40
TAITO GROUP • KÄSI- JA TAIDETEOLLISUUSLIITTO TAITO RY TAITO GROUP THE FINNISH CRAFTS ORGANIZATION experience

Taito experience

Embed Size (px)

DESCRIPTION

Taito group is a nationwide service and expert organization in Finland. Welcome to the inspiring world of crafts!

Citation preview

Page 1: Taito experience

TAITO GROUP • KÄSI- JA TAIDETEOLLISUUSLIITTO TAITO RYTAITO GROUP • THE FINNISH CRAFTS ORGANIZATION

experience

Page 2: Taito experience

 

 

Page 3: Taito experience

Taito Group

Organizations & Activities

Courses & Workshops

Basic Education of Arts

Collections

Business Services

Exhibitions

Crafts Tourism

Taito Shop

Traditional Collections

IInternationality

Contact

Publications

page 2

page 4

page 6

page 12

page 14

page 18

page 20

page 22

page 26

page 30

page 32

page 34

page 36

Page 4: Taito experience

2

Crafts in Life, Products and Services Taito Group is a nationwide service and expert organization whose aim is to promote crafts culture both as a skill and a source of liveli-hood. We offer both enthusiasts and expert craftspeople wide-ran-ging opportunities to develop their skills and get to know the field of crafts and the traditions within it.

The organization is composed of the Finnish Crafts Organization Taito and 21 regional crafts associations. These associations run approxima-tely 140 Crafts Centres spread all around the country.

Ta i t o G r o u p

Nan

na B

ayer

in k

eram

iikka

a. N

anna

Bay

ers

kera

mik

.St

udio

Jaffe

/ M

arjo

Jaffe

-Pel

kone

n

Page 5: Taito experience

3

A Network of Crafts Skills • creativity • skill • entrepreneurship • sustainable development

www.taito.fi

The organization’s target is to promote sustainable crafts with an emphasis on creativity, quality, responsibility and life-long learning. The purpose of our acti-vities is to increase well-being and the importance of crafts as a visible part of Finnish culture and international cooperation. Taito Group’s services are used annually by almost two million customers, crafts enthusiasts and professionals.

This publication presents Taito Group’s activities and services. Welcome to the inspiring world of crafts!

Page 6: Taito experience

4

A s s o c i a t i o n s

Versatile Meeting Places for Crafts

Page 7: Taito experience

5

Crafts Centres are versatile meeting places for people who are passio-nate about crafts culture, developing their skills and entrepreneurship within the field. The venues of these centres vary from traditional, cosy weaving workshops to comprehensive crafts complexes and resorts.

Taito Group’s services include training and courses, crafts guidance and workshop activities. Basic Education of Arts includes Crafts Schools which are an important part of our activities. Our services also include exhibitions, various events and seminars, as well as the sale of materials, tools and ready-made crafts products. Taito Business Services, aimed at entrepreneurs in the field, include training, consul-ting and marketing services. In addition, the Finnish Crafts Organiza-tion Taito publishes the TAITO Magazine, issued six times a year, and various guidebooks and other publications within the field.

services

Crafts Centres www.taito.fi

A s s o c i a t i o n s

Page 8: Taito experience

6

C o u r s e s

skills • learning • spending time together breaking away from the hassles of life • being creative

Page 9: Taito experience

7

Our Courses are Extremely PopularOur courses, clubs and workshops provide creative activities related to crafts and manual skills, performed together with other people. Crafts associations offer an extremely versatile course selection. The courses are open for everyone. They are organized year round and some of them are implemented in cooperation with adult education centres and study centres. The supply of courses is presented on the associations’ websites and service brochures. The associations offer various benefits for their members which include private individuals, companies and communities.

courses & workshops

Crafts associations www.taito.fi

Page 10: Taito experience

8

Break Away from the Hassles of Life with your FriendsCustom-made courses are all about having fun together, getting away from your busy life and being creative. You can choose the theme from our selection of courses, or your course can be custom-made according to your group’s wishes. Crafts associations also offer further vocational training. Training programmes are planned together with our partners and can focus, for example, on strengthening compe-tence, or they can be aimed at immigrants, or consist of employment and entrepreneurial training.

