Tablet PC – OverviewTablet PC – Overview

Jeff DiehlMarketing Manager, Notebooks

NA Access Business Group

Customer Strategy & Scenarios

Compaq Tablet PC Presentation– Vision– Business Objective/Strategy– Product Strategy– Target Market– Feature Summary

Brainstorming & Feedback

AgendaAgendaAgendaAgenda

VisionVisionVisionVision

To establish Compaq as an innovation leader by developing cool, innovative and simple products and solutions that solve unique problems.

Business Objectives / StrategyBusiness Objectives / StrategyBusiness Objectives / StrategyBusiness Objectives / Strategy Establish Compaq as the Innovation Leader by continuing a trend

that was initiated with the iPAQ desktop of bringing to market cool, innovative and simple products

Provide the best in customer experience– Through simple and innovative products and solutions

Easy to set up and to deploy Easy to manage Easy to service Set new standards for quality / reliability Breakthrough industrial design Simple offering (“less is more”) End-to-end solutions

Establish partnerships as necessary to achieve these objectives – Microsoft – Independent Software Vendors (ISV’s)

Who/What is our Primary Target Market ?Who/What is our Primary Target Market ?Who/What is our Primary Target Market ?Who/What is our Primary Target Market ? Users that:Users that:

– prefer the flexibility/ mobility of a notebook PC, but also carry writing paper in portfolio for note taking.

– are highly mobile, price conscious, place high degree of importance to style, and wants to remove the “barrier” that a PC has in meetings or classes.

– are executives, consultants, students, buyers, sales, data collection, service & maintenance, healthcare, insurance, law enforcement, home & small businesses.

Horizontal Market Companion device or primary with

peripherals (i.e external monitor/dock) Typical Users:

– Knowledge Worker– Campus Roamers

Applications:– Office Productivity

Vertical Markets Primary Device – may include peripheral

(I.e dock) Typical Users

– Medical– Legal– Field Sales– Field Automation

Service Public Safety

Unique Requirements– Specialty Applications

– Environmental

Product StrategyProduct StrategyProduct StrategyProduct Strategy Why develop a Tablet device?

– The Tablet PC extends the capabilities of traditional “clamshell” PC’s. Reduces the distraction of notebook usage in a meeting environment. Offers the opportunity to “reach” users which typically capture data in a

notepad/ledger format.– Medical, Legal, Education markets, Field Services, Public Safety

– The Tablet PC will provide customers with a device to use when creating, storing or accessing information and transactions

Improves Productivity

– Technology advancements Low power, high performance CPU’s Low power LCD’s Battery Advances in handwriting and speech recognition Wireless Windows XP

Tablet Feature SummaryTablet Feature SummaryTablet Feature SummaryTablet Feature Summary Current Definition with engineering

– Legacy free, fully integrated

Features– Processor Low Voltage, Low Power (currently Transmeta or Intel)– Panel 10.4” TFT XGA transflective– RAM 128MB – 640MB– Video PCI graphics ATI M6 with 8MB VRAM– Operating System Windows XP, with “Ink as Ink” technology– Touch Screen Digitizer - EM– Input Pen - Active– Communications LOM, 802.11b (a)– PCMCIA Single Type II PC card slot– HDD 20GB+, 9.5mm– Ports (2) USB 2.0, VGA, RJ45, RJ11, Power– Security Integrated Biometrics, IPSEC– Battery technology Li-Ion– Battery Life 8 hours minimum– Weight 2.5lbs– Dimensions (x/y/z) < 8.5” x 11” x 1”

Development PrioritiesDevelopment PrioritiesDevelopment PrioritiesDevelopment Priorities Priorities (compiled from customer feedback)

– Quality and Reliability– Easy of use– Battery life– Weight– Price– Durability

Ramifications– Graphics are ATI M6 – great, but PCI implementation

saves power. No AGP and no 3D – working with engineering

Concept SketchesConcept SketchesConcept SketchesConcept Sketches

Concept SketchesConcept SketchesConcept SketchesConcept Sketches

Concept SketchesConcept SketchesConcept SketchesConcept Sketches

Concept SketchesConcept SketchesConcept SketchesConcept Sketches

Dock Feature SummaryDock Feature SummaryDock Feature SummaryDock Feature Summary Positioning

– Low cost cable management and access to more ergonomic keyboards and displays

Features– MultiBay– Communications Pass-through Ethernet– Ports (2) USB, VGA, RJ45, Power– Security Kensington Lock– Weight .5lbs (with weight saver)– Orientation supports Portrait only

Product Specific Saleable OptionsProduct Specific Saleable OptionsProduct Specific Saleable OptionsProduct Specific Saleable Options

Cradle Ruggedized portfolio and/or Leather portfolio

– Offers portfolio that has notebook orientation with integrated keyboard

– Removable keyboard depending on needs Bar Code Reader

– Ruggedized jacket offering barcode reader– PC Card could offer barcode reader – under investigation

Stylus Tether Stylus Replacement kit Screen protectors

Brainstorming Questions:Brainstorming Questions:Brainstorming Questions:Brainstorming Questions:

Customer scenarios?– Why not PDAs?– Why not a notebook?– Need for wireless?

Business Case– Where is the business case to justify the tablet in your business– How is cost saved or productivity made?

Tablet positioning?– Full capability of notebook PC

Full OS, WLAN, WWAN, VGA port , USB, etc. Confirm for Corporate primary market that this concept is necessary

– Webpad with communication capabilities Note taking device with 802.11

Brainstorming Questions:Brainstorming Questions:Brainstorming Questions:Brainstorming Questions: Product Priorities? Which to trade off first?

1. Quality and Ease of Use2. Battery life3. Weight4. Price5. Durability

Special features required?– Acceptable price range– Grab and go– Voice recognition - dictating only?– Security requirements?– Portrait vs. landscape?– Intel versus Transmeta