from Freetown ACC does not control/ministry structure ACC needs to change strategy of engagement with IMCs Monthly police presence at checkpoints- not clear who is taking bribes MOH wants details of individual PHUs which PNB doesn’t not provide EDSA wants to do away with anonymity Put good news on the website SABI (DFID-funded, Christian Aid implemented) working with local service providers to improve

delivery MDAs national and regional are key for PNB – SABI working more with local councils, etc PNB is about empowering of communities SABI based on trial and error – flexibility to see what works and what does not work

29

Discussions with MDAs and CSOs on service charters Simplify service charters (CSOs + ACC) Kono problem- stopping motor bikes, illegally held meetings with police to abolish illegal stops Keep notes on payments of taxes on timber

Session 6 Targeting Considerations around targeting

Whom to target? With what messages? What type of radio/media to reach specific audiences Animators – average of 22/CSOs Consideration rural urban ratio Should you be everywhere or focus on densely populated areas? Approaches – try hub & spokes model to go nationwide Synergy – How can CSOs & ACC best complement each others work Reach – How can you reach Small remote communities other than with animators with basic messaging Is it most effective use of resources to send animators to sparsely populated areas? Is it possible to link with other organizations that have a broader reach? Eg. SABI? Use radio for greater reach?

Target group How to reach themPregnant and lactating mothers Visit to PHUs/MCHs/DHMT

Use big bold postersACC/CSOs animators go to health centers to raise awarenessRadio, town hall meetings, trade fairs

School children Comic postersKids and teen shows/programsDebate, Drama & Quize (DDQ)Sustained engagement

Okada riders StickersEngage/dialogue meetings with the union executivesRoad showsPop musicWhatsAppAnimators to engage them at their parks

Drivers Same as okada ridersUniversity students Public lectures

Strengthen accountability now clubs as peer educatorsWhatsappFacebookEmbedded PNB sensitization into public functions/events – eg. during orientation

Chiefdom structures – WDC, VDC, FMCs, etc

Set up chiefdom network structuresAnimator should engage these structures in FGD, training

Religious leaders Have dialogue with them to integrate PNB into their sermons, Friday prayers, their radio programs,Strengthen their participation in PNB activities

Market women/traders union Engage the unionUse comediansDrama

CSOs Invite them to meetings through the existing coordination meetings

30

RadioJoint advocacy/ sensitization activities

MDAs/ other service providers Get them to do public endorsement of the PNBSign integrity pact

Unemployed youths Engage them at the lorry park, attire base, poyo bar, ghettos, trade fair, car wash, music, whatsapp, football games, cinema halls

Hair dressers/ barbers Animators to engage them at their salonsNational celebrities – footballers, musicians, etc

To endorse PNB

31

Annex Four: Coffey Performance through the PNB Pilot PhasePNB Partners were asked to write their opinions of Coffey management of the PNB on sticky notes and to pin them to papers at the back of the room. Over the two days of the meeting many views were expressed, which were grouped under themes and are presented in the table below.

What Coffey has done well What did Coffey not do well What could Coffey do that is not doing now

Choice of local CSOs Top down approaches to partners (no involvement in budget setting and late transfers)

Increase logistic support to partners

Periodic sharing and learning meetings and information sharing

Too many staff changes Regular training for partners

Resourcing and technical inputs No ID cards for animators (already addressed)

Quarterly meetings with partners plus involve partners in planning of implementation

PNB start up and monitoring Faulty and insufficient equipment Remit funding promptly

Few IEC materials (NB. not a Coffey responsibility)Admin costs and support to admin limitedNo DSA to attend workshop

32

Annex Five: 3ACC and CSO Sharing and Lesson Learning Meeting AgendaThe Outputs of the meeting will be:

Good practice and lessons learned identified and incorporated into future strategies and work-plans.

Agreements on ways forward for CSOs and ACC staff to work together at district and national levels (improving synergies, sharing information, coordinated monitoring etc.)

Agreements on improving outreach strategies to maximise reporting: animation, PE materials and Communication strategies, case studies, blogs, social media posts, radio, theatre

Ideas for strengthening MDA involvement, accountability and responsiveness (to be taken forward separately with MDAs)

Ideas for improving effectiveness in the face of budget limitations

Meeting AgendaDay 1 – Reflecting Back

Time Session + Purpose

Format Outputs Comments

8.30 – 8.45

IntroductionPurpose: Get to know each other

Introductory exercise: stand up; walk around; introduce oneself to people you don’t know.