C u s t o m - m a d e C o u r s e s

Crafts associationswww.taito.fi

Page 11: Taito experience

9

work for your hands • beauty for your eyes • well-being for your mind

courses & workshops

Crafts associations also offer furt-her vocational training. Training programmes are planned together with our partners and can focus, for example, on strengthening competence, or they can be aimed at immigrants, or consist of emplo-yment and entrepreneurial training.

C u s t o m - m a d e C o u r s e s

Page 12: Taito experience

10 Crafts associationswww.taito.fi

We a v i n g

Weaving is a fun and practical hobby. It helps you to keep fit and stimulates your mind, and you can adorn your home with the products you make. Workshops provide the necessary tools, materials and expert instructors. The looms are ready-set with basic wefts, and crafts advisors guide you in the daytime. Almost all our associations have workshops for weaving. At the Crafts Centres in your area, you can also inquire about other work-shops.

Page 13: Taito experience

11

Starting Weaving• Make an appointment. • Discuss matters concerning weaving and begin-ning to weave with the advisor. • When you go to the Crafts Centre, the advisor will show you the premises and tools and help you to get started. • Design your patterns and colours, choose your materials. • Start weaving. • Ask for advice when necessary. • Enjoy yourself. • Take pleasure in the end result.

Weaving is a great hobby.

courses & workshops

Page 14: Taito experience

12

The Taito Crafts Schools all over Finland provide education in crafts in line with the Basic Education of Arts curriculum for 4–16 year old children and young people, as well as adults. These Crafts Schools teach the different stages of crafts, from design to implementation. The starting points for these studies consist of the students’ individual experiences, working with their hands, producing products and their self-expression.

The education develops the students’ knowledge, skills and readiness in the different sectors of crafts culture, while strengthening their personality and aesthetic selection ability and encouraging creative problem solving.

The associations’ 17 Crafts Schools have approximately 3,600 children and young people and 500 adults. Children and young persons are also offered various holiday courses and camps, and afternoon activities are organized for children.

Ta i t o C r a f t s S c h o o l s

www.kasityokoulu.fi

Page 15: Taito experience

13

Basic Education of Arts

Basic Education of Arts for Crafts

The study units include article design and manufacture, textile and clothing design and manufacture and environmental design and

construction. The studies comprise early learn-ing, basic and advanced studies. The scope of

the general syllabus is 500 hours and that of the broad syllabus 1,300 hours.

Taito Crafts Schools also offer education in crafts for adults in line with the Basic Education of Arts

curriculum.

Page 16: Taito experience

14

J o y i n C r e a t i o n

Tekemisen iloa -malliston tuotteissa käytetyt kotimaiset, laadukkaat materiaalit kestävät aikaa ja kulutusta, ja ovat osa onnistunutta kokonaisuutta. Mallistoon liittyviä kursseja ja työpajoja järjestetään taito- ja käsityö-keskuksissa.

The Finnish quality materials used in the products of the Joy in Creation collection (Tekemisen iloa) are time and wear-resis-tant and form a part of a well-designed whole. Crafts Centres organize courses and workshops for making the products in the collection.

Page 17: Taito experience

15

The Joy in Creation collection offers crafts enthusiasts models and ideas for interior decoration that are full of personality and easy to adapt to the maker’s own needs. The collection is renewed annually. In addition to nationwide collections, Crafts Centres have a diverse range of collections belonging to individual crafts associations.

collections

Crafts Centreswww.taito.fi

Page 18: Taito experience

16

Finnish crafts classics include, for example, rag mats, products woven with weft that is made from narrow strips of woven cotton, linen tablecloths, woolly socks, sheath-knives and baskets and dishes made of birch bark. Different decades have had their own favourites and different areas of Finland have their own regional designs. What classics have in common is that they are utensils and have been manufactured throughout decades on courses, in craftspersons’ workshops and small-scale industry.

Crafts Centreswww.taito.fi

C r a f t s C l a s s i c s

Page 19: Taito experience

17

collections

Rag mat, the dearest of mats.

