TAKE YOUR OWN PATH 1 VOSTRO 3000 SERIES SALES TRAINING James
Nolan 8 th March 2010
Slide 2
What You Will Learn... Vostro 3000 Series is Vostros newest
generation of laptops featuring sleek, thin design for easy
portability and great power with the latest Intel Core i3, i5 &
i7 processors, plus other smart features to meet mobile demands of
small business. Full-featured laptops available in choice of 3
sizes and 3 elegant colors Multi-task with the latest Intel Core i
technology & Win 7 operating system Stay productive all day
with extended battery life, backlit keyboard, and gesture
multi-touch pad Refined design encased in aluminum with solid touch
points like zinc reinforced hinges Sell more high margin service
& peripherals thanks to Dells Client Reinvention initiative
VOSTRO 3000
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Vostro Like You Have Never Seen It Before model numbers: Vostro
3300, 3500, 3700 Product Description Key features include: Three
form factors for different business needs Aluminum casing w/ 3
color options Dell First with Latest Intel Core i Technologies in
SMB Backlit keyboards & Gesture Multi-touch pad Up to 1GB
discrete graphics Up to 6GB of DDR3 memory Integrated optical drive
& HDMI port Extended battery life with 9-cell battery
Fingerprint Reader Dell ProSupport & DataSafe Online 3 Value
Proposition A New Generation of Vostro Laptop - Sophisticated,
Powerful & Portable Launch Timeline Launch: March 9th Marcom :
April catalog
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Winery color selection Aberdeen Silver Lucerne Red Brisbane
Bronze Vostro 3000 Series Color
Slide 5
Product Level: Starting at only 0.79 or 20.1mm, Dell Vostro
3300 is the thinnest SMB laptop with integrated optical drive. Dell
Vostro 3700 is the first SMB laptop to offer a Quad Core CPU, the
best performing processor in the market. Dell Vostro 3000 series
laptops are the first SMB laptops to offer the latest Intel Core i
processors. Where Dell Wins 5
Slide 6
6 Brand /Service Level: Dell Vostro is the only PC brand
designed exclusively for small business. (G1010011841) Vostro was
the First Brand designed exclusively for Small Business.
(G1010011841) Vostro is the Best Choice for Entrepreneurs* Vostro
is the #1 PC Brand purpose-built for Entrepreneurs.* Simple and
easy data backup with Dell DataSafe Online in just 3 clicks. World
class IT support with Dells award winning Dell ProSupport
Services.
Slide 7
Vostro Brand Introduced in 2007, Vostro has established a
leadership position in delivering technology solutions to small
business. 90% of Dell SMB customers recommend Vostro to friends and
colleagues Vostro PCs were designed to solve Small Business pain
points, offering excellent value, reliable IT support and data
protection solution. 7 Vostro: The First Brand Created Specifically
for Small Business
Slide 8
Client Re-invention DELL CONFIDENTIAL 8
Slide 9
What is Client Reinvention? Re in vent - verb (used with
object) 1. to invent again or anew, bring back; revive 2. to remake
or make over, as in a different form Client Reinvention at Dell
Radically reinvent how we do business today Dells commitment to
return to No.1 in the client space Simplify and improve the buying
experience for customers 9
Slide 10
Wouldnt It Be Great If You could offer your customers our best
selling features, and they were even easier to sell? Customers
could experience a simplified buying experience? Dell could
decrease costs and become more competitive? We offered more fast
shipping options so customers receive systems faster. Less complex
system sale freeing time so you could sell higher margin services
& peripherals? Were already doing it With the Vostro 3000
Series! 10
Slide 11
The Facts Behind Client Reinvention What we are doing
Eliminating complexity in everything we do 99% reduction in
quantity of configurations Develop our products smarter, leveraging
platforms across product lines to reduce costs Same Dell quality of
design and support What We Are NOT doing Reducing our quality or
commitment to innovation Is not lower quality or re-badged third
party systems 11
Slide 12
TAKE YOUR OWN PATH Vostro 3000 Series How We Fulfill 12 Vostro
3300, 3500, & 3700 Build to Stock (BTS) Local Inventory
Shortened lead time (Fast Track) 100% fixed configurations
including OS, software and localization (keyboard/power cord) Key
up-sells are beyond the box - S&P and Services Only available
in some regions (UK initially) Build to Order (BTO) Ships directly
to customer from factory Standard lead time Fixed hardware
configurations with flexibility on OS, software, localization The
new Vostro 3000 Series is based on fixed hardware configurations.
There are two ways we fulfill Vostro 3000: Build to Stock and Build
to Order.