8.45 – 9.15

Session One

OverviewPurpose: to present background, emerging survey findings and big picture questions

Welcome by ACC and Coffey.ACC presents PNB data analysis.Coffey coordinator to introduce briefly, Facilitator presents end-of- pilot survey and any key questions.

Plenary

Flipcharts noting any key issues and questions raised

9:15 – 10.00

Session Two

Presentation: Achievements and Challenges to datePurpose: to share achievements and challenges among participants to feed into lessons learned

Pre-prepared presentations of 2 things that have gone well (achievements) and 1 challenge (all technical) by CSOs, ACC, Coffey.

Facilitated Discussion

Plenary

PPT files:Lists of achievements and challenges for each CSO, ACC and Coffey.Flipcharts of key discussion points

10.00 – 10.50

Session Three

Exploration of Achievements and ChallengesPurpose: to build understanding of how organisations have built on achievements and responded

Plenary Q&A (10mins)Followed by group work: What facilitated achievements, how were challenges addressed? Ideas? What can we learn?

4 groups mixed by geography, CSO, Coffey and ACC offices.

Notes of discussion key points on flip-charts:Each group to identify reasons for achievements,

33

challenges: begin to identify lessons learned

how built on and how challenges addressed.

10.50 – 11.10

Coffee

11.10 – 11.50

Session Four

Presentation of discussionsPurpose: to share thinking, share experiences, stimulate discussion on ways forward

Each group to present 3-4 Key Points on factors underpinning achievements, addressing challenges.

Plenary: 8 mins each group with quick questions and clarification at the end

Flipcharts1 – 2 per group:summary of factors underpinning achievements and challenges

11.50 – 12.35

Session Five

The Role of Outreach: Comms/PE/animation: Good Practice and Lessons LearnedPurpose: to share experiences of what works and stimulate thinking around possible new approaches, products and techniques

Discussion on how teams have approached Comms, PE and animation to date?

1 CSO team (CGG + NMJD; on Comms/PE/social media/IEC1 CSO team CARL + MADAM?) on animation, theatre2 mixed groups of ACC and Coffey Comms/PE/social media/IEC (can discuss animation and theatre if relevant)

4 groups altogether

Discussion notes on Flipchart:1 per group, 4 in total

Note emerging issues on flipcharts

12.35 – 13.10

Session Six

Presentation of Outreach and Comms/PE achievementsPurpose: to share findings across participants, stimulate ideas for strengthening effectiveness of outreach and Comms and begin thinking about trade-offs

Presentation of two key achievements, 8 mins each group

Plenary. Allow comments, no discussion

Flipchart:8-10 key Comms/PE achievements (allow overlap)

13.10 – 14.00

Lunch

14.00 – 14.15

Energiser Theatre/drama developed by workshop participants

Short skit/drama on PNB

14.15 – 14.55

Session Seven

Summaries: starting to bring it all together.Purpose: to begin processes of agreeing emerging findings and strategising around ways forward

Facilitators to present common themes/lessons from morning.

Facilitated discussion.

Plenary Q&A, Discussion

Plenary, presentation, in powerpoint.

Flipchart notes

14.55 – 15.00

Energiser: keeping lively

34

15.00 – 15.40

Session Eight

Good Practice and Lessons LearnedPurpose: clarify and agree lessons learned and good practice to be taken forward

Break out groups on good practices and lessons learned?

Mixed groups: all participants randomly assigned to 4 groups

Flipchart:List all key discussion points

15.40 – 16.15

Session Nine

Presentations of Good Practice and Lessons LearnedPurpose: to share findings across participants, gain broad buy-in

Each group to present 2 examples of each.

8 mins per group

Flipchart:2 x lesson learned; 2 x good practice

16.15 – 16.30

Tea

16.30 – 17.10

Session Ten

Looking Forward: Implementation, what stays the same?Purpose: to focus on what has worked and why, and what teams will keep doing

What should CSOs and ACC continue to do/build on?

2 x randomly assigned CSO and 2 x ACC Teams

4 groups altogether

Flipcharts:What we will continue doing

17.10 – 18.00

Session Eleven

Building MDA engagement: the challenges and the solutionsPurpose: to identify MDA issues and develop possible solutions

Presentation by Edita on analysis of MDA responses and challenges. Plenary Discussion

Facilitators to facilitate

Flipcharts

35

36