C r a f t s C l a s s i c s

Page 20: Taito experience

18

Ta i t o B u s i n e s s S e r v i c e s

entrepreneurship • research • reports • product assessments product information • marketing • networks

Kuva: Nina Dodd

Page 21: Taito experience

19

business services

www.taito.fi www.taitoverkko.fi

TAITO START is tailored for those planning to become crafts entrepreneurs. It helps you to analyse your business idea and its feasibility. With Taito Start you’ll get your ideas rolling.

TAITO PRODUCT ANALYSIS helps you to find out your products’ commer-cial possibilities and development needs. The assessment will provide reinforcement for your ideas and give you confidence in marketing your products and services.

TAITO PRODUCT INFORMATION is a service that helps you to make your products ready to sell and ensures that your product information and packaging meet legal requirements.

TAITO MARKETS 1 is your first step towards successful marketing measures. Customer segmentation and a marketing plan provide a boost to success-ful and methodical marketing.

TAITO WEB START guides you in utilising e-mail, your own website and web store so that they serve your business in the best possible way and strengthen your business image.

TAITO TEST MARKETING helps you to investigate the commercial strengths and weaknesses of your product. The service results in wide-ranging feed-back, which will help you to further develop your products, encourage you and give you confidence in the possibilities offered by resale.

TAITO NETWORK is the marketplace for crafts products and services online at www.taitoverkko.fi.

Kuva

: Tom

i Aho

Kuva

: Tom

i Aho

Page 22: Taito experience

20

Fa i r s a n d E x h i b i t i o n s

Crafts associations, in cooperation with fairs organizers, stage natio-nal and regional crafts fairs. The most famous of these are the Finnish Handicrafts fair and the Käsityömessut and Kätevä fairs. The associa-tions also have their own regional crafts sales events and markets in the summer and before

Christmas. In addition, the associations arrange collective depart-ments for entrepreneurs at national marketing events and internatio-nal fairs. The strong Finnish crafts know-how is also displayed at other national and regional culture-oriented exhibitions.

Page 23: Taito experience

21

exhibitions

Meeting places for crafts entrepreneurs and customers.

Fa i r s a n d E x h i b i t i o n s

Page 24: Taito experience

22

Crafts Centres always have something new and inspiring for tourists. The traditional methods of manufacture and natural materials of articles, as well as the designs that have been shaped by generations, are a record of local culture and history. Active tourists can participate in various courses and return home with something they have expe-rienced and made with their own hands. Lively regional events add colour to their visit. The most famous Crafts Centres for tourists include Kenkävero in Mikkeli, Verkaranta in Tampere, Taitokortteli in Joensuu, the House of Crafts Loftet in Vaasa, the House of the Tasihin in Lappeenranta, Kaarakan talo in Seinäjoki and Kankuri in Kokkola.

C r a f t s & To u r i s m

www.taito.fi

Page 25: Taito experience

23

crafts tourism

Fascinating tourist attractions for crafts throughout the country.

Page 26: Taito experience

24

E v e n t s

Page 27: Taito experience

25

Crafts associations organize various cultural events concerning crafts all over the country. Crafts markets, Christmas villages, summertime marketplaces and autumn events offer diverse entertainment and programmes, demonstrations of skills by craftspersons, opportunities to spend time together in a fun and leisurely way, product demonstra-tions and selling. These events are fun for both tourists and locals.

Taito Week is the Taito Group’s nationwide theme week which is celebrated annually in April on or close to the name day of Taito with various themes. Another nationwide event is the atmospheric Flowing Light (Valo virtaa) event for Crafts Schools, celebrated in the autumn.