Slide 13
How did we pick the configurations? Historical attach rates
what we have been selling Cluster analysis by Bain customers who
buy mid-range CPU, also tend to buy mid-range memory, HDD, etc.
Competitive Context Analysis trends at system and component -levels
Technology trends apply projections for 2010 Customer usage line up
features that make sense based on customer usage models 13 Hardware
configurations are based on multiple analyses
Slide 14
TAKE YOUR OWN PATH 14 Cluster Analysis Processor, Memory, Hard
drive GoodBetterBest Elite LCD, Optical drive, Bluetooth, Video,
Color, Battery, Wireless Card, FP Low/none High Notes: Starting
clusters used to group options, Good, better, best scale is
indicative, no clustering on KB, MoBro, Camera, and AC adapter;
EMEA, color options not included in clustering Source: Q3 FY 2010
sales data EMEA Bain Analysis: clusters spread across CM900, P7570
and T6570 processors
Slide 15
4 Steps to Recommending the Right Vostro Solution 15 Ensure
your customer has the right Vostro model for their needs 1. Choose
the correct model Ensure the specification, operating system and
Office software meet their needs 2. Choose the right bundle and
Software Give your customer complete peace of mind with the right
level of after sales service and support. 3. Choose the correct
Services Give your customer the complete solution with full office
functionality. 4. Choose additional Software and Peripherals
UP-GRADEUP-GRADE UP-GRAEUP-GRAE E E
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16 Choose the right bundle There will be limited up sells
within each bundle There will be limited up sells within each
bundle Other options will be visible in Gii but cannot be ordered
IMPORTANT MESSAGE FOR SALES Good sales practice to start with the
Best bundle as opportunity to position up-grades will be limited
(2-3 max) Remember: Positioning the BEST bundle offers your
customer greater performance and future proofing! IMPORTANT MESSAGE
FOR SALES Good sales practice to start with the Best bundle as
opportunity to position up-grades will be limited (2-3 max)
Remember: Positioning the BEST bundle offers your customer greater
performance and future proofing! 3 bundle choices Good, Better,
Best 3 bundle choices Good, Better, Best UP-GRADE
Slide 17
DELL CONFIDENTIAL INTERNAL USE ONLY Target Customers Small
Business Mainstream Users 17 Customer Pain PointsKey Product
Features that address pain points Managing Costs Durable Aluminum
design helps provides great protection latest Intel processors,
DDR3 memory & Win 7 Operating System Choice of 3 laptop size
configured with right features for SB Ensuring security of our
companies data Finger print readers Free fall sensor provides
additional data protection* Dell DataSafe Online Backup Service
Dell Backup Recovery Manager Keep productivity high Full day of
work in and out of the office with up to 8 hours of battery life
Complete and Flexible Video Conference solution Equipped with
wireless communication options Integrated Mobile Broadband option
in 13 & 14 Extended Battery Service Reliable Service &
Support Specially trained small business support Accidental Damage
Services (CompleteCare) Dell ProSupport gives your business the
comprehensive 24x7 support tailored to your expertise * Not
available in APJ
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Winery V3000 range DELL CONFIDENTIAL 18
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TAKE YOUR OWN PATH 19 V3x00 KEY UPDATES FROM V1x20
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20 DELL CONFIDENTIAL HxDxW- THINNER mm: 20.1(f)-28.5(b) x 325 x
229 Inch: 0.79(f)-1.13(b) x 12.8 x 9.02inches WEIGHT- LIGHTER
Starting at: 1.94kg/4.28lb (4-cell) DISPLAY 13.1 WLED PORTS VGA,
RJ45, RJ11, (2)USB 2.0, (1)USB2.0/eSATA combo SLOTS ExpressCard,
5-in-1 Media Card SECURITY Fingerprint Reader BATTERY OPTIONS
4-cell and 8-cell PLUS Integrated Optical Drive DELL CONFIDENTIAL
Technical Specifications Vostro 3300 -The Thinnest SMB Laptop with
Integrated Optical Drive DELL WINS: Thinner than competition Latest
Intel Core i processors Premium aluminum chassis and more color
options DELL WINS: Thinner than competition Latest Intel Core i
processors Premium aluminum chassis and more color options
COMPETITOR: HP ProBook 4310s, Lenovo SL300
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21 DELL CONFIDENTIAL HxDxW-THINNER mm: 22.9(f)-31.9(b) x 375 x
