Web (and mobile) globalization is complicated.

You must navigate countries, cultures, content, and, in many cases, you must coordinate among central and remote offi ces to ensure that everything runs smoothly. For more than 16 years, Th e Web Globalization Report Card has been the “secret weapon” within global companies, helping them answer questions such as:

• What languages should we support, and why?

• How do we design our global website to effi ciently manage diverse brands and locales?

• How do we direct more traffi c to local websites?

• How do we avoid common cultural mistakes around the world?

• What are the most critical best practices?

Th e report, written by John Yunker and based on two decades of consulting to Fortune 100 companies, provides a wealth of insights into emerging and established best practices. Th rough website profi les, loaded with screen shots, you’ll learn which practices to emulate and which to avoid. Companies use this report to benchmark themselves against competitive and “best of breed” websites. It is an invaluable resource for any company doing business across borders.

Take the guesswork out of web globalization

Report details:Pages: 425Visuals & Exhibits: 250+Format: PDFLicense: Enterprise

Also included:• 5 signed copies of the book Think Outside the Country

• New report: 2020 Web Globalization Best Practices and Emerging Trends

• eBook: The Art of the Global Gateway

To purchase online, visitwww.bytelevel.com

Company insights and best practicesTh e Report Card and the Best Practices reports include more than 250 real-world screen shots of best (and poor) practices. For example, you’ll learn:

• Why Airbnb is now a “top 10” global website.• Th e latest emerging trends in website localization• Ten languages every global website must support.• A subtle change made by IKEA that may impact all

websites down the road.• Tips on using geolocation and language detection to

provide a better global user experience.• Th e world’s most multilingual website (it is not

Google, Facebook, or Wikipedia).• Th e number one fl aw exhibited by all luxury websites,

including Gucci, Rolex, and Mont Blanc. • Th e current languages totals of 150 websites,

including Apple, BMW, HSBC, and Samsung. • Th e best icon to use for your global gateway.• Common mistakes exhibited by global mobile

websites.

How this report is usedTh is report is used by marketing and web executives not only to improve websites but also to raise awareness throughout their companies of the importance of web globalization. In addition:

• Companies use this report to benchmark themselves against the leading global brands and better understand the major global trends in languages, localization, usability, social, and mobile.

• A number of companies have adapted the Report Card methodology for internal benchmarking purposes.

• Web design fi rms rely on this report to improve their understanding of web globalization practices so they can better serve their clients.

• Translation and localization companies use this report to target prospective clients and improve web globalization services for their clients.

An optional conference call to benchmark your website

For an additional fee, report author John Yunker will prepare a customized conference call to share key findings from the report and, if your company is included in the report, share in-depth recommendations.

If your company is not included in the report, he will review your website during the call, pointing out best practices and room for improvement. Every phone call is customized to the client’s needs. Learn more at www.bytelevel.com.

Past purchasers of the Web Globalization Report Card include:

Some companies have purchased the Report Card for more than a decade. For a free sample from the Report Card, contact John Yunker at jyunker@bytelevel.com.

AppleCiscoDeloitteFedExGoogleKPMG

John DeerePanasonicPhilipsSonyVerisgnThe World Bank

• Most global companies use country codes• Why you should use the globe icon• � ree reasons to avoid using � ags• Language detection remains a powerful

navigation tool• Geolocation is a proven web localization

solution• Leaders in global consistency

Part V: Website Highlights by Industry• Industry leaders• Automotive• Consumer Goods• Consumer Technology• Diversifi ed• Enterprise Technology• Financial Services• Luxury• Media• Nonprofi t/Community• Professional Services• Retail• Travel & Hospitality• Web Services

2020 Best Practices & Emerging Trends Contents

• A guide to building best-in-class and future-proof global websites

• Part I: Best Practices in Global Reach• Part II: Best Practices in Global Architecture• Part III: Best Practices in Global Navigation• Part IV: Best Practices in Localization• Part V: Emerging & Notable Trends

Web Globalization Report CardContents

• Looking beyond China

Part I: The Best Global Websites • Th e top 10 global websites• Th e leading 50 websites• Th e most improved (and notable) websites

Part II: Language Leaders and Trends• � e average number of languages your website

should support• � e language leaders• � e 40+ language club• Language laggards• Language expansion: 2010 to today• Websites gaining languages• Language totals for all websites• Most popular languages• What are the global languages?

Part III: The Websites and How They Were Scored

• How websites were selected• � e websites• Scoring methodology• Global Reach • Global Navigation• Global/Mobile Architecture• Localization & Social• Methodology FAQ• What do the scores mean?

Part IV: Website Scores• All website scores• Global navigation leaders

150 Companies Included3MABBAccentureAdidasAdobeAirbnbAlibabaAllianzAmazonAmerican AirlinesAmerican ExpressAppleAudiAutodeskAvisAxaBayerBBCBMWBooking.comBritish AirwaysBurberryCanonCapgeminiCartierCaterpillarChevroletCisco SystemsCitibankCoca-ColaCostcoDellDeloitteDeltaDHLDisneyDysoneBay

Eli LillyEmiratesEnterpriseErnst & YoungFacebookFedExFordFour SeasonsGEGilletteGoDaddyGoldman SachsGoogle GucciHeinekenHermèsHertzHiltonHitachiHondaHoneywellHotels.comHPHP EnterpriseHSBCHuaweiHyattHyundaiIBMIKEAIntelInterContinental Hotels J&JJack DanielsJehovah’s Witnesses John DeereKLMKPMG

Land RoverLEGOLenovoLexusLGLoréalLouis VuittonLUSHMarriottMastercardMcDonald’sMercedesMerckMichelinMicrosoftMitsubishi ElectricMont BlancMotorolaMUJINestléNetflixNikeNikonNintendoNissanNIVEAOraclePampersPanasonicPayPalPepsiPfizerPhilipsPitney BowesPorscheProcter & GamblePwCRoku

RolexRoyal CaribbeanSalesforceSamsungSanofiSAPSiemensSonySpotifyStarbucksSteelcaseSubaruTecno (Transsion)TeslaThe Church of Jesus Christ of

Latter-day SaintsThomson ReutersTiffanyToshibaToyotaTrip.com (Ctrip)TripAdvisorTrivagoTwitterUberUnited AirlinesUPSVisaVolkswagenVolvo CarsWalmartWestern UnionWikipediaWordpressXeroxXiaomi (Mi)Zara

Byte Level Researchwww.bytelevel.com

phone +1 (760) 300-3620

Contact: John Yunkerjyunker@bytelevel.com

Take your website global with confidence

About the Author

John Yunker consults with many of the world’s largest multinational corporations, providing web globalization training and benchmark services. He authored the first book devoted to the emerging field of web globalization, Beyond Borders, as well as the most recent: Think Outside the Country. He writes the popular blog Global by Design: www.globalbydesign.com.