crafts tourism

Page 28: Taito experience

26 www.taitoshop.fi

TAITO SHOP AIVIA Jyväskylä

TAITO SHOP A-PAJA Kouvola

TAITO SHOP HAMINA Hamina

TAITO SHOP HELSKY Helsinki

TAITO ShOP JOENSUU Joensuu

TAITO SHOP JOROINEN Joroinen

TAITO ShOP JOUTSA Joutsa

TAITO ShOP JUvA Juva

TAITO ShOP KAINUUN PIRTTI Kajaani

TAITO SHOP KANGASNIEMI Kangasniemi

TAITO SHOP KERIMäKI Kerimäki

TAITO ShOP KUOPIO Kuopio

TAITO SHOP LEPPäVIRTA Leppävirta

TAITO SHOP LOFTET Vaasa

TAITO SHOP MAAKARI Oulu

TAITO SHOP MIKKELI Mikkeli

TAITO ShOP MäNTYhARJU Mäntyharju

TAITO SHOP PIEKSäMäKI Pieksämäki

TAITO SHOP PORI Pori

TAITO SHOP PIRKANMAAN KOTITYö Tampere

TAITO SHOP SAARIJäRVI Saarijärvi

TAITO SHOP SAVONLINNA Savonlinna

TAITO SHOP TAHKO Nilsiä

TAITO ShOP vARKAUS Varkaus

TAITO ShOP vENNY JA JUSSI Iisalmi

TAITO SHOP VIITASAARI Viitasaari

Products with an Individual Touch for Everyday and Celebrations, in Cooperation with Finnish Crafts Entrepreneurs

Page 29: Taito experience

27

Taito Shop is the largest marketing chain for Finnish crafts and it offers locally made products with a perso-nal touch that stand the test of time. The crafts associations have 26 Taito Shops all over Finland.

Page 30: Taito experience

28

Other Crafts Shops of the Associations

The Crafts Centres’ shops offer wide ranges of materials and products.

Page 31: Taito experience

29

shops

www.taito.fi

GULLKRONA Parainen Turku www.gullkrona.fi

IhANIEN TAvAROIDEN KAUPPA Herra Hakkaraisen talo Sastamala www.taitosatakunta.fi

KANKURI ShOP Kokkola www.taitokeskipohjanmaa.fi

KENKäVERO Mikkeli www.kenkavero.fi

RUSTOOPUORI Seinäjoki Lapua Tuuri www.taitoep.net

TAITO-KAUPPA • TASIhININ TALO Lappeenranta www.taitoetelakarjala.fi

TAITOKESKUS LUhTI Rovaniemi www.taitolappi.fi

The Crafts Centres’ shops offer wide ranges of materials and products.

Crafts Centres generally have either a shop or a sales point where crafts materials and products can be purchased. Some of the shops focus speci-fically on tourism and tourist products, as well as products made by crafts entrepreneurs in their area.

Page 32: Taito experience

30

Tr a d i t i o n a s I n s p i r a t i o n

Page 33: Taito experience

31

traditional collections

Tastes and Memories from Different Regions Tradition and regional culture are the inspiration and source of creativity for many of the crafts associations’ traditional collections.

Page 34: Taito experience

32

Ta i t o Wo r l d

Crafts producers apply international influences freely and naturally and interpret them in new ways. Crafts are being promoted all over the world in many different ways and by many different organizations. The Finnish Crafts Organization is also involved in these activities. International exhibition exchanges, fairs, various events, seminars and workshops are a natural part of the organization’s operations. In addi-tion, cooperation takes place through different product development projects.

The Finnish Crafts Organization is a member of the following interna-tional organizations, among others: World Crafts Council, the Inter-national Organization of Folk Art, the European Folk Art and Craft Federation and the Nordic countries’ crafts organization Nordens Hemslöjdsförbund.

www.taito.fi

Page 35: Taito experience

33

internationality

Page 36: Taito experience

34

Ta i t o G r o u p

Page 37: Taito experience

35

KäSI- JA TAIDETEOLLISUUSLIITTO TAITO THE FINNISH CRAFTS ORGANIZATION HELSINKI www.taito.fi

LOCAL ASSOCIATIONS:

TAITO ETELä-KARJALA LAPPEENRANTA • Joutseno Taavetti • Parikkala • Savitaipale www.taitoetelakarjala.fi