250 Inch: 0.90(f)-1.23(b) x 14.76 x 9.84inches WEIGHT-LIGHTER
Starting at: 2.40kg/5.30lb(6-cell) DISPLAY 15.6 WLED PORTS HDMI,
VGA, RJ45, RJ11, (3)USB 2.0, (1)USB2.0/eSATA combo SLOTS
ExpressCard, 8-in-1 Media Card SECURITY Fingerprint Reader BATTERY
OPTIONS 4-cell, 6-cell and 9-cell PLUS Backlit keyboard, Touch
Screen DELL CONFIDENTIAL Technical Specifications Vostro 3500 Full
Featured Notebook DELL WINS Latest Intel Core i processors Better
security options Premium aluminum chassis and more color options
DELL WINS Latest Intel Core i processors Better security options
Premium aluminum chassis and more color options COMPETITORS: HP
ProBook 4510s, Acer TravelMate 5730
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22 DELL CONFIDENTIAL HxDxW-THINNER mm: 26.8(f)-34.4(b) x 410.8
x 271 Inch: 1.06(f)-1.35(b) x 16.17 x 10.67inches WEIGHT-LIGHTER
Starting at: 2.70kg/5.95lb(6-cell) DISPLAY 17.3 WLED PORTS HDMI,
VGA, RJ45, RJ11, (4)USB 2.0, (1)USB2.0/eSATA combo, 1394, 8-in-1
Media Card SECURITY Fingerprint Reader BATTERY OPTIONS 6-cell and
9-cell PLUS Up to i7 Quad Core processors Up to 500GB HDD 1GB
Discrete Graphics Numeric key pad DELL CONFIDENTIAL Technical
Specifications Vostro 3700 First SMB Laptop to Offer Quad Core DELL
WINS: Fastest Intel Processor in an SMB notebook Backlit LEDs
Premium aluminum chassis and more color options DELL WINS: Fastest
Intel Processor in an SMB notebook Backlit LEDs Premium aluminum
chassis and more color options COMPETITORS: HP ProBook 4710s, Acer
TravelMate 5730
Slide 23
TAKE YOUR OWN PATH KEY FEATURES STANDARD IN THE BOX 23
FeatureCustomer Benefit Wide LED display LED technology is lighter
and more power efficient, so you get a lighter notebook with better
battery life. 2.0 MP WebCam with digital mic Complete and Flexible
Video Conference solution to keep in touch with your business
Gesture Touchpad Support multi-touch support to increase
productivity: 2-finger rotate, scroll and zoom and palm home
Full-size, spill-resistant keyboard Comfortable keyboard that is
easy to use, with the benefit of better protection of internal
components in the event of a liquid spill. Aluminum LCD back cover
and side base Provides more rigidity to the side base and LCD
cover, which better protects the internal components, including the
hard drive and motherboard. Better protection of the hard drive
means better protection of your data. Metal finish not only looks
more premium, but also more durable and resistant to fingerprint
Strike Zone Strike Zone shock absorber helps protect the hard drive
and your data in the event of a drop, whether the system is on or
off Free Fall Sensor Hard Drive Free fall sensors an sense if a
system is falling and park the heads in a safe position to help
protect the drive from failure and potential data loss. This
technology is embedded in motherboard to help detect and react
quickly to protect your data. Dell Backup Recovery Manager Ability
to back up and restore system and data; burn recovery media and
restore to factory default (HDD partition is 10-12GB.) 8 in-1 or
5-in-1 Media Card Reader Easily transfer pictures, video, data to
and from your laptop with a flash card. Supports: Memory Stick,
Memory Stick PRO, xD Picture Card, SD and Multi Media Card. eSATA
Port eSATA port supports faster data transfer. If you want to use
an external hard drive to back-up your data, you can now transfer
your files up to 5 times faster via eSATA than via a standard USB
port. HDMI HDMI connectivity is the best way to connect HD. It
provides the convenience of a one-cable solution, plus the power
and performance of a high-speed digital link. With a single cable,
it transmits digital video, multi-channel surround sound, advanced
control data. (not available on 3300)
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TAKE YOUR OWN PATH 24 FeatureCustomer Benefit WLANFast wireless
connection to local area networks. Offering up to 802.11n, which
supported by 2x2 antenna design in the notebook for maximum
speed/throughput. BluetoothAllows personal area network connection
(short range) to peripherals and devices like phone, headsets, mice
and keyboards. Mobile Broadband (WWAN)The 3300 and 3500 will offer
the Dell Wireless 5540 and 5540. Connect virtually anytime,
anywhere via cellular networks. This requires a wireless
subscription in order to use (offered in limited countries).
WiMaxThe 3300 and 3500 will offer the Intel WiMAX/WiFi Link 6250
(n, 2x2). Connect virtually anytime, anywhere. Expand country
coverage beyond US (offered in limited countries). KEY FEATURES
CONNECTIVITY UPSELL
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TAKE YOUR OWN PATH 25 FeatureCustomer Benefit NVIDIA Geforce
310M 512 MB discrete graphics on 3300, and 3500 A new level of
performance with best-in-class HD video and audio with PureVideo HD
technology, combined with the ability to run visually-intensive
applications, this graphics solution is ideal. NVIDIA Geforce GT
330M 1GB discrete graphics on 3700 Same value proposition as above
with higher performance (1GB vs. 512 MB). Intel Qual Core
ProcessorOn 3700 only. Intel Core i7 is the top of the line
processor that delivers the ultimate in performance: faster, more
responsive, and seamless multi-tasking DDR3 MemoryImprove system
performance by xxx%, compared to DDR2 memory KEY FEATURES
PERFORMANCE UPSELL
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TAKE YOUR OWN PATH 26 FeatureCustomer Benefit Backlit
KeyboardImprove productivity and user experiences in low-light
environment, such as meeting room, airplane. Its one of the top
users feature wish list Numeric keypad is available only on 3700.
Touch ScreenOn 3500 only. Support multi-touch features to increase
productivity: 2-finger rotate, scroll and zoom Colors options
Choose Aberdeen Silver, Lucerne Red or Brisbane Bronze in premium,
stylish, and durable aluminum finishes KEY FEATURES USUALIBILTY
UPSELL
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TAKE YOUR OWN PATH 27 FeatureCustomer Benefit Dell ProSupport
for End Users Dell ProSupport provides the fastest route to problem
resolution with the highest level of support youll need to get back
to business as usual. We give you choice in service model, whether
its your employees or your IT staff that needs fast resolution, so
you get exactly the level of support you need, including: *24/7
access to highly trained tech support specialist who answer the
phone in an average of 2 minutes or less *Next business day onsite
support comes standard because we know sometimes phone support isnt
enough and you need fast onsite support to fix problems. *Get
how-to-help with popular small business software applications like
Microsoft Office, Quickbooks, Adobe Acrobat and Photoshop, as well
as help configuring simple wired or wireless networks. *With Dell
ProSupport, we provide one single point of contact and work
directly with over 75 top industry vendors to coordinate your issue
resolution. Extended Battery Service Extended service coverage for
your battery Plan ahead and purchase a battery replacement at the
time you order any new commercial laptop. This extended coverage
provides you with one replacement battery during the extended
battery service coverage period. Extended Warranty Dont risk
unexpected costs that could negatively affect your cash flow.
Extend your basic limited hardware warranty from 1-3 years to
protect your assets. Accidental Damage Service (CompleteCare )
Accidental Damage Service (CompleteCare )offers the support needed
when accidents happen to your Dell systems. This service covers
repair and replacement for various accidental damage, not covered
under limited warranty, including spills, drops, surges, and
breakage to select systems or peripherals. KEY FEATURES S&P
UPSELL (Asset Management Protection)
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TAKE YOUR OWN PATH 28 FeatureCustomer Benefit Dell DataSafe
Online Backup Service Dell DataSafe Online Backup offers your
business the complete data security solution you need, at a price
you can afford. Our secure offsite backup service provides total
value for your business by offering protection from data
corruption, accidental deletion, hard drive crashes, theft and even
serves as your business disaster recovery plan. Hard Drive Data
Recovery While you never anticipate a hard drive failure, sometimes
the unexpected occurs and due to a flood, fire or other disaster,
your hard drive fails. Can help recover data for customers who have
a failed hard drive and did not back up their data Dell is one of
the first companies to provide a comprehensive global Hard Drive
Data Recovery service for all of its commercial systems Certified
Data Protection In the event of a hard drive failure, Dell can
completely wipe your hard drive clean and destroy data, provide
certification of destruction, and dispose of the hard drive May
help you meet your compliance requirements Note: This service
cannot be purchased in conjunction with Keep Your Hard Drive Keep
Your Hard Drive Ability to retain hard drives while receiving a
replacement hard drive, under limited warranty* Same-day or
next-business-day delivery of hard drive replacement, depending on
service contract Available for most Dell desktops, notebooks,
workstations, servers and storage systems KEY FEATURES S&P
UPSELL (Data Management Protection)
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TAKE YOUR OWN PATH 29 FeatureCustomer Benefit Dell Printer1230c
single function color laser 1235cn multi function color laser
multi-functional home office printer for copying, scanning, and
faxing as well as printing Dell Monitor Upsell For 13 & 14 -
E1910H E Series 18.5 or E2210H E Series 21.5 For 15 & 17 -
E2010H E Series 20 or E2310H E Series 23 Optional Battery (Customer
Kit) 8-cell and 9-cell battery kits are offered 4-cell battery kit
available also for 14 & 15 Accessories Upsell Dell Wireless
Keyboard/mouse combo Dell port Replicator Dell carrying case KEY
FEATURES S&P UPSELL (Peripherals)
Slide 30
TAKE YOUR OWN PATH Responding to Customer Objections 30 Q: Why
is HDMI not offered on the 3300? A: HDMI was left out in order to
achieve the thinner form factor on the 13. Based on customer
feedback, mobility and certain features (such as optical drive)
were preferred in this form factor. Customers who have a need for a
HDMI port can consider the 14 as an alternative. Q: Why should I
purchase an additional battery kit? A: With an optional battery
kit, you can get a full-day of work anywhere. When you add on a
backlit keyboard, you can continue to work in the dark or on the
plane with no interruption. Q: Is the 3300 an upgrade from the V13?
Why should I choose 3300 over the V13? A: Though both the 3300 and
V13 are designed for mobility, each offers different performance
and usage experience. While the V13 is based on a CULV processor
delivering basic productivity and internet experience, the 3300 is
powered by Intels Core i technology for business users who need
mainstream performance for multi-tasking and higher productivity.
Q: Why do I need DataSafe Online Backup Service? A: Data loss is a
very serious threat for small businesses, and they need an
affordable protection solution that is simple to use and
hassle-free. Dells DataSafe Online Backup Service is a secure
offsite backup service which provides total value to your business
by offering protection from data corruption, accidental deletion,
hard drive crashes, theft and even serves as a business disaster
recovery plan.
Slide 31
13.3 17.3 12.1 14& 15 Vostro Laptop PORTFOLIO Solves small
business needs: affordable price, security, data safety, latest
technology and connectivity. DELL CONFIDENTIAL Internal Only
12203300350037001014/1015/1088V13 PositioningUltraportable with no
compromise Compact design with great video experience Perfect
balance of mobility, performance & price Best video experience
& desktop replacement Easy to buy, cost effective and reliable
mobile solutions perfect for everyday office tasks Ultra-thin and
light premium-designed ULV laptop for mobility and day to day
business task. Target customers Road Warriors looking for full
processing power at lightest weight Road Warriors seeking larger
screen & discrete graphics Practical Users needing larger
screen & affordability Power Users looking for a full desktop
replacement Basic and everyday office users who prefer the lower
price. This is a channel-led product with fixed configurations for
easy purchase. Small business frequent travelers who desire an
ultra- portable laptop that combines design and functionality for
everyday computing. Height Weight Height:23.5- 37.6mm Weight : 1.52
kg Height:20.1mm (f), 28.6mm (b) Weight : 1.94 kg 15- Height:
22.9mm - 31.9mm Weight : 2.31 kg Height: 26.8mm(f), 34.4. mm (b)
Weight: 2.70 kg Height: 25mm(f), 35.6mm (b) 26.5mm(f), 36.8mm(b)
Weight: 2.1 ~2.3 kg Z-height: 16.5 mm (f) 19.7(b) Weight: 1.59g 31
14 & 15.6 *SAPP reference only
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TAKE YOUR OWN PATH BACKUP 32
Slide 33
Vostro 1014, 1088, 1015 Designed for value budget customers
positioned as entry level. Vostro 10xx Series is sold in fixed
configurations with basic technologies, low scalability, no
security, and limited services up-sells. Depending on the region,
the positioning ranges from affordable desktop replacement to
affordable and easy to build. We need to tweak the current
positioning, because we recommend introducing affordable in the new
Vostro mainstream positioning. Vostro 3300, 3500, 3700 Vostro
Vostro Built for Small Business Referred to as Mainstream
internally, these four products are designed with almost identical
feature sets and differentiated largely by screen size. The key
product features solve small business needs: affordable price,
security, data safety, latest technology and connectivity. The
industrial design with new color palette is appealing, and the
services portfolio is compelling. The Vostro 1220 is further
differentiated within Vostro with low 2kg weight and more
personalization options both color and in IMR patterns. INTRALINE
POSITIONING Vostro V13 Target on SMB Frequent Travelers
(specialized users) and positioned as Thin & Light with Premium
ID. Vostro V13 is ideal for customers who want a stylish system
with an extremely thin and light form factor to stand apart from
the rest. V13 provides enough performance for Office computing
showing improved performance from Netbook category while providing
a very portable system. User on-the-go will appreciate V13
connectivity with its wireless networks and mobile broadband
selections. Target on general users, Vostro 3000 series is designed
for stylish, sophisticated and successful small business
professionals. Vostro 3000 series offers an affordable premium
design to make SB general users look great. It offers three form
factors, which are optimized performance, sleek design and