TAITO ETELä-POHJANMAA ETELä-POHJANMAAN KäSI- JA TAIDETEOLLISUUS RY SEINäJOKI • Alavus • Isokyrö • Kauhajoki Töysä • vaasa • ähtäri www.taitoep.net

TAITO HELSKYhELSINGIN KäSI- JA TAIDETEOLLISUUS RY HELSINKI www.helsky.net

TAITO HäME LAHTI www.taitohame.fi

TAITO ITä-SUOMI MIKKELI • Savonlinna • varkaus Pieksämäki • Leppävirta • Kerimäki Kangasniemi • Juva • Mäntyharju Joroinen www.taitoitasuomi.fi

TAITO KAINUU KAJAANI • Paltamo • Puolanka Ristijärvi • vaala www.taitokainuu.fi

TAITO KESKI-SUOMI JYVäSKYLä • Joutsa • Saarijärvi • viitasaari www.aivia.fi

TAITO KESKI-POHJANMAA KOKKOLA • Kalajoki • Kannus • Sievi www.taitokeskipohjanmaa.fi

TAITO KYMENLAAKSO KOUvOLA • hamina • Kausala • virojoki www.taitokymenlaakso.fi

TAITO LAPPI ROVANIEMI • Pello www.taitolappi.fi

NYLANDS hANTvERK TAMMISAARI • Porvoo www.nylandshantverk.net

contact

TAITO PIRKANMAA TAMPERE • hervanta • Kangasala • Lempäälä Mänttä-vilppula • OrivesiPirkkala • Tesoma vesilahti • vilppula • virrat • Ylöjärvi www.taitopirkanmaa.fi

TAITO POHJOIS-KARJALA JOENSUU • Ilomantsi • Kitee • Lieksa Nurmes Tohmajärvi www.taitopohjoiskarjala.fi

TAITO POHJOIS-POHJANMAA OULU • Kuusamo • Oulainen Pudasjärvi Pulkkila • Raahe www.taitopohjoispohjanmaa.fi

TAITO SATAKUNTASATAKUNNAN KäSI- JA TAIDETEOLLISUUS RY SASTAMALA • Pori • huittinen • Kankaanpää Noormarkku • Rauma www.taitosatakunta.fi

TAITO SAVO KUOPION SEUDUN KäSI- JA TAIDETEOLLISUUS RY KUOPIO • Karttula • Nilsiä • varpaisjärvi Juankoski • Tuusniemi • Siilinjärvi • Maaninka Suonenjoki • vesanto • Tervo www.taitosavo.fi

TAITO UUSIMAA HYVINKää • hakunila • havukoski • hiekkaharju hyrylä • Järvenpää Klaukkala • Korso • Lohja Mäntsälä • Orimattila www.taitouusimaa.fi

TAITO vARSINAIS-SUOMIvARSINAIS-SUOMEN KäSI- JA TAIDETEOLLISUUS RY TURKU • Laitila • Loimaa • Paimio • Perniö Pöytyä • Raisio • Salo www.taitovarsinaissuomi.fi

TAITO YLä-SAVOYLä-SAvON KäSI- JA TAIDETEOLLISUUS RY IISALMI • Kiuruvesi • Lapinlahti • Pielavesi Sonkajärvi www.taitoylasavo.fi

ÅbOLANDS hANTvERK PARAINEN • Turku • Kemiö www.gullkrona.fi

öSTERBOTTENS HANTVERK VAASA www.loftet.fi

www.taito.fi

Page 38: Taito experience

36 www.taito.fi

publications

The Thinking Crafts Magazine

The TAITO Magazine is full of inspiring crafts and topical information. Six times a year it delivers traditions and new trends, activities and food for thought. It is published by the Finnish Crafts Organization Taito.

The Finnish Crafts Organiza-tion also publishes teaching material, research and reports for the crafts and design field. Find out more about our publi-cations on the taito.fi website.

Page 39: Taito experience
Page 40: Taito experience

Experience something with all your senses, something signifi cant and unforgettable. Taito Group off ers you wide-ranging0opportunities to expand your skills and get to know Finnish handicraft traditions.

Welcome to the world of skills !

www.taito.fi