reliability. Users dont have to comprise performance to get a sleek
laptop. Its also configurable to meet users special needs
Slide 34
TAKE YOUR OWN PATH Commercial Notebook Interline Positioning
DELL CONFIDENTIAL 34 VOSTRO TM LATITUDE TM PRECISION Built for
Small Business Corporate-Class Laptops Workstation Performance o
The right features for small businesses o Worry-free services
designed for small business o Quality and Reliability small
businesses need o Experts and resources dedicated to small
businesses o Inspired design drives enhanced durability and
superior user experience o All-day computing enables productivity
any time, any place o Designed for superior manageability and
security solutions to minimize TCO o Long lifecycles and global
availability to maximize investment o The ultimate in performance
and scalability. o Extreme mobile workstation performance for
demanding application users on the go o Workstation-class
application certifications and support for maximum reliability o
Long-term stability & managed lifecycles with global
availability Tag Line Tenets Inspiron, Studio, Studio XPS o
Designed for performance o Sleek Design o Leading Edge Multimedia o
Superior Ownership Experience (support) Head-Turning Design
Specialty Laptops
Slide 35
35 INTERLINE POSITIONING - 3300 Vostro 3300Latitude 4310 (new)
Studio 13 XPS TaglineUncompromised Performance in an Ultra-Thin
13.3-inch Laptop Thin, Light, RoadReady 13" Laptop Power and
Elegance ChassisAluminumMag-Alloy GraphicsUMA & Discrete up to
512MBUMADiscrete up to 512MB Screen Size13.3 Edge to Edge 13.3
Z-Height Weight Front: 20.1mm/0.79 Rear: 28.6mm/1.13 Weight:
1.94kg/4.28lb (w/ODD) Front: 25.4mm/1.0 Rear:29.0mm/1.1 Weight: 1.6
kg/3.4 lbs Front: 22.5mm/0.88 Rear: 34.3mm/1.35 Weight:
2.2kg/4.85lb Optical DriveIntegrated CPUCore i3, i5 Dual CoreCore
i3, i5 & i7 Dual Core Core 2 Duo Service1 Year Basic Limited
Warranty, Battery Replacement Service 3 Year Basic Limited Warranty
and 3 Year NBD On-Site Service 1 Year Basic Limited Warranty,
Battery Replacement Service Target UsersFrequent Traveler, in &
out of the office and need more performance than 12Ultra- Portable
Thin and light for the road warrior or executive Personal or home
office, multi- media and entertainment experience
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36 INTERLINE POSITIONING - 3500 Vostro 3500Latitude
E6510(new)Studio 15 (1555) TaglineHard-Working & Dependable
Laptop for Extended Mobility Powerful, Enterprise-Ready Features in
a 15.6" Laptop Unveil Your Creative Side Get Creative & Stay
Connected ChassisAluminumMag-Alloy GraphicsUMA & Discrete up to
512MB UMA, switchable GFX, discrete GFX UMA & Discrete up to
512MB Screen Size15.6 Z-Height Weight Front: 22.9mm/0.9 Rear:
31.9mm/1.23 Weight: 2.33kg/5.14lb (w/ODD) Front: 27mm/1 Rear:
33mm/1.3 Weight: 5.7kg/2.59lb Height: 1.0" (25.3mm) front / 1.5"
(38.9mm) back Weight: 5.54kg/2.5lb Optical DriveIntegrated
Integrated, w/ Blu-Ray CPUCore i3, i5 Dual CoreCore i5 & i7
Dual Core & Quad Core Dual Core, Core 2 Duo, Core i3, i5 &
i7 Service1 Year Basic Limited Warranty, Battery Replacement
Service 3 Year Basic Limited Warranty and 3 Year NBD On-Site
Service 1 Year Basic Limited Warranty, Battery Replacement Service
Target UsersMainstream users who prioritize screen size &
battery life Mainstream users with need for all-day mobile
computing, plus manageability and security features Users who want
unique style, with multi-media rich features. HD ready with
optional blu-ray for total digital entertainment enjoyment
Slide 37
37 INTERLINE POSITIONING - 3700 Vostro 3700Precision
M6500Studio 17 Tagline Scalable Desktop Replacement with Serious
Power Work at the Speed of LightTurn Up Your Senses, Transform into
a Multimedia PowerHouse ChassisAluminum GraphicsUMA & Discrete
up to 1GB Discrete up to 1GB Screen Size17.317.017.3 Z-Height
Weight Front: 26.8mm/1.06 Rear: 34.4mm/1.35 Weight: 2.87kg/6.28lb
(w/ODD) Front: 34.5mm/1.35" Rear: 38.5mm/1.5" Weight: 3.86kg/8.5lb
Front: 27.7mm/1.1" Rear: 39.0mm/1.54 Weight: 3.2kg/7.8lb Optical
DriveIntegrated CPUCore i3, i5 Dual Core Core i7 Quad Core Core i7
Extreme Edition Quad Core Core i7 Quad Core Core 2Duo Core i3 &
i5 Dual Core Core i7 Quad Core Service1 Year Basic Limited
Warranty, Battery Replacement Service 3 Year Basic Limited Warranty
and 3 Year NBD On-Site Service 1 Year Basic Limited Warranty,
Battery Replacement Service Target UsersMulti-media & intensive
application users Desktop replacement Ultimate work station for
power users to handle massive data. ISV application certified State
of the art sound and cinematic-picture quality. Touch-enabled
Slide 38
IS / IS NOT 38 ISIS NOT VostroInspiron, Studio, XPS, Latitude
Target on Small business customersTarget on Consumer or Large
Enterprise customers Mainstream notebookValue notebook or for niche
market Sophisticated & streamlined designAverage and plain
looking ID Rich features at a great priceLimited features Std
Voltage processors to support best multi-tasking productivity ULV
or LV Volt. Processor of full PC experiences Net book processors
for basic internet experiences. Choice of customer-ready systems
optimized for small business Build to order Available in 4 sizes
(13.3, 14, 15.6, 17.3) One size Multi-touch display options
(15)Multi-touch display on all form factors 2 spindles1 spindle
Available in 3 colorsOne color only IS FORIS NOT FOR Company with
limited IT resourcesCompanies with dedicated IT team General
notebook usersSpecialized users, like Netbook users, gamer Image
conscious, seeking a stylish business notebook users Prefers basic
functionality and prioritizes cost Product positioning
Customers
Slide 39
VOSTRO NOTEBOOK MODEL NAMING 2010 39 SeriesScreen
SizeGenerationOpen 3300 V13 DELL CONFIDENTIAL CategorySeries2010
Model Mainstream3xxx Seriesf3300, 3500, 3700 Value1xxx Series 1014,
1015, 1088 Next gen to follow new taxonomy SpecialtyVxx
SeriesV13
Slide 40
40 Vostro Laptop Competitive Model Matrix
Slide 41
DELL CONFIDENTIAL FOR INTERNAL USE ONLY VOSTRO 3000 SERIES -
MAIN COMPETITORS V3x00 vs. HP ProBook s (4310s, 4410s, 4510s,
4710s) Strengths: Premium Design s w/ durable aluminum Chassis
Better battery life (up to 8 hours) Better performance with Intel
Core i technology, DDR3 memory, better graphic on 17 (1GB) eSATA
port for faster data transfer Backlit KB & Std gesture TP for
better usability More HW security options to protect data Service
ready for remote support Less favorable Quick boot button More SW
security features BD Combo V3x00 vs. Acer TravelMate
(4730/5730/7730) Strengths: Thinner and lighter Better battery life
(up to 8 hours) Better performance with Intel Core i technology,
DDR3 memory, better graphics (512MB or 1GB) Backlit LED panels More
HW security options to protect data Std gesture TP for better
usability Color options Less favorable Docking connector Numeric KB
on 15 Easy launch button for email and web Type II PC card slot
V3x00 vs. Lenovo SL (300, 410, 510) Strengths: Premium Design s w/
durable aluminum Chassis and color options Thinner and lighter
Better battery life (up to 8 hours) Better performance with Intel
Core i technology, DDR3 memory, better graphics (512MB or 1GB)
Backlit KB & Std gesture TP for better usability More HW
security options to protect data Less favorable File sharing
feature Rescue and recovery button Wimax * Comparison is based on
available market information, i.e. could only compare Intel
Calpella with current Montevina models What We Win!! Vostro 3000 is
thinner and more powerful in a premium aluminum chassis Backlit KB,
Multi-touch TP and are unique to Winery vs. competitive models Up
to 8 hours battery life. Much better than TravelMate x730
Slide 42
DELL CONFIDENTIAL FOR INTERNAL USE ONLY 42 Vostro 3300:
Competitive Side by Side Feature Comparison HP ProBook 4310s Where
Dell Wins Latest Intel Core i processors Premium Design s w/
durable aluminum Chassis and more color options Thinner form factor
Backlit Keyboard & Standard gesture touch-pad for better
usability More HW security options to protect data eSATA port for
faster data transfer Service ready for remote support Where They
Win & How to Combat Quick boot button -With Win 7, you also get
accelerated booting time More Software security features Blu-Ray
Combo offers a better price/performance value, and satisfies most
small business customers needs HDMI Lenovo SL 300 Where Dell Wins
Latest Intel Core i processors DDR3 memory Graphics with dedicated
512MB memory Premium Design s w/ durable aluminum Chassis and color
options Thinner and lighter eSATA port for faster data transfer
More HW security options to protect data Backlit KB & Std
gesture TP for better usability Where They Win & How to Combat
Rescue and recovery button: Dell has Backup and recovery manager
Wimax - less city coverage and not available for most of the
countries. WiFi or WWAN are still more popular File sharing feature
* Comparison is based on available market information, i.e. could
only compare Intel Calpella with current Montevina models
Slide 43
Vostro 3500: Competitive Side by Side Feature Comparison HP
ProBook 4510s Where Dell Wins Latest Intel Core i processors DDR3
memory Premium Design w/ durable aluminum Chassis and more color
options Thinner & Lighter Backlit Keyboard & Std gesture
touch-pad for better usability eSATA combo More Hardware security
options to protect data Service ready for remote support Where They
Win & How to Combat Quick boot button --With Win 7, you also
get accelerated booting time More Software security features
Numeric KB -- touch pad will shift to the left Blu-Ray offers a
better price /performance value, and satisfies most small business
customers needs Acer TravelMate 5730 Where Dell Wins Latest Intel
Core i processors DDR3 memory Better graphics (512MB) Better
battery life (up to 8hours) Backlit LED panels More color options
Thinner and lighter Backlit Keyboard & Std gesture touch- pad
for better usability Service ready for remote support Where They
Win & How to Combat Docking connector - USB docking available
Easy launch button - With Win 7, you also get accelerated booting
time Numeric KB -- touch pad will shift to the left Blu-Ray Combo
offers a better price/performance value, and satisfies most small
biz customers needs Type II PC card slot Lenovo SL 510 Where Dell
Wins Latest Intel Core i processors Better graphics (512MB) Premium
Design s w/durable aluminum Chassis and color options Thinner and
lighter Backlit KB & Std gesture TP for better usability Where
They Win & How to Combat Rescue and recovery button: Dell has
Backup and recovery manager Wimax - less city coverage and not
available for most of the countries. WiFi or WWAN are still more
popular File sharing feature * Comparison is based on available
market information, i.e. could only compare Intel Calpella with
current Montevina models
Slide 44
DELL CONFIDENTIAL FOR INTERNAL USE ONLY 44 Vostro 3700:
Competitive Side by Side Feature Comparison HP ProBook 4710s Where
Dell Wins Latest Intel Core i7 with Quad Core processor DDR3 memory
1GB discrete graphics Premium Design w/ durable aluminum Chassis
and more color options Backlit Keyboard & standard gesture
touch-pad for better usability Thinner & Lighter Form Factor
eSATA combo Service ready for remote support Where They Win &
How to Combat Quick boot button -With Win 7, you also get
accelerated booting time More Software security features Blu-Ray
Combo offers a better price/performance value, and satisfies most
small business customers needs Acer TravelMate 7730 Where Dell Wins
Latest Intel Core i7 with Quad Core processor DDR3 memory Better
graphics (1GB ) Better battery life (up to 8hours) Backlit LED
panels Premium Design w/ durable aluminum Chassis and more color
options Thinner and lighter Backlit Keyboard & Std gesture
touch-pad for better usability Service ready for remote support
Where They Win & How to Combat Docking connector - USB docking
available Easy launch button - With Win 7, you also get accelerated
booting time Blu-Ray Combo offers a better price/performance value,
and satisfies most small business customers needs Support 2 HDD
Vostro offers up to 500GB HDD * Comparison is based on available
market information, i.e. could only compare Intel Calpella with
current Montevina models
Slide 45
Competitive Side by Side Feature Comparison: Winery 13
Slide 46
Competitive Side by Side Feature Comparison: Winery 14
Slide 47
Competitive Side by Side Feature Comparison: Winery 15
Slide 48
Competitive Side by Side Feature Comparison: Winery 17
Slide 49
TAKE YOUR OWN PATH Protect my data Stretch my budget IT Support
that stands behind me Meet CompCompetitively Differentiated
Disruptive Game Changer CLAIM OPPORTUNITIES WINERY 13 14 15 17
VALUE FRAME * Item w/ blue font are new to Winery series vs. HPB
Vostro